Enhance a Website with the 17 Most Important Search Engine Optimization Tips



16 Apr, 2024


Every brand needs SEO services first, as they are the most feasible and cost-effective way to accomplish both - understanding and reach prospective customers in crucial moments that matter. The first place prospective consumers know about your business is through search engines. If your site is not optimized correctly, you may miss a significant opportunity to connect with potential customers.

Once the website is designed, the top priority for any web designer is to get top ranking in search result pages of popular search engines, as this enables them to attract a more extensive traffic volume. You should improve your website using top Search Engine Optimization tips for beginners to improve search engine ranking and provide a suitable platform for your brand. As a web designer, one should always comply with the rules of search engines, comply with their requirements and never adapt to so-called “black hat” or any non-ethical practices; this will enable them to stay ahead in terms of rankings as compared to their competitors.

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Importance Of Improving Websites Using SEO Strategies

As customers shifted online; therefore, even the most conventional businesses recognized the need to accelerate the shift to digital platforms. SEO services are one of the best ways to improve a website. 

Most brands and businesses realize that they need Search Engine Optimization best practices for their digital assets, and the SEO benefits they’ll get will be implemented on their behalf. The significant benefit of improving SEO strategy is boosting your website’s overall visibility and searchability!

There are several reasons why businesses should use SEO to take their brand to the next level, regardless of the industry or business size.

  • SEO is the primary source of website traffic and lead generation and helps in building trust and credibility with customers
  • SEO means enhanced UX, which leads to increased engagement, traffic & conversions and also impacts buying decisions.
  • SEO practices to improve your websites are relatively cheap, highly cost-effective, and long-term, and it’s here to stay!

Why Do You Need An SEO-Friendly Web Design Company?

Also, assume that your brilliant web content is on a stark white web page, not interesting, right? They deserve to be surrounded by color, texture, and designs. Since words are always better when a design brings them to life, your site visitors will also notice. 

There are many website design services, but an SEO-friendly web design company like JanBask Digital Design creates innovative, modern, practical, responsive, SEO-friendly, and eye-catching websites to generate more traffic and leads and increase conversion rates, and help to maximize your revenue while achieving your business goals.

How to Improve Your Website?

Search Engine Optimization (SEO) is the group of methods used to enhance the website's visibility when any relevant keywords are searched on search engines. This group of methods includes tweaking website structure and contents to off-page approaches like social media marketing, link building, etc. Top SEO tips and tricks ensure that website ranks are high in organic searches that users of search engines perform.

Website Traffic Sources

This is still an essential factor because even today, more than half of traffic generated by websites is due to organic searches, and other methods such as paid search, social media, direct, and other referral rankings are far lower. 

Google Dominates

As Google is a leader in search engines and accounts for a significant share of organic searches, any website needs to be optimized for Google searches. To use our SEO optimization tips right, you must understand what search engines are looking for. Below we let you know the top 17 valuable website improvement ideas so that you won’t have to stress about how to improve your website design:

Google Ranking Factors

Top 17 Techniques To Improve Your Website\\\'s Visibility In SERP

1. Relevancy

This ranks pretty high on our list of top SEO tips and tricks that you should know. Google is very focused on providing the most relevant results to any query posted by the user. It has its search algorithms which are a secret to the outer world, and that decide the relevancy of the results. It includes many factors, such as the searcher’s location, time, user’s search history, and past searches.

2. Content Quality

Google always encourages quality content, and it is seen that Google prefers content with substance and length over entries that give a sense that they have the correct keyword inserted. Articles based on practical and thoughtful advice drive better traffic as these are intercepted by Google positively.

3. Using Keywords In The Right Places

You may already know that you must add keywords to your web pages that you wish to rank. But having said that, you must first understand where you should use your keywords and how many times you should use them. Make sure that your keyword appears at least once in your web page’s title tag, web page URL, and in the first 100 words of your web content.

Using Keywords In The Right Places

4. Add Text To Infographics, Podcasts, And Videos

No doubt, visual content such as infographics and podcasts is an excellent way to drive more traffic and backlinks. However, Google can’t understand them; hence, you should add plenty of text to align your infographic, podcast, or videos. 

5. User Experience

Google’s search algorithms give high importance to User Experience (UX), and pages that are easily navigable and searched with content that is relevant and appropriate internal links always help to improve search engine rankings. Refer to the image below to understand what Google validates for superior UX.

Search signals for page experience

CTA is also an essential element on a webpage that enables the user to know what to do next, and the best CTA strategies can help you drive and convert quality leads.

6. Site Speed

Google, in its ranking, considers site speed too and even tags results that employ Accelerated Mobile Page (AMP) hosting.

7. Do industry research

Research helps you know how to get backlinks from authority blogs and news sites in your niche.

8. Device Compatibility

These days, many Web Searches are performed from mobile devices, so a website must be compatible with all screen sizes. Google has already announced that it prefers responsive page design and thus making this point even more vital.

9. Internal Linking

With the internal linking site, the visitor can view additional information, which helps to improve search engine ranking performance for specific keywords. But one should ensure that the links inserted are appropriate and the anchor text is clear. Anchor text pointing to the same page should be varied as Google views identical use as a suspicious activity. The bots employed by search engines tend to discover more about your site if internal links are inserted.

10. Authority

If your site can obtain a link to the site with high authority, it is seen as a mark of trust. The more original and good quality of your content, the more chances that you will get more inbound links from high authority sites. On the contrary, experts have found that the direct correlation between ranking and inbound links is reducing, and it is possible that this factor is not as critical to SEO optimization tips as perceived.

11. Local Search Engine Optimization Tips for Beginners

Google has now adopted a strategy to provide a high ranking to a local business than other factors as the local user can be benefited, and its immediate requirements can be met easily as a local business is available close by. To benefit from the same, one should ensure that you are registered in the “My business” in Google and that you provide accurate information.

12. Properly Tagged Images

It is important to add images of proper size and add the alt tag to them as it makes it easy to understand by Google. If you ignore this part and simply add images to your text without adding the alt attributes to the images, Google might not be able to understand it well. Using high-quality images also improves the content quality and helps Google to give a higher ranking to the page.

13. Social Media Platforms

Being present and active on social media platforms helps enhance the site's ranking. It is one of the most influential and practical ways to recognize yourself well by Google. By publishing good quality content in blogs and posts, you can call for the user response and utilize this opportunity to publicize your website address. Google is trolling various social media sites, and if it encounters your site URL, it will surely add to your page allocation ranks. But the most crucial part is to have good quality content on social media posts.

14. Update Old Pages

Do you want to shoot your page up to the top of the search engine for a target keyword? But do you have a lot of blog posts that haven't been updated for the last many days? If yes, then you can improve search engine rankings by updating those posts, adding more external links to authoritative sites, organizing the content into sections, and writing new titles and descriptions. So long as you publish updated content on the same URL, there is no need to worry about duplicate content.

15. Rank In Featured Snippets

It’s found that adding a FAQ section to your web content helps really well to grab the Featured Snippet spot. You should try this tip if you wish to get your content to appear in the Featured Snippet spot.

16. Boost Organic CTR

Once you improve your organic click-through rate, more users will click on your website in the search results. I.e., you can get more traffic without needing to rank higher.

17. Get Backlinks From Authoritative Websites

It's important to have authoritative, unbiased, and helpful content on your pages that will most likely attract quality links from other websites, improving your SEO.


To improve your website’s visibility on search engines focus on key areas like optimizing your website for the crawling and indexing phase and ensuring that search engines can seamlessly access your web content. Ensure your website is mobile-friendly, optimized, and loads as fast as possible. Publishing relevant content people are searching for and generating backlinks from authoritative sites. 

Focus on the abovementioned areas and the 10 SEO optimization tips this article discusses consistently. Your search engine rankings will improve gradually, and organic traffic will also increase steadily. Hope you find this article useful! Let’s hear from you - which of these tips to learn seo for beginners are you going to try today? Or maybe we forgot to mention any of your favorite ways to improve a website. Either way, let us know by commenting in the comments section below.    

Additionally. you can contact the industry’s best SEO company-JanBask-to get your SEO woes sorted!

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Bryan Garcia

Great tips! I especially appreciate the emphasis on creating high-quality content and utilizing relevant keywords with the help of professional SEO services.


Simon Martinez

I had no idea there were so many aspects to SEO. This list is incredibly helpful and I’ll refer back to it as I optimize my website.


Phoenix Robinson

This is a great resource for anyone looking to improve their website’s SEO. I especially appreciate the tip about using relevant keywords – it’s amazing how much of a difference that can make.


Lane Clark

I’ve been struggling to improve my website’s SEO, but these tips have given me a clear roadmap to follow. I’m excited to see the results!


Josue Rodriguez

It’s amazing how much of a difference a well-designed website can make in terms of SEO. I’ll definitely be taking a closer look at my website’s design and making any necessary improvements.


Colin Rodriguez

These tips are not only helpful for improving SEO, but they’re also great for creating a better overall user experience on your website. Thanks for the valuable advice!


Rafael Lewis

These tips are spot on! SEO can be overwhelming, but breaking it down into actionable steps like this makes it much more manageable. Thanks for sharing.



Improving a website’s SEO, especially when targeting a specific keyword like “San Francisco marketing,” requires a strategic approach. Start by conducting thorough keyword research to understand the competition and identify related terms. Incorporate “San Francisco marketing” naturally into your content, meta tags, and headings to signal its importance to search engines. Create valuable, informative content around this keyword to attract and engage your audience. Optimize images with descriptive alt tags and maintain a user-friendly website structure for improved navigation. Additionally, consider building local backlinks from San Francisco-based websites to enhance your site’s local authority. Regularly monitor your SEO performance, track… Read more »

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