Paid Advertising Platforms: Most Popularly Used For Marketing

 6 Dec, 2022

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Introduction

Most web-based businesses today use pay-per-click or cost-per-click marketing to boost their website traffic in addition to organic clicks. In order to drive traffic and clicks to a website, pay-per-click marketing utilizes ads displayed on search engines.

Pay-per-click (PPC) ads are more effective than organic advertising tactics, with PPC ad clickers being 50% more likely to make a purchase than organic traffic. Pay-per-click (PPC) advertising is thus something you can't ignore.

But which pay-per-click online advertising platforms will work best for your business? Even if you're an expert in PPC, getting started might be a challenge. But don’t get overwhelmed. There are expert paid advertising companies out there to make things easier for you.

And if you feel that you want to start this all by yourselves, the good thing is that you can choose from a wide variety of paid ad platforms.

Here are 15 of the best advertisement platforms to use for your pay-per-click advertising campaign.

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Online Advertising Platforms List

Before beginning pay-per-click advertising, you must decide which paid ads platforms you wish to employ. These may include paid social, paid search, or other best paid advertising options.

You can expand your reach by using numerous platforms for advertising, but this will depend on your budget and advertising objectives. You generally shouldn't use them all at once, but it's possible to use a few at a time.

However, it is still beneficial to be well-informed before settling on a set of advertising platforms online. And if you need help deciding which ones are ideal for your company, paid advertising company is here to help.

For the time being, nevertheless, our digital marketing agency has compiled a list of the best advertising platforms.

1. Google Ads

To no one's surprise, we're starting with Google Ads, the undisputed leader in the world of paid advertising networks.

Using Google Ads, you can have your pay-per-click advertisements appear at the top of Google search results, capitalizing on Google's extensive user base to boost your company's sales.

Thanks to the Google Display Network, Google Ads is a fantastic advertise platform for both search and display ads.

2. Bing Ads

While Google is the most popular, it is by no means the only option for finding information online. Seeing how Bing receives its fair portion of online traffic, it is a smart idea to use its PPC platform, Bing Ads, to also show up in Bing's search results.

3. Facebook Ads

It's important to note that not all pay-per-click advertisements appear on the search results page or on another website.

Since so many people already use Facebook, it's no surprise that Facebook ads are one of the finest places to advertise to wide internet audiences. 

A digital marketing company may ask you to pick from the following layouts:

  • Single-image ads include a single image plus a title, body copy, link description, and call to action.
  • Photo ads should have both a picture and some text to describe them.
  • Video ads are in the form of video clips
  • Carousel ads are created with a bunch of pictures that scroll
  • Canvas ads let you make a tiny landing page for your ad by incorporating video, images, text, and buttons.

4. Instagram Ads

Since Facebook owns both Instagram and its ad platform, they are functionally identical. There is flexibility in the types of advertisements that can be shown. The best part about advertising on Facebook and Instagram is that you can zero in on a certain subset of users.

There are a variety of ad choices, such as:

  • Photos: Be sure to provide a photo and a brief description.
  • Videos: Incorporate a promotional video to showcase your services or products.
  • Carousel ad format allows visitors to view multiple images in one continuous ad that they may scroll through.
  • Along with the paid ad choices we discussed above, you can also use Instagram Stories, which are short movies that only remain on your profile for 24 hours, to interact with your audience.
  • In a collection ad, the main image is accompanied by several smaller images laid up in a grid. These advertisements mirror those found on Facebook's collection pages.

5. Twitter Ads

Twitter is a major social media network alongside Facebook and Instagram. Twitter advertisements come in many forms, but promoted tweets, which feature natural tweets from your company and push them to the top of consumers' feeds, are among the most effective.

Twitter's advertising choices, as suggested by our digital marketing firm, are as follows:

  • You can expose your content to a wider audience or increase interaction among your existing followers using promoted tweets.
  • Use inventive Twitter GIF ads to attract viewers' attention.
  • Auto-playing, promoted videos appear in users' feeds and keep them interested in their timelines.
  • In-stream video ads and sponsorships: Promote your own videos with pre-roll ads.
  • Website cards let you send people to a certain page once they've seen some unique content.
  • App Cards allow you to advertise your mobile apps with media-rich tweets to boost downloads and user interaction.
  • Direct Message: Create engaging, individualized brand experiences for your followers with Twitter's Direct Messages.

6. LinkedIn Ads

LinkedIn is a great advertising resource, especially for business-to-business companies, but it gets little attention as a social media platform. Particularly effective when promoting informative content that is sector-specific.

You can pick from the following ad formats.

  • Sponsored Content appears in users' feeds alongside regular postings, and content from other companies is called sponsored content.
  • Text ads: Displayed as sidebars, in the footer, or at the very top of users' feeds, these ads typically feature call-to-action links.
  • Sponsored InMail: Send targeted, one-on-one messages to potential customers with LinkedIn's sponsored InMail feature.

7. Pinterest Ads

Next on our list of online advertising channels is Pinterest, which is essential if your intended audience consists primarily of educated, middle-class women. 

Users-who-pin-frequently

If you are new to this, consider going with online marketing services. Here is a list of Pinterest ads you should know about. 

  • Idea Pins are instructional content pins that can be either a short video clip or a collection of up to 20 visuals. How-to videos and demos shot on a smartphone are their usual fare. 
  • Try on product Pins are a great way to try something new Create a virtual "fitting room" on Pinterest by incorporating your content with augmented reality.
  • A collection ad is made up of one main video or image and three supporting visuals. The ad detail page allows you to display up to 24 photos supporting your ad if a user chooses to tap it.
  • Carousel ads mimic the look of standard pins, but instead of one picture, they feature a collection of related images that may be scrolled through in a carousel fashion on mobile devices and desktop computers.  Each carousel ad might feature anywhere from two to five photos.
  • Because you are effectively "boosting" an existing Pin, running these kinds of ads on Pinterest is the least complicated form of advertising the platform offers. A promoted pin is a solitary image or video that shows in the main feed. A tiny "Promoted by" label is the only visual distinction between these and conventional Pins.
  • Shopping ads are like collection pins that include items from your store's inventory. The Pinterest platform may be integrated with a wide variety of e-commerce platforms, including Shopify. These, unlike Collection ads, only show one image or video.

8. Amazon Ads

The last of our key selections are Amazon Ads, a must-have if you want to draw customers to your Amazon business. Amazon advertisements can be displayed in the form of sponsored links in external search results or as banners on external websites. Here are various types of amazon ads you should know about.

  • Product display ads can be found in various places, including product detail pages, review pages, the top of offer listing pages, and beneath search results. These ads can also be placed in emails such as those sent after a customer has abandoned a shopping cart or been recommended a product. Their primary goal is to promote additional purchases from your company to existing clients.
  • With Amazon Native Ads, you may promote your business on the Amazon website itself. Native advertisements can be broken down into three categories: those that are recommended, those that are found through a search, and those that are made specifically for a user.
  • Recommendation ads are ads that recommend products to appear on product pages on a website. Because of the dynamic nature of these adverts, Amazon will automatically fill them with the most pertinent product recommendation for your site's content and visitors.
  • Search ads are advertisements that show up on your website in response to users' queries on Amazon and other similar paid advertising sites.
  • Custom ads are what you create yourself and can be displayed in the articles you write about specific products.
  • Using Amazon Video Ads, you can advertise on Amazon-owned properties like Amazon.com and IMDb, Amazon devices like Fire TV, and other properties across the web.  Whether or not you have a storefront on Amazon, you are still welcome to purchase Amazon video advertisements; the landing page for your ad might be an Amazon product page, your own site, or any other website link on the internet.

Got some clarity about which ad platform to pick? Here are some PPC-related statistics to make your decision easier.

Alternative Platform For Advertising

When combined with a variety of social media platforms, Google Ads and Bing Ads are likely capable of meeting the bulk of your pay-per-click (PPC) search engine and banner advertising requirements on their own. This makes them adequate for the majority of businesses.

There are a number of different PPC platforms available if you'd prefer not to use one of the aforementioned. You may find some of the better examples here.

9. Bidvertiser

Banner advertisements can be made easier with the help of Bidvertiser. Those websites that join Bidvertiser and allow it to place adverts on their pages will share in the profits made by those advertising. The average cost per click is likewise quite low.

10. AdRoll

AdRoll's retargeting capabilities help make it a leading ad network. It employs a wide variety of third-party systems, like Google and Facebook, to monitor who visits your site and who is shown a nudge to come back through retargeted advertising.

11. Yahoo Gemini

With Yahoo Gemini, you can expand your advertising reach to include blogs and news sites like Huffington Post, AOL, and Tumblr. It places advertisements in relevant search results and webpage margins.

12. BuySellAds

For targeted display advertising, BuySellAds is an excellent platform. Use BuySellAds to target your adverts to the correct audience if you're concerned that the other major ad networks will spread your message too thin.

13. RevContent

Instead of promoting physical goods, RevContent promotes content. It combines elements of both standard pay-per-click (PPC) advertising and search engine optimization (SEO) in that it employs banner adverts on third-party sites but targets people who are actively seeking educational material.

14. Airnow

When compared to the other online advertising networks on our list, Airnow stands out because of its unique focus on mobile marketing. It supports both Android and iOS, allowing you to show your adverts in a wide variety of mobile apps.

15. AdMob

In case your business has a mobile app, AdMob is a fantastic platform to use. If your business falls into this category, you can use AdMob to promote your products within your app. Banner advertisements, video ads, and other forms are all fair game for these commercials.

Conclusion

Any of the aforementioned paid advertising channels can be a boon to your company's expansion if you know what you're doing. Not to worry, though, because our paid advertising agency can help you out if you don't already have one!

Time and again, we've shown that our digital marketing services and paid advertising services are the most effective at generating new leads and sales for businesses, and we'd love to put our experience to work for you. 

We hope this list of top advertising platforms has helped you clear out what suits your needs.

Interested in our Digital Marketing Services?

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A

Andre Reed

Nice guide

G

Gunner Cook

What does an ad agency generally charge?

J

Jake Morgan

Does your firm take care of graphics as well?

H

Hayes Bell

Interesting blog.

M

Manuel Murphy

Very nice article.