To reveal important user insights, effective conversion rate optimization relies on the strategic selection and usage of technologies and solutions. During a CRO evaluation, our conversion optimization specialist use the following critical tools and tactics:
1. Tracking with Web Analytics
- Analyze critical user experience/behavioral data, such as traffic patterns, bounce rate, average time on page, and exit pages.
- The number and kind of conversions, as well as the number of pages seen every session (i.e. desired actions)
- The most typical user navigation path should be identified (s)
2. Replay Session
- Make screen recordings to see what your visitors are doing on your website.
- Click maps and heatmaps
- Find out where users are going on the website and what they're clicking on.
3. Recognize patterns in online behaviour.
- Observation of movement
- Examine how your visitors' eyes move during their visit.
- Depth tracking as you scroll
- Examine how your visitors' eyes move during their visit (how far visitors progress down the page)
4. Keeping track of your attention
- Know the maximum and minimum attention rates for your customers.
6. Find out where visitors are abandoning the conversion funnel or leaking out.
The best CRO agency which can help you with the CRO consulting services is just here. We are just a call away from you to offer conversion rate optimization services.