Shopify and WordPress are the most popular eCommerce tools which are available in the online space. Both have huge acceptance internationally and many businesses have expressed their interest for either of them depending on their preferences. As more people enter into the realm of online businesses, they encounter many critical choices than before the foremost being the choice of platform on which to build their business.
WordPress has gradually evolved from a blogging platform to a complete eCommerce solution. It is highly compatible and can smoothly adjust with everything which is given to it. WordPress was initially tailored around content which is published free of cost. You can publish blogs, videos, pictures etc. for free. The eCommerce business sites are different from blogs as they usually have a paywall which has to be crossed before any sale is materialized. There is an enhanced need for security as the site has to deal with highly critical customer data. Additionally, it also has to handle various orders and process them further. They also have to ensure that nothing falls in between. Thus, there is a huge difference between a regular eCommerce platform and other standard publishing platforms.
Primary Differences between WordPress and Shopify
- Shopify and WordPress one can say that Shopify is an online tool while WordPress is a stand-alone software which you have to install yourself.
- In Shopify, all you have to do is to sign up and then create an account for your business which will direct you to a quick setup. Thus, your eCommerce site will be all set and running. Shopify also offers robust support which just means that if you face any issue, you can directly contact the support team who will later handle the same.
- In case of WordPress on the other hand, you will have to walk down a few steps before your website is set up. Initially, it will require you to buy a domain and you need to set up a web hosting account. Here, a default version of your WordPress will be installed. Thereafter you will be required to pick up a theme for your business and a few other plugins which will help you handle your SEO and other social media responsibility and integration. You may also need another specific plugin like WooCommerce which has all the eCommerce features. Latter are especially the ones which are not built into WordPress. Lastly, you will need to walk through the configuration of your eCommerce store like the store details, product gateway integrations etc.
Shopify Salient Features:
- Shopify is an all-in-one e-commerce tool which enables a start-up to build an e-Commerce store from the beginning without taking help from a developer.
- You do not need any kind of coding skills for using Shopify.
- Shopify is paid and it uses around $9-$179 per month.
- It also allows for making any kind of sale like goods, products, services etc.
- It can be used both online and offline.
- It has over 100 online store designs to choose from of which some are definitely paid.
- Every new site offers a custom domain free of cost.
- The best feature is that it gives 24/7 support.
- The primary benefit of using Shopify is that it can be built in a few minutes whereby you can start interacting with your customers very quickly.
- It does not require you to be more-techy and thus helps you be familiar with various realities of e-commerce business like setting up inventory, taxes, shipping etc.
- Lastly, it is a very economical web solution and you only need $ 9 per month to get started.
WordPress Salient Features:
- WordPress has many uses and has gradually also evolved into a successful eCommerce platform.
- If you are slightly technically sound, WordPress will allow you to set up any kind of website. This involves installation of the software, installation of various themes and also plugins. Finally, you will also have to install an eCommerce plugin which will help you handle various store operations.
- The requirement of your technical expertise will be defined by the number and kind of customizations you really need. For some, you might also need coding or design skills as well.
- The basic software for WordPress is free but you may need to sign for web-hosting and will even need to buy a domain name.
- It has some amazing features for the management of content.
- In contrast to Shopify, it offers thousands of both themes and designs both free and paid from which one can choose.
- WordPress also gives some amazing extension possibilities via its diverse range of plugins.
- Although WordPress has no direct support it has a very helpful support community which usually has answers to all your problems.
- WordPress is a powerhouse which is capable of running on all types of websites.
- It is free software, which can be installed, hosted and configured by itself.
- WordPress is weaved around free and heavy content. One can thus publish blogs, videos, pictures etc.
- It offers many plugins for handling SEO and social media. You can also choose from many themes and designs.
It is also important to know which platform is more popular and is used by maximum people. This is also important as bigger user-base will mean more options for support and availability of resources and apps. It will also mean that there are very slim chances that the whole platform will go down. This is a highly critical issue for anyone who is considering a completely hosted solution as any glitch can result in financial difficulties. Thus, we see WordPress is a safe bet but Shopify offers more popular products, a wider choice of templates, better support and security. In case your online website is going to have a heavy dose of blogging, you should consider going in for WordPress as blogging is not the primary focus of Shopify although the latter can definitely integrate the same.