To understand how to increase my domain authority, let's first clear up the concept that Domain Authority(DA) is a metric that indicates the authority of your website. Higher the DA, the higher are your chances of better ranking on search result pages, and finally getting more organic traffic.
The DA of a website is its score between 0 to 100, which reflects how the site will look on search result pages. Most online businesses wondering how to increase domain authority, here we want to clear that, it does not work like Google page rank, as DA depends on data that its creator Moz has for your website which may differ from how Google is reading your website. DA takes into account 40 factors to reflect the authority of your website. DA can also be summed up as the number of backlinks that link to your website, how relevant these backlines are affecting your score.
Domain Authority was created by Moz with the sole purpose of businesses to check whether they will rank on SERP or not.
However Google does not use domain authority as a factor for ranking, still certain studies by Ahrefs suggest relation between DA and SERP ranking which means measuring DA is important to understand how much organic traffic will float towards your website on Google.
Domain authority score ranges from one to 100. The way DA score works is it is easy to go from 1 to 20 as this is the lower side of the scale. But when you reach 40 aiming for 60 is a challenge, and it becomes more tough growing from 70 to 100. When DA score is high you tend to see increased traffic and SERP ranking.
You measure it against similar or competition sites. Look at the DA score of your competition site and ranking on SERP and try reaching above them. Sites like wikipedia or google.com with a huge number of external links have high DA.
Before working on building domain authority, try checking up your current domain authority. To check your domain authority visit Moz’s link explorer, the MozBar, or in the SERP section of keyword explorer.
Enter the URL of the site you want to check. If you have an account on Moz the score will then show up, or else create an account first.
You can also use Ahrefs to check.
Let me explain with an example: For instance facebook.com has to acquire a billion new links, in such case DA for other sites would drop relative as compared to Facebook’s. Reason being Facebook enjoys authoritative, credible and established domains with increasingly larger link profiles, adding to more DA slots,and so domains with less robust link profiles are left with no space. This is the reason why growing from 20 to 30 is easier, but it is difficult to grow from 70 to 80. Use domain authority as a comparative figure rather than an absolute one.
If your DA score has seen some fluctuations there may be certain factors affecting it like:
The best way for increasing domain authority is through healthy SEO practice. Let's dive into multiple factors that influence your domain authority.
1. Increase your site speed
As per data by Kissmetrics, 40% of people leave a site that takes more than 3 seconds to load. Which means all your efforts to make a user-friendly stunning website goes in vain if the site speed is not in check.
Tips to make your site faster:
2. Make your site responsive
Your site should be compatible across devices, especially mobile devices. Google’s mobile first index prefers sites that are mobile friendly and this enhances their ranking on search result pages.
Tips to make your website mobile friendly
3. Content is the king, be it for domain authority
Yes, good content affects your domain authority. Wondering how to increase my domain authority with great content. A content that the audience connects with will reduce your bounce rate and increase engagement time thereby enhancing organic traffic which ultimately will shoot up your DA score.
Tips for a great content
4. Improve all aspects of SEO
Seo plays a critical role in domain authority, this answers how to increase my domain authority.
Here’s some tips to improve upon SEO:
5. Get quality backlinks
Backlinks are the foundation to your domain authority. When planning to do SEO for your website and generate relevant traffic, building backlinks is necessary.
Here are some tips to generate quality backlinks:
6. Use Infographics
Infographics are great to generate backlinks, and building domain authority. As infographics are highly shareable they tend to fetch a lot of share and traffic from social media.
7. Guest blogging
Guest blogging is an awesome way to tap established audiences who fall under your niche. You get more quality traffic which ultimately leads to better search result page ranking.
8. Share great content
Make noise on social media for your great content. You need to make sure that you reach out to people who are interested in linking to your content and share it on social media.Use influencer research tools like Buzzstream, NinjaOutreach, Awario to find people willing to share your content.
9. Broken link
Find a site with 404 error or any such similar problem on a blogger website, inform them about the issue,and they may reward you with linking out to your website. You can easily find such broken links using the Google Chrome Extension called Check My Links.
10. Internal Links
Internal linking is a great way to boost up your DA. It basically means linking from one page to another inside your website, the only thing to be careful about is that you link pages that are relevant to the theme.
Undeniably domain authority is not the only factor affecting your search page ranking. You need to pay attention to external links as they matter when you are planning to increase domain authority. Small businesses and websites without a good number of inbound links, score lower. If you don't want to be pushed away from search engine pages, consider a high-quality website, and quality content.