Crucial Google Penalties & How To Avoid Them



25 Apr, 2024



A penalty is never a good idea. No matter the industry, whether it be sports or online search engines, it is a major disadvantage in every case. Whether you like it or not, Google penalties exist and seriously affect the visibility of your website in organic search results. The search algorithm examines your website while it is being crawled and indexed. It may penalize you if it finds anything that interferes with Google's primary objective of presenting the most relevant content to consumers' searches.

The algorithm will rank you better if you play by the rules; otherwise, it will drag your website down the SERPs and away from potential customers. It may take months or even longer recover once you've served your time.

It is critical to understand the most important Google penalties, how to identify them, and most importantly, how to successfully avoid them.

Read more to find out our ultimate guide to google penalties!

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How to check if your website is penalized by google?

If you're concerned that your website may have been penalized by Google, there are a few things you can do to check. We'll walk you through the steps you can take to determine whether or not your website is impacted by a Google penalty. We'll also provide some tips on how to recover if your website has been penalized. 

Let’s check out the top crucial factors to take into consideration if a website is penalized by Google.

Penalty For Not Being Mobile Friendly

Nowadays there are more chances of a person leaving a website if it’s not mobile-friendly. People search more on mobile than on computers and this also leads to more page views. If your website works slowly and takes even a second late to open the landing page, 99% chances make the user leave.

It’s very crucial to make your website responsive and have high page speed and hosting speed. The menus should be sorted with dynamic content and small font which make the reader zoom on the searched result. So, optimize your entire website mobile friendly to make a hassle-free user experience.

Tip: Check if your website is mobile-friendly with a mobile-friendly test!


Penalty For Low-Quality Distorting Content


Long and topic-oriented content ranks high in Google search. Earlier SEO was all about keyword-specific content but now content in simple language gets importance in search results. When we talk about long content means long blogs of 1000 words and articles up to 2000 words get better rankings.

Short content is good for and where the word limit makes the decision. But, your website must have long and well-optimized content to rank high on Google. It is also good to deal with a focused topic rather than handling a confusing topic. Thin content and tricky content also risk your low ranking. offers relevant topic-based content and is written in very simple language. This approach helps to get a good ranking for its engaging content.

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Paid Backlinks Penalty


Buying backlinks is never a good idea for your website’s ranking and Google always measures it negatively. Google remove your website from their index as it is a Black Hat SEO technique. It is always good to have natural backlinks despite paid backlinks.

Webmaster is a big enemy of paid backlinks and Google knows the backlinks merchants. Even knowing the defaulters, the giant cannot do anything because it is not illegal. You should never buy backlinks from merchants because they don’t promise to keep the backlinks for long. And it is very easy to trace the paid links and chances are more to knock out from the search engine.

Many high-end websites sell backlinks with promised results and they have very well-known clients. 

Tip: Check out our ultimate guide on effective methods to boost your SEO Rankings.

Penalty For Website with Ads


If you opt for ads on your website, it is soon going to affect your site’s visibility as it makes your website look very congested and ugly. It also affects the credibility and risks of your business because you drive the prospect from your product to the advertised brand. Google keeps a very close eye on pop-up ads which ranks you down permanently because google wants the best user experience. 

Recommended: Find out more about the Google Penalties List.

Penalty For Slow Website Loading Speed


Google uses page speed to rank pages, which means it’s not the site speed but the loading of a page that is important. The first point of this blog already explains the mobile-friendly feature of your site, however, the Google algorithm considers the mobile page and website speed for the best user experience.

If it takes more time for the landing page to open, it affects your business in the worst way because multiple options are available on Google. So, switching to a different website and buying products or services is just a second away.

Do you want to enhance your website’s visibility on search engines? Check out our guide on top seo tools in 2022.

Penalty For Keyword Stuffing

Nowadays keyword stuffing is of no use for ranking. It’s a trick to use one keyword repetitively to make the page come on high ranking. This SEO technique is no longer effective on Google. So, if your SEO expert wants to use this technique for high ranking then stop it.

It strictly comes under Black-hat SEO and Google penalizes your site if finds you using this trick. This may work in the short term, but in long run, you have to concentrate on in-depth content that deals with one topic.

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Whether you acquire bad practices or not, you will be penalized by Google. The above points are very important when you assign an SEO Specialist to work on your websites. So, the mantra is never to use short-term techniques to get a higher ranking on search engines, but rather to invest in long-term ways to do it. Your website rankings and SEO strategies are entirely in your hands. You can be sure that you'll be able to avoid Google penalties and grow your online presence if you abide by Google's guidelines and work with their primary objectives and principles in offering the best content and experience for the users.

FAQs On Google Penalties

There's a lot of confusion out there about google SEO penalties. So let's clear things up with a quick FAQ.

Q1. What is Google Penalty in SEO?

A Google penalty is when your site is given a negative ranking boost by Google. This can happen for several reasons, including violating Google's webmaster guidelines or using black hat SEO techniques.

Q2. How to identify “Is my website penalized by Google”?

The best way to check google SEO penalties is to use Google Search Console. Go to the "Search Traffic" section and then click on "Manual Actions." If you see a message here, then you know you've been penalized.

Q3. Can I appeal a Google penalty?

Yes, you can submit an appeal through Google Search Console. Go to the "Search Traffic" section, click on "Manual Actions," and then click on the "Request a Review" button.

Q4. How long do Google penalties last?

This varies depending on the severity of the offense. Some penalties can be lifted fairly quickly, while others can take months or even years to google penalty recovery.

Q5. Will my traffic recover after a Google penalty is lifted?

Again, this depends on the severity of the offense. If you've been penalized for something minor, then your traffic may quickly return to normal. However, if you've been penalized for something major, it could take a long time to google penalty recovery.

Q6. How do I remove a penalty from google?

If your website penalized by google, you will most likely receive a warning from Google. This can be in the form of a search result or a page that is not loading properly. If you are serious about getting rid of this penalty, then you should follow these steps:

  1. Go to the Search Console section of your site and click on the Penalties tab.
  2. Click on the ‘Penalty Removal’ link at the bottom of page
  3. You will then be taken to a page where you can enter your URL and click ‘Submit’
  4. A few minutes later (usually) you will see a message stating that your penalty has been removed.

Q7. When do I get penalized?

 You can be penalized for a variety of reasons, including:

  • A high amount of spammy links
  •  Linking to low-quality directories and websites in your content or website
  • Including links that are low quality, spammy, or manipulative (e.g., keyword stuffing) in your content.

Q8. What are the two major types of Google SEO penalties?

There are two major types of Google penalties:

  • Google Panda penalty
  • Google Penguin penalty

Q9. Does Google penalize slow-loading sites?

The performance of your desktop site has always been taken into consideration by Google's algorithm. Slow-loading websites are penalized by having their rankings lower. Page performance is now a crucial consideration for mobile devices owing to the "Speed Update".

Hopefully, this has helped to clear up some of the confusion around Google penalties. If you have any other questions, feel free to leave them in the comments below.

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