6 Ways To Increase Website Traffic Without Spending On Marketing

 20 Jan, 2022

Introduction

And one fine day, you decided to show up digitally, you have a website for your business, but it had no difference to your business! Did it just resonate with what you went through? Are you clueless about it? 

You might find a solution to it here!

The reason behind your website’s minimal ROI is stagnant traffic. If you want to leverage your website for your business, you need to increase website traffic. Wondering how to increase website traffic

Catch us up further!

Do you Know What are Interesting Things about Website Traffic?

  • All things including the website content, website design are uniform, more qualified website traffic equals more leads, customers, and revenue simultaneously.
  • There are multiple ways to increase organic traffic, from tapping into audience insights to using digital marketing strategies to exploring a range of offline tactics.

Building your website traffic in 2021 is not an easy task. In this developing era, businesses are facing an ever-enhancing amount of unique and indulging online content along with the ongoing changes from search engines like Google, and constant algorithm updates from various social media platforms like Facebook, Twitter, etc.

How to increase organic traffic to your site

But, being in a competitive industry, it is very necessary for you to be dominant on other established websites. However, you can still increase website traffic with a resourceful content marketing strategy that revolves around curating quality, evergreen, customer-facing pieces of content. Our team has recently made a list of the most successful ways to get 1 million organic visits per month to your website.

The article will help you know about:

  • Why is website traffic important?
  • How to increase organic traffic and get 1 million visits?

Why is website traffic important for your business?

There are multiple things that states the importance of website traffic for your business such as:

  • Informational and indulging content
  • Brand Building
  • Creating a traffic funnel to our core website
  • Domain strengthening

To be on the top of the competition, it is necessary for your business to rank well for hundreds of thousands of keywords. You should focus more on your relevant keywords so that more and more people can find your website easily.

how to bring in the actual traffic

Now you must be wondering Why organic traffic is so important for better outcomes and how to get organic traffic to your website? There are multiple sources like maintaining social media campaigns, creating email campaigns, and various other sources that will help you get organic traffic at your website. There are no other sources that are more powerful or repeatable than Google. Nowadays, people are seeking to Google first more often than not for their information, so being a business person you have to ensure that you meet them where they are.

However, organic traffic more than any other source is a “barrier” for every company. Also, you can also experience a change in your website's ranking as Google keeps on updating its algorithm.

6 successful ways to get quality traffic on your website

The successful ways to get organic visits on your website are:

1. Expand your social media following effectively - 

Expanding social media is just a requirement for everything in this day and age. It is because Social media is slowly becoming the new go-to for marketing. However, building a good social media following can be tricky but can serve you with extraordinary outcomes for your business. At this point, approximately 10-20% of a website’s traffic comes from the social media networks alone, translating it to around 300 to 500k page views per month.

  • In order to expand and leverage your social media networks, you should focus on their consistency as it is the basic key. 
  • Also, make sure your networks comprise the same pictures, headlines, links, and posts. Maintaining this uniformity means that all of your visitors or potential customers can see your content on any social media platform such as Facebook, Twitter, Instagram.
  • However, while doing this you should ensure that all your posts include hashtags on them, or else you may miss out on a large number of organic traffic via social media sites.

2. Enhance your engagement strategies - 

Remember, just maintaining quality social media profiles, you require to get out and engage with the people on these platforms/networks. Facebook groups have largely replaced the requirement for forums and also increased the ease of reaching particular demographics.

  • You can make your content engaging by humanizing it. Add lots of emotional quotients to your content. Notify digitally and see how people relate to your content.
  • Present a take of the company on various matters of interest. The brand image of a company must come across as a personified entity.
  • Talk about the values Vision and Mission of the company to create more engagement. Choose to be transparent with the audience regarding your services.

3. Try to follow strong SEO strategies

SEO attracts a huge amount of traffic to your website. However, having a great SEO strategy helps you to rank in all search engines in a more core and personalized manner. Your SEO strategy should depend on the verticals that are the closest to your requirements and the niche of your website.
The key factors that you require to focus on in order to make certain optimum search engine optimization depends on two specific parts:

  • On-Page SEO: Your SEO efforts On-Page involves all the initiatives that you take to optimize your website internally till you achieve the desired results. The processes include mobile-friendliness optimization, navigational and performance changes, and more core functionalities like attribute channeling.
  • Off-Page SEO: Off-Page SEO includes Link Building and Guest Posting and everything else that you perform externally or outside your website in order to better optimize the site as per the Search Engine’s preferences.

4. Email marketing

You can write comparing email copies to entice your prospects and bring them to your website. Email marketing is a successful way of driving relevant traffic. It is an impactful way to encourage people to take the desired action on the website. It also compels people to sign up the newsletters and take your website traffic to heights and beyond. 

Here are a few tips for email marketing

  • Keep your call to action clear and focused
  • Keep your readers asking questions and encourage them to reply
  • Personalization is the new trend to boost website traffic. A dash of personal touch is imperative to make an email copy compelling.
  • Keep a good check on the aesthetics of your email
  • Include links to your social media profile and contact page on the website to make it easier for them to get in touch with you
  • Enhance the power of your email by creating different emails for audiences at different levels of the funnel.

5. Advertising and PR:

Promote your website with the help of advertising and PR. Reach out to influential Publishers and write compelling PCR copies to entice your prospects. Do not talk much about your services in the PR copies. You can rather choose to address the pain points of people and mention how your services can solve the problems of your prospects. Thereby, provide them with a solid reason to turn up to your services and consider it! 

  • Talk about how your services stand out
  • Use exciting graphics
  • Compelling heading and powerful CTAs are catalysts
  • Create an urgency
  • Use testimonials 

6. Interaction and networking

Respond to other content like blogs from other websites and comment on them. It widens your reach and builds your network. Your brand gets life when you put out your personal take on various matters. 

5 SEO Mistakes to Kill Your Website Traffic

You have already understood a lot about the various ways of boosting website traffic. But you need to have a fair understanding of what not to do to boost website traffic. Here are a few common blunders that happened to kill your website traffic. Go through them and leverage the guide to your benefit.

Monotonous content

The world has become marketing grounds for businesses. Whereas the boarding smart business persons have understood the knick-knack of being a brand. If your website talks business to the people, the content seems to be monotonous. Hatching a dialogue conversation and engaging the audience with relatable content boost traffic. Monotonous content can drop your traffic dramatically.

Keyword selection and optimization

The blind rat-race competition behind traffic is insane. Targeting the people who are not interested in your service or your product is baseless. Keywords play an instrumental role in targeting the right audience who serve as potential customers. Local keywords work wonders in hiking up sales. If you want to boost your traffic significantly, do manual research for keywords and implement them tactfully. Optimize your content using the keywords and see the miraculous increase in traffic.

Missing or improper meta description and title tags

You need to have a proper meta description and title tag for the crawlers to get brief about your web page. Meta title and description also help the audience to understand everything that your web page contains. Your meta description and title tags should have a keyword in them. Optimize your meta description as per the algorithms to welcome humongous traffic to your website.

Not gauging the SEO moves

Self-assessment is the key to improvement. SEO strategies also require assessment every now and then. Align your SEO strategies with the latest trends to comply with the algorithms. If you fail to do that, you will see your website's rank dropping on the search engine results page.

Lack of social media presence Today's digital arena has compelled people to spend more time on social media websites than social clubs. In such a scenario, if you do not have a social media presence for your business, you will miss out on a substantial part of your audience. Ensure proper social media presence to be more visible and enhance your website traffic.

Final Thought

Now that you are equipped with this framework for success, you can go and start implementing the same immediately. Remember, the real secret to success lies in tenacity and continuous hard work and that is what is going to actually help you go and succeed out there. We have only provided you with certain techniques that can help you to reach your goal of getting more visitors to your website.

Be transparent and connect with your audience from an honest space. You will be good to go!

The real success lies in your efforts to implement these strategies in the right way and at the right time. That is what matters the most! So, just running behind getting links or focusing solely on creating great content won’t just do to reach that 1M+ visitors. You should have a mix of both to create an authentic way to get the best possible reward in your endeavor. The best way to manage all this is by working with a professional digital marketing agency as they have the experience and expertise in delivering the desired results!

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chandan Singh

We are very grateful to you for this information and we hope that you will continue to give us such information.

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