Crestview Medical Group had grown to twelve locations and some of the best-reviewed providers in the region but the website still looked and worked like it had in year one. Here’s what changed when we rebuilt it around finding the right provider and booking a visit in under a minute.
The Challenge
Crestview Medical Group had grown from two clinics to twelve, added a dozen specialties, and consistently ranked among the best-reviewed providers in the region but the website hadn’t changed since the first location opened. Finding a provider meant scrolling an unsorted list. Booking a visit meant picking up the phone during office hours. And with every location carrying its own slightly different look, nothing tied the network together as one trusted brand. The redesign wasn’t about a fresh coat of paint, it was about making the site work the way patients actually look for care.
Outdated design that hadn’t changed since the first clinic opened.
Complete visual redesign built around the network’s actual brand, not a decade-old template.
Site finally looks like a network people trust with their care.
No way to search or filter providers by specialty, location, or insurance.
Built a searchable provider directory with specialty and location filters.
Provider profile views up 2.4x.
Booking an appointment required a phone call during office hours.
Integrated online self-scheduling across every location and specialty.
Online appointment requests up 58%.
Twelve locations, twelve slightly different looks and inconsistent messaging.
Rolled out one unified design system and content template across every location page.
One consistent brand, network-wide.
Site looked fine on desktop, broke down on mobile.
Rebuilt every page mobile-first, since most provider searches start on a phone.
Mobile bounce rate down significantly.
Confusing navigation buried urgent-care hours and insurance info behind menus.
Restructured navigation around what patients actually search for first.
Fewer front-desk calls for basic information.
No visible trust signals, accreditations, accepted insurance, or patient reviews.
Added accreditation badges, accepted-insurance lists, and reviews to every location page.
New patient inquiries up 46%.
The Approach
Audited all twelve location pages, provider bios, and every point where patients dropped off before booking.
Built one unified brand system to replace the patchwork of styles across locations.
Restructured navigation and search around specialty, location, and insurance. The three things patients search for first.
Rebuilt every page mobile-first and integrated online scheduling directly into provider and location pages.
Trained front-desk and marketing staff to manage location pages and provider bios themselves, no developer needed for day-to-day updates.
The Work
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Online appointment requestsfirst-visit bookings | baseline | +58% | +58% |
| New patient inquiriescontact form + scheduling combined | baseline | +46% | +46% |
| Homepage bounce ratevisitors leaving without exploring | 55% | 36% | −35% |
| Clicks to book an appointmenthomepage to confirmed booking | 5 clicks | 2 clicks | −60% |
| Provider profile viewsvisitors viewing a specific provider | baseline | 2.4x | +140% |
| Average page load timeacross all devices | 4.5s | 1.8s | −60% |
| Mobile session lengthtime spent on site, mobile only | baseline | ~1.8x | +80% |
Built to reflect the scale and trust patients expect from a growing network
In Their Words
“Patients used to call just to ask which locations took their insurance. Now the website answers before they ever pick up the phone.”Marketing Director, Crestview Medical Group
What's Included
Tell us where patients are dropping off before they ever book, we'll tell you honestly whether a redesign is what fixes it.
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