Nonprofit Website Maintenance | 24/7 Uptime Monitoring
Volunteers celebrating together during a community outreach event
Case Study • Nonprofit Website Maintenance

Every failed donation was a gift someone changed their mind about.

How ongoing maintenance fixed the performance, security, and accessibility problems that were quietly costing Meridian Relief Network donations during its biggest campaigns. No rebuild required.

24/7
uptime monitoring through every campaign
−68%
page load time, down from 5.9s to 1.9s
10
months with no critical incidents

Sound familiar?

If two or more of these are true, this case study is written for you.
!Your donate button fails silently under high traffic.
!The site’s gone down mid-campaign, and a donor told you first.
!No one knows when plugins, the CMS, or SSL were last updated.
!Pages crawl whenever a campaign email sends a traffic spike.
!You can’t confirm donor payment data is handled securely.
!Sign-up forms sometimes stop submitting, unnoticed for days.
!You wouldn’t bet the site meets WCAG or ADA standards.

The Challenge

Six problems, quietly costing donations every campaign.

Meridian Relief Network had never had a real maintenance plan: just fixes whenever something broke badly enough for staff to notice, usually mid-campaign. For an organization that depends on donations arriving at the exact moment someone decides to give, that timing couldn’t have been worse. By the time we ran the first audit, performance, uptime, security, forms, and accessibility all had issues stacking up at once, with several of them only surfacing under the traffic spikes a real campaign brings.

ProblemWhat we didResult
Problem

Slow website performance: key pages took 5.9s to load during campaign traffic spikes.

What we did

Image optimization, caching, and a CDN rollout, load-tested against real campaign traffic.

Result

1.9s average load time, −68%.

Problem

Frequent website downtime: worst timed during the biggest fundraising pushes.

What we did

24/7 uptime monitoring with proactive alerts and hosting sized for traffic spikes.

Result

Zero outages across the last three campaigns.

Problem

Security vulnerabilities: outdated plugins on a site processing donor payment data.

What we did

Monthly patching, malware scanning, and a web application firewall.

Result

Zero security incidents in 10 months.

Problem

Donate button silently failing under load, with no alert to staff.

What we did

Automated form and payment-flow testing, with real-time failure alerts.

Result

100% donation form deliverability restored.

Problem

Mobile experience issues: most campaign traffic arrives from social and email on a phone.

What we did

Responsive layout fixes and a full mobile QA pass.

Result

Mobile bounce rate down 39%.

Problem

Accessibility issues: failed WCAG 2.1 AA checks, excluding donors who rely on assistive tech.

What we did

Full accessibility audit and remediation, plus ongoing monitoring.

Result

WCAG 2.1 AA compliant, ADA risk reduced.

“We’d run a campaign, watch traffic spike, and then find out days later how many donations never actually went through.”

The Approach

Five phases, from triage to a maintenance cadence built around campaign traffic.

  1. Phase 01

    Full-site audit

    Performance, security, accessibility, and donation-flow testing across every page to build a prioritized fix list.

  2. Phase 02

    Critical fixes first

    Patched vulnerabilities, restored the donate flow, and resolved the worst performance bottlenecks in week one.

  3. Phase 03

    Accessibility & mobile remediation

    Brought the site to WCAG 2.1 AA and fixed the mobile layout issues flagged in the audit.

  4. Phase 04

    Monitoring & alerting setup

    Uptime, security, and donation-form monitoring wired in, with load testing ahead of major campaigns.

  5. Phase 05

    Ongoing maintenance cadence

    Monthly patching, reporting, and a standing support SLA for anything that comes up.

The Work

Visual proof of the improvements we delivered.

Nonprofit website homepage shown in a browser mockup
Nonprofit donation page shown in a browser mockup
Responsive website layouts displayed on desktop and mobile devices
Donation form submission success screen showing a reliable giving flow

The Results

Measured against the same window a year prior.

Metric Before After Change
Page load timeLCP, mobile 5.9s 1.9s −68%
Unplanned outagesper month 4 0 −100%
Open security vulnerabilitiesat time of scan 13 0 −100%
Donation form failure ratecheckout & recurring giving forms 16% 0% −100%
Mobile bounce ratesitewide 57% 35% −39%
WCAG 2.1 AA violationssitewide audit 44 0 −100%
Completed donationsduring the next Giving Tuesday campaign baseline +52% +52%

Built to hold up under the traffic (and scrutiny) a real fundraising campaign brings

PCI-Conscious Payment Handling
WCAG 2.1 AA Accessible
24/7 Uptime Monitoring
Built for High-Traffic Giving Campaigns

In Their Words

“We used to brace for every campaign, wondering if the donate button would hold up. Now we just watch the numbers climb.”
Development Director, Meridian Relief Network

What's Included

What a Website Maintenance engagement typically covers.

24/7 uptime monitoring & alerting
Monthly security patching & malware scans
Performance audits & optimization, load-tested for campaign traffic
Donation & volunteer form monitoring
WCAG 2.1 AA accessibility monitoring
Monthly reporting + emergency support SLA

Considering Website Maintenance for your own site?

Tell us where donors, volunteers, or members are getting stuck and we'll tell you honestly whether this is what fixes it.

  • Free, no-obligation site audit
  • Reply within one business day
  • Straight answers, no sales pitch
  • Built for nonprofits that can’t afford downtime during a campaign
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