When it comes to nonprofit landing page design, it’s to gather the attention of the target audience. As the saying goes, "You only have one chance to make a first impression," and this is especially true when it comes to landing pages. A well-designed landing page can be the difference between a bounce and a conversion, and can significantly impact the success of your website with it. A study by Unbounce, which analyzed lead generation pages across 10 different industries with 74,551,421 total visitors, shows that the average landing conversion rate is 4.02%.
In this blog, we will be taking you through the basics of landing page design that not only looks great but also effectively communicates your message and encourages action from your visitors. We will cover everything from the importance of a clear value proposition to the use of compelling visuals and effective calls to action. Whether you are a business owner, marketer, or simply interested in website design, this blog will provide you with valuable insights and practical tips to help you create a landing page design that converts. So, let's dive in and explore the world of landing page design together! And, then you can easily choose a web design agency to make sure your website caters to your business requirement.
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What Are Landing Pages For Nonprofits - Different Types Of Nonprofit Landing Pages
Best landing pages for nonprofits are specifically designed web pages that aim to engage and inspire visitors to take a specific action, such as donating, volunteering, or signing up for a newsletter. A nonprofit landing page can serve various purposes, from raising awareness about a cause to soliciting donations for a specific campaign or project.
Now let’s understand the types of Nonprofit Landing Pages in detail!
1. Donation Landing Page
A donation landing page design helps to encourage visitors to make a donation to a nonprofit. The best landing pages typically include a prominent donation form and messaging that communicates the impact of the donor's contribution. The messaging should focus on the problem the nonprofit is trying to solve, and how the donor's contribution will make a difference. The donation form should be easy to use and allow for different payment options. The landing page design should also include social proof, such as testimonials or impact statistics, to encourage visitors to donate.
2. Event Landing Page
An event landing page design is made to promote an event held by a nonprofit, such as a fundraiser or a charity run. The landing page design should include information about the event, such as the date, time, location, and details about what attendees can expect. The landing page should also include a registration or ticket purchase form that is easy to use and allows for different payment options. The best landing page design should be visually appealing and include images that showcase the event.
3. Volunteer Landing Page
A volunteer landing page design is to recruit volunteers to work with a nonprofit. The landing page design can include information about the volunteer opportunities available, such as the tasks involved and the time commitment required. The landing page design should also include a volunteer sign-up form that is easy to use and allows visitors to specify their preferences for volunteer roles. The landing page should highlight the impact that volunteers have on the nonprofit's mission and include testimonials from current or past volunteers.
4. Advocacy Landing Page
An advocacy landing page is a web page designed to encourage visitors to take action on a specific issue, such as signing a petition or contacting elected officials. The page should include information about the issue, such as the problem and the proposed solution. The nonprofit landing page should also provide resources, such as a template message or a phone script, to make it easy for visitors to take action. The landing page design should include social proof, such as the number of people who have already taken action, to encourage visitors to participate.
5. Thank You Landing Page
A thank you landing page design is to express gratitude and provide additional information about the impact of a visitor's contribution, such as a donation or a volunteer sign-up. The best landing page design should include a message of thanks, as well as information about the nonprofit's mission and the impact that the visitor's contribution will have. The nonprofit landing page can also include social sharing buttons or a call to action for visitors to take additional action, such as signing up for a newsletter or following it on social media.
To summarize this section, we would like to say that each type of nonprofit landing page has a specific purpose and should be designed to effectively communicate the nonprofit's message and encourage visitors to act. By understanding the different types of nonprofit landing pages and best practices for designing them, a nonprofit landing page can be highly effective and you can easily choose your web design agency as well. However, why do you think, are these pages important for your nonprofit? Let us discuss that in detail, in our next section.
Why Is A Landing Page or Landing Page Design Important?
Landing pages are important for their focus on a specific goal, ability to increase conversions, targeting of specific segments of the audience, and ease of testing and optimization. They are a powerful tool for improving the effectiveness of marketing campaigns. Designing a high-converting landing page can be an effective strategy for achieving several goals related to promoting a non-profit organization. What are these goals exactly?
Here is a brief on how a nonprofit landing page design can help you with better exposure.
1. More awareness for your non-profit organization
A landing page design is created to provide information about your non-profit organization, its mission, and its impact. By highlighting your organization's accomplishments and goals, you can increase awareness among potential donors, volunteers, and supporters.
For example, the American Red Cross created a landing page that highlights its work in responding to natural disasters and emergencies, as well as providing blood donation services. The nonprofit landing page features powerful imagery and a clear call to action, encouraging visitors to donate, volunteer, or get involved in other ways.
2. Fundraising with a high return on investment
A landing page design here is to encourage donations and other forms of support, such as sponsorships or planned giving. By focusing on a specific campaign or fundraising initiative, you can increase the effectiveness of your fundraising efforts and achieve a higher return on investment.
For example, according to a study by Nonprofit Source, online giving increased by 17% in 2020, with an average gift size of $137. Moreover, a well-designed landing page can increase conversions and drive more donations.
3. Helps in volunteering and launching campaigns
A nonprofit landing page can be used to promote volunteering opportunities and launch campaigns to engage supporters. By providing information about volunteer roles and activities, you can attract individuals who are passionate about your cause and looking for ways to get involved.
For example, the Sierra Club created a landing page to promote its #ReadyFor100 campaign, which aims to transition to 100% clean energy. The landing page provides information about the campaign, as well as opportunities to get involved through volunteering or signing a petition.
4. Increase credibility for your non-profit organization
A well-designed nonprofit landing page can help to establish your non-profit organization as a credible and trustworthy source of information and support. By providing testimonials, showcasing partnerships, and highlighting your organization's track record of success, you can build trust among potential supporters.
For example, the World Wildlife Fund (WWF) created a landing page to showcase its partnerships and collaborations with businesses, governments, and other organizations. The landing page highlights the WWF's track record of success in conservation, as well as its commitment to transparency and accountability.
5. Helps in donations and fundraising
By providing a clear call-to-action and making it easy for visitors to donate or support your non-profit organization, a landing page design can be an effective tool for fundraising. By highlighting the impact of donations and the importance of supporting your cause, you can encourage visitors to take action and support your organization's mission.
According to a study by Classy, landing pages that include a video can increase donations by up to 89%. For example, Charity: water created a landing page that features a video about its mission to provide clean drinking water to people in developing countries. The landing page design includes a clear call to action to donate, as well as information about the impact of donations.
Overall, a landing page design can be an effective strategy for achieving multiple goals related to promoting a non-profit organization, from increasing awareness and credibility to driving donations and volunteer participation. By tailoring the landing page design and content of your landing page to your specific goals and audience, you can increase the effectiveness of your marketing efforts and achieve a higher return on investment.
What Are The Landing Page Design Elements?
A nonprofit landing page is a web page that is specifically designed to convert visitors into leads or customers. It can include multiple elements. From the above examples that we noted, you can see that the nonprofit landing page design can include a particular type of key elements. Here are some of the key elements you need for a landing page design:
Headline: The headline is the first thing visitors see, and it should be clear and attention-grabbing to encourage them to continue reading the nonprofit landing page.
Subheadline: The subheadline should further explain the headline and provide more detail about the offer.
Call-to-Action (CTA): The CTA is the most important element of the landing page design. It should be prominently placed and clearly communicate what action the visitor should take.
Logical Navigation: A landing page design should have a logical and easy-to-use navigation system that allows visitors to quickly find the information they are looking for.
Mobile-Friendly Design: A mobile-friendly landing page design should include a responsive design, which means that the layout adjusts automatically to fit the size of the screen on which it's being viewed.
Sponsor an Event Opportunity: If you are offering an opportunity for businesses or individuals to sponsor an event, you can include information about this on your nonprofit landing page. This might include details about the event, sponsorship packages available, and how to get involved.
Fundraising: If you’re fundraising for a cause or organization, you can include information about this on your nonprofit landing page. This might include details about the cause, the fundraising goal, and how to donate.
Support a Campaign: Similar to fundraising, if you are supporting a campaign, you can include information about this on your nonprofit landing page. This might include details about the campaign, the goals, and how visitors can get involved.
Contact Us Page: A Contact Us page is important for providing visitors with a way to get in touch with you if they have questions or concerns. You can include a link to your Contact Us page on your landing page design.
Volunteer: If you’re seeking volunteers for a cause or organization, you can include information about this on your landing page. This might include details about the cause, the volunteer opportunities available, and how to get involved.
Payment Gateway: If you are selling a product or service on your landing page, you will need to include a payment gateway to allow visitors to make a purchase. This might include options for credit card payments, PayPal, or other payment methods.
Resources: If you have additional resources or information related to your offer or cause, you can include links to these on your landing page. This might include articles, whitepapers, case studies, or other resources.
Images and Videos: Including images and videos on your landing page can help break up the text and make it more engaging. You can use visuals to highlight key features or benefits of your offer or to provide more information about your cause or organization.
Social Proof: Customer testimonials or reviews can help build trust and credibility.
Benefits: Highlighting the benefits of the offer can help convince visitors to take action.
Form: A form is where visitors provide their contact information in exchange for the offer.
Trust Badges: Trust badges, such as security seals, can help reassure visitors that their personal information is safe.
Navigation: Limiting the navigation options on the landing page can help keep visitors focused on the offer.
Unique Value Proposition (UVP): This is a brief statement that communicates the unique benefit or value your offer provides to the visitor.
Scarcity or Urgency: Creating a sense of scarcity or urgency can encourage visitors to take action quickly, such as including a limited-time offer or a countdown timer.
Trust Signals: In addition to trust badges, other trust signals such as customer logos or media mentions can help establish credibility.
Personalization: Personalizing the landing page based on the visitor's location or past behavior can increase relevance and engagement.
Social Sharing Buttons: Including social sharing buttons can encourage visitors to share your offer with their networks, increasing your reach.
Mobile Optimization: With a growing number of people accessing the internet on mobile devices, it's important to ensure your landing page is optimized for mobile users.
FAQ Section: Including a section that answers common questions or concerns can help address any hesitations visitors may have.
Guarantee: Offering a guarantee, such as a money-back guarantee, can help reduce the perceived risk for the visitor.
By including these key elements on your landing page, you can create a more effective and engaging experience for your visitors and increase your chances of converting them into leads or customers. However, there are certain key points you will need to keep in mind while preparing for a landing page design so that you do not fail.
What Are The Important Landing Page Design Pitfalls You Want To Avoid?
Even though you keep in mind all the types and elements, there are certain pitfalls you will have to keep in mind. Here is a list to keep in mind before you start with your landing page design.
Let’s get to know this in detail here!
1. Analysis paralysis
This refers to the phenomenon where too many options or too much information can lead to indecision and inaction. To avoid analysis paralysis on your landing page, keep things simple and focus on the most important information and actions you want visitors to take.
2. Asking for more than one thing at a time
When designing your landing page, it's important to focus on a single call-to-action (CTA) and avoid asking for too many things at once. Multiple CTAs can confuse visitors and reduce the chances of them taking any action at all.
3. Bad images or no images at all
Visual elements such as images or videos can help to grab visitors' attention and make your landing page more engaging. However, bad images or the lack of images altogether can have the opposite effect and make your page look unprofessional or unappealing.
4. Being vague in your selling proposition
Your selling proposition should clearly explain the benefits of your offer and how it can help your visitors. Being vague or unclear in your messaging can lead to confusion and reduce the chances of visitors taking action.
5. Use shorter forms
Long and complicated forms can be a major barrier for visitors to fill out and may result in lost leads. Try to keep your forms as short as possible and only ask for essential information.
6. Add directional cues
Directional cues, such as arrows or contrasting colors, can help guide visitors' attention towards important elements on your landing page, such as your CTA button.
7. Try to limit choices
Too many choices can lead to decision fatigue and reduce the chances of visitors taking any action. Limiting the number of choices, such as reducing the number of options in a dropdown menu, can help simplify the decision-making process.
8. Limit scrolling length
Best landing page design is the one that requires excessive scrolling can be overwhelming for visitors and reduce engagement. Try to keep your landing page concise and focused, and limit the length of scrolling to a minimum.
After all these points you consider, you can surely try to create the best nonprofit landing page and make sure, it stands out. Let’s wrap this up!
To conclude
Landing pages will account for a majority of your new leads, so they demand your attention. With the vast number of tweaks, additions, and variations you can implement, there’s no reason why you can’t have a landing page that converts well. Experts at JanBask digital design can actually help you make that nonprofit landing page with the fundraising best practices for nonprofits.
To ensure the design process keeps up with your website designing services, you can check out this blog or schedule a call with us!
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FAQs
1. What is a landing page design?
It is an attractive website page that your target audience or visitors can come to. You can use such a landing page design to convert leads into subscribers, customers, or donors for a nonprofit.
2. How do you create a landing page?
When it comes to landing page design you can easily create it by following the best practices mentioned in this blog. However, if you have a specific idea in your mind, you can always ask JanBask to help you with the same.
3. How should landing pages be designed?
Landing page design for nonprofits comes with multiple steps and thus, to start with the same, you can always begin by knowing your target audience and then follow the rest of the steps.
4. What is the landing page format?
The landing page design for a nonprofit is a standalone page and this, requires nothing much, but the elements mentioned above. You can also customize it according to your needs and requirements for traffic conversion into leads.
5. Are landing pages free?
Landing pages can be free. However, to have a customized approach and to look out for a specific conversion rate, you will need to design it keeping in mind the requirements. Check out JanBask’s services to have a perfect landing page design.
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Best landing page design format to help you understand the way a nonprofit can work.
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Great article.
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The details mentioned here can actually help you understand the recent trends in landing page design.
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Great way to understand the business requirement for landing page design.