Aiming for higher traffic and engagement rate for your website?
Having a positive content engagement rate is extremely crucial. “Dwell Time'' is a critical metric and Google pays attention to how long someone stays on your website pages. The better the content engagement rate, the better will be the performance of your website on the search engine. Google algorithm clearly ranks sites with high engagement rates above others.
Sadly most businesses fail to understand the importance of Engagement Rate and exhaust huge marketing budgets in unplanned internet advertising. A well-designed UI could increase the conversion rate of your website up to 200%, and a better UX design with quality content could increase the conversion rates up by 400%. (Source: Adobe)
Sadly, 70% of online businesses fail to achieve this because of inaccurate content engagement tactics & web design mistakes (Source: Forrester). Moreover, just 28% of small businesses, about one in four—optimize their websites for the search engines. (Source: WaspBarcode)
As a web designing company, we understand the metric very well to boost your website traffic. Thereby, this blog will identify the best ways to "Boost your Content Engagement" & "Improve Conversions."
Let's get you a head start by telling you how low content engagement affects your search engine ranking.
The image below shows that the average content engagement rate is derived from essential factors for a website's success, like social sharing and followers. Content engagement rate should be a top priority while planning your lead generation strategy.
Do you know that 38% of visitors will stop interacting with a website if the content or page layout is unappealing? (Source: Adobe) Your brand's message isn't just limited to the word choices. The subtle aspects of web designing & content engagement strategy define every progress you make.
Here Is How Low Content Engagement Rate Impacts The Brand's Performance:
As per Google Analytics, If your bounce rate is above 70. It is alarming!
People respond to visual stimuli subconsciously. For example, they land on websites to learn more about a specific topic.
If your site has outdated, incorrect, disordered, or irrelevant content, the visitors will bounce off, and your conversions will suffer. They're probably going to find a competitor website to obtain better content.
To avoid this situation, you can team up with a web designing company that can effectively design engaging content to make your visitors loyal to your brand.
Exclusive Read: Importance Of Web Design For Business – How To Earn With It?
Without a proper content engagement strategy, even the most incredible products at a great price won't be able to generate revenue. If your engagement metrics are low, you will be reaching out to a limited segment of the audience. A weak leads funnel will ultimately result in low sales.
This is where you can take the help of a professional website design company that can trigger high revenue with the right strategy.
Content is king! Great content attracts visitors and wins their loyalty. Loyal customers result in enhanced customer lifetime value and a better conversion rate.
Do you know that 82% of companies agree that retention is cheaper than acquisition and that 65% of a company's business comes from existing customers? So reduce your client acquisition cost by scaling up the engagement metrics and winning repeated traffic.
Hope is round the corner! Check out the next section, which speaks at length about Web Designing Tips on how to increase engagement & Grow Online Business exponentially.
Is your Web design holding you back from achieving your business ambitions! Wondering how to make your website more engaging? Follow these 9 tips to improve engagement levels on your site.
As per IBM, 81% of consumers worldwide are either value-driven or purpose-driven. Hence websites, by publishing content can establish a value proposition for their customers. In a nutshell, value proposition means -
If the content is not relevant, you risk disengaging the reader as the readers won't get the information that will motivate them to take the next step. But how can content ensure establishing a unique value proposition for a business?
Your Brand Can Do The Following:
Exclusive Read: 12 Effective Principles Of Good Web Design
People don't care about the features of your website or your product unless your content answers all the user queries and offers good usability. So to create a suitable user-friendly copy, you need to know your clients well.
What do they think about it? What would appeal to them?
Here’s How You Can Do It Better With Your Website:
Your content layout and its structure are crucial for providing a good user experience. Poor design kills the user experience and engagement the content can deliver. Hence, your content should be well-structured and must possess a consistent flow.
Here's What You Can Do:
Exclusive Read: How To Hire Web Developer?
There are many things we can learn from video games about design, but did you know that we could also improve our design and commitment by integrating the core gaming elements?
Studies show that engaged clients represent a 23% higher share of profitability for the brand. One of the best ways to do that is by using gamification.
Gamifying the user experience doesn't mean setting up a game to engage customers. This involves applying similar mechanisms of a game in a non-gaming context, to encourage your target audience to engage in specific behaviors.
Here’s How Gamification Strategy Can Help You In Content Engagement:
Engagement is only relevant if it moves your visitor to perform the next step. An attractive Call to Action will engage users and further enhance the customer journey.
Your CTA may include clicking on buttons and links, managing subscriptions, pressing social share buttons, adding or reading comments, filling out a form, etc.
Here’s How You Can Make Your CTA Go From ‘Ok’ To ‘Wow’:
Did you know that 42% of customers say they prefer online chat features because they don't have to wait?
Adding live chat widgets to your website provides you with an additional channel where you can interact with your audience helping them through complicated processes. Thus enhancing your brand loyalty & user experience.
The question here is what engagement strategy should be used!
Here Are A Few Tips That You Can Include In Your Customer Service Chat To Improve Engagement:
The majority of site visitors will attempt to skim your page rather than read it carefully, and your messaging should help them achieve that goal quickly.
To achieve user engagement you need the right mix of images, videos, audio, and infographics to elevate the content.
Aberdeen Group says that marketers who use video obtain 66% more leads per year & Forbes says 84% of those using infographics find them effective.
Tips On How Content Rich Infographics & Video Can Generate More Leads:
With 4.48 billion people using social platforms across the globe, it's fairly easy for brands to reach the desired customers. But, not many can do so without the right content engagement & web designing strategies.
Social media plugins are a game-changer for businesses. They make websites more interactive, making it easy for your visitors to share your content across social media platforms.
Here's How Social Media Plugins Boost Content Engagement:
88% of consumers rely on online reviews to "assess the quality of a company".
When you need users to purchase your products/services, your client testimonials are your most important content. This is the best way to build brand awareness among users.
To increase conversions on your website you have to work on getting testimonials & placing them perfectly. But how are you planning to use testimonials so that it leads to maximum engagement?
Here Are a Few Web Design Tips You Can Use To Drive Content Engagement With Testimonials:
We are sure you aim to invest in providing the best user experience to user website visitors. However, working with a professional web design company will help you immensely in strengthening your website presence.
Do you want your competitors to eat away your share of the Online Presence!
That's why it's critical to have a professional web designing agency that can get you more customers & make your business stand apart.
We know ‘your customer’s first impression is the last‘ & our goal is to make it an everlasting one by:
Let's turn the “Just curious visitors” into “Long-term buying customers”. Reach Out To Us!
Given 15 minutes to consume content, 2/3 of people prefer to read something beautifully designed than something simple (Source: Adobe).
Web designing to boost content engagement is not a simple task. But, when you provide authentic quality content that reflects your brand's style and personality, it will also attract users to your website and help them build engagement.
We have Pinpointed the right website elements that can remarkably boost your user engagement in this blog.
Still, if your audience fails to recognize your brand and your revenue is going downhill, it's time for transformation with the right web designing agency.
As an experienced web design company, we are committed to building functional, satisfying, and attractive websites. If you're interested in seeing how we can help you build a web designing plan that makes a difference, get in touch with us!