I am sure as soon as you log in to your electronic device and start surfing something, you land or see one blog post at least. The internet is crowded with them. Thousands of blogs. Thousands of bloggers, but how many of them actually get traffic? Or are noteworthy. These days, anyone can scribble down anything they want, thanks to the recognition of freedom of expression. But the real deal is how many of them actually matter? How many of them are really able to fulfill the purpose for which they were written for.
Writing a blog is an art. Art cannot be learned, it only comes by practicing it more and more. Today we will discuss how to write a Blog? We would discuss a lot of nuances related to it. The blog will cover the following topics-
A blog or a weblog as it used to be known as an online diary, journal or associated collection of thoughts located on the world wide web. Typical content includes text, pictures, videos, animated GIF’s or even scans from old physical offline diaries, journals and other hard copy documents. Blogs can be for merely personal use, or it can be used to share information with a limited group or even engage with the public, i.e. it can be either publicly accessible or set private.
Blogs made publicly accessible can be typically found through links on other websites, such as the blogger’s personal or business website, social media profiles or keyword search engines. Blogs can also be set up on dedicated blogging platforms such as Blogger, LiveJournal, Tumblr and WordPress that are devoted to the creation, storage and sharing of blogs, and help disseminate the blog.
Blogs can be set up in multiple formats, on one continuous streaming page or posts on individual pages. The contents can be indexed in a list-style format as post title links, excerpts or related tags. Most blogs are typically set up to display posts in reverse chronological order with the most recent content appearing first.
Here are a few reasons for which people write blogs-
Writing, just like most other communication skills, improves with practice. At its core, writing is communication. It is about recording thoughts on paper and compelling others to agree with them. While blogging will not automatically make you a better writer, you will find yourself becoming better the more you write. You will find yourself better able put thoughts to words and write in a manner that engages the reader. And becoming a better writer can help you in a myriad of ways both personal and professional
Blogging encourages you to think. The process of writing is one that inspires you to stop and think, delving deep into your life and worldview that shapes it. Because the process of writing includes recording thoughts on paper, the blogging process encourages you to stop and think deeper.
Writing about your life and the thoughts that revolve around you and shapes you inevitably leads to self-discovery. You start thinking about who you are and where you are headed, who you are becoming, and whether you like what you see or not.
One cannot write about every single stray thought or event that happens in their life. Blogging forces, you to choose, helps define and articulate what has impacted you the most and decide what thoughts are meaningful. Blogging is a never-ending process of choosing to articulate the most meaningful events and the most important thoughts. Blogging helps you develop a personal filter for meaningful things, some which might even be quite mundane to others.
Blogging regularly is something that requires time and devotion, making you more disciplined and prone to follow up on commitments. Blogging is also an act of self-discovery, providing an opportunity for new life habits to emerge in your life – helping you get the most out of your days.
Once you start engaging online, you will be surprised at how quickly you meet people and form meaningful relationships. Be it comments, e-mails, or social media the blogging community is friendly, encouraging and a great place to find new friends
Depending on the number of readers, blogs may also be a good opportunity to monetize. Blogging can be an excellent source to make some extra money on the side and can even be your primary source of income if the blog is sufficiently popular. Income generated from blogging generally does not correspond to the amount of work put in, it is passive and dependent on viewership, sometimes generating income even after a substantial lapse of time after the publication of the blog.
One of the greatest benefits of blogging is the ability to receive feedback and input from your readers. It allows you to open a discussion on a topic you feel is significant and meaningful. The comments and responses from your readers often challenge your worldview, forcing you to take a new, fresh look at the very topic that you felt significant enough to write about. It is one of the biggest differences between blogging and traditional publishing, the opportunity for readers to offer input and shape the conversation.
Here are a few points to consider before you start writing your blog-
Before you begin to compose your blog, have a good comprehension of your target audience group. What would they like to read about? What will impact them? What is their level of understanding about the language you are thinking of writing in? Consider what you think about your purchaser personas and their interests while you’re concocting a subject for your blog entry.
For instance, if your target audience is school children, come up with the subjects that interest them. If you are planning to write something technical make sure your technical expertise is up to the mark. All in all, have a really good understanding of your audience.
Your blog needs to be hosted somewhere. Make sure that you have made those arrangements before you dive into the world of blogging. You can either partner with a trending website that hosts the type of blogs that you are planning on writing or you can sign up for the websites that provide domain services for blogs such as WordPress etc.
When you have your blog domain set up, modify the look of your blog to substantially reflect the subject of the substance you are planning on creating. Understand that our mind is conditioned to link colors with emotions. If you are writing something related to business, choose the business color themes, if you are writing something about the technical issues or tools, choose colors that go well with the technical themes.
If you already manage a website and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:
On the off chance that you as of now deal with a site, and are composing your first blog entry for that site, it’s critical that your blog is consistent with this current site of yours, both in appearance and in the topic.
Two things to incorporate immediately are:
There’s a very popular phrase when you try your hands at blogging, if you are not interested in writing, your reader would definitely not be interested in reading. No matter which industry you’re working in, as a blogger, you should always write by this statement. Do not venture into writing if it does not interest you.
At times, blog entries can have a staggering amount of data being published in them. Try to compose the information in a way that does not intimidate your reader. There are a lot of ways to do that. You can divide your blog into sections, bright visuals can insert attractive audio clips. All that matters is making it appealing and organized.
If you want to accomplish the task of organizing your blog, you must begin with outlining your blog. You should have a clear understanding of what you want to write and what all needs to be covered necessarily.
Do you know that usually, you get only 6 seconds to attract a visitor to your blog to persuade him to read your entire blog? Obviously, the reader is looking forward towards information but you need to entice him visually. To do this, utilize smart art, images, screenshots, use different fonts, etc.
Here are a few things that you cannot do while writing a blog-
You know your timetable and capacities better than any other person on this planet, so don’t endeavor to post each day on the off chance that you can’t. Begin by posting week after week and get in a score. As you streamline your procedure, increment your posting in the event that you can.
On the off chance that you have a comment, say it. Visitors (and web indexes) want to get meatier pieces (500 words or more) to make their navigating worth their time. This doesn’t mean you can’t include shorter blogs or that you should meander around just to meet a word count, yet don’t be hesitant to antiquate perceptions that the blogs should be short. At the point when the time is correct, write lengthy blogs.
On the off chance that you have committed grammatical errors, rectify them instantly. People in the virtual world usually tend to be more permissive about grammatical errors, so don’t worry about it on the off chance that you do commit an error. Be that as it may, redress it when you can. Keep in mind, on the off chance that you ever need your readers to consider you important, you need to take yourself (and your blog) seriously and level up your writing skills including the grammar. You will have to deliver the expertise that it demands.
You should generally not criticize or review bad things about the other bloggers or web-based material. Unless it is the subject line of your blog. You need to be supportive of your fellow bloggers as it will take you long in the field.
Reading long blocks of content is hard for readers to process, particularly when they are reading on PCs and tablets. Sort your content into shorter sections, visual cues, and records at whatever point conceivable. Likewise, in the event that you can, work in, a few sub-sections too.
It’s essential to give your blog a chance to advance after some time, and the main way this can happen is that you need to go a little off-beat every now and then. People don’t want monotony. They like changes and eccentricity. You don’t have to try something extremely out of your comfort zone but you need to experiment with what you already have.
Things to do to get more readers for your blog
Writing a good blog does not make a difference until and unless it gets a proper readership. Here are a few tips on that-
Getting to the top of page ranking in search engines such as Google can be an important factor in your blog’s visibility. These days most search engines consider page load times an important metric when ranking sites. Also, these days readers expect sites to load in two seconds or less; and a considerable drop in repeat viewership has been observed for slower sites. The easiest way to reduce your blog’s loading time is to reduce the number of plugins used. Endeavor to remove all add-ons that are not strictly necessary as they often make your site slow and sluggish. Prefer using all in one plugin such as Jetpack if possible. Another source of loading delay is images, consider compressing the images or having them load conditionally as the viewer scrolls down. Alternatively, use a Content Delivery Network (CDN) such as Cloudflare or Incapsula to collocate your content on faster servers that are closer to your readers.
Recent studies have shown that enabling easy sharing on social media platforms such as Facebook and Twitter via social media buttons on posts lead to seven times more mentions. Use short magnetic headlines that can be easily accommodated on platforms with a word limit such as Twitter and consider including hashtags or usernames when appropriate
It is essential to find the sweet spot in the ideal number of posts on a weekly or monthly basis. Research has shown that the more blog posts in a month the more traffic it attracted. However, too many posts can lead to readers unsubscribing to get away from constant notifications. Watch your subscriber activity closely, if you are getting too many unsubscribe requests because of excessive posting, consider cutting back.
Active forum threads on your blog serve to build up an engaged community of readers and also helps drive new traffic to your blog due to the backlink and natural longtail keywords that go into forum posts. Look for forums in your niche and create accounts on the best ones using your brand name as the nickname. Study the forum activity carefully before contributing and possibly making a dedicated thread for your blog.
Not only is it ideal from an SEO perspective to accumulate more words on your page, responding to your comments keep readers engaged and invested in your posts. This boosts repeat traffic and drives up readership. Readers look forward to new posts and even become subscribers to keep updated.
Breathe! I know our discussion was lengthy. Relax, take in all that you have read so far. Do not be overwhelmed. Just begin with practicing a few things at a time and with shorter blogs. Rome was not built in one day. You cannot become a master of blogging by a wave of a wand. Practice, Read, Repeat! I am sure that will take you a long way!