How we designed and developed a modern, mobile-first school website that made programs easier to explore, admissions easier to understand, and information easier for parents, students, and staff to access.
The Challenge
The school offered elementary, middle, and high school programs, enrichment activities, athletics, student support, and a growing range of extracurricular opportunities.
But prospective parents needed a clearer way to understand the school, compare programs, explore campus life, and move confidently toward an application.
At the same time, current families needed fast access to calendars, announcements, events, resources, and school information.
The goal was to create a modern education website that supported admissions, communication, accessibility, SEO, and day-to-day school operations from one scalable platform.
Parents needed a clearer way to explore academic programs.
Created structured program pages for elementary, middle, and high school with curriculum highlights, outcomes, activities, faculty information, and clear next steps.
+46% program page engagement.
The admissions journey contained too much information across separate pages.
Designed a step-by-step admissions experience covering inquiry, campus visits, application requirements, deadlines, tuition information, and FAQs.
+58% admissions inquiries.
Families frequently searched for school events, calendars, and announcements.
Built a centralized school calendar and events system with categories for academics, athletics, parent events, holidays, and campus activities.
+39% engagement with school updates and events.
A growing share of parents visited the website from mobile devices.
Created a mobile-first interface with simplified navigation, clear CTAs, readable content, responsive forms, and quick access to frequently used resources.
+44% mobile engagement.
School staff needed more control over website content.
Implemented a flexible education CMS that allowed staff to update programs, faculty profiles, announcements, events, news, and admissions content without developer support.
−63% time spent on routine website updates.
The website needed a stronger technical foundation for search visibility and accessibility.
Built SEO-friendly page architecture, clean URLs, structured content, metadata controls, fast templates, accessible forms, and WCAG-conscious components.
1.8-second average page load time.
The Approach
Mapped audiences, admissions goals, academic programs, parent journeys, student resources, content requirements, and technical needs.
Organized the website around how families actually search: by grade level, academics, admissions, campus life, athletics, events, and student support.
Designed modern interfaces for the homepage, academic programs, admissions pages, faculty profiles, campus life, news, events, and contact experiences.
Developed the responsive website, CMS, admissions forms, school calendar, faculty directory, resource sections, analytics, and SEO-ready templates.
Tested forms, mobile layouts, browser compatibility, accessibility, page speed, analytics, navigation, and technical SEO before launch.
The Work
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Admissions Inquiriesprospective family inquiries | Baseline | +58% | +58% |
| Program Engagementacademic program discovery | Baseline | +46% | +46% |
| Mobile Engagementparent and student mobile sessions | Baseline | +44% | +44% |
| Event & Update Engagementschool updates and events | Baseline | +39% | +39% |
| Routine Content Update Timestaff website administration | Baseline | −63% | −63% |
| Average Page Load Timeacross all devices | Baseline | 1.8 sec | Optimized |
Built for Modern Schools
In Their Words
“The website finally reflects the experience families have when they visit our school. Programs are easier to understand, admissions feels much clearer, and our staff can manage everyday updates without relying on developers.”Director of Admissions, Evergreen Preparatory Academy
What's Included
We design education websites that help families explore programs, understand admissions, discover campus life, and move confidently toward enrollment.
Planning a New School Website?
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