The digital marketing funnel turns prospects into loyal customers. Let’s explore its stages and strategies!
At the top of the funnel, use social media, blogs and advertisement to create awareness of the brand and attract the target customers.
Give value to the audience by providing helpful material – ebooks, webinars, articles that also promote the product or its benefits.
This is the stage where leads compare what you are offering. Ensure value through use of emails, case studies and product demos.
Your prospect shows intent to purchase. Offer personalized solutions and targeted ads to guide them closer to conversion.
Now is the time for making a decision. Close the deal outlining any discounts, promotional periods, or use customer reviews.
The buyer submits the order. Customers place orders due to customer friendly processes during the purchase and actual quick order confirmation.
Convert customers into customers again. Email them, present them with loyalty programs, and keep them busy after the purchase.
After they become your customers ask them for reviews, testimonials, and recommendations to turn them into your brand advocates.