As you know, the internet has dramatically changed how businesses are built and promoted: one can have access to a lot of resources and a lot of possibilities as never before! Even though, why do a large number of entrepreneurs still eventually neglect these rewarding opportunities by avoiding online marketing strategies or dragging them like wasteful spending?
There are plentiful internet marketing strategies you need to consider- without which your business cannot thrive.
According to us, the norms for “need” for these strategies here means- above all, can marketing be optional? Is it possible to develop a business without a digital presence? Technically speaking, “Yes,” but you’ll miss out on a lot of potential in doing so. So, all the top internet marketing strategies that are bestowed as “necessary” display the following features:
These are the major factors that help make your hard work in these fields essential. These are deemed as “necessary.”
Intrigued to know more about these best internet marketing strategies? We’ve got you covered. In this blog, we will help you get answers to the following:
Let’s dive in!
Looking for Internet Marketing Services?
Internet marketing offers a bundle of benefits to your business, irrespective of its size or business type. We are listing some of them here:
It is an Inexpensive Marketing Method
This is the biggest benefit of internet marketing which is being cost-effective as compared to traditional marketing methods. Moreover, big businesses can use traditional marketing tactics like TV ads, radio spots or more but small or startups may find it hard to compete with the quality of the traditional marketing advertising of big businesses. So online marketing provides an affordable way to market business to interested customers and puts businesses, big or small, on the same playing field.
As of January 2021, there are 4.66 billion internet users across the globe!
Internet marketing lets you overcome all barriers of distance and helps you connect with these customers and sell products or services in any part of the world to the right audience at any time. With online marketing techniques like emails, blog/content advertising, or social media, you can widen your market and be present even internationally!
Another plus point of Internet marketing is that you can make changes as you go in posting campaigns but this is something you cannot do in traditional marketing. Once your billboard is up, you cannot alter or modify it to suit the current marketing trends. However, with online marketing, you can update your social media posts, tweak PPC campaigns, and even optimize your SEO campaigns as you need to drive the best results.
If you don’t know what’s working for you and what’s not, then it doesn’t matter how effectively you deploy your internet marketing strategy. In such a competitive online world, it is very essential for you to know if your marketing campaigns are bringing you desired results or not and what you can do better to stay ahead of your competitors. Online marketing strategy allows you to keep track of your progress and let you implement changes whenever required.
In such a competitive online world, it is essential to know if your marketing campaigns are bringing you desired results and what you can do better to stay ahead of your competitors. So, you need to monitor the progress of your online marketing strategy and implement changes whenever required.
Online marketing or internet marketing is the process of leveraging the power of online or web-based channels to deliver a company’s brand identity, products, or services. The objective is not only to reach prospective customers through channels like websites, emails, social media or online advertising but also propel them to take actionable steps like spending their time reading, exploring your website, searching, shopping or interacting with you online.
In simpler terms, “Internet marketing is an all-inclusive term for marketing products and services online,” and by using a variety of methods and platforms you intend to build a relationship with your customers and retain the loyal ones.
If you want to grow your brand online, you cannot just do that by implementing one or two online marketing strategies. Sometimes you need to use a mix of different internet marketing strategies to get the desired result. So here we are presenting the 13 top online marketing strategies that will help you out:
People usually stay on a website for 10 seconds and if the website doesn’t aesthetically appeal to them, they, at times, leave the site before 10 seconds also.
Usually, website designs are not considered a marketing tactic which is where many marketers fail to maximize their online marketing efforts. Since your website is the window to your products and services and the first point of interaction with your potential customers, you need to work towards making a great first impression. It does not matter how amazingly you implement your online marketing strategies if your website is not designed to complement them. So keep these website elements to amplify your internet marketing campaigns:
If the website development process seems too overwhelming for you, you can always seek a website development agency for professional website design services.
Search Engine Marketing or SEM is “paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. The definition itself reveals why SEM should be integrated into your online marketing strategies. As it not only improves your search engine rankings but also brings quality traffic to your website despite them working towards achieving different goals. When you want to achieve organic, unpaid search engine rankings or are looking to enhance your online visibility, then follow these principles:
Search Engine Optimization or SEO is the process of “improving a website’s organic ranking on search engine results in pages such as Google, Bing or Yahoo.” it involves on-page optimization (content, structure, and user-friendliness) and off-page optimization (link building, social shares, etc.)
Search engine optimization strategies include systematizing a few components on your website to fulfill the requirements of the search engines like Google and ensuring that your site provides the best UX to your visitors.
Remember that SEO isn’t an expensive investment if you’re already updating fresh content on a regular basis - and it’s highly worthwhile to do the additional investment if for nothing other than ensuring that your website is indexed properly.
It is a rapid, cost-effective, and personalized marketing tactic that can help create curiosity around your brand and drive realistic conversions & sales in the long term. Also, it helps you create targeted and personalized messages based on your audience’s tastes & preferences, which in turn allows you to retain the loyal ones and attract new ones.
If we talk about B2C email marketing, you must tap into a consumer's emotions and compel them to buy your product or service. In contrast, in B2B email marketing, you should be logical and reasonable in convincing a business why its time, money, and resources will be well spent when they make a purchasing decision with you. So, to ensure you have effective email marketing, consider these elements:
“Currently, there are 4.48 billion social media users worldwide in 2023”
Social media marketing gives your internet marketing strategies an extra push. It not only helps you increase website traffic or sales, but it also does more than that; it lets you reach a large audience instantly and cost-effectively. It also gives your online identity a credible and reliable online image that attracts your potential leads and converts them into sales in real time. So follow these tips to create a social media marketing strategy that works wonders for you:
Content marketing is one of the integral parts of your internet marketing strategies as it propels your marketing efforts to receive a high volume of quality traffic to your website, eventually converting visitors into leads and sales.
You should strategize and properly integrate your content in your marketing campaigns as internet marketing mainly focuses on getting customers beyond the search results page to your websites, so once your ads get them to your site, it is high-quality content like blogs, web copies, or product descriptions that increase your brand’s awareness, credibility and eventually revenue. So an effective way to have a great content marketing strategy is to follow these key elements:
Before we talk about why utilize video in internet marketing strategies, read the following facts about video marketing. According to Promo, “Embedding relevant video on landing pages is capable of increasing conversion rates by over 86%, and the mere mention of the word “video” in your email subject line increases open rates by 26%. 54% of consumers want to see more video content from a brand or business they support.”
Therefore, Video is another crucial part of an online marketing strategy because if videos are curated with fun graphics, engaging stories, or stylistic pictures, they prove to be addictive, letting you create personal connections with your customers. At the same time, you display important features of your brand, product, or services. So you need to incorporate video marketing or videos into your internet marketing mix if you want to create content that delivers more impact but takes less time to consume. How do you do that? Remember these key elements:
According to MOZ, “Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling out a form, becoming customers, or otherwise.”
CRO helps you understand how users explore your site, what actions they take, and what's stopping them from completing the desired action. It ensures you get more value out of every visitor by maximizing your conversion via web analytics platforms, such as Google Analytics, or through on-site surveys or satisfaction surveys. Key elements of CRO:
For further information on CRO and Bounce Rates, you can get a look at this insightful article a read to know 18 Established Ways On How To Reduce Bounce Rate & Increase Conversions.
It’s not just about having an online presence but it is equally important that you have a stellar reputation there. So if you want to have a good reputation so that you can build your brand credibility, and make it trustworthy then here comes Online Reputation Management or ORM. ORM helps influence the way people view your business, your products, or services when they search for you online and it also shapes the way you interact or react online. When 90% of consumers read online reviews before visiting a business, it seems imperative that you have a positive presence online or work towards improving it if you have formed some negative perception in the minds of your customers or potential partners. So here is how you improve or evaluate your online reputation:
Pay Per Click (PPC) marketing can be divided into two major categories: 1. Paid search and 2. Paid social marketing. Advertisements are published on search engines or social media platforms, and businesses get charged each time their ad is clicked.
Google AdWords is the most well-known paid search platform, it is then followed by Bing Ads, which also publishes search ads on Yahoo. Search marketing consists of display, mobile, retargeting/remarketing, and paid social advertising.
Other social media platforms like Facebook, Instagram, and Twitter have also broadened their search ad offerings for large proportions and made it more complex to drive more organic traffic to your marketing posts.
Because of this, paid campaigns are formalizing the higher percentage of a majority of the business's PPC marketing expenditure budgets. This online marketing strategy can help develop a drastic, short-term improvement in brand visibility and revenue.
Is a type of content marketing that generates audible or hearable content. Podcasting is necessary for brand development and driving more traffic to your website. With respect to podcasting, you can use either of the following strategies:
In order to appear on someone else’s podcast, you need to have a list of podcasts to show up as a guest. Apart from searching on Google for the best industry podcasts, another option to identify them is to find someone from your field who has formerly appeared on them.
Influencers are individuals who already have an active and substantial audience, often on social media platforms, and have the capability to influence their followers to take some actions. This internet marketing strategy involves working with influencers to popularize your company’s messages, products, or services.
The simplest method to find influencers is to make use of 3rd party tools from various social media platforms. For example - inBeat, Intellifluence, Grin, etc., once you’ve got the list of influencers, don’t just reach out to them immediately because social media platforms could be manipulative, and few of these influencers might have thousands of fake followers.
A particular percentage of the fake audiences is unavoidable, but ensure that they are in a significant percentage. Tools like fake followers audit by SparkToro or Instagram Audit by HypeAuditor can be used to check.
Apart from the number of audiences, you will have to ensure the quality of engagement also. If any influencer has hundreds of followers but rarely gets any comments on their posts, it's a possible red flag.
The actual no. of likes, comments, shares, retweets, etc., doesn’t matter much. But what matters is the “Quality.” watch out for genuine comments. Once you narrow down the list of those influencers along with the reach and synchronization you’re looking for, make sure that the specific influencer’s image, as well as reputation, showcases your brand properly, then only reach out and request for collaborations.
Is where other people advertise your products in exchange for a commission. For affiliate marketing you will have to develop an affiliate program that users can sign up for. This provides them a distinct link that they could utilize for promoting your product and keeps track of revenue they generate.
Thus you’ll have to find people who might want to promote your product or services. The simplest method is to identify people who’re already promoting competitor’s products or services.
Online marketing strategies play a crucial role in building a strong online presence, boosting your conversions and sales, and thus letting your business succeed online. Most businesses are aware of this fact, but to make this an economical affair, they often try to either cut down their marketing budget or hire freelancers to do the deed.
Here’s where they do injustice to their brand value. It is really not necessary that only costlier marketing professionals will bring you desired results because several internet marketing agencies and professionals utilize the best digital marketing practices and bring you the desired results at an affordable rate. Remember, quality over quantity. But it is really not easy to hire the best & professional internet marketing agency, so answer these questions before you select them:
6 Low-Budget Online Marketing Strategies for Small Businesses
Here’s a quick 6 affordable online marketing strategies that are quick to implement, easy on your pocket, and quite effective for your business growth:
The aforementioned top internet marketing strategies are by far the most simple and effective and are not exhaustive. But hoe, they must have educated you on a few of the most important and lasting ones.
When you execute them correctly, these strategies work and will keep working. As a bonus, we’re sharing 7 simple steps on how to create top online marketing strategies. Let’s get started
Online marketing strategies are an efficient way to reach millions of potential customers and bring them to your website to boost your revenue and grow your business. But it is really not that simple to create one since what works for others might not work for you...so take a custom approach to create internet marketing strategies. The following 7 steps guide on how to create online marketing strategies will surely be helpful:
You need to figure out what your marketing goals are. Do you expect your internet marketing strategy to build brand awareness? Is it about selling a new product? Or do you just want to drive more website traffic? Whatever is your goal, identify it and then select the required marketing strategy as the desired result will depend on it. You can also do a competitor analysis to gauge what your competitors are doing. After considering market trends, you can identify how you can create a better online marketing strategy than your competitors and achieve more.
Buyer persona is a “semi-fictional customer description based on your actual customers’ demographics, behavior, lifestyle, motivations, and challenges.” They are the real drivers of your every internet marketing efforts and campaigns.
So, in order to maximize your online marketing campaigns and ensure the right audience is seeing you, you need to know your customers. Also, look into questions like What are their pain points? What goes into their buying decisions, or who do they go for trusted sources of information and more? Finding answers to these customer-centric questions helps you create a buyer’s persona and ensures your marketing efforts reach the right audience at the right time.
A great website is not just about having an attractive appearance, it is more than that. If you design your website to meet all the demands of Internet marketing methods, it will be part of a great online marketing strategy to promote your product, service, or business brand. So design your web pages within your website, while focusing on how it will impact your SEO as internet marketing’s main goal is to promote your brand and what you offer. Therefore, having an exemplary website design and compelling web pages that fulfill all the aspects of online marketing requirements will help achieve the maximum out of your online marketing strategy.
Content marketing and online marketing may not be interchangeable but interconnected, i.e., when you create content copies, you also use social media marketing to promote and distribute that content, which converts visitors into customers. So optimize content marketing and mix it well with your internet marketing campaigns as doing so, will not only drive the right audience traffic, build loyalty, and sell products or services but also help your website appear prominently in search results and reach more potential customers.
Online world is a never-ending battle to rank as high as possible on search engines like Google, Bing, or Yahoo. Additionally, users rarely go past the first page of search results so it is crucial for you to implement SEO strategies in a way that whenever your users search for keywords related to your products or services over the internet, they should get your website as a result. Adopt search engine optimization tools & techniques such as writing original & unique content, using internal linking between the web pages or using keywords related to your business type or your audience is searching over search engines as this will help you rank well.
Over 4.89 billion people use social media. Don’t you think good word of mouth can give you high traffic and conversion and maximize your internet marketing efforts? No matter what best internet marketing strategy you apply, it is incompetent if your social media profiles are not integrated well with your website or if you do not publish your content there. Doing this will not only optimize your social networking platforms to gain traffic and attract the targeted audience but also help you engage directly with them, ask them questions, resolve their concerns, and get real-time feedback to build brand visibility, credibility, and a loyal customer base.
A data-driven, tracking approach to your internet marketing efforts is the way ahead to get the maximum result out of your marketing efforts. This ensures you know what initiatives are bringing results and what not, but also helps you avoid wasting your marketing budget and efforts. This process is also known as Marketing analytics and is a great way to track and evaluate the success and value of your Internet marketing efforts.
There are various marketing analytics tools and techniques that enable you to track your marketing process & progress, it can be on your website, via social media platforms, or any other place you are digitally present. So use marketing analytics tools like Website visitor data, Google Analytics, Adobe Analytics, or even Social Media Insights to know what you need to do to stay relevant and ahead of everyone else.
Curating an effective online marketing strategy may seem a daunting process since your marketing efforts can impact your business in this digitally-driven world, and that online world is quite unforgiving and quite forgetting. One wrong step, one wrong post, and all your marketing efforts would go downhill along with your brand image. But relax; it is a difficult path to tread, but with some effective, workable, and appropriate steps, you can develop the right business marketing strategy and see it fly!
In this blog, we shared 13 top internet marketing strategies. Also, we armed you with a 7 steps guide on how to develop an online marketing strategy that actually works, irrespective of your business type and size.
So if having internet marketing strategies is also your priority, and you are looking for experts in strategy and execution to help you with developing an online marketing strategy and jumpstarting your digital transformation journey, then Ring Us Now!
Alternatively, you can drop us your queries and questions in the comment section below, we will help you to the best of our knowledge! Also, did we miss out on any important Internet marketing strategies? Let us know in the comments section below.
Looking for Social Media Marketing?