Brightside Dental Group’s website looked like a normal practice site. Behind it was an unpatched CMS, no visibility into what was actually converting, and years of reviews nobody had organized. Here’s what changed when we fixed all five.
The Challenge
Brightside Dental Group’s website looked fine from the outside. Underneath, the CMS hadn’t been patched in over two years, the online booking widget didn’t talk to the real schedule, reviews sat unanswered across three different platforms, and nobody could say which marketing channel actually brought in a paying patient. None of it was visible until we opened the hood.
Online booking widget didn’t reflect real chair availability.
Connected the site directly to the practice management system in real time.
Double-bookings eliminated.
Every web lead was manually re-typed into the PMS.
Automated lead sync from the site straight to the PMS.
Front-desk data entry time down 70%.
CMS and plugins unpatched for over two years.
Full security audit, 47 vulnerabilities patched, moved to managed updates.
Zero security incidents since.
Patient forms transmitted data without encryption.
Rebuilt forms on HIPAA-aware, encrypted infrastructure.
Fully compliant intake, sitewide.
No idea which marketing channel brought in real patients.
Full-funnel attribution from ad click to booked appointment.
Ad spend reallocated to what actually converts.
No-shows happened with no visibility into why.
Automated reminders and a no-show tracking dashboard.
No-show rate down 33%.
Reviews scattered across three platforms, mostly unanswered.
Centralized review monitoring and a response workflow.
Response rate up from 12% to 95%.
No before/after photos anywhere on the site.
Built a real, filterable smile gallery.
Cosmetic inquiries up 41%.
Mobile pages took 7+ seconds to load.
Image optimization, caching, and a CDN rollout.
Load time down to 1.8s.
Site broke inconsistently across browsers.
Full cross-browser QA and a responsive rebuild.
Consistent experience, zero reported layout bugs.
The Approach
Scanned every plugin, integration, and form for vulnerabilities and gaps before touching design.
Closed 47 vulnerabilities and moved the site onto managed, monitored infrastructure.
Connected the website directly to the practice management system for real-time scheduling and lead sync.
Centralized reviews, added a real smile gallery, and built a response workflow.
Optimized site speed and layered in attribution tracking so results are measured, not guessed.
The Work
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Critical vulnerabilities patchedfirst security audit | 47 | 0 | −100% |
| Double-bookingsper month | 6 | 0 | −100% |
| Front-desk manual data entrytime spent per week | baseline | −70% | −70% |
| No-show ratesitewide bookings | 18% | 12% | −33% |
| Cost per booked patienttracked ad spend | $142 | $91 | −36% |
| Review response rateacross all platforms | 12% | 95% | +83 pts |
| Cosmetic consultation inquiriessitewide | baseline | +41% | +41% |
| Mobile page load timeLCP, mobile | 7.2s | 1.8s | −75% |
Built to satisfy what regulated dental care procurement asks for
In Their Words
“I didn’t know our website was a security risk until someone showed me the number. Now I get a report every month instead of a surprise.”Practice Owner, Brightside Dental Group
What's Included
Tell us where patients are getting stuck before they ever book an appointment and we'll tell you honestly whether this is what fixes it.
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