Customer’s inboxes are one of the best places to connect with them. According to the survey of the inbox report in America, around 40 percent of respondents start their day by checking their emails. Also, more than 80% of respondents check their mail daily, and among those, around 2/3rd of them check their mail several times a day.
Not only this but also around 20% percent of respondents had email notifications active to alert them on a real-time basis. It has been estimated that by the year 2021, more than 3 billion usages of email would be forecast worldwide.
Digital Marketing is one of the leading marketing methodologies that most companies prefer over other traditional marketing methods, and without a precise Email marketing technique, none of the digital marketing campaigns can accomplish successfully and show positive results.
Since Email marketing is critical for marketing campaigns to derive meaningful results, we have got you the 15 most easy-to-implement, cost-effective, and result-oriented email marketing best practices that you should follow, especially for Small Businesses.
Making an effective email marketing strategy or coming up with the right email marketing service in accordance with the target customer’s needs, interests and preferences is a crucial task. Email marketing is considered one of the best and cost-effective model to get wider visibility within a short span of time. Email marketing best practices when implemented efficiently, can attract a huge ratio of the worldwide audience towards your business. Hence, stay tuned to know more about email marketing best practices for every business. Take a glance at some of the email marketing best practices listed below.
Working on these email marketing best practices can benefit every business to a great extent. Let’s discuss these b2b email marketing best practices and email marketing best practices design B2C in detail:
1) Ask permission before sending
If you are about to send the mail to a person, whom you have no business relationship earlier, then it’s better to stop than sending unsolicited mail. When a user has granted permission, the open and click-through rates in such a case are much higher.
Permission-based Email: It has an average click-through rate of 20% and results in open rates of 30-40%.
Non- permission-based Email: It has an average click-through rate of 0.2% and results in open rates of 30-40%.
If you will send the mail to a person who has no idea about your business, he/she will directly mark your mail as spam. This not only can limit the emails you send to that particular user in the future but also relegate all future emails you send to recipients’ spam folders, thus your emails would not be seen even. Also, this is not a professional email marketing best practice b2b.
Try to build the mail lists organically rather than purchasing and spamming users. Use events to ask people their permission to add them to your email list. When this happens so, users will not only grant permission but will also pay attention to your emails. Your business will earn respect and trust from your potential customers. This email marketing best practice definitely works, and so refrain from non permission based email marketing.
2) Come up with a personalized email marketing strategy
Personalizing in email marketing makes people care more about the messages. Other advantages of personalization in the email are as follow:
If you still confuse about how personalization affects email marketing? Well, according to a study, around 30% of respondents agree to the fact that customization makes them much more likely to open and read a mail.
Here are some of the email best practices 2022 that you can adapt to make email marketing successful:
3) Prioritize Mobile-First Email
According to the inbox report, it has been shown that around two-thirds of people use their mobile phones to check emails on daily basis. Around 73 percent of all users, use their smartphones to check their emails several times a day. Already mobile has taken a prior place in our lives in comparison to the desktop.
With the increasing dominance of mobile phones, it’s important that your email service loads quickly on any device no matter whether it is mobile, tablets, or any other device in-between. If there is a call to action button indulged into it, make sure they are easy to be clicked on, even without zooming or pinching in. Also, the images and the text should be clearly visible to you. This is one of the best email marketing practices for definite results.
4) Choose The Right Email Marketing Platform
Making a perfect strategy is the first part, but if that strategy is not implemented in a correct manner then all of the email marketing efforts can go waste. Therefore, one needs to be really careful while choosing the right platform for email marketing.
There are some Email marketing platforms and business email marketing platforms that suit well with your requirements such as MailChimp, Active Campaign, and Constant Contact. Do research well and then only choose the best email marketing platform that works best for your business as well as with your budget. This is a great email best practices.
5) Never Purchase Contact List
Contact that you have earned due to your services, or the remarkable digital presence, or any kind of interactions are quality leads and have higher chances of open rate when contacted through email against contacts that are being bought.
Also, when you are buying contacts chances are it has been used multiple times and thereby quality may be compromised. So, abide by this email marketing best practices to work on organic leads.
6) Don’t Overstuff Your Emailers
As one of the critical and the best practices email marketing design, ensure to maintain consistency in the emailer by using a maximum of two or three types of typefaces and fonts so that the readers are confused and the email is simple to understand
7) Add An Email Signature
Adding an e-signature in your mail adds authenticity and is a genuine business email best practices. People pay more attention to such emails as it reflects that a person and not a group has addressed the email, the person could be in a prominent position since the signature is mentioned which adds gravity to the emailer. It also reflects professionalism and a personalized approach at the same time.
8) Keep Checking On The Email List
Not everyone will be interested in your email yet they may be part of your email contacts. Some email IDs may not even exist now, thereby it is recommended to keep checking on your contact list.
Check for people who do not open your email, mail that is going in spam, remove them from your list to maintain a healthy open rate. Ensure you follow such email campaigns best practices.
9) Focus On Call-to-Action
Keep the call-to-action button at a prominent position rather above the hold to increase the chances of action being taken by the recipient. Do not position your CTA button in between the content such that it is difficult to find, or don't be too creative with CTA that it is hard to figure out. Having a well-placed CTA is the best eblast design.
10) A/B Test Subject Line and Call-To-Action
A/B test the subject line to check if it is relatable enough for the receipt to click and read the email, and will it drive enough engagement. You may use tools like CampaignMonitor to A/B test the subject lines. Such email marketing campaign best practices are sure to get you the desired results.
11) Incentivise The Recipients To Open The Email
Adding incentives like free gifts, coupon codes, free shipping, and many such offers will ensure a healthy open rate. The receipt may be receiving quite a number of emails daily, so try thinking about how to make your subject line/email different and compelling enough to be clicked. Also, try using some of the best business email marketing templates.
12) Create Compelling Subject Lines
Write a subject line with a maximum of 40 - 50 characters making it mobile-friendly as well. Personalize the subject line by adding the recipient’s name and keep the tone as if there is an urgency for instance you may mention some offer that the reader may miss out on!
13) Add Landing Pages In Your Email
Adding a landing page gives users the opportunity to learn more about you, it even highlights your credibility as your website has detailed information about your company and the portfolio. Use tracking tools to learn the click rate.
14) Allow Recipients To Subscribe
Add a “Subscribe” button to your email, but important is to make it prominent and creative enough to encourage the reader to subscribe to your email. You may also give some bonus points to the reader for subscribing to the email or newsletter like a free subscription, or a discount coupon. Such email marketing best practices 2020 work really well.
15) Test Before Sending
Never send the email without testing! There are various tools to test your email but an equally better approach is sending it to any of your peers to get honest feedback.
These 15 tested and quick ways will ensure that you gain the best ROI through your email marketing efforts. Utilize the power of email marketing effectively while keeping all the above points we discussed today and you will witness the positive outcome of your email marketing campaign for sure. We are saying this because several organizations have already tested these steps and noted an impeccable business growth rate.
However, read out the next section to learn why marketers and entrepreneurs find email marketing one of the best ways of connecting to the audience.
Find out what makes email marketing much in demand and the most effective tools to derive results:
Email marketing is the ideal way to maintain long-term relations with your existing customer. Let’s say you have a high-performing product for which you have a massive clientele and now you have launched a new product. Through email marketing, in no time you can inform the existing audience about the launch and get them shopping. Just ensure to follow the best email marketing practices.
The number of global e-mail users in 2020 amounted to four billion and is set to grow to 4.6 billion users in 2025, thereby email marketing gets unprecedented coverage and footprints.
Email marketing is a personalized approach that delivers. While you can address the recipient directly with email marketing compared to social media advertising, the former has a higher chance of customer engagement and conversions.
Nothing can limit the effectiveness of email marketing. Unlike advertising on Facebook or Instagram wherein your campaign may get affected anytime due to any kind of chances on the platform, with email marketing it's your list of valuable clients, that belongs to you no external factor can affect it.
Now you know why email marketing has to be a part of your marketing campaign, and how you can successfully drive it.
As an entrepreneur or a marketer you may have endless choices in the world of digital marketing but what will keep you ahead of your competitors is prioritization and the right digital marketing strategy. And, email marketing is one such tool that delivers when executed well.
The 15 email marketing practices mentioned above like refraining from going for non-permission-based email marketing, testing your emailer, and many such practices will get you ROI at minimum cost and time involvement. These were some of the email best practices that can help you to grow your business effectively, without being spammed or without the label of untrustworthy.
However to get it well planned and managed consider working with a digital marketing company or a professional email marketing service agency as they have experience and expertise in planning and analyzing the campaign while you may focus on other primary tasks.
Share with us if your email marketing is not delivering results, or you are looking for an end-to-volution for your campaign. We are here to get you the best action plan!
Go forth and make a fantastic email marketing campaign.