Spinepoint’s site lived on a bundled “all-in-one” chiropractic platform until they tried to add a second location and found out how much of their own website wasn’t actually theirs. Here’s what changed when we moved them off it.
The Challenge
Spinepoint had been on a bundled “website included” chiropractic platform for six years one flat monthly fee for hosting, design, and updates. It felt simple, until they opened a second location and asked for a new location page. The vendor quoted an add-on fee and a four-week wait. When they asked what it would take to just leave and build something themselves, they found out the platform didn’t support a full content export. Six years of blog posts, patient testimonials, and photos were effectively stuck.
New location page required an add-on fee and a four-week wait.
Migrated to an open CMS the practice fully owns and can edit directly.
New pages ship same-day.
Platform didn’t support a full content export.
Manually recovered and migrated six years of blog posts, testimonials, and photos.
Zero content lost.
Generic template design shared across hundreds of other platform clients.
Built a custom design distinct from the vendor’s shared template.
Site no longer looks like a franchise template.
No control over SEO content or metadata.
Full on-page SEO control handed to the practice, with proper redirects preserving rankings.
0% organic traffic lost during migration.
Domain control was ambiguous, tied to the vendor relationship.
Transferred full domain ownership to the practice.
Complete independence from the vendor.
Monthly platform fee kept increasing with no leverage to negotiate.
Moved to standard, transparent hosting and a one-time build.
Monthly website costs down 47%.
The Approach
Catalogued every page, blog post, and ranking keyword before touching anything, so nothing gets lost or dropped in the move.
Extracted six years of content the platform never intended to let leave.
Built a new site on an open platform the practice fully owns, with no vendor gatekeeping.
Redirected every URL and preserved rankings through the migration window.
Trained staff to make their own edits, with zero ongoing vendor dependency.
The Work
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic during migrationmeasured 90 days post-launch | at risk | 0% lost | 0% lost |
| Time to ship a new pagefrom request to live | 4 weeks | Same day | −95% |
| Content recovered from old platformblog posts, testimonials, photos | 0% exportable | 100% migrated | +100% |
| Monthly website costhosting + platform fees | baseline | −47% | −47% |
| New location pagesecond practice location | blocked | launched in 1 day | unblocked |
| Domain ownershipregistrar control | vendor-controlled | practice-owned | fully transferred |
Built for practices that want to own their own website, not rent it
In Their Words
“I didn’t realize how much control we’d given up until we tried to take it back. Now if we want to change something, we just… change it.”Practice Owner, Spinepoint
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