Real Estate Website Design- Essential Aspects And Examples

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29 Nov, 2023

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Do you think that despite your hard efforts, your real estate website design still lacks that x-factor? Are you still not getting the expected number of leads? Or do you still feel that your voice is unheard? These are just some of the many issues, and if you can relate to these, you’re in the right place. Also, you’re right if you think that your website still has some deficits that need to be fixed. No worries, we’ll help you fix those and help your website emerge as a top trending real estate website design to be cited by your competitors.  

Note that the importance of having an appealing and user-friendly website is of paramount importance in today’s digital world. A well-established real estate website design captures the attention of potential buyers, effectively showcasing properties and ultimately driving conversions. Whether you're an experienced real estate agent, a bustling broker, or an ambitious property developer, the implementation of the right real estate web development strategies can truly set you apart from the competition. In this blog, we've consolidated a concise pocket guide to assist you in navigating the realm of real estate web design and harnessing its full potential. 

Unlock the Secrets to Successful Real Estate Website Design

  • Enhanced User Experience
  • Networking Opportunities
  • Better Conversion Rates
Branding

What To Look Out for In A Real Estate Website Design With Examples

Now let’s help you decode the intricacies of an attractive real estate website design. Throughout the design process, there are key factors that you must emphasize. We will delve into these aspects extensively, guiding you on their effective implementation to craft a truly exceptional website. Also note that seasoned real estate web designers are integral to this process. Take a close look at the pointers and carefully examine the accompanying examples. By doing so, you'll be well-equipped to create a website that not only stands out but also dominates the realm of real estate digital marketing. Let’s start!

1. Prioritize The User Experience.

User experience is the foundation of a successful real estate website design. By putting users and their needs first, you can create a website that not only looks great but also works seamlessly, making it easier for visitors to find what they're looking for. In this section, we'll explore the key aspects of prioritizing user experience and how it can take your real estate website design to new heights.

A user-centric approach

When it comes to web design, taking a user-centric approach means understanding your target audience and designing your real estate website design to meet their preferences and expectations. A real estate website builder must have a clear understanding of this. How can visitors complete their tasks? Will they be able to easily find important content? This includes intuitive navigation menus, clear calls to action, and a logical site structure that guides users seamlessly through the site. Here is an example of quick contact options and easy access to all services and buying process info of a real estate website design.

A user-centric approach

Follow the steps:
  1. Create a clear and user-friendly navigation menu that prominently displays key categories such as 'For Sale', 'For Rent', and 'New Development.' 
  2. The implementation of an advanced search feature will allow users to refine their property search based on specific criteria such as location, price range, number of bedrooms, and amenities.
  3. Every real estate listing should include essential information such as high-resolution images, detailed descriptions, virtual tours, and key features.
  4. Place clear and prominent calls to action (CTAs) on your real estate website design. For example, "Contact a representative", "Schedule a tour" or "Request more information". 

Collect and analyze real-time data.

Here are some examples of how you can use the collected data:

  • Google Analytics can help you see that, for example, the "Neighborhood Guides" section of your website is getting a significantly higher number of page views. This means that visitors are interested in detailed information about different neighborhoods. You can now optimize this section by providing a comprehensive guide that will improve its visibility.
  • After analyzing the bounce rate, you will realize that users tend to leave your website after viewing certain real estate listing pages. That means there is a problem with these particular listings. There could be a possibility that listings lack high-quality images or detailed descriptions. This allows you to focus on improving the content and presentation of these listings to reduce bounce rates on your real estate website design.
  • As a part of a real estate website development strategy, setting up conversion goals in Google Analytics allows you to track user journeys from viewing a property listing to submitting contact forms or booking appointments. For example, you may find that most users abandon the conversion process on the appointment booking page. To solve this problem, you can ask your real estate web designers to optimize the layout of the form, redesign the booking process, or provide additional incentives to encourage users to complete appointments.

Create separate dashboards for buyers and sellers.

During the process of real estate website development, to provide a customized experience for each group, consider creating separate user panels (or sub-navigation). A buyer-focused dashboard can provide advanced search options, personalized property recommendations, and saved search features. On the other hand, a seller-focused dashboard may offer features such as property listing management, property display analytics, and communication tools.

Buy and Sell Options

Buyer Dashboard Example

For the buyer dashboard of a real estate website design company, you can prioritize features and functionalities that enhance the property search and buying experience. Here’s an example of what you include:

  1. Buyers can save their search criteria and receive alerts whenever new properties matching their preferences become available.
  2. Using algorithms based on search history and buyer preferences, the dashboard offers personalized property recommendations. 
  3. Buyers can create a list of their favorite properties, allowing them to easily revisit and compare. This feature helps them organize their choices and make informed decisions.
  4. The buyer dashboard includes communication tools, such as messaging or live chat features, that allow buyers to connect directly with agents or sellers to ask questions, view requests, or negotiate.
Seller Dashboard Example:

For the seller dashboard of a real estate website design company, here’s an example of what you include:

  1. Sellers can easily create, edit, and manage their property listings. They can update property details, upload high-quality images, provide comprehensive descriptions, and highlight unique selling points.
  2. The dashboard of a real estate website design company offers analytics and statistics on record views, inquiries, and engagement metrics. 
  3. Sellers can access and manage lead communications, track leads, and respond to inquiries right from the dashboard. This simplifies the sales process and helps sellers stay organized.

2. Optimize The Home Page

The home page of your real estate website design plays a major role in capturing the attention of visitors and enticing them to explore further. It needs to strike a balance between aesthetics and usability to not only look visually appealing but also provide a seamless and engaging user experience. As a result, ensure that your real estate web designers are investing extra efforts to design them. 

Balance usability and aesthetics

Visually appealing design is undoubtedly important, but it should never compromise usability and functionality. Your home page should provide a pleasing visual experience while ensuring that visitors can easily navigate and access the information they need.

Homepage Elements

Consider the following best practices:
Implement a clean and well-organized navigation menu that clearly indicates the different sections of your website. Make it easy for visitors to explore different property categories, search options, and other resources without confusion.
Create a clear hierarchy of content elements on the home page of real estate website design. Use headings, subheadings, and visual cues to guide visitors' attention and facilitate easy page scanning.
Visual harmony: For example, if you use a luxury theme, use a clean and modern design to match it.
High-quality images: Show off stunning high-resolution images with a visually appealing image slider or grid layout. Also, make sure the images are properly optimized for fast loading without compromising their quality.
Optimize your home page for different devices and make sure it looks and works smoothly on desktops, tablets, and smartphones. 

Implement clear calls to action (CTAs)

Strategically placed and compelling calls to action can lead visitors to real estate website design to take desired actions, such as contacting an agent, scheduling a viewing, or signing up for real estate alerts. To encourage user engagement and conversions, you must strategically place clear and compelling CTAs throughout the page. Convey the idea clearly to your real estate web designers if you are working with one.

Here’s how you can implement them effectively for your real estate website design:
“Book Now” CTA: Place a “Book Now” CTA button on your real estate website design. This call to action prompts visitors to take immediate action and book the desired property. Use contrasting colors such as a vibrant 'Book Now' button on a clean background to make it stand out visually.
“View Availability” CTA: Include a brief and direct “View Availability” CTA with each vacation rental listing on the real estate website. This call to action directs visitors to check the property availability calendar, allowing them to quickly see if their desired dates are open. 
"Contact Us" Call to Action: Include a clear and enticing "Contact Us" call to action throughout the home page, encouraging visitors to reach out for more information or to inquire about specific properties. 
“Learn More” Call-to-Action: As a real estate website design company, include a “Learn More” call-to-action that directs visitors to more information about your vacation rental services, property amenities, or special offers. Use engaging language that sparks curiosity and encourages visitors to explore further.
"Sign Up for Exclusive Offers" CTA: Use an opt-in form with a compelling call-to-action to capture your visitors' email addresses. Place your subscription form in a prominent place, such as a dedicated section or modal popup, to make it convenient for visitors to sign up.

Highlight Important Content
To engage visitors and convey key information effectively; it’s essential to highlight important content on your homepage. You can also use a good real estate website builder like Wix, Squarespace, Wordpress.org or GoDaddy to get an idea from the templates. 
Use eye-catching visuals, such as high-quality real estate images, to capture visitors' attention and create an emotional connection.
Create engaging headlines that communicate the unique value proposition of your real estate listings. Use persuasive language to create a sense of urgency or highlight exclusive features.
Keep descriptions short, informative, and engaging.

Example:

Let’s consider a scenario where real estate web designers design a homepage for a real estate agency specializing in commercial properties. To capture visitors’ attention and emphasize key information, you employ effective techniques for highlighting important content. Here’s how you can achieve it:
Create a visually appealing homepage section dedicated to showcasing featured commercial properties for the real estate website design.
Highlight your agency's core services and areas of expertise through visually distinct sections. Use catchy headlines and concise descriptions to communicate the value your agency brings to clients.
Use attention-grabbing callout boxes or icons to draw visitors' attention to specific features or benefits. 
Pro tip: You can highlight amenities such as ample parking, an excellent location, or top-of-the-line amenities. Use visual cues such as arrows or icons to direct visitors' attention to these key points.

Homepage Elements

Consider the following best practices:

  1. Implement a clean and well-organized navigation menu that clearly indicates the different sections of your website. Make it easy for visitors to explore different property categories, search options, and other resources without confusion.
  2. Create a clear hierarchy of content elements on the home page of real estate website design. Use headings, subheadings, and visual cues to guide visitors' attention and facilitate easy page scanning.
  3. Visual harmony: For example, if you use a luxury theme, use a clean and modern design to match it.
  4. High-quality images: Show off stunning high-resolution images with a visually appealing image slider or grid layout. Also, make sure the images are properly optimized for fast loading without compromising their quality.
  5. Optimize your home page for different devices and make sure it looks and works smoothly on desktops, tablets, and smartphones. 
Implement clear calls to action (CTAs)

Strategically placed and compelling calls to action can lead visitors to real estate website design to take desired actions, such as contacting an agent, scheduling a viewing, or signing up for real estate alerts. To encourage user engagement and conversions, you must strategically place clear and compelling CTAs throughout the page. Convey the idea clearly to your real estate web designers if you are working with one.

Here’s how you can implement them effectively for your real estate website design:

  1. “Book Now” CTA: Place a “Book Now” CTA button on your real estate website design. This call to action prompts visitors to take immediate action and book the desired property. Use contrasting colors such as a vibrant 'Book Now' button on a clean background to make it stand out visually.
  2. “View Availability” CTA: Include a brief and direct “View Availability” CTA with each vacation rental listing on the real estate website. This call to action directs visitors to check the property availability calendar, allowing them to quickly see if their desired dates are open. 
  3. "Contact Us" Call to Action: Include a clear and enticing "Contact Us" call to action throughout the home page, encouraging visitors to reach out for more information or to inquire about specific properties. 
  4. “Learn More” Call-to-Action: As a real estate website design company, include a “Learn More” call-to-action that directs visitors to more information about your vacation rental services, property amenities, or special offers. Use engaging language that sparks curiosity and encourages visitors to explore further.
  5. "Sign Up for Exclusive Offers" CTA: Use an opt-in form with a compelling call-to-action to capture your visitors' email addresses. Place your subscription form in a prominent place, such as a dedicated section or modal popup, to make it convenient for visitors to sign up.
Highlight Important Content

To engage visitors and convey key information effectively; it’s essential to highlight important content on your homepage. You can also use a good real estate website builder like Wix, Squarespace, Wordpress.org or GoDaddy to get an idea from the templates. 

  1. Use eye-catching visuals, such as high-quality real estate images, to capture visitors' attention and create an emotional connection.
  2. Create engaging headlines that communicate the unique value proposition of your real estate listings. Use persuasive language to create a sense of urgency or highlight exclusive features.
  3. Keep descriptions short, informative, and engaging.

Example:

Let’s consider a scenario where real estate web designers design a homepage for a real estate agency specializing in commercial properties. To capture visitors’ attention and emphasize key information, you employ effective techniques for highlighting important content. Here’s how you can achieve it:

  • Create a visually appealing homepage section dedicated to showcasing featured commercial properties for the real estate website design.
  • Highlight your agency's core services and areas of expertise through visually distinct sections. Use catchy headlines and concise descriptions to communicate the value your agency brings to clients.
  • Use attention-grabbing callout boxes or icons to draw visitors' attention to specific features or benefits. 

Pro tip: You can highlight amenities such as ample parking, an excellent location, or top-of-the-line amenities. Use visual cues such as arrows or icons to direct visitors' attention to these key points.

3. Provide Advanced Search Functionality

During real estate website design development, you can improve the user experience and streamline the real estate search process by incorporating advanced search features as follows.

  1. Users can enter a desired location, such as a city, neighborhood, or zip code, to narrow their property search to specific areas of interest.

  2. Users can select their preferred property type, such as houses or apartments, and further refine their search by entering desired features such as number of bedrooms, bathrooms, or square footage.

  3. Users can set a minimum and maximum price range and filter properties within their budget.

  4. Advanced Filters in a real estate website design can include options such as property age, amenities (e.g. pool, gym, parking), property status (e.g. sale, rental), and more. 

  5. Integrate an interactive map that allows users to visually explore properties in their desired location. 

  6. In a real estate website design implement a feature that allows users to save search criteria and receive email alerts whenever new properties that match their preferences become available.

See the image carefully,

 Bespoke Real Estate

Avoid Overwhelming Users with Filters for Real Estate Website Design

We established how beneficial it is to provide users with advanced search functionality. On the other hand, however, make sure you don’t go completely overboard and overwhelm users with too many choices.

Here are some tips for designing an intuitive and user-friendly advanced search feature:

  • Prioritize Basic Filters
  • Implement cascading filters
  • Intuitive interface
  • Search Autocomplete

4. Strategically Plan Your Structure

When designing a successful real estate website design, strategic planning of the website structure from the end of real estate web designers is paramount to ensure optimal user engagement and satisfaction. Let’s explore two key aspects of effectively structuring your real estate website design: paying attention to scrolling and using hierarchical grids for real estate listing pages.

Pay attention to scrolling

Pay attention to scrolling

Follow the below steps when creating a strategy for scrolling real estate website development: 

  1. A real estate website design includes visual cues such as arrows, highlights, or animated elements to alert users to important areas of content. For example, use a downward arrow icon to indicate that there is more content below the border.
  2. For a real estate web design company, it is important that they use visual effects or contrasting colors to highlight important elements on long pages. Use background colors, borders, or subtle animations to create visual distinction and encourage users to explore further on the real estate website design.
  3. Implement a sticky navigation menu that stays fixed at the top of the page as users scroll the real estate website design so that important navigation elements, such as menu items or the search bar, are easily visible to searchers.
  4. Use anchor links to create smooth scrolling on longer pages for the real estate website design. This improves navigation and enhances the user experience.
  5. Use of hierarchical grids of listing pages for a real estate website design 
  6. Including the location of the property on the real estate website design is a must

When it comes to real estate website development, the location of the property is crucial information for potential buyers. The use of interactive maps and a "split view" layout for property search pages is important. Let’s read in detail about the importance of implementing interactive maps and split view.

Use interactive maps

One powerful tool for improving the user experience and providing a visual representation of real estate website design locations is the integration of interactive maps.

Use interactive maps

  1. Interactive maps on a real estate website design offers users a visual context of the location of properties in a specific area or neighborhood. Users can easily understand the geographic proximity of properties to important landmarks, amenities, or desired areas.
  2. Interactive maps allow users to easily explore and navigate the map interface on the real estate website design. They can zoom in or out, pan the map, and click on markers or areas of interest to get more information about properties in those locations.
  3. By integrating interactive maps on the real estate website design with filtering options, users can refine their property search based on specific locations. They can select or draw boundaries on the map to narrow their search results and focus on properties in desired areas.

Use Split-View

To enhance the user experience on property search pages, consider implementing a “split view” layout, or vertical split-screen.

Use Split-View

Here's how this layout can benefit your real estate website design:

  1. The "split view" layout splits the screen into two parts, with one part showing the property list and the other an interactive map. The real estate web designer designs it in a way that allows users to simultaneously view property details and their corresponding locations, providing a comprehensive and engaging experience.
  2. Creating descriptive page categories is essential to organizing content for a real estate web design company. It improves the user experience, enables easy navigation, and improves information retrieval. Clear organization helps users find what they need without confusion on a real estate website design.

Use Concise Website Copy

When designing a real estate website design, utilizing concise website copy is crucial for engaging users and delivering information effectively.

Highlight only relevant information

With limited attention spans, users are looking for quick and relevant information. Use concise copy that highlights essential details on the real estate website design about features, services, and key features. Avoid long paragraphs or excessive descriptions that can overwhelm or bore users.

Use customer-centric language

Customize your real estate website design with the help of a real estate web designer to meet the needs and preferences of your target audience. Use customer-centric language that resonates with potential buyers or sellers. By using language that speaks directly to customers, you can build trust, establish a connection, and encourage them to take a desired action, such as contacting you or exploring available listings.

Provide a detailed visual presentation

When it comes to real estate web design, a real estate website builder can help in providing detailed visual presentations that are essential to capture the attention and interest of potential buyers or tenants.

Here are two key practices to consider:

1. Include a lot of quality photos

High-quality images on a real estate website design play a key role in effectively presenting real estate. Invest in professional photography or use high-resolution images that accurately represent the properties and aesthetics of the property. Include a variety of photos that highlight different perspectives, rooms, and key selling points. But keep page load speed in mind and optimize images to strike a balance between visual appeal and performance. Compressing images without compromising quality can provide smooth viewing for users on a real estate website design.

2. Introduce your team and credentials

Introduce members of your real estate team and highlight their credentials and experience on your real estate website design. Clients want to work with professionals who have a proven track record and can provide excellent service throughout their real estate journey.

LOREIPSUM DOLOR TAURAS BIGOR

Testimonials

Include testimonials from satisfied clients on your real estate website design to gain trust and credibility. Testimonials provide social proof and demonstrate your ability to deliver excellent service and results. While strategizing for real estate website development, display authentic and diverse testimonials that highlight your clients' positive experiences. Potential clients are more likely to trust the opinions and experiences of others who have successfully worked with a real estate web design company.Testimonials

FAQs

1. What makes a good real estate website design?

A well-designed real estate website design helps visitors discover available inventory gradually without overwhelming them. Convenient header navigation, a robust search bar with filters, sharp property photos, 3D/virtual tours, and property maps are common features of user-friendly, high-converting real estate websites.

2. What are the best real estate website builders?

Forbes's top recommended real estate website builders are Zyro, GoDaddy, and Hostgator. Zyro offers powerful AI tools that simplify setup for users who don't want to learn the ins and outs of web design. Both GoDaddy and HostGator offer intuitive website builders that make it easy to create a simple website in minutes, which you can then customize using the tips above.

3. How can I increase traffic to my real estate website design?

A combination of SEO and paid advertising campaigns is the best way to increase traffic to your real estate website.

Paid advertising campaigns, in turn, help drive traffic and attract more viewers to your top real estate listings.

4. What are the best real estate CRM platforms?

The best real estate customer relationship management (CRM) platforms are Wise Agent, LionDesk, and Realvolve. All three received above-average scores from the Forbes Advisor team. Each platform has a free trial so you can try it out before committing to a monthly subscription.

Conclusion

Crafting an effective real estate website design demands meticulous consideration of user experience, strategic planning, and adherence to best practices. By placing a priority on user needs, refining your landing page, incorporating advanced search functionality, and establishing a well-organized website structure, you can establish a remarkable online presence for your real estate business. 

Experience unparalleled success in real estate digital marketing with JanBask, your trusted partner for innovative strategies and superior services. Elevate your brand presence – let JanBask redefine your digital marketing journey today

Also read: 8 Real Estate Website Mistakes You Should Avoid

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