How To Design A Sign-Up Form To Get More Conversion

 4 Jan, 2023


Each of us has experienced the agony of filling out many forms, which we ultimately gave up on due to their complexity.

A sign up form might be straightforward or intricate. Forms must either be created by you or filled out by you. There is no way to prevent them, whether it is through media platforms, SaaS, or eCommerce. They are a component of our daily digital lives and website design services know it better!

Because customers are accustomed to completing sign-up forms, even little errors in the layout or the details you want can have a significant impact on your conversion rates. Web designing services can provide a helping hand in designing them the right way!

However, before you start seeking professional web design service guidance it is important to understand certain aspects:

  • What Exactly Is A Sign-Up Form?
  • The Need For A Sign Up Form On Your Website
  • Web Design Services Recommended Sign-Up Page Designs

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What Exactly Is A Sign Up Form?

To access particular information or sign up for a service, visitors must complete a sign up form, which might be a webpage, survey, document, or popup.

Sign up forms can serve a variety of functions, but they often have one common objective and that is gathering personal consumer data from users in exchange for premium content or services.

For several websites, sign up forms serve as the gateway to all subsequent conversions and that is what a majority of web design services will inform you. This is especially true for models that are freemium or subscription-based.

Because completing these forms is a requirement before making a purchase, eCommerce websites likewise largely rely on them.

The Need For A Sign Up Form On Your Website

Website design services know that conversions take place on signup forms. In other terms, sign up forms encourage economic growth.

Web designing services understand that forms are how businesses interact directly with potential clients in the digital age. As part of their initial encounters, they gather emails, basic user data, and leads, and distribute content.

Forms, in essence, are at the heart of many digital experiences:

  • Forms are a medium to generate leads for the service sector.
  • Purchases are conducted through forms in the e-commerce sector.
  • In the SaaS sector, customer acquisition happens through forms.
  • You can see that the key component of the puzzle is sign-up forms.

Knowing this, it should come as no surprise that ignoring paperwork is bad for any firm. In reality, even a single error can quickly cost large corporations millions in lost profits as per website designing services.

For instance, a travel firm discovered that, as evaluated by analytics after correction, adding one extra line in their registration form turned out to be expensive and cost almost 12M$ per year.

It takes time to figure out what's wrong with a form and only a professional web design service can design the right sign-up form and its process. Your web design services must do A/B tests on your signup forms to determine which one is most appealing to your users.

A/B Testing

You can use an A/B testing tool to swiftly test different sections of your website or different aspects of your sign-up form. Your web design services can easily suggest the right solution, monitor your ROI dashboard for insights, and start improving your conversion rates.

Best Practices To Implement For Designing Sign Up Forms

1. Avoid Easy To Close Forms

Even if utilizing a JavaScript lightbox can lead to more sign ups, check to make sure it doesn't collapse by tapping on the gray section around the form. You can check out sign up form examples to get a better idea. 

Use a "Close" button instead to ensure that the individual only shuts the lightbox on purpose. If a reader unintentionally clicks away from the form, you don't want to abandon them. Website design services believe it's a minor design adjustment that could have a significant impact.

2. Top-Aligned Fields

The best sign up form example is easier to fill out if your labels are positioned above the fields. By keeping the viewer's eyes traveling from left to right to seek and navigate your form, this design method helps you make the process of signing up for a service as easy as possible for users. 

Average signup rate

If you don't have much vertical room, then website design services can align the labels to the right but arrange them to the left. This sign up form design is visually pleasing, and the simplicity draws the user in without taking up too much of their time.

3. Confirm Form Fields

Users frequently fill out a whole form improperly by accident, submit it, and then realize they committed several errors. 

The best sign-up forms inform the user that a field is wrongly filled out as they proceed through the form rather than forcing them to go through this additional step. Your web designing services will recommend that you don't let them submit it before all of the sections have been filled in correctly. 

This essentially boils down to user experience and ensures that the audience's registration procedure is quick and simple. There is a good likelihood that they won't fill out the sign form again if they have to fill it out from scratch.

4. Microcopy

Microcopy is a series of succinct, impactful sentences that address key queries that consumers may have when they fill out your form. 

These include queries like "Will I get several emails if I register for this?"

Use microcopy, which is less prominent content that quickly responds to the user's most pressing questions, to do so. Any hesitation someone might have that keeps them from signing up can be reduced by responding to these questions. 

Choose a sign up form design where users can feel more at ease while they fill in details if you provide full disclosure and keep their concerns at bay.

5. Descriptive CTA

A professional web design service will utilize a CTA that explains what they'll be gaining out of the signup form being sent in instead of the standard "submit" or "send" commands. 

Perhaps use the CTA "Join the Discussion" if you want them to be able to start posting comments on your forum. 

Types Of CTAs

This can give your signup form design a personalized touch, and it can be useful if you have a range of website signup forms that are displayed to your audience across your website.

6. User Benefits

Make sure users understand exactly what they will receive after completing your sign up form. This is in line with microcopy and provides every piece of information a user would need. 

What is your aim to create signup form?

Do people join up for a monthly or weekly subscription? How long will they be participating in the trial? 

Small elements that to you may appear self-explanatory must be explained in detail for the readers. Although the vague language may be brief, your web design services will make it understandable to the reader to avoid confusion or irritation in the future.

7. Reduce Page Size

Although it might seem simple, the objective is to reduce not just the amount of questions in your form but also the size of the page it is on. You can check out small signup form examples for a better understanding. 

Pop-Up Sign Up Form

The completion rates may increase if you can relocate some stuff to the side or only display some of it when the user hovers over it. Make sure that the sign up form design does not block your readers' whole visit by making them scroll down the page; sign up form design should be a brief halt on their path through your page.

8. Check Your Industry

Conversion rates may increase if other well-known businesses or people are already utilizing the service, or if you can provide significant statistics to persuade others to sign up form. 

It might influence readers' decisions if they are aware that they aren't alone and that many other people already value being a part of your community.

9. Add A Security Layer

When classified information is being submitted through the best signup forms, using security badges from companies like McAfee can be helpful. Your website design services can provide credentials that can be useful in this area. 

Everybody should be worried about their digital security, and giving your users that confidence and encouraging them to sign up is one of the sign up form best practices. Simultaneously, your website design services assure their enduring brand loyalty.

10. Facebook Connect Alternative

On large websites, introducing Facebook integration is found to boost sign-up rates by up to 200%. If it relates to you, try it out, and create signup form with a Facebook sign up. It can serve as a life raft when consumers are asked for a lot of information. 

 Facebook Integration

Instead of having them fill out identical information on your website signup forms, you may acquire it from their profile. This is another little change that helps the audience sign up forms as quickly and easily as possible.


How Can You Create A Sign-Up Page?

Use a benefit-focused headline, make all of your forms essential, ask for the information in steps whether it is absolutely necessary, think about utilizing a modal window, allow social autofill, and get rid of the placeholder text. Finally, seek a specialist in website signup forms who can help you with the procedure.

What Is The Purpose Of A Sign-Up Form?

Signup forms are found on web pages in form of popups, or modals, where users enter the information necessary to use a website's services. The website's features and operation will determine the kind of information that is collected. Email address, name, login, and password requirements are common on registration forms.

What Are Qualities Of A Good Sign-Up Form?

Your sign-up form ought to be simple to read and understand. Use simple fields instead of ones that annoy consumers. Don't wait till a user has made a mistake to instruct them; instruct them as they fill out the form. So people know what to do, post clear directions close to the field. To make your task convenient, hire a web developer.

Wrapping Up

The competition is increasing as quickly as the conversion potential for all sectors. Online shoppers are inundated with options, oftentimes many good ones.

You require a very user-friendly and optimized landing page design to attract online visitors to your website. Obtain a sample sign-up form from JanBask Digital Design right away to get started learning what makes your website visitors into subscribers.

Looking to Create a Sign-up Form for your Website?

  • Drives More Traffic to Your Site
  • Build a Relationship with Audience
  • Help Convert Leads to Paying Customers

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Ronan Wright

I never knew Sign up forms had these varieties.


Arlo Hill

Thanks for sharing this information.


Tobias Scott

All these details helped me improve my page.


Clayton Adams

I am glad to meet your experts.


You are always welcome, Clayton.


Francisco Baker

You have a skilled and well behaved team.


Zander Gonzalez

Great work folk! Keep sharing your expertise.