Have you not noticed how everyone seems to be glued to their mobiles?
Is it not apparently happening around us?
This is not just any passing change that is happening around us, but it is the one that has changed the whole dynamics of the way business happens online. Yes! it all began with this digital push. You must be wondering how!
Let me take you to your own daily lifestyle changes.
Just a few years ago this thing called the internet only used to happen on our desktops or notebooks. It was a time when the human race used to move freely and enjoy the beauty of the world live. As technology grew, things slowly started to move behind the screens. Yes! the mobiles took over.
Our whole life became reduced to this small device. It started off with simple searches and slowly what took the lead was social media. As technology grew further the apps entered our daily lives and now it is the time when almost everything can be handled online without any effort.
You must be thinking that all this is okay, but where did it affect the business strategies. It is not so difficult to realize that to cater to this growing segment of populations on mobile devices, businesses had to change their online models. Yes! they had to introduce mobile-optimization of their websites. This was done primarily to preserve the user experience and make it smooth. The whole strategy of web design was changed and adjusted to accommodate all screen sizes and views. Responsive web designs took shape. These were so dynamic that the website would adjust itself to the changing screen size. Apart from this, there are many other facets of the story that had to be tweaked to give the visitors an impeccable online experience.
Now, do you realize that there is a glaring need for businesses and eCommerce platforms to revise their website designs, to make the whole show more entertaining and of course enriching?
Remember, the visitors are not bound in any way to continue to spend time on your portal if they do not like it. The reason is simple-choice! The choice is abundant and your competitors have all their traps set to get hold of such dissatisfied visitors. They will not want to lose out even one. So, you need to be watchful and make sure you follow the latest design tips to make your online business rock!
Let me begin by asking what else? I mean the first thing any visitor sees about your online business is the look and design. No matter what niche you are operating in, who all comprise your target audience or what kind of product solution are you offering. If your website does not look appealing, is not attractive, does not load in the time it is supposed to, is not having the right size of images to be accommodated equally well on mobile and desktops, then believe me irrespective of anything, you have lost your visitor.
The only thing that can help you win and win big is the way you tailor your website design to factor in all the requirements without hassles.
Now let me come back to the topic about what all design tips prove highly useful.
Website Loading Speed Optimization : This is important. The extent of success of your online business venture is in direct proportion to the extent of the success of your web design.
Takeaway: Time is money. Nobody will spend more time just to see the website loading. Optimize every bit of your design to ensure faster load speed.
Remarketing Campaigns: For every startup in the initial phases of the first few years, the best way to grow your business is by remarketing. This means to target existing customers and coax them to make another purchase.
Takeaway: Remarketing of your previous audience, is the best way forward as it stands a high chance of conversions than targeting of new audience.
Mobile Optimization: In this age when everything is on mobile, you cannot dare to forget this one. The ways the internet is being accessed by the majority of people across the world have undergone great change.
Takeaway: Optimize your website design for mobile viewers if you want to tap the growing mobile audience.
Landing Page Optimization: Landing pages are specifically designed to cater to a particular service, product or an advertisement. These are highly specific. For instance, if you roll out an ad campaign across all your channels.
Takeaway: Spend time to design your landing pages well. They are the ones that will get you real conversions.
Truth about Abandoned Carts: This is a common issue faced by many e-Commerce businesses. Visitors often load their carts after spending ample time and then suddenly disappear. There can be many reasons why this is happening. You need to study each of them to ensure they do not happen again.
Takeaway: Ensure there are no technical glitches and the process is easy till the end.
Social Proof Is Must: Humans are a funny race. We often validate some things merely for the fact that many others have done it and have been successful. This may sound strange but that’s how it is. So, online reviews about your product add a lot of substance to its success.
Takeaway: Add reviews and testimonials and place them well.
In this age, when everything is sold at face value, nobody has time to explore every other benefit or use. The max a person digs into is to check the online reviews. It is not difficult to set a business online but what is difficult is to make it work. Remember, every day many new websites will be added to your niche and many of them will be hosting better products than you. So, it is up to you how to respond to your competitors. You can either choose to win by strategizing and organizing or see them win by their tactics.
In this webspace, everyone means business. So, if you don’t care to act, chances are your competitors will. They will ensure they get the greatest share of the pie. If you want to win, the best and the first step is to work on your web design. Many things get rolling once you have the best design in place that is optimized for various elements. It is not exactly the product but the way you have put it will make a difference. Do not forget that we are living in a world of filters and looks do matter.
Do share your valuable experiences with us. We will be waiting to hear the story of your rise to success.