Social Media Marketing For Nonprofits: Essential Tips To Multiply Reach


26 Feb, 2024


Are you looking for ways to create a successful campaign for a cause on social media? Are you confused about the best methods and tactics to employ when creating this kind of campaign? You’re not alone. 

We know that Nonprofits have unique goals and needs, but also have limited budgets and resources that make it difficult to put together a winning strategy. From setting realistic goals to understanding what kind of content works best with your audience, there are several key elements necessary for any successful nonprofit social media marketing campaign. 

As a nonprofit organization, it is crucial to get the word out about your cause and engage with potential supporters. Social media marketing services provide an efficient way for your non-profit organization to reach its target audience and build meaningful relationships. Whether you're just getting started or looking to strengthen existing efforts or aiming to raise funds for a cause, gain this blog post provides insight into how savvy social media strategies can help you tap into the power of digital engagement in order to maximize the impact of your important work!

In this blog post, we'll take a look at what kinds of campaigns nonprofits should be running on social media, and how they can set themselves up for success in achieving their fundraising and awareness goals. Read on as we go into greater detail about the ins and outs of crafting an effective social media marketing campaign for your nonprofit.

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What Are The Benefits Of Nonprofit Social Media Marketing?

Before we let you understand the benefits, here are the primary goals mentioned by sproutsocial that most Nonprofits aim to achieve through robust special media marketing strategy.

  • Brand awareness - 69%
  • Web traffic - 52%
  • Brand’s audience - 46%
  • Content promotion - 44%
  • Community engagement - 43%
  • Sales drive - 40%
  • Audience connection - 30%
  • Customer feedback and support - 28%
  • Understanding competitors - 27%
*The data is taken from research by sproutsocial*

It may be true that millennials and gen Z may be more comfortable using social media than boomers. However, social media should be an extension of our normal approach to communication. Your layout may be more casual, but your message, tone, and nonprofit branding should still match how the world perceives your business. So it's essential to collaborate with a professional social media marketing agency that drives results. Trust us it’s not as expensive as you think in the first place!

Nonprofit social media marketing offers several benefits, including the following points:

1. Increased Visibility/Brand Awareness:

Social media marketing nonprofit platforms allow nonprofits to reach a wider audience than ever before. By creating engaging content and leveraging social media algorithms, nonprofits can increase their visibility and attract more followers. One of the classic case study is of Charity Water as stated below:

September Campaign (Charity: Water)

Charity: Water’s “September Campaign” shows that nonprofit social media campaigns can be sustainable. The participants in the initiative raised more than 1.8 million dollars.

People born in September when asked in this campaign to invite family and friends to make a donation of Water instead of gifts and share the story on social media.September Charity Campaign

2. Build Community/Volunteers

The rise of social media has transformed how nonprofits engage with their communities. The case study of Lupus Foundation of America and Mom’s Risingof serves as a stellar example of how organizations can harness this power to build a strong, supportive online community. 

Lupus Foundation of America uses a Facebook Cause Page to engage members constantly by sharing news and asking for their help. In six months, they have increased cause membership by 584% and increased online donations in Facebook by 790%.

Mom’s Rising developed this clever online video campaign that increased online membership instantly from 140,000 supporters to 1.1 million. The video can be personalized so that the characters in the video are all touting the user’s mother’s name. The user then sends their mom a link to the video for Mother’s Day.

3. Fundraising Opportunities

Nonprofits can use social media platforms to promote fundraising campaigns, solicit donations, and sell merchandise. This can help nonprofits to raise more money and support their mission. Even digital marketing for a nonprofit company can help you with it. 

Charity: Water raised over $250,000 from 10,000 new donors through the groundbreaking Twestival event which brought together Twitter communities from all over the world for fun parties in February 2009.

Tips To Make An Impact On Social Media With Limited Budget

We’ve now understood that social media can help your business enterprise create a mark in your intention organization with a confined rate variety. If you create & strictly have a look at a splendid social media method for your nonprofit, you can decorate your business enterprise`s increase.

Here are some tips to help you get started with a social media method for your nonprofit.

tips for social media for Nonprofit

Let’s get into the details now!

Add As Much Information As You Can On Your Account Profile

For better use of social media for nonprofits, update and review your whole profile. Spare no data while doing so. First, consider the truth that you’ve and provision, add the "Donate" button to your profile. This way, all candidates willing to donate can look out for this without any limitations.

Also, keep your account updated with data like email & all feasible contact numbers. Add an address of your installed order, and if feasible, add a place for the same. Address and hints for your nonprofit social media platforms will take the delivery of as actual with and your installed order a step in addition.

Know Your Followers, Target Audience, And Content Consumption

To better apprehend your customers and supporters' needs, invest some time to find out their likes and dislikes. By doing that, you can format your future posts and social media sports activities simply so they’re favored with the resource of the usage of extra of your enthusiasts and are retained in their memories.

One of the most suitable ways to apprehend your customers better is to take time to find out the sort of pages they have a look at and the sort of posts that enchant them the most. This’ll give you a sincere idea of the followership that you have.

Start Creating Content for Your Social Media That Tells A Story

What you placed in your profile is essential and plays a critical feature in retaining engagement. Your content material fabric can get you, extra donors and extra volunteers. It has been positioned through several surveys that social media clients usually tend to engage extra with content material fabric that tells the story. Tell the story of a community that has benefited from your actions. Show their faces, show first-character interviews. First-character narratives lure extra engagement, make a long-lasting impact on the viewers, and phone them to act.

The visual content material fabric has a massive impact on social media clients. It can invoke emotions amongst your enthusiasts; human beings typically determine on seen content material fabric. Post photographs about the donation movement strain or the eye camp you have got were organized. Share photographs about the charity auction or your volunteers or team people running with the community to create a digital memory. This is the encouraged way to create extra impact with a confined rate variety moreover, it could moreover help you achieve new audiences.

Team Involvement To Preserve and Light Up The Social Media Platform

Involving your team in preserving the nonprofit's social media presence is some distance better than you acting alone. You can divide obligations among a closed organization of people or volunteers to address certain elements of the social media endeavor. It’s suggested to put together occasional organization huddles and check up on the plan for the week or so. 

It’s also endorsed to preserve rotating responsibilities among this social media circle. It’ll preserve contents and actions easily while educating people to address a lot of things. Members have expertise in a number of social media endeavors, which are helpful in situations at the same time. As a member of the middle organization is incapacitated due to some reason. In times like these, the individual that is aware of their details can step in.

Appreciate Other Nonprofits And Go For Cross Marketing

Another effective technique to decorate your social media presence is to talk about specific nonprofits. Such partnerships are usually a pleasant indicator. Your testimonies of partnership with like-minded nonprofits, influencers, and specific organization entities will boost your business enterprise in front of your supporters.

More human beings can be willing to accomplish collectively with your reason in the form of volunteers and donors. So, share testimonies of your collaboration with influencers, and tell them about your associated nonprofits and specific establishments.

Humorous Content & The Use Of Hashtags For Engagement

Finally, social media is all about retaining excitement and trends. Keeping up with the tendencies will affirm maximum engagement in your profile and new following. Always use hashtags that are probably relevant to your posts and nonprofits.

Occasionally place up a laugh photograph; it could be a meme or a funny candid of your people at work. You can market your nonprofit with personalized content. Use customizable branded stickers, which are probably available on most structures. Fun posts will increase engagement in your enthusiasts and showcase an opportunity to share. With your branded stickers on the posts, the ones shared will improvise your presence.

Stay Active 24/7, And In The View, Without Being Active 24/7

Social media engagement concludes with ordinary posts and updates. But nonprofits taking walks with thin employees also can find it difficult to stay online the least bit times. It also can prevent your whole social media presence.

However, most social media structures have the selection to schedule your posts. With this option, you can schedule posts to be uploaded later every time your goal marketplace is most active. It’s also endorsed to create and fill up a social media calendar. This calendar ought to surely have a tough outline of your plans for social media. It may also even lure the involvement.

To Conclude It All!

No matter the size of your nonprofit, there is no doubt that by following these nonprofit social media marketing tips and integrating them into your social media strategy, you’ll effectively increase awareness, engagement, and retention for your brand. You can also build your nonprofit website design on a similar note. Social media is both an art and a science. Whatever phase your social media marketing journey is on, there’s no doubt it will be beneficial to learn the various tips, tricks, and tools discussed in this article.

Over time, you’ll learn what content gets your community talking and how to fine-tune your nonprofit’s social media marketing strategy to get the best possible results. Most importantly, have fun doing it. Set reasonable expectations and understand that building a sustainable social media strategy is a long-term game for any marketing agency. Even at JanBask Digital Design, we try to keep a great relationship with our clients. It’s all about communication over time, and there’s no better time than now to get started!

Looking to Grow Your Nonprofit Through Social Media?

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1. What is the purpose of social media for nonprofits?

Social media platforms allow organizations to tell their story and have the customers understand them. Messages can help engage supporters, whereas posts and stories can increase brand awareness. All of this can eventually promote fundraising initiatives.

2. What do nonprofits post on social media?

Nonprofits can usually go for Social Media Ideas, Share a testimonial, Quote the founder, Get behind the scenes, Ask a question, or Post some FAQs.

3. What media is nonprofit?

Nonprofit journalism, also known as NPJ, is the practice of journalism as a nonprofit organization instead of a for-profit business.

4. What do you mean by a nonprofit?

A nonprofit organization is a group organized for purposes other than generating profit. It does not play any part in the organization's income. 

5. Is Instagram good for nonprofits?

Using Instagram as part of your nonprofit social media marketing strategy effectively gets your message in front of specific audiences. If your target audience stays on this particular platform, you can have the best engagement with them here.

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Aidan Johnson

Great way to explain the importance of social media marketing strategy.


Kaden Brown

I never knew I could use social media in so many different ways. Really knowledgeable


Paul Wilson

It has been a pleasure to have our social media strategy looked after by JanBask’s team.


Omar Moore

Developing social media strategy for a nonprofit takes time. It has been a pleasure to go forJanbask’s team to help us with the same.

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