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How ongoing website maintenance fixed a broken quote-request form, kept coverage and rate information accurate, and turned a slow, fragile website into a reliable source of new business for ERGO Insurance Group — without replacing the existing site.
The Challenge
ERGO Insurance Group sells auto, home, life, and business coverage through a network of local agents, and its website had become the first stop for anyone comparing rates or looking for the nearest office. But quote-request forms, agent-location pages, coverage and rate information, claims resources, performance, and accessibility had all been left to break quietly over time, with fixes only happening after someone noticed a problem. Instead of a costly rebuild, the engagement focused on keeping the existing site accurate, fast, secure, and reliably capturing quote requests.
Slow quote-request pages: agent photos, rate widgets, and third-party scripts dragged down mobile load times.
Image compression, script optimization, caching improvements, and ongoing performance monitoring.
64% faster quote-page experience across every line of coverage.
Outdated policy and rate information: carrier rate changes weren’t consistently reflected on coverage pages.
Content QA workflow with scheduled reviews tied to carrier rate updates.
100% of coverage pages brought into a defined review cycle.
Difficult agent discovery: visitors struggled to find the right local agent or office.
Location-page overhaul, agent-locator filter QA, and internal-linking cleanup.
Agent-locator engagement increased by 44%.
Quote-form failures: online quote requests occasionally failed to reach an agent, with no internal alert.
Form monitoring, validation checks, notification testing, and lead-path QA.
Quote-form failure rate cut by 81%.
Mobile usability issues: most quote requests started on a phone, where the forms were hardest to complete.
Responsive QA, tap-target fixes, and a full mobile testing pass across devices.
Mobile quote-form completion rate up 37%.
Broken claims and policy document links: PDFs referenced from claims and policy-service pages had gone missing.
A full link and document audit, with monitoring to flag future 404s automatically.
Every claims and policy document link resolves on request.
Accessibility and security gaps: forms collecting personal and financial details had accessibility and hardening issues.
Accessibility remediation, keyboard and contrast checks, and security hardening for every quote form.
Accessibility violations reduced by 83%, no security incidents since.
The Approach
Reviewed quote forms, coverage pages, the agent locator, claims resources, performance, security, and accessibility across every line of business.
Prioritized the broken quote-request form, outdated rate information, and the worst performance bottlenecks in week one.
Fixed responsive layouts, quote-form usability, keyboard access, and contrast issues across every device.
Uptime, quote-form, and document-link monitoring wired in so an issue surfaces before an agent or customer notices.
Monthly content reviews, security patching, and reporting under a standing maintenance plan.
The Work
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Quote-page load timeLCP, mobile | 5.4s | 1.95s | −64% |
| Quote-form failure rateacross auto, home, life & business quote forms | 27% | 5% | −81% |
| Online quote requestsmonthly average | baseline | +52% | +52% |
| Coverage pages under active reviewtied to carrier rate updates | 61% | 100% | +39 pts |
| Agent-locator engagementlocation & office discovery | baseline | +44% | +44% |
| Mobile quote-form completion ratephone submissions | baseline | +37% | +37% |
| Accessibility violationsmonitored templates | 71 | 12 | −83% |
Built to support quote reliability, accurate coverage information, lead generation, website performance, and the ongoing content demands of a growing insurance agency.
In Their Words
“We used to find out about a broken quote form from a customer who never got a call back. Now our maintenance report tells us before that ever happens.”Marketing Director, ERGO Insurance Group
What's Included
Tell us where your insurance website is creating friction — whether it's a broken quote form, outdated coverage information, an unreliable agent locator, slow pages, or recurring technical issues. We'll show you where ongoing maintenance can improve reliability, performance, and lead generation.
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