So you have decided to create a website for your organization, great but what next? A simple decision about what to do does not solve all your problems. In fact, it opens up a bunch of other questions that you need to answer before going forward. Questions such as:
Let us look at it this way. Why are you creating a website? Is it because everyone else has it or do you have a specific vision for it? It would be best if it is the latter, if not find a vision for your website.
Ask yourself this, why does your organization need a website? What purpose does a website resolve? And most importantly, How will the website help you grow your business? Do not be shy to look into other organization’s objectives and models for inspiration.
Once you have an idea about why you need a website, it is time to set some objectives of your own. What is the purpose of the website? What do you hope to accomplish?
You may think these questions are irrelevant to designing a website. However, it is not as the answers to these questions are what will structure your web design and help in custom web development.
Now that you know what you need, it is time to decide how much are you willing to spend on it. There are various approaches that you can take. You can hire a web development service or go for a web builder software.
In each case, every extra feature you want will cost you. From data management to insight reports to Customer relationship management support to marketing support. So you will have to choose wisely and decide what the website is worth to you.
Deciding on the budget is the easy part, what is difficult is to choose between different alternatives. The internet is a very large place. You look for one web development service you will find thousands. Each with a different price. Now you will have to decide which one to hire or choose for your mission.
The same is the case with web building software, there are a lot of options and you will have to choose one that suits your needs.
Some key points to keep in mind while deciding can be
We are in an age where everyone can express their opinion about anything and be heard by thousands. If you are opting to employ a service there is bound to have reviews and ratings for the services. If not then maybe that is not the best match for you. Evaluate the ratings and read the reviews that other users have provided. These are people who have experienced the services and can tell you what problems you can face while using the service. It is a learning from other’s experience rather than making your own mistakes, costing your company a fortune.
Beware of fake reviews and ratings. A lot of organizations are hiring agencies to give them fake ratings and reviews to boost sales. Evaluate the reviews carefully. If it looks perfect, it might be fake.
Keep an eye out for other companies you may be using the service. If you find a stunning website that you like, try to find out what services they are using. Previous clients are a certificate of quality. They are a sample of what the service can do for you.
There are a ton of options available in the market you just need to pick. Decide what type of service would you require, a web development service or a web builder software. Choose the best the industry has to offer and compare it with other services similar to it. For example, if you choose a web builder software and decide to go with Wix. Then you may want to consider WordPress as well. Comparing both services you will realize that WordPress has a huge open source community and roll out regular updates. But the final decision should be based on your organization’s goals.
You need a web development service that has a good support service. No matter how good the service is, there are bound to be problems and errors. Maybe in the application or functioning. You need to resolve the bug as soon as possible so as to avoid any inconvenience to the visitors. The support service should be quick to respond and always willing to assist. You may want to consider checking the listings of reviewing websites for the full analysis of the services.
It is very important to know what you are getting into and the worth of your money. This will help you to make the right decision for your organization and create an efficient website for your business.
A custom web development sounds good but why would you need it? What purpose does it resolve for your business?
For most customers on the internet, your first impression is what matters. The feel and look of the website. Basically, the overall layout and content that you have. It is important to create a good lasting first impression or you risk losing your customers. In the world of the internet, there are literally thousands of websites and brands competing with you over customer engagement. So you cannot use the same old tricks to impress a very fast-moving client base. Hence, you need a custom web development. Something that expresses your brand and establishes what your vision is.
Be honest with your business. No one wants to see a template in place of a website. Sure there are some very stunning designs but these designs are also used by millions of others. As a customer, would you be impressed by the same old success formula that everyone uses or would you want to see something new and fresh that can actually make your browsing experience enjoyable?
When you choose a custom web development, it means you want a tailor-made website that suits your brand and is a representation of how you envision the organization. Every brand on the internet, startup, big or small are competing for customer engagement. It is the most valuable currency for any organization online. So are you willing to risk your income on cheap design?
In a world where people want to replace the 4G connection with a much faster network. You cannot expect the customer to sit and wait while your website loads. Visitors these days are very impatient and don’t like to wait. A slow website is worse than having no website.
When you opt for web development service, you have the liberty to evaluate and fix bugs that may be slowing down the website. A custom web developed website helps you to introspect and rectify errors facilitating a faster response time.
A website that is difficult to navigate and unable to adapt itself to the various platforms that it is accessed on should be replaced by its opposite immediately. As it will cost you customers and goodwill.
According to a survey, on average, a person spends at least an hour on their mobile phones. The numbers may vary from region to region but the fact that smart devices are an important part of our lives remains the same. A website that is unable to adapt itself to the various platforms is a useless website. Now, with so many smart devices to access a website, you cannot hope to create a universal design for all platforms and hope it would look the same. In truth, when opened on different platforms, the website looks absolutely chaotic and hideous.
If not for anything else, for this reason alone you need a customized design for your website. It is an absolute must to have a design that can adapt itself to fit various smart devices and is easy to navigate for better quality surfing.
You will have to record information from your clients in order to do business. It will be simple data that will help in easier trading. However, there is a serious threat of hackers on the internet. Cyber theft is a serious danger. There are hackers who make their living off stealing information from websites and selling it to the highest bidder. For this reason, it is vital that you set up effective firewalls. Protecting the information and safeguarding your website from attacks. A breach in security means an embarrassing situation for the organization and public humiliation, causing widespread distrust in your firm.
Hence it is important to employ the best custom web development as a line of defense.
As a business, you will need the assistance of other businesses. These businesses will need to be integrated into your website in order to fully function. For example, integration of payment modes on the website for your products, such as Paypal or other payment service provides.
Even though these service providers allow you a lot of flexibility, you will need to integrate the service yourself, which can be difficult if you don’t have a customized design.
A custom web design helps you integrate third-party services with ease and also decide where and how you want them to be displayed. It is important to have absolute control over the way you display these services because third party service providers do not miss a chance to advertise their product. You don’t want your website to be used for advertisements for anyone but yourself. Having control over all the elements of the website is a must. Your website is your own and no one else should be able to use it for their gain without your permission.
There is no point in having a website if you don’t have visitors you can convert into clients and you cannot have visitors unless you have a good SEO ranking. It is a very simple formula that often many forget while designing a website. A custom web development helps you do better on the ranking. It helps you to set up your website in a way that is a perfect blend of right images and keywords that improves the listing of your website on these search engines. Better rank on the SEO helps you get discovered faster. Meaning more people will visit your website.
Imagination and application go a long way when it comes to design. While not everything is possible, using your creativity is a welcome trait. Custom web development gives you more creative liberties in comparison to other web development services. Allowing you to easily create a website that is both creative and functional.
In the end
Almost everyone you will target is on the internet. They are on the internet daily and have seen it all. In order to grab and retain your visitor’s attention and get more engagement. You will have to create something that is different and unique. But beware, being different does not necessarily mean being functional. Very often we see organizations overuse their imagination and compromising function for looks. This is a very common mistake, as though visually stunning websites tend to do well when it comes to customer attraction but are not very useful in customer retention. In other words, a beautiful website will be effective in the short run but is not very viable if you are in it for the long run. You need to have a beautiful and functional design that suits your goals. It is easier said than done but that is where custom web development comes into play.
If you think I have missed anything, please mention them in the comments below! Looking forward to your response!