Remember the old-times, when availing the financial services was all about visiting banks and financial institutions. To hear on that clunky sound of coins, deposit those monthly paychecks by standing long in the queue, consult with the bank executive regarding the long-term investment plans.
But today, the financial services are all at the fingertips, it’s no longer necessary to visit the bank branches to avail any monetary help or any finance backed services as financial services are all digitized for better user experience and convenience.
But the wave of digitalization is not fully embraced by every financial services firm and the user base out there. Both parties are still struggling hard to connect with each other. While digital customers are still on the verge of great mistrust with the fintech services, you as a financial services firm, on the other hand, are just doing less/nothing to improve your financial services marketing.
Putting up a hypothetical situation – Imagine you have a fintech website and further cross-platform mobile application products to serve users looking to stabilize their financial aspects. But you are still not reaching masses, your financial tools are not getting utilized, users are switching to competitors because they feel your website doesn’t look secure enough to place trust upon. Do you feel, just having a website is enough to gain the trust of financial services seekers? No, it’s not enough (yes, you thought that right).
Now we know that running a fintech website without focusing on branding and marketing funnel is baseless & just like shooting arrows in the air. In the continuing post, we will discuss the strategies that can help any financial business out there reap ways to get great brand recognition and outperform key competitors.
Apply these quick tips to add more to the financial services marketing efforts and build a stronger brand image:
1. “Identify how you want your financial services to be perceived as”
Initially, take time to understand how you want your financial services to be identified as in the eyes of the target audience.
Suppose if you are offering loan services online — Dissect on:
2. “Optimize your web and marketing copies”
Optimize your web and marketing copies to a level where normal user or reader finds it relatable and understandable.
The financial industry is fluffed with perplexed content & copies and by adding the same, you won’t create any difference.
Don’t presume that any rational or regular financial services seeker must be familiar with the financial products & their usability already. Common readers generally lack exposure and which is the reason why they end up not taking any financial service or product (since most of all, don’t sit and tell them what is the meaning of this financial product and why you may need to have it).
They say, only 24% of young audiences (between 17-34 age) have a basic understanding of finances.
This means many are still struggling to understand the areas of finance because of the vague marketing copies (which are hard to understand) put up by the financial services brands.
The solution is to:
3. “Don’t forget to optimize your digital UX”
The key to creating a renowned brand building lies in being on an omnichannel digital platform that serves frictionless and resourceful user experience.
To gain better reach, financial services should emphasize on delivering messages via a delightful and compelling UI design.
Some steps to build a powerful and persuasive financial services website designs:
Redefine user experience on your website in a way your audience finds you trustworthy and won’t resist utilizing your products & services.
4. “Be transparent in your services”
Users generally are afraid to utilize any random financial services because they fear about scary latent charges or fees.
To brand your financial services right, vouch on transparent and fair practices at all times.
Going upfront about your charges or requirements will help you stand out as a better brand and win the trust of the desired audience.
5. “Turn every data into insightful personalized user-experience”
“Don’t sell what you have best, sell what your audience is needful of”
There is nothing like a “one-size-fits-all” approach while planning on financial marketing strategies.
Modern financial assistance seeking customers require services that relate to their queries and makes sense to their specific needs.
Financial services providers on having a bulk of customer big data can make the most out it to become a concerned brand amongst their audience.
In the following ways, you can use the customers’ big data to turn it into the personalized experience (that each user is separately looking for):
When you will use your customer data to serve personalized experiences —- you won’t have to play hard to position yourself as a trusted brand.
6. “Don’t forget to integrate storytelling videos into your virtual landscapes”
While everyone is embracing the art of storytelling via video content, staying just on keyword-optimized written marketing collateral won’t add what’s required to brand recognition.
Videos are more appealing than texts, as we tend to process video-based content faster than the written ones. Thus, a combination of both (text+video) should be placed to make any fintech services come out as a high-end brand.
Ways to integrate video-based content into online presence:
7. “Put more self-service at play by turning towards automated approaches”
The earlier generation had enough patience to sit, wait, talk on financial matters. Today, the scenario is completely changed. As nowadays, audiences lose out on patience & prefer more of a self-service approach, where they get access to information in less than nanoseconds.
Especially, when the act of money is involved, they can’t go waiting for hours or even minutes to have their queries fulfilled. Or can’t wait for the customer support executives to show up to relieve their problems.
They need fast, simple and clear approaches to mitigate their problems related to financial matters.
To become a high-end brand, you need to imply methods that wipe out users queries in lightning speed. For doing so, you can integrate:
“Chabot that pulls out more accurate answers to users’ questions with a punch of sarcasm, memes, and GIFs are more helpful in gaining traction with required brand identity”.
8. “Relate with your target audience”
Relate with your audience & find out what exactly do they want to extract from your services.
The role of marketing the financial business is never easy. When the need is to transition into a high-end brand and reap huge audience attention, going with just a website presence won’t be sufficient.
Fintech websites as well need to take their marketing efforts more seriously to sustain on a long-thriving brand identity journey.
With the above, we have cleared out the jargon on how to create a successful roadmap to win the right brand positioning. While we learned the following points to keep in mind:
By mixing these points in your marketing pipeline, you can expect the best to happen – more customer-base and huge brand recognition out in the crowd.
Have financial services website that’s struggling to keep up with good market reach and recognition? JanBask Digital Design offers financial services marketing with quick audit and implementation of SEO and content marketing strategies that have helped many competent fintech businesses pull out their brand image.
Interested in a tour of our services? Request for a callback!