How ongoing website maintenance helped a growing real estate company keep property listings accurate, improve website performance, strengthen lead journeys, maintain location pages, and deliver a more reliable property-search experience — without replacing the existing website.
The Challenge
Havenstone Properties managed multiple residential and commercial listings across several locations. Its website had become an important source of property discovery and enquiry generation, but maintaining accurate listings and reliable customer journeys had become increasingly difficult. Property pages, location content, enquiry forms, images, integrations, performance, and accessibility all needed ongoing attention. Instead of starting with a costly rebuild, the maintenance engagement focused on keeping the existing real estate website accurate, secure, fast, accessible, and ready to generate qualified enquiries.
Slow property pages: large property images, galleries, scripts, and third-party resources affected mobile loading.
Image compression, responsive image handling, caching improvements, script optimization, and performance monitoring.
46% faster property-page experience across priority listing templates.
Outdated listings: unavailable properties and outdated property information created confusion for prospective buyers and tenants.
Listing QA workflow, structured content checks, availability reviews, and scheduled property-page maintenance.
100% of active property templates brought into a defined maintenance workflow.
Difficult property discovery: visitors had to work too hard to find properties by location, type, and key requirements.
Navigation improvements, internal linking, filter QA, location-page maintenance, and property-category checks.
Property-search engagement increased by 38%.
Enquiry journey failures: property forms and contact paths occasionally failed without immediate internal visibility.
Form monitoring, functional testing, validation checks, notification testing, and conversion-path QA.
Critical enquiry-path errors reduced by 79%.
Mobile usability issues: prospects frequently browsed listings, photos, locations, and property details from smartphones.
Responsive QA, tap-target improvements, mobile navigation fixes, content prioritization, and cross-browser testing.
Mobile bounce rate reduced by 29%.
Location and project content gaps: city pages and project pages were not always consistent or properly connected.
Location-page QA, internal-linking improvements, project-page content reviews, and navigation updates.
Location-page engagement increased by 41%.
Accessibility and technical maintenance gaps: important property information was affected by recurring WCAG and technical issues.
Accessibility testing, semantic improvements, keyboard checks, contrast review, security updates, and ongoing monitoring.
Accessibility violations reduced by 87% across monitored templates.
The Approach
Reviewed property pages, listing templates, location pages, forms, filters, images, links, integrations, performance, security, accessibility, and mobile journeys.
Prioritized broken enquiry paths, outdated property information, unavailable listings, slow pages, broken links, and issues affecting property discovery.
Improved responsive layouts, property galleries, navigation, form usability, keyboard access, semantic structure, contrast, and important customer-facing components.
Monitored Core Web Vitals, property-page performance, enquiry forms, listing journeys, key links, and conversion paths to identify issues before they affected prospects.
Continued security updates, listing QA, performance reviews, content maintenance, backups, accessibility checks, and ongoing support.
The Work
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Property-page experiencepriority listing templates | 4.1s | 2.2s | −46% |
| Critical website outagesduring monitored engagement | 3 | 0 | −100% |
| Active property templates maintainedlisting and project pages | 68% | 100% | +32 pts |
| Enquiry-path errorsforms and lead journeys | 100% | 21% | −79% |
| Mobile bounce rateproperty browsing sessions | 48% | 34% | −29% |
| Accessibility violationsmonitored templates | 78 | 10 | −87% |
| Location-page engagementcity and project discovery | baseline | +41% | +41% |
Built to support property discovery, accurate listings, lead generation, website performance, and the ongoing content demands of a growing real estate business.
In Their Words
“We no longer have to wait for a customer to report that something is broken. Property information, forms, mobile pages, and performance are being checked as part of an ongoing process, which gives our team much more confidence in the website.”Digital Marketing Manager, Havenstone Properties
What's Included
Tell us where your property website is creating friction — whether it's outdated listings, slow property pages, unreliable enquiry forms, difficult property discovery, or recurring technical issues. We'll show you where ongoing maintenance can improve website performance, reliability, and lead journeys.
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