All About SEO – Its Role In Marketing!!



9 May, 2024



91% of US internet users search every month.

The search engine is the first place potential customers learn about your business. If your website is not well optimized, you miss the opportunity to connect with the prospective buyer.

81% of customers and 94% of B2B buyers perform searches online before making a purchase; brands that do not have a solid online presence find themselves lagging behind the competition. Being one in many will not help you stand out and exist in the customer's mind; you need to rank well on the search engine and have a consistent presence to get your leads up and running.

The top 3 results on the search engine get 75% of the clicks, so focus on building a robust Search engine optimization strategy. If you're looking to create long-term brand awareness, maximize organic reach, enjoy customer loyalty, expand your reach, and enjoy better CTR, then it's time to partner with a credible SEO service provider that can make your website more visible and create better opportunities to convert prospective buyers into a customer.

SEO will certainly improve a website’s overall searchability and visibility, but Why is SEO growing its importance the way it is? How much impact does it have on Brand Advocacy?

Here's everything you need to know about SEO in marketing and why it’s vital to succeed in today’s digital world.

Looking for SEO Services?

  • SEO Marketing to Reach Potential Audience
  • Drive Customer Engagement
  • Custom SEO Services for Every Business

What Does SEO Depend On? Permeability!

While the response to what SEO depends on is a straightforward one, what it includes isn't so obvious. Search engine optimization requires time, a strategist, and checking to guarantee it's working viably. While there are a lot of strategies you can rehearse alone, SEO is always showing signs of change, so it may very well be hard to remain over current patterns and stay aware of contenders. To remain aggressive, you'll need to implement SEO in marketing strategies to follow outcomes, as referenced already.

What Is Search Engine Optimization?


Impact Plus reported that 61% of marketers named SEO as a top marketing priority in 2021

SEO is the short and abbreviated form for Search Engine Optimization. So what does SEO in marketing actually mean? Furthermore, what does website engine optimization, in a realistic scenario, involve? To put it plainly and answer your question, SEO is engaged upon obtaining site traffic, and high ranking in search results that you see displayed for your search queries on websites naturally. By natural, it is meant. 

Without paying for web traffic using pay-per-click advertisements, among different techniques. 

Inside SEO, there is a wide assortment of procedures to achieve the previously mentioned objectives—some of which are more compelling than others. This could be anything from creating site content around catchphrases identified with your industry to maintaining a good and effective presence over various web-based social networking platforms. Web optimization practices and techniques always show signs of change to stay compelling and effective as search result indexes persistently update their algorithms. For example, there are On-Page Vs Off-Page SEO practices that the business must know to accelerate with the growing demand. 

SEO in marketing is just as compelling as the procedures utilized. To decide the techniques that perform well and those that don't, an SEO strategist (or just a simple SEO) needs to screen the accomplishment of their plans and strategies through detailed investigation. They give their customers analysis and site statistics to settle on successful choices regarding where to go with their SEO procedures. They additionally work to provide unique resources and assets to those hoping to dive into SEO. One should always investigate the motivational factor for SEO, and what it involves, and if you are new, check out the key SEO tips For beginners.

Let's gain an in-depth understanding of what SEO in marketing is in the blog to follow!

Search Engine Optimization For Beginners


Since we've secured a big motivator for SEO, you're prepared to take a look closely and investigate the big world of SEO. A highly complex issue, SEO in marketing includes incalculable plans and strategies intended to expand a site's permeability and, thus, automatically boost traffic. If you look at this from various perspectives, SEO is an advertising strategy—and a well-known advertising and showcasing strategy so far as that is concerned. Therefore, most Companies need to keep themselves updated with the most recent developments and advances in advertising to stay aware and ahead of contenders. Also, if an eCommerce company is looking to boost your business, learn the best ways to promote an eCommerce website from scratch. 

This makes SEO significant and extremely crucial, particularly considering the computerized age we live in. If you look closely, many users automatically turn to search engines like Google to search for the data they're chasing and looking for. So if your brand or your website isn't positioned in the top ten list of the particular search term of such a search engine index, you will get zero visible online presence, which results in a very low traffic count for your website. However, they consider the details beneath if you still need persuading and require hard statistics to support this particular statement.

  • Over 40% of the total populace has a web association
  • 40,000 search inquiries are prepared each second on Google alone (that is 1.2 trillion per year around the world)
  • Facebook has 1.71 billion dynamic clients (online life is key for SEO)
  • 13 billion clients sign into Facebook every day
  • Twitter has an expected 1.3 billion enrolled clients
  • 120 million individuals visit Twitter every month (500 million visits without signing in)
  • 100 million Twitter clients login day by day

As should be obvious, web and internet-based life just keep on increasing as time passes. Perusing upon this, a strong online presence for any business is significant and prerequisite now and not only to ensure that you get the best tips to increase website traffic organically, but also, in addition, to stay aware and ahead of the competition aka your peers and fresh up and rising business. However, if you are a small enterprise, looking for affordable SEO Services for small businesses, then it's worth checking out here.

Now, how about we investigate and analyze some key procedures for those looking to know the answer to why is SEO important?

Key SEO Strategies & Tactics


Similarly, as with any other type of digital advertising, there's a full range and many successful procedures to improve your permeability and increase your transformation rates. With SEO advertising showcasing, it's about web traffic and changing over that traffic into paying clients, aka customers. In procuring and retaining the traffic to your site, some underlying strides need to happen when implementing SEO. Some of those steps and strides have been covered down below:-

  • Social media life As has been covered above, a strong online presence via web-based social networking media is incredibly valuable inside SEO, particularly considering the insights discussed above. Facebook and Twitter are two platforms that are appropriate for any business. In contrast, certain very specific platforms like Etsy and Instagram are more qualified for only specific and particular types of enterprises. Regardless of your business's platform, you only have to ensure that you make posts as frequently as possible, as it's an incredible method to expand permeability and connect with your group of customers and target audience. If you are a small enterprise, learn How To Use Social Media For Small Businesses with these curated tips to boost your SEO in marketing. 
  • Quality Content (using catchphrases) 72% of marketing experts believe that relevancy is the key to a successful SEO campaign. Web crawlers take into account the client, so Bing, Google, and some other web search tools will give results that best match the client's solicitation and inquiries. Content that is rich in quality and depends on the keyword search (words identified with your industry you'd like to be ranked for) is fundamental. When you select keywords to target, not only will you need to make fresh content from such unique and relatable keywords, but you will also need to upgrade all the existing pages of your site. In doing such an activity, you can refresh title labels, metadata descriptions,  content related to image alt text, and old content to incorporate your chosen keywords.

Also, Content plays a vital role in SEO in marketing; collaborating with professional Content marketing services will help you reach, attract and engage with your target audience, and create valuable, compelling content such as blogs, infographics & press releases.

  • Inbound Links A major factor that plays a considerable role is Inbound links. 65% of digital marketers admit that link building is the most difficult aspect of SEO, but once resolved,, it leads to a 30% increase in traffic, which is why SEO is important for business. Regarding this authority, regulating sites additionally influence your rankings on some random web crawler, search engines. Therefore, according to web index results, the more outer domains connect to your site (inbound connections), the greater authority it has. Frequently also called backlinks, inbound connections can be gained in a wide variety of ways, yet you also ought to be mindful to keep away from punishment and penalties that might be imposed. To paint a much clear picture, backlinks are procured when an outside webpage connects to your site on its own.  From a web crawler's point of view, this shows that different sites see your content as sound and extremely credible, which impacts your web search engine rankings. While the idea is straightforward, some obsolete ways of securing backlinks can result in punishments and penalties being imposed nowadays, for example, presenting your webpage to link farms, which are sites made explicitly for getting backlinks. Therefore, in obtaining backlinks, please ensure that you are not manipulative of web crawlers, aka search engines; otherwise, you would have to face punishment and penalties. To avoid these mishaps from happening, gain an in-depth understanding of inbound marketing strategy with examples
  • Architecture In 2021, 57% of users didn't recommend a business with a poorly designed mobile website. The design of your site, which incorporates navigation, feel aka User Interface, and usefulness, needs to address the client's needs. For example, including links that are internally connected so that every one of your site page's contents is connected is a great practice. If you are looking to Amplify Your Brand Voice, collaborate with the best Web Design Services for cutting-edge designs that boost your SEO in marketing.  

There are way more topics to cover under the umbrella term SEO methodologies than previously recorded. People often ask what SEO is in marketing! These are the nuts and bolts of SEO and ought to be drilled and followed every time to keep up permeability and rankings inside web crawlers. In executing SEO procedures for your site, you'll have to use a full range of SEO instruments and may even need to consider contracting an SEO specialist. As we've insinuated, SEO can be very entangled, yet an expert can disentangle the procedure for you and ensure that plans and strategies are appropriate for your image and site.

Social media comes 2nd to SEO in marketing, but with professional Digital Marketing Services, gain the best of every platform and boost your business.  

Tactics That Should Be Avoided in SEO Implementation

As per various sources, Google levies heavy penalties that lead to a 30-80% drop in traffic for wrong SEO implementation. 

  • Stuffing non - significant catchphrases into your meta-labels and contents proposing to influence the rankings to support you.
  • Hidden keyword content - For example, white content on a white background cannot be seen at all.
  • Link farms - On the off chance that you have paid to get your site link on another site whose sole purpose is sharing connections, this can cause issues down the road for you in the form of lower rankings or even an all-out boycott or ban in the search rankings.
  • Taking an interest in PBN aka private blog networks - As of late, a lot of sites got slapped somewhere around Google since they were connecting between different sites and sites that they made exclusively for providing pathways for link traffic.
  • Posting your connection on discussions and superfluous sites and web journals - While this may not get you restricted, these are considered "low quality" connections (some of which might be "no-pursue" interfaces in any case) which can invalidate your SEO endeavors.
  • Set it and overlook it arrangements - Frequently touted by alleged SEO specialists, a portion of these mechanized external link establishment devices and text rewrites can cause you real pain on the off chance that you get captured by search engines.

You must have got some insight into what SEO is in marketing! Check out what are the SEO mistakes that cause Google to penalize your website & avoid them. 

2022 Update – What's Working (And Not Working) For SEO Nowadays?

Great Quality Substance

This goes back to site 101. "Quality written substance is the final deciding factor." This is one thing that has never shown signs of change. Giving excellent substance is as yet a standout amongst the ideal approaches to impact page rank.

Have You Considered A Visitor Posting?

Make progress toward important connections on other high positioning sites that are related to your site's topic. Lamentably, getting links to join on such sites can be extremely hard to get. Visitor posting on related specialist sites can be useful. Take an interest in YouTube. This one is an easy decision. It is claimed by Google, which makes sense concerning why they would impact your positioning.

Getting Social

It translates into investment in an online social network like Facebook, Twitter, Pinterest, Instagram, and so forth. The more social and active your web presence is, the more unmistakable and rank commendable it will be.

Check out our complete guide on Instagram posting & the top local Facebook marketing strategies for businesses to gain complete insight on SEO in marketing.

Coming up next are three normal, old SEO botches that individuals have been making:

  • Keeping your site refreshed with new, quality substance

The latest SEO blogging statistics show that the creation of blog content on a regular basis translates into 434% of the higher indexing rates. This is exactly why SEO is important for business.

  • Concentrating on long tail catchphrases

When it comes to SEO in marketing, 50% of all organic search queries include four or more words than those businesses that don't use it at all. 

  • Not proactively building connections

56% of companies spend less than a quarter of their marketing budget on networking. This lack of effort affects their SEO in marketing, leading to falling in customers and revenue. 

What??? The initial two may come as somewhat of a stun yet the third bodes well. Producing new content with long tail keywords is basically an exercise in futility nowadays.

Alright, so exactly what is working for successful SEO nowadays?

Coming up next are substantially more unique creative and innovative web design methods of SEO in marketing.  The primary concern is concentrating on discovering top-notch assets, which are individuals that can share and make connections to your site.

  • Demonstrated Content Frameworks
  • Content Promotion and Link building
  • UX Signal Optimization


In 2022,30% of small businesses that employed SEO strategy, their annual turnover increased by 50%.

No one thing will revolutionize the performance of your SEO strategy. However, all the elements outlined above work together, and combining all the signals Google reads will make the needle move for you. Hope we have answered what is SEO and why is it important to your business in the discussion above.

Still, your best bet is to base your content strategy on the right keywords, create consistent content, optimize for local and technical SEO in marketing, and pivot strategy based on performance. 

Suppose you’re looking for a company to help you get to the top of the search engine rankings. In that case, our SEO Services will be happy to answer any questions you may have about the SEO methods we use to improve your site’s visibility in search engines. Feel free to contact us at any time!

Looking for SEO Services?

  • SEO Marketing to Reach Potential Audience
  • Drive Customer Engagement
  • Custom SEO Services for Every Business


1. Why do I need SEO services for my website?

SEO or Search Engine Optimization is not just a process to increase the visibility and searchability of your business online or offline; it does more than that. 

  • SEO in marketing helps you understand what your prospective users/customers are looking for and thus improve your website’s user experience. So when you offer them what they want on your site, they take actionable action and desire to return.
  • SEO in marketing lets you target quality traffic by attracting users actively looking for information related to your industry, products, and services; you widen the chances of reaching your target audience.
  • The business SEO services help establish the authority of your site and genuinity of your brand because when you rank high on search engines like Google, online visitors perceive you as a relevant, useful and genuine source of information or product/services and prefer you over other sites that are not in the picture. 
  • SEO is more effective & better aligned with digital purchasing trends than traditional marketing. Compared to traditional marketing, which has a limited reach to its audience, SEO in marketing, along with internet marketing services, widens your customer base in real-time.

2. How much time will my site take to achieve top rankings in search engine result pages (SERPs)?

It depends on many factors if you are wondering what SEO is and why it is important. No one can tell it exactly. The desired ranking may happen very quickly or slowly. It may depend on the keyword selection. If high competitive keywords are selected, it may take a long time while you are optimizing the pages to beat competitors. Changing and modifying content on your website will take time. Also, off-page optimization takes time. As per the suggestion of top SEO companies experts, you should work until the desired ranking is achieved; it takes more time (if there are any ranking issues in certain cases).

3. What SEO services does your SEO Agency provide?

Our search engine optimization services can provide you with pretty much everything SEO services related. But specifically, our SEO agency can help you with these SEO services among various top-notch SEO companies: 

  • Voice SEO services
  • Local SEO services
  • Ecommerce SEO services 
  • On-Page Optimization
  • Off-Page Optimization
  • Quality Backlinks Building
  • Increasing Domain Authority
  • Online Reputation Building
  • Analytics & Reporting

4. How much do SEO services cost at your SEO Company?

Every custom search engine optimization services project differs hugely in terms of specific requirements, scale, business type, exclusive features & functions. Unlike other SEO agencies, whether you are a startup or an established company, we have excellent & economical custom SEO pricing plans that are just right for your business cost sheet. 

Can’t relate to the quotes our top SEO experts offer? Feel free to amend changes in our existing quotes! Ring our SEO Consultants Today!

5. What does an SEO company do?

Here are a couple of the many services that SEO companies typically offer:

Most SEO agencies employ a group of SEO specialists with diverse combined experiences. Their combined experiences can be very beneficial because they know how to produce outcomes quickly. An SEO company works to get the best results possible based on your objectives. Your objectives may include achieving a high ROI, conversion, leads, or maximizing visibility. The SEO team will be available to help you achieve your goal.

6. How can SEO Campaign Management Services help your Business Grow?

Although there isn't a crystal ball to give tangible numbers of how much your business will grow with SEO services, you can be assured that your website will hold a much better position in search engine rankings, gain more quality traffic, and enjoy better conversion rate.

Here are a few reasons why:

  • When you target essential keywords correctly, you have a better positioning on the results pages. 
  • When you boost site traffic, you’ll see an increase in conversions.
  • Increased conversions pave the way for a growing business. 

Our SEO Company, with a custom SEO plan and experienced SEO experts help your business scale up!

7. How can an SEO strategy help with Lead Generation?

The chances are high that people use Google to search and purchase products and services your business offers. An effective SEO in marketing strategy identifies your target customer and geographies, filters out keywords that your prospective customers might use, lays an action plan to engage the audience at each stage of their buying cycle, and works toward enhancing the ranking of your website in search engines. This translates into an increase in qualified organic traffic coming to your website. The better your leads funnel, the higher will be the conversion rate.

8. How do I know if my current Lead Generation SEO efforts are effective?

Ideally, you will know that your lead generation SEO efforts are working because your organization will be busy sharing business proposals and responding to new leads generated through online channels. Moreover, Google Analytics gets you a comprehensive report of the traffic coming to your website due to the SEO efforts. Measuring impressions through the Google search console, traffic from organic searches, page ranking, backlinks generated, and domain and page authority are some metrics to understand how well your SEO strategy is performing.

9. What makes JanBask Digital Design the Best SEO Lead Generation Agency for My Business?

As a seasoned SEO services company, we are proud to deliver a suite of result-oriented websites with high organic lead generation that is attainable, measurable & viable in obtaining performing numbers for our clients with distinct products & verticals. We do not promise overnight success because that is not how SEO works; we understand your objective, show you what’s possible, the time and resource investment required, and get you a robust strategy that, with time, starts delivering measurable results.

10. What makes SEO/organic search traffic a viable channel for Inbound Lead Generation?

Many business owners are missing potential leads because they think their industry doesn't lend itself to digital marketing. Lead generation SEO strategies can help you achieve a near-endless supply of new customers in most industries.

Now you must have gotten a brief understanding of what SEO is in marketing. SEO can also be more cost-effective than PPC advertising. When your business ranks on Google's first page organically, you don't need to pay per click; signifying effective SEO in marketing can help reduce your overall advertising expenses on things like Google Ads or other PPC advertising services, which our SEO Company offers you after in-depth research. 

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Very informative, SEO is a slower process but it pays you well with higher domain authority, better ranking, and constant organic traffic thanks for covering such valuable content. waiting for more articles like this.


Sander Taow

Black hat SEO techniques affect the website majorly. Therefore, no one should use it for short-term benefit as it will be a disaster for the website in the long term.

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