Healthcare Website Design: The Ultimate Guide for Designing Modern Healthcare Websites

 18 May, 2022

Introduction

Healthcare web development trends are rapidly changing. The healthcare sector is currently on the verge of a major disruption, and technology will have the power. The design and development of a new healthcare site is a critical step in the preparation of digital health experiences. 

But the question that arises is, Why? What is the need for doing this?

The majority of patients who are looking for a doctor these days will start their search on the internet. Even if most of your clients come to you through a physician referral, they will still look you up online before making an appointment. A lackluster online presence could spell doom for a business.

Therefore, healthcare providers need to adapt the website design and delivery of services to improve digital-first patient experiences. However, there are a few best practices that, when followed, can help you construct a website that attracts a wide spectrum of people to your healthcare specialization and brand identification.

Our healthcare web design tips for 2022 are centered on delivering visitors what they really want and expect, rather than what you as a healthcare business find appealing. You want your website to enhance the user's experience while being visually appealing. 

website-design

Agreed!

These web design tips for healthcare may help you establish a successful site that attracts visitors and converts them into leads, regardless of the method you choose to implement. In addition, visitors and potential patients will find your website more appealing if you follow our healthcare website design guidelines. 

So, let’s get started!

What is Healthcare Website Design?

Healthcare site designs are specific strategies for web development in the healthcare sector. Essentially this section in healthcare web design relates to your services where your site is designed specifically to meet your healthcare needs. It is crucial that healthcare is technically related, although its business is different from other business types. It relates to what patrons are called “patients” rather than consumers. 

Top Healthcare Web Design Tips To Follow

#1 Data Visualization is a Great Tool for Helping Patients Understand Their Own Health

Data visualization is a notion that many organizations in healthcare and other industries are beginning to implement. Data visualization, which has traditionally been used in the context of corporate intelligence products, is increasingly making its way into the consumer market. In the healthcare industry, the idea is to make complex information accessible to patients in a way that they can understand it on their own.

Users have become accustomed to being able to access a wide range of data, from their bank transactions to their daily iPhone usage to their Amazon purchases, by just clicking on a link. Healthcare providers who believe that patients would wait for a phone call or snail mail are doomed to failure.

For example, Fitbit is the clear winner when it comes to data visualization. 

 data visualization

Image Credit: Fitbit

In less than 30 seconds, Fitbit lets you know how well or poorly you're performing when it comes to your fitness goals. Their designs are easy and intuitive because they use a combination of iconography, a warm color palette, and explanatory text. You can measure your progress toward your daily health objectives using a wide range of data on an app or website dashboard.

#2 Have An Intuitive Navigation Structure

All health websites must spend significant amounts of effort creating simple and intuitive navigation structures. This is a way to structure a website in a way to be easily navigable when a person tries to go through an online page. 

The idea of this is simple: organize the entire web-based website to ensure that any user knows the structure of your website immediately. Users will be able to get information quickly and effectively without requiring help from anyone. 

Your internet visitors will leave your site if they can't locate what they're looking for because your site lacks a clear navigational path and organizational structure. When redesigning your healthcare website, make these features your top goals.

  • A-Z topics
  • Rules and Regulations
  • About Us
  • Locations
  • Maps
  • Services
  • Doctor Details

#3 Provide Actionable Insights Patients Can Clearly Understand

Have you ever gone to a doctor's office and felt the medical staff were speaking a different language? It seemed as though the language was playing tricks on your mind, even though you were aware that they were speaking a language you speak every day. 

Health-care

We can apply this logic to the entire healthcare sector. Only recently has healthcare begun to focus on the patients. In many medical offices, such an approach to patient inclusion is uncommon. A paradigm shift is required to become patient-centered. 

Emotional design should be incorporated into healthcare website development. This necessitates an understanding of the fact that patients do not possess the same level of expertise as doctors. The layout of your digital interface should take this into account and make it as simple as possible for digital users to comprehend what they are viewing.

#4 Optimize The Search Functionality But Do Not Make It Complex

Google Search is very simple. When you enter a keyword, the search engine returns what you want. Yeah! Search was a pioneering work of artificial intelligence which has made searching anything very simple. 

How does it work?

Web robots are required to interpret data input, search for the defined ecosystem and search for both the most useful and authoritative information available on Google. Web search functions are very similar to Google and allow users to search the entire web ecosystem.

If users can't locate what they're looking for on a website fast and simply, that website will lose them. An easy-to-navigate website is one that will remain in the user's browser history permanently.

Therefore, you should go for a search function on a patient-focused website that visitors will actually find useful. You should have:

  • A search button 
  • Categories 
  • Filters
  • Sort functions
  • Introductory text
  • Search terms highlighted within the results

#5 Don't Forget To Make It A Mobile-Friendly Website

Most companies have websites that don't offer mobile-friendly websites. This is unfortunately not happening as swiftly as we had hoped in the healthcare profession.

mobile accounts

Source: Statista

It is impossible to emphasize the significance of a mobile-responsive website design for the healthcare industry. With more than half of all traffic now coming from mobile devices, it's imperative that you make your healthcare website’s online experience as pleasant as possible. 

In 2022, many people want a mobile-friendly website, which is both affordable and expected by many. It's time for you to take advantage of this opportunity and create a healthcare website design that is both simple and elegant while also providing answers to patients' inquiries.

#6 Business Information

Some important business information customers are expecting to find on your website includes working hours, contacts, email addresses, and location. You can also include a Live Chat option, and customers should be able to have access to the support team. Make use of a HIPAA-compatible live chat application.

#7 Enhance Your Visual Assets

For the most part, visiting the web is a visual experience. Medical websites lacking strong visuals sell themselves short. The visual effect of your site is influenced by a number of factors, including:

  • Photos and videography of the highest quality
  • A well-balanced design and micro-interactions
  • Using compartmentalized design and grid patterns
  • More restrained use of color
  • White Spaces in the design that offer the eye a break and prevent the site from getting overly crowded 

#8 Long Form Content Should Be The Focus Of A Design Strategy

Patient-focused websites are known for their robust, actionable content. It is possible to maintain a reader's attention for a long period of time if long-form content is arranged correctly. Their attention increases SEO measures like time-on-page and bounce-back rate, as well as their perception of your healthcare brand.

The question is, how can you entice the readers to read long-form content?

  • Choose writers that have a niche understanding of medical and healthcare
  • Make room for the information
  • Small paragraphs are easier to read than long paragraphs
  • Subdivide the content into smaller sections
  • Place photos in a strategic manner
  • Avoid text wraps 
  • Answer Frequently Asked Questions (FAQs)

Your readers want a well-maintained website with easy-to-read content. In addition your website is your best impressions for your healthcare facility, so a good aesthetic and professional look are crucial. 

Forrester Research has also shown that a good UX can improve sales by as much as 400% compared with a simple UI. In addition, the quality user experience will improve conversion rates and engagement, as well as improve your ranking in Google.

#9 Comfortable Colors

Another healthcare website trend for 2022 is comfortable color schemes. The color of your website affects the way people see your brand. For example, white reflects security and professionalism. Your aim in creating a positive impression of trust for customers is to increase your website quality. 

In addition to that, use colors like blues and greens. Blue can invoke peace and tranquility, whereas green evokes positive feelings like growth, excitement, and security.

#10 Online Bill Payments

As you may already know, the medical billing sector is different from most other industries. The industry consists of hospitals and doctors providing critical, life-saving services to clients. Therefore, it is great to have the option of paying online via multiple payment methods. 

#11 Minimalist Design And Page Speed

Healthcare businesses need to have a clear image of a patient. Minimalism improves page load speed, user experiences, and site engagement. 

The average bounce rate for pages loading within 2 seconds is 9%. However, as soon as the page load time surpasses 3 seconds, the bounce rate soars to 38% by the time it hits 5 seconds.

load time vs bounce rate

The reduction in distractions will help you keep customers focused on your call-to-action and improve conversions. 

#12 Security And Compliance

Your website provides a way of building trust with customers and patients. 

For hospitals, group practices, and healthcare providers, compliance is absolutely essential. Medical websites provide a vital link between the medical community and the general public. It's important to keep in mind HIPAA's privacy and security standards. For HIPAA-compliant form fills, make sure your site designer has experience in healthcare.

Health care providers and medical managers must be aware of the dangers and complexity of protecting patient confidentiality in an Internet-driven society. There is also a risk of cyber theft and ransomware attacks on medical records in hospitals because of their value.

#13 Doctor Profiles and Team Page

A doctor’s profile is similar to a dating profile you create. They give patients the chance to find out how you can best meet their needs. As with dating profiles, uploading pictures to profiles can be an effective action and can have many benefits to your website. Along with it, you can add the education details and specialty.

It helps tell the patient what to expect after the appointment. Creating an appealing image with a smiling face is one way to enhance the look and feel of your website. This page should contain information about the provider, including its name and title, office location, and telephone. 

#14 Online Scheduling For Medical Sites

Accordingly, digital-first healthcare consumers expect to see a lot of information on your website and even schedule appointments. Your medical site should be able to schedule appointments via the web. 

This will improve the patient care of patients and increase conversions for them. Make sure your patient does not require an account or create an appointment. You can also set an appointment by choosing an exact date or time on your site. You should avoid using an online form to request appointments as patients lose interest quickly.

#15 Patient Reviews And Testimonials

Online purchases are heavily influenced by user reviews. 70% of respondents said that testimonials and reviews, even from people they didn't know, influenced their online purchase decisions.

If your medical provider receives positive feedback from clients, they are most likely to make an appointment with them. This is why it is essential to show them off a little bit.

And Always Be Accessible….

Creating a compelling healthcare website design is more important than ever in the shadow of the epidemic. In 2022, consumers would expect their hospital or healthcare service provider to have the same level of digital competency as the other digital platforms with which they interact online. 

The finest medical website design is more than simply a pretty face. You miss out on driving people to your office or hospital if you don't have the following elements:

  • A call-to-action 
  • The search engines aren't picking you up
  • Patients are unable to locate critical information
  • It's difficult to navigate the website

Using these 15 healthcare website design tips can help you create a website that accurately reflects your medical practice. Don't worry if you're unsure how to put these crucial design components into action. 

Your healthcare practice will benefit from the services of a reputable healthcare marketing agency that offers affordable web design, development, and content writing services. In addition, visitors will be more likely to return to your website if it is well-designed.

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Omar Moore

Great tips on website design. I am definitely going to implement them on my website.

K

Kash Sanchez

I loved reading the article

P

Paul

Interesting tips! Enjoyed the blog very much.

J

Jax Williams

I totally agree that providing all the necessary information is very important for any visitor to a website.

K

Kyle Lee

SEO definitely plays an important role in getting your healthcare website recognized.

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