25 Common Web Design Mistakes And How To Avoid Them


25 Apr, 2024


Developing a website users love interacting with isn’t easy!!! As the road to a compatible website is packed with errors, repetitions, and testing!

Web design research indicates that a visitor takes only 50 milliseconds (0.05 seconds) to form an opinion on your website. 

That means you have only one shot at impressing those prospective users

Your Customer's first impression can be his last impression depending on many factors: user experience, aesthetics, responsiveness, placement of CTA’s, fonts, colors, and more if not well designed.

If you have started wondering about these critical elements in your website, Worry Not! 

Our Web design service will guide you through the 25 web design mistakes you must avoid to increase your traffic, engagement rate, and, most notably, “Conversion.”

Key Takeaways:

  • Insights on how poor web designs affect your business.
  • 25 website design mistakes you should avoid with detailed solutions.

So let's begin by telling you the consequences your business may face due to a poorly designed website!

Looking for Professional Website Design Comapny?

  • Well-optimized landing pages
  • Strong & visible CTA
  • An intuitive website layout

How A Bad Web Design Can Pull Down Your Business

While your company may be rock solid, having a poorly designed website can give users the perception that your brand is untrustworthy. 

poorly designed website

So, here are the adverse effects of a poorly designed website on your business

1. Loss Of Credibility

75% of consumers judge a business’s credibility based on its website design. One may say “Don't judge a book by its cover” but such is not the case with a website. The aesthetics, design, visuals, and loading speed immediately affect consumer perception. 

If the website does not convey what your brand stands for and its offering the consumer is as good as gone, ultimately damaging your brand reputation and its credibility.

Look for web solutions that live up to your brand image, you can take the help of an experienced web design services company that can kick-start your business.

2. Increase In Bounce Rate 

Website design is critical to user retention. To retain a user, you need to give them a rock-solid reason to stay in just 0.05 seconds. Yes, that is when a consumer decides whether they resonate with the website based on its appearance.

Poor navigation, loading speed, usability, and error-related design issues add up to the website bounce rate. According to think with Google, if the loading time of your website increases from one second to five seconds, the chances of the bounce rate jumping up to 90%

The higher the bounce rate, the lower will be the leads pouring in, ultimately leading to a negative conversation rate.

3. Poor User Experience

UX is the only way you form a lasting relationship with your site’s audience. Site usability, structural design, responsiveness, and mobile-friendly all these factors contribute to UX. Do you know that almost 70% of businesses fail due to bad usability websites? 

No wonder why Jeff Bezos invested so much in user experience rather than advertising for Amazon.

If you want a roadmap to start, you can take the help of the best web design services that can ensure the best UX for your website.

4. Stuck-up Lead Funnel

Any website that cannot capture traffic will never generate leads. The reason could be a confused CTA, poorly designed query form, unplanned landing pages, and many such design-related issues. 

A poorly designed website will also result in reducing the loading speed of your site, providing broken links and bad navigation, among others. After this, it is highly unlikely that you will see your targeted visitors again. 

And if your competitor provides the same services with an eye-catching website design, your loss is their reward. If you’re looking for an undying connection with customers and multiplying the leads funnel, invest in a website design that scales up traffic and the conversion rate. 

5. Increased Budget Of Website Modifications

According to BCG & RITE  2020 reports, 8% of the landing pages have broken links costing them 4% of traffic. When a website requires constant modification, there could be an additional cost of approx $4000-$14,000 per month. 

Bad website design is demanding, it requires continuous revision, and upkeep, and ends up taking up more of your time and resources. 

These are some of the major disadvantages of not paying attention to the website design. Check out the next section which speaks at length about the website design mistakes you should avoid to scale up your web traffic and the conversion rate. 

25 Common Website Design Mistakes To Avoid

Do you want to propel your business dreams to the next level?

We know to err is human but we have identified the 25 most critical mistakes that if addressed, can surely skyrocket your business.

1. Unappealing Website Design, Colors, Images, And Fonts

Unappealing Website Design, Colors, Images, And Fonts

Wondering what makes a bad website?

According to Researchgate, 94% of website first impressions are design-related. 

Usage of too many colors, different fonts & low-quality images leads to a cluttered web design which pushes your visitors to leave immediately because the website is not pleasing to the eyes.

What should you do? 

  • Choose to complement colors for your website and brand, rather pick one or two base colors only.
  • Check that the layout is asymmetrical and balanced to make the design more playful. 
  • Restrict the use of different font styles and sizes. You should hardly ever use more than 1-2 font styles.
  • Compartmentalize your website by applying grids, consider applying the Golden Ratio rule
  • Keep the website typography in check.
  • Use high-quality original images/videos/graphics of your own & take the help of trustable website design services to come up with a flawless web design. 

2. Non-Responsive & Slow Loading Web Design 

Slow Loading Web Design

So, what do you feel when a website loads at a snail's pace? 

Frustrating right!!

Today 94% of users turn to mobile for online shopping & 1 in 4 visitors may stay if the website takes more than 4 seconds to load. A website design that is not customised for every device and screen size will ultimately lose traffic because of being unresponsive. 

Here’s what you should do. 

  • Reduce spacing between sections for different devices. I.e Desktop may require 100-pixel spacing whereas mobile may only require 50 pixels.
  • Use correct design elements to reduce the page loading time & take the help of trustable website design services to create fast websites. 
  • Turn on caching to improve the website loading for return visitors.
  • Remove unnecessary plugins.
  • Optimize images and make them compatible across devices.
  • Use plugins like Better WordPress Minify to reduce codes.

3. Non-prioritizing User Navigation

If the visitor is not able to figure out where to find what they are looking for on the website, they’ll leave and never come back. And that’s the last thing you want. 

What should you do to keep people on your website and let them explore more? 

  • Select the integrated classic navigation menu at the top of the screen.
  • Minimize scrolling and clicks required for purchase or even move to product description-related pages.
  • Organize your site better, and use headings and subheadings clearly.
  • Have well-designed landing pages with every element of the navigation bar.
  • Sidebars should stand out.
  • Keep a standard palace for website navigation.

4. Creating Unstructured & Unreadable Content

Is your site content captivating enough to engage and turn your site visitors into paying customers? If your content fails to match your target customers' expectations, they will not be going to stay anymore on your site.

Content that helps visitors will help the business as well. Content adds meaning to the website and speaks to the brand story. 

Content should be the core of your website and here’s what you should follow:

  • Research your target audience's interest & accordingly decide your content type.
  • Choose the right content distribution channels.
  • Set your content distribution KPIs and goals.
  • Create SEO-optimized high-quality content.
  • Distribute and market your content on social platforms.
  • Gain analytics insight for the right content publishing time and placement.
  • Audit and optimize your content regularly.

5. Unclear & Cluttered Designs

Unclear & Cluttered Designs

When all the different elements and sections of your website are too closely related to each other, it creates a frustrating experience for your visitors.

Too little or too much content can clutter the information the user is looking for. And so can the improper use of whitespace to deliver the correct information. 

What should you do?

  • Make ample use of white space
  • Add proper spacing throughout the site
  • Optimize interaction elements- like button labels
  • Optimize web elements from an SEO perspective
  • Optimize images, typography, and icons.
  • Do optimum use of animation, videos, and sounds
  • Check site functionality & usability over time
  • Don’t overload your website with too many elements

6. Logo that's Not Consistent with the Website

The most common & critical mistake a business makes is by designing a logo that doesn't align with the brand's website design. 

Although it is a very simple error, this creates contrast in customers' minds. And your visitors develop trust issues leading to the abandonment of the site. 

What should you do?

  • Design a logo that reflects the nature of your business
  • Make sure to have a consistent font style
  • Choose the colors that resonate with your site theme
  • Get your logo designed by a professional designer
  • Opt for professional advice from a trusted logo design services agency.

7. Use Flash For Web Design

Use Flash For Web Design

So, what's one critical web design mistake you should avoid in 2023? 

Yep, it’s Flash. 

For SEO reasons, Flash is the worst website development technology. It does not allow users to create URLs for separate pages, nor does it aid in monitoring. But there are a few practices to improve your flash design.

What should you do? 

  • Make your website incredibly easy to navigate
  • Either skip or keep the intro movies short
  • Test your Flash site in different browsers
  • Installed the required plugin for optimum performance 
  • Optimize site images and movies
  • Have a preloader if your website is large

In case you are wondering where to start, take the help of trustable website design services to create highly interactive websites. 

8. Usage of Too many Pop-ups

Usage of Too many Pop-ups

Do you see too many pop-ups on your screen & leave the site away?

Your visitors, too, do the same.

Nowadays, Pop-ups are viewed as an intrusive design element that can distract online marketers away from the web design content they want to see & lead to many website design mistakes. Some practices can supercharge your marketing with  Popups if used smartly.

What should you do? 

  • Don’t use too many pop-ups simultaneously.
  • Serve Them up at the Appropriate Time.
  • Provide pop-up ads in the right place. 
  • Integrate Popups Well With the Rest of Your Site.
  • Give a clear opportunity to refuse the advertisement.
  • Make use of contrast and great visuals.
  • Never implement inappropriate pop-ups. 
  • Don't overuse pop-up ads. 
  • Create a clear path using effective Call-to-Action. 
  • Seek professional advice for effective pop-up implementation.

9. Poor Design & Placement of CTA

The absence of a clear call-t0-action (CTA) is like having a pointless website. Why! Because without a direct call-to-action button, people are not going to interact with your website and order products. 

Plus, it's important to note that not giving a clear "CTA" at the proper places can lead to not converting many hot leads.

What should you do? 

  • Be sure to place a clear CTA button on each page.
  • Make your CTA buttons appear 'clickable'
  • Use white space for optimum CTA visibility
  • Put your CTA buttons in the right places.
  • Create a copy that evokes emotions or a sense of enthusiasm.
  • Create a short, action-oriented CTA copy.
  • Test CTA performance for copy, color, and placement

10. Owning an Unsecure Website

Owning An Unsecure Website

According to Acronis, a worldwide leader in cyber protection,’ cyberthreats from malicious emails and phishing have increased by 60%, and the avg. data breach cost is expected to reach $5 million in 2023.’

Guess what!

More than 60% of data breaches occurred due to poor web design. In short, if you have an unsecured website, not only will Google pull you down from rankings, but also your revenue will deteriorate & your customers won't trust your website.

What should you do? 

  • Use a secure web hosting service.
  • Add HTTPS and an SSL Certificate
  • Level 1 PCI Compliant.
  • ISO 27001 & 27018 certificates. 
  • Enable TLS 1.2. 
  • Leverage DDoS protection.
  • Website security monitoring.
  • Apply 2-Step Verification. 
  • Get centralized website security.

In case you are wondering where to start, take the help of trustable website development services to create highly interactive websites. 

11. Poor SEO Implementation & Optimization

Most companies want their website to be listed on Google and generate leads.

But here's the big mistake everyone makes!  “Keyword stuffing”  will make your website look robotic and far too promotional, which is not popular with Google or users. Thus leaving your Poorly designed SEO content deserted!

What should you do? 

  • Do in-depth Competitor analysis to understand your target market
  • On-page optimization & SERP optimization. 
  • Set Up Google Search Console and Analytic
  • Leverage Google My Business for local reach. 
  • Use keyword research to identify target keywords. 
  • Create optimized title tags and meta descriptions. 
  • Follow basic SEO guidelines- plagiarism-free content, usability.
  • Use optimized page URLs, H Tags, and site structure. 
  • Follow the proper linking strategy and basic SEO practices

12. Refusing the Use of Trust elements 

It is essential to design various items on your online site that enhance visitor confidence, including design testimonials & design safety seals.

If you do not place any element of confidence in your site, especially with testimonials from satisfied customers who use your services or have bought things from your website. Many visitors will walk away without further inquiry!

What should you do? 

  • Make sure to maintain brand consistency. 
  • Promote testimonials and case studies.
  • Showcase your expertise with outstanding portfolios.
  • Add Certifications and awards.
  • Make your shortcomings known. 
  • Focus more on educating rather than selling.
  • Incorporate authentic images and videos.
  • Ensure the website is HTTPS secure.
  • Use high-quality images. 
  • Avoid colloquialisms and jargon in web copy.  
  • Showcase social reach and add links to your site
  • Ensure to have prominent contact information

You have learned about good & bad web designs but there is one more critical aspect you should be careful about. That is choosing the right web design services. And this is where choosing JanBask can really make an impact!

13. Ignoring Accessibility

As stated by WHO, approximately 1.6 billion people have unique abilities, which make up 16% of the world population. But a majority of web designers ignore his aspect when designing websites and user experiences. 

There are numerous people with various types of unique abilities, and not considering these users during the website design planning approach might be another significant website design mistake. 

What should you do?

  • Consider crucial elements of your website, like text size, color contrasts, page titles, alt texts, etc., from an accessibility point of view.
  • Consider keyboard accessibility, moving and blinking contents such as carousels, ads, and auto-playing videos, etc. from an accessibility point of view.
  • Consider all the people with special abilities like hypermetropia, visual impairment, attention deficiency, etc. into account, when designing a website.

14. Failing To Adhere To Website Security

Even though website security is considered to a great extent a technical architecture-based aspect, it is also associated with web design and UX. how website designers portray UX largely affects how website developers deploy the designs. 

If website security is emphasized from the beginning of the design stage, numerous website design mistakes pertaining to security could be prevented. Let’s have a look at a few of the most common website design mistakes pertaining to website security

  • Not utilizing HTTPS,
  • Weak Passwords,
  • Lack of a single-factor or multi-factor authentication
  • Lack of backups
  • Lack of data recovery strategies

What should you do?

  • Keep your software updated
  • Use strong passwords
  • Encrypt login pages
  • Make use of secure hosts
  • Backup your data regularly
  • Scan the website for vulnerabilities
  • Hire security professional

15. Non-responsive Website Design

Your website design should be responsive and consistent across different web browsers and devices in order to provide a multi-channel experience. One of the most extensive website design mistakes during web development is designing various user experiences and roadmaps for various platforms and systems. The focus must be on maintaining as much uniformity across devices as possible.

Here are some of the negative consequences of non-responsive website design

  • Increased maintenance costs,
  • Poor UX,
  • Reduced traffic

What should you do?

  • Set proper responsive breakpoints.
  • Begin with a fluid grid.
  • Consider touchscreens.
  • State typography.
  • Make use of a pre-designed theme or layout in order to save time.
  • Analyze responsiveness on actual devices.

16. Failing To Consider Design Thinking Approach

Among the most common website design mistakes that the majority of web designers make is that they fail to understand the significance of design thinking and outlining the website layout on paper. 

They most likely “presume things” about visitors instead of doing extensive research so as to understand their requirements. This is not the correct way to set up a website design. The design thinking approach is a method to understand and identify user needs and desires. 

It's a perspective that emphasizes the customers, gives attention to their issues, and develops solutions. 

What should you do?

  • Understand the design thinking approach since its essential for designing user journeys. 
  • It positions visitors at the center of the problem troubleshooting process, which helps in elaborating the user’s needs and desires thoroughly.
  • This approach also facilitates web designers to discover the goals, and scope of the project, develop business features, and realize user needs including technical abilities, quick fixes, and efficiency. 

Always remember that - if you fail to understand your users, you would not be able to design and develop the best websites for them. 

17. Not Giving Importance To Grid and Columns

With the help of tricks and techniques of CSS, website designers can provide flawless UX where web content can automatically get segmented and oriented with the help of rows and columns. Different properties of CSS like Grid-template-columns, min-max, autofit, etc. eliminate the requirement of using media query breakpoints, but with the help of grid-template-areas do require utilization of breakpoints. 

One common mistake related to CSS-Grid that majority of the web designers tend to make is getting baffled with CSS nos. 

What should you do?

  • Set grid-column-start long head to value before the slash and set grid-column-end-longhand to value after the slash.
  • Every <grid-line> value could be indicated as either an auto keyword or a <custom-ident> value

18. Neglecting Trendy Website Design Templates

Employing trending website design affects your company in numerous ways. According to Forbes web statistics, 71% of businesses now have their websites in 2023.  In modern times, everyone loves popular or acclaimed things such as modern website designs. 

Let's have a look at a few common website design mistakes associated with trendy website design templates

  • Employing inappropriate templates
  • Too much use of animations and effects
  • Overemphasizing website appearance over functionality
  • Poor template personalization

What should you do?

  • Website templates contain pre-defined page layouts that streamline the development of your commercial website. 
  • Drag and drop images, buttons, texts, etc. to customize your web page according to your needs. 
  • Readjust the elements for making your website unique. 

19. Not Enhancing The Website For Highly Specific Keywords

Frequent SEO-specific and website design mistakes consist of ignoring title and heading tags. Making use of expressive page content would not be as influential as explaining it in the title. The same is the case when using larger fonts, which won’t be as impactful for SEO as making use of tags like H1, H2, etc.

Let's have a look at some of the most common web design mistakes for SEO every website designer should avoid:

  • Unsatisfactory URL structure
  • Lack of heading tags
  • Plagiarized content
  • Artificially created content
  • Wrong use of meta tags

What should you do?

  • Add keywords in title tags, meta descriptions, and alt tags
  • You can use variations of keywords or synonyms
  • Optimize every web page for max. 1 or 2 keywords
  • Google likes longtail keywords, therefore try to write approximately 1,500 words per page. 

20. Unordered Content

Another common website design mistake that the majority of website designers should avoid is not organizing the design elements in the order of preference, including the Call To Action buttons.

Well-planned UX can be effectively deployed by designing effective visual rankings. This could be accomplished with the help of text, colors, images, animatronics, etc. distance between these components and their size could also be important in driving more active user involvement. Doing a mistake will lead to minimum user interaction and can damage your business’s prosperity.

What should you do?

  • Select the most important stories or elements, and assign them more prominent placement.
  • Using sales statistics find out the best-selling products and place them at the top.
  • Using server traffic find out areas of websites that are seeing strong engagement, and add links to those areas on the home page.
  • Highlight the most outstanding elements. 

21. Overcrowded Webpages

If you add too little information to your web pages you will risk not delivering sufficient information to your users. At the same time adding too much information can make it hard for the users to understand, use up, or ingress. 

In their desperate recklessness, website designers can astonish users with the help of resources and offer extremely crowded websites. Don’t repeat the same mistake of not changing the website design in order to maintain compatibility for its visitors. 

What should you do?

  • Segregate the entire website interface into several web pages such as product listing, product information, etc.
  • Segregate every webpage interface element into renewable blocks and parts.
  • Each and every element should concentrate on delivering one purpose.
  • Make use of these components for developing a complete website. 

22. Overlooking Custom 404 Web Pages

Website designing isn’t restricted just to developing layouts and UXs. according to Wikipedia the definition of web design expands and it incorporates web content as well as SEO. according to the SEO perspective, numerous common web design mistakes could be avoided easily. 

The First SEO-specific website design mistake is not having a dedicated custom 404 web page template. You could make use of a custom 404 web page for your domain in order to present visitors with something appropriate. Or else you could use 302 or 301 redirects to connect to other web pages. 

What should you do?

  • Broken links can harm your company's reputation since visitors feel that your website is a scam or your products or services aren’t of standard quality. 
  • With the help of 302 or 301 redirects, these broken links could be handled seamlessly.
  • Also, you must regularly check, identify and replace these broken links. 

23. Website Design Mistakes Related To Multimedia

You might know how irritating autoplay videos can be, specifically with sound. Furthermore, they make websites load slowly, therefore, it's often best not to use autoplay videos and patiently awaits some type of user activity to activate these types of videos. 

Another crucial multimedia-related web design mistake is the use of fast carousels which are difficult to turn off. Other web design mistakes related to multimedia that professionals should avoid include 

  • Use of big-size images
  • Use of free stock images
  • Ignoring favicons
  • Not maintaining consistency in font styles. 

What should you do?

  • Give top priority to accessibility
  • Provide responsive web design
  • Balance UX with aesthetic effect
  • Be creative
  • Be cautious about website design

24. Not Developing Websites For Multiple Languages

In the modern era, it's possible to develop websites in several languages and also add voice interface-specific features. But diminishing this ability as a website designer might result in numerous website design mistakes. 

If your business has clients in various countries, then to engage more target users, your website should be developed in their native language. In order to improve accessibility, you can also include a voice-based interface to your website since the majority of Google searches done on smartphones are voice-based.

Therefore, it would be a big mistake if you don’t consider voice and multilingual approaches in your entire web design plan. 

What should you do?

  • First of all, set your expansion goals, and decide which languages you would like to add to your site.
  • Decide domain strategy
  • Select right software
  • Choose right plugin
  • Translate
  • Select a place for adding a language selection menu
  • Optimize your website accordingly. 

25. Making Use Of Features That Don’t Convert

Another common website design mistake is using features that don’t convert or using ineffective features. Regardless of how aesthetically pleasing your website might be, but remember that your first priority should be the effectiveness of your site. Here are some ineffective features

  • Large image
  • Large video files
  • Autoplay media,
  • Complex animations,
  • Stuffy  code,
  • Unresponsive website design

What should you do?

  • Your pricing page must be the most transparent and noticeable part of your site
  • Avoid adding large images it’ll slow down your webpage
  • Optimize images
  • Scale videos as per practical resolution
  • Avoid adding noncompisited animations

You have learned about good & bad web designs, but there is one more critical aspect you should be careful about. That is choosing the right web design services. And this is where choosing JanBask can really make an impact!

How Can JanBask Digital Design Help?

We created a website that matters!!! Your customer’s first impression is the last & at JanBask Digital Design, our goal is to make it everlasting. So, they keep visiting you again & again. Whether it's a startup or an enterprise, our professional website design services are highly successful across industries as we aim to:

  • Strengthen your brand value and identity.
  • Create a visually stunning digital transformation of your business. 
  • Enable you to exercise authority in your line of work.
  • Enable you to build qualified leads.

Let's Design Together to Make a Difference

    Final Thoughts!

    People express themselves on your site in milliseconds. The first second on your website may be more important than every second that follows it.

    94% of people who are aware of website design will not go back to a website if they believe the design has deteriorated. Although we have expressed all the critical mistakes websites should avoid, it's equally critical to choose good website design services to bring your vision alive.

    And at JanBask Digital Design we offer the best custom web design services that make every second worthy for your customers!

    Looking for Custom Web Design Services?

    • Achieve Your Brand Vision
    • Drive Customer Engagement
    • Customize UI for Intuitive Digital Interactions
    • Increase your Conversion Rates


    1. What are the website design errors that you need to avoid?

    Foresee and avoid the following website design errors that captivate users' attention and make a great first impression, improve sales, and conversions, and improve discoverability through search engines.

    • Unclear communication & navigation
    • Weak CTAs 
    • Overly cluttered website elements
    • Untrustworthy web design elements
    • Not optimizing the website across multiple devices
    • Poor accessibility.

    2. What is the problem with outdated websites?

    An outdated website could make your website look estranged, can put your website security at risk, decrease your Google ranking, and confuse prospective customers.

    3. What is the most critical step in the web design process?

    Testing is one of the most crucial steps in website design, and it should be carried out simultaneously with website development. E2E testing involves UX, UI, compatibility, functionality, performance, security testing, etc. 

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    Finley EdwardsJensen EvansChance ParkerCody CampbellDallas Phillips Recent comment authors
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    Adonis Smith

    It is an interesting blog. From a web performance point of view, you should be careful using external fonts as they generally cause a Flash.


    Emilio Davis

    These are the mistakes you must avoid at all costs during the design of your website. And professionally It’s always better to work with a reputable Web Design service.


    Brian Taylor

    All these things are very important and true. The first one is important. In 2022 I can’t believe some people still aren’t using responsive design.



    I liked the tips shared on optimizing website speed. I will surely try the tricks out on my website!


    Josue Rodriguez

    The section about Flash is quite insightful How often we miss these small things. Also, I liked the tips and tricks about the CTA section. Truly, mindblowing article!



    Thanks for giving such great ideas to optimize a website for better conversions. I was looking for such a post for a very long time.


    Kairo Gray

    Must read blogs to people who are facing issues with their website which is not user-friendly and converts less. I will surely implement the steps mentioned here.


    Dallas Phillips

    Great article. I realise the website mistake that I am making. Thanks!


    Cody Campbell

    I liked the font section, and from a website performance point of view, you must be careful when using external fonts. Because they often lead to a FOUT (Flash of Unstyle Text).


    Chance Parker

    Franky, I must confess, I’ve been using a number of carousels on my website, and now I know what website errors I’ve been making.


    Jensen Evans

    I can’t believe that still, some people are not using responsive design!


    Finley Edwards

    Anytime I come here, I go back more than satisfied.

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