What started as a social media platform to connect people has transformed into a budding social network for businesses and their customers. Today, Facebook can do a lot, from selling products via a chatbot, Facebook ads or even serving as a marketing platform for 59% of global social media users. What is great about Facebook marketing or advertising is that it also owns popular social media platforms like Instagram (1.074 billion) or WhatsApp (2 billion) that already come with their own set of users.
It’s needless to say that every business needs Facebook presence, after all who would want to miss out the unprecedented access to 2.70 billion monthly active users or potential consumers to market their brand or products/services.
If you are also wondering about these questions, continue reading to find answers to them!
When you create content and actively use it on Facebook as a means to communicate your branding message, promote brand, to attract customers and to maintain contact with them, that’s all Facebook marketing is about. To simply put, Facebook marketing is what the name suggests: marketing your brand, product or services on Facebook. It includes:
Facebook offers a range of paid ad options and placements. It also lets you choose from four main ad types which are image ads, video ads, carousel ads (lets you view a product through a host of images from different angles) and collection ads.
It’s really like a marketplace where you can sell virtually any item from clothes, gadgets to furniture for sale via a post.
Facebook Groups are a virtual space where people come together to learn, share and create discussion around a common topic. It can act as a powerful marketing tool if you can provide exclusive, meaningful content and attract new customers and keep current ones.
If you still have doubts as to why go for Facebook marketing then read these amazing facts about how Facebook marketing helps:
Just having a business Facebook page is not enough for growing your business, you need to have excellent Facebook marketing strategies to make your mark among more than 50 million businesses on Facebook. We are sharing 6 effective Facebook marketing strategies:
Decide what you want to achieve with your Facebook marketing strategy? Is it higher sales, organic traffic or brand awareness? Ask these questions and set marketing goals that are specific, measurable, attainable, relevant, and well-timed for optimal results.
You need to reach the right audience for your Facebook marketing strategies to work effectively and avoid wasting your marketing on Facebook budget and efforts. Use Facebook Ads Manager to build an audience if you have a basic idea about who and where they are and what they like.
You need to focus on not just posting high-quality content but also that it is consistently getting published like 5 posts a week. Setting a post schedule helps you diversify the content you post on trending topics or any holidays and upcoming events in the best times possible.
Do not limit your strategy for Facebook marketing to just Facebook, use other platforms as well for promoting your Page and posts. Instagram, WhatsApp, Pinterest or YouTube already enjoy massive user bases so take advantage of that and share content links or posts there as well. Additionally, you can also use traditional marketing means like providing your Facebook address on your business card, website and even in your email signature for maximum online exposure.
Other than comments or comments, there are additional ways you can create engagement which is by using Facebook tools. Facebook Business Manager, Facebook Groups or Facebook chatbot, all these are free and easy to use and great for increasing user engagement and nurturing organic traffic.
To have a successful strategy for Facebook marketing, you need to have it consistently evaluated. It’s not a set-it-and-forget-it situation, tracking your Facebook marketing strategies process and progress is crucial to know what worked and what didn’t and implements changes whenever required.
Facebook as a social media platform is evolving every day with new features being added that help both the users as well as the marketers. So make the best use of this ever-growing platform and see your business reach new heights with these 6 effective strategies for Facebook marketing. After all, if your audience is on Facebook, then how can you not be there?
Cherry on the cake? Even without a big budget you can still go ahead and start marketing on facebook and grow your business with the effective facebook marketing strategies we just shared with you.
Are you ready to give Facebook marketing a try?
If you have any doubts we are here to help you out! Our expert digital marketers will share how to draw traffic, nurture leads, and ultimately increase sales through Facebook marketing strategy. Ring us, today!