Your business requirements, social presence, website, and your competitors should be analyzed before generating clear documentation that can be used across the project. We start by preparing a quick Brief on the project. Then researching the audience based on keywords, influencers, and interests and finally picking the analytics data to generate a baseline for current social media performance. The detailed competitive analysis would be done by our Social Media Marketing experts.

The recommendations on offer from the profile strategy as well as a content strategy should be implemented for making the social media marketing campaign functional and effective. Implementation of the content by distributing the content over appropriate social networks with the help of social media marketing best practices. Through engagement strategy, community management would be performed employing interacting with users and influencers across the social networks.

Proper analysis and reporting have to be done which might include analysis of social media marketing campaign performance followed by KPIs and goal tracking and also engaging in enhanced adjustments of the project plan based on results. Reports should include monthly performance reports that include campaign metrics and the list of tasks completed to name among a few. The quarterly review, however, would include a comprehensive overview of the campaign followed by adjustments to the project plan based on results being achieved.