How To Use Pinterest To Drive Traffic To Your Website

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 20 Dec, 2016

How To Use Pinterest To Drive Traffic To Your Website

Introduction

Driving traffic to your website through social has becoming challenging day-by-day. But unlike other social sites, Pinterest is unique because it does not work like a sharing platform only but as a search engine also. 

With the right techniques on Pinterest, you can grab the rich audience interaction blended with the traffic-driving power of the visual search engine. In fact, Pinterest drive more traffic to eCommerce sites than Facebook. 

Today, the web development trend gets continuously changed due to advancement in technology and functionality, and Pinterest is one of them. People are well aware of latest technology advancement thus they prefer to build a highly functional website that can effectively and efficiently present business information in front of the targeted audience. They are also focusing to bring more and more traffic to their site through this particular social site cum search engine platform. Another main reason is that website is the front face of the business which directly interacts and facilitates customers thus it should more striking and inspiring. 

Why We Need Pinterest to Drive Traffic?

The ultimate objective of all website is to gain the attention of the targeted audience and ensure a huge amount of web traffic as we know that huge traffic means higher conversion rate. The higher conversion rate is the key to business success that ensures higher profitability and returns on the investment. In this blog, we are going to discuss how Pinterest help in increasing the web traffic for our website.

Pinterest is one of the leading social media networks after Facebook and LinkedIn. Pinterest enables users to share their images and ideas through social networking channel. At Pinterest, there is a “PinBoard” where we can post anything which we want to share with our visitors and then share these pin posts with our friends as well as communities through Facebook. Additionally, Pinterest is also similar to Google but with images essential feature.

Techniques to Drive Traffic on Website Through Pinterest

Before we dive into the techniques to use pinterest to drive traffic on first understand the basic of how to use Pinterest to drive Traffic?

Since it is a search engine, your content will continue to be found years after being published instead of disappearing a few hours later like on Instagram or Facebook. The algorithm of Pinterest is not as advanced as Google’s so you can easily rank your content for popular keywords by using some smart strategies. Here are the nine tips to help you on how to get your pins seen on Pinterest and drive more traffic to your blog: 

Techniques to Drive Traffic on Website Through Pinterest

A Group board is the place where different people can connect with others and share their views as well as ideas by sharing their content. Additionally, they can also re-pin the content found on the group board to guide others and clears all their doubts. In a marketing point of view, a group board is the most useful functionality through which we can present our ideas in front of the huge targeted audience.

Do Keyword Research 

Just like Google SEO, in Pinterest also you need to do keyword research to look for popular search terms people are typing into search engines and include them smartly in your content so that it can rank higher on search results. Fortunately, Pinterest keyword research is quite easy. Here are the three techniques to do keyword research for how to get your pins seen on pinterest:

  • When you start typing any search term relevant to your blog niche, you will get suggested other commonly search keywords.
  • You can check through Pinterest’s explore page and check through what kind of content is popular in your niche. After you click on a topic, Pinterest will present feature articles, popular ideas, and trending searches. 
  • Using Pinterest Ads is another way to to see more keywords. 

Utilize Group Board for Pin Content

Group board is the place where different people can connect with others and share their views as well as ideas by sharing their content. Additionally, they can also re-pin the content found on the group board to guide others and clears all their doubts. In a marketing point of view, a group board is the most useful functionality through which we can present our ideas in front of the huge targeted audience.

Use High-Quality Images on Pinterest

To get the attention of the targeted audience and convince them to avail of our services and answer on how to get traffic on pinterest, we need to use high quality and striking images on our website as well as promotional materials like blog and article. We know that huge traffic means the greatest chances of increasing the profitability and income. Thus, create highly creative as well as more relevant images which will well explain your business and its requirements.

Add Text in Your Images

Another way of drawing attention and answering how to use pinterest to drive traffic to your website by adding text to your image. You heard it right. When you include text in your image, it not only looks more professinal but it also helps visitors to know what exactly your pin is about at a glance. 

There are various free image editing tools like Canva by which you can easily add text in your image in an interesting way. 

Focus on Your Title & Description

Every pin contains a description, information readers what the pin is about. If you are a blogger, your blog title and a little descriptions of your post is good to go. 

But to gain maximum visibility and answers how to increase pinterest traffic, focus on promotion your content. Another important techniques on how to get your pins seen on pinterest, incorporate SEO-friendly keywords in your description and be as concise as possible. It is found that pins with less than 2000 character description are the most repinnable. Adding hashtags in your pin’s descriptions can also benefit in marketing your content. 

Pinterest Page Should Be Well Organized And Branded

If we want to gain the attention of the targeted audience then we have to present information in a more organized and manageable format. While creating the Pinterest page for our brand, we should remember that information should be meaningful as per business requirements and targeted audience. If our content is well organized, then people can easily understand what we want to convey.

Automate as Much as You Can

Automation of technique will reduce efforts on how to use pinterest to drive traffic and save time in creating as well as promoting the brand. Several automated tools and techniques are available in the market such as Board boosted are used to automate images, I-pin to group different boards, and Tailwind is used to schedule pin postings on different boards.

Publish at the Right Time

Just like on any other social platforms, publishing time matters a lot on Pinterest also. And, it can help you on how to use pinterest to drive traffic to your blog for free. When you publish your pints at the time when more people are not only active but are ready to interact with your post, you will get more clicks. 

First research at what time your post get the most visits and get a good Pinterest schedular to set time slots for the best times and then just add your pins to these slots. Many schedulers will analyze your past points and calculate the best timing accordingly. 

Focus on Increasing Re-pins and Engagement

It is another effective way when you are looking on how to use pinterest to promote your blog. The nunber of repins you get in a specific time period is a strong factor in Pinterest search rankings

Other factors include who the repinners are and the click through rates of pins. If the repinners are active users, you are more likey to rank higher on search than non-active users. 

Better engagement also increases your chances of showing up in the multiple interest feeds also. 

Stay Consistent

Well, very few people know that content on Pinterest has a very long half-life for clicks when compared to Facebook, mainly if you are able to post evergreen content. It does not mean you need to post once in a while, looking for  a guide on how to use pinterest to promote blog, you need to pin consistently, meaning you need to do it on a daily basis. 

The suggested number pins in a da is 10. These should be a mix of pins leading back to your site and pins that would actually help your audience.

Conclusion

Initially it may seem intimidating to do Pinterest SEO and how to get traffic from pinterest, it is simple to navigate once you get the hang of it. If you are looking for an effective method of driving traffic on your site and increasing brand awareness, Pinterest is worth exploring.  

Over 416 million people visit Pinterest every month to explore and categorize ideas they love. And, and 90% of those users surly make buying decision here. With the right approach and strategies, Pinterest can help you drive millions of those users to your website. Now, in this way, you will be able to increase the web traffic for our website and ensure higher profitability for our business.

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