Do you know, 75% of the people decide the credibility of any online business based on its website design? So how can a website gain that credibility if the website is an outdated one.
Outdated websites with poor navigational experience and cluttered designs can make the search engines, as well as users, take a switch. Thus, to attract the search engine crawlers and users, websites at some point require timely redesigning. But Why? Simply, to gain an edge over competitors, embark on potential business and maintain a continual brand awareness.
Re-building or redesigning a website with artists of a website revamp services as per the latest wave of trends, can majorly help with these:
Owning a website isn’t just enough in time like today. As there are 1.6 billion websites on the world wide web today and only some out of it get to skyrocket their business. What do you think these top-ranked websites do? They just make pace with change. They evolve with time and improvise their web spaces and overall web presence.
You may say “ your website is beyond perfect” but it looks like your high bounce rates & poor conversions aren’t correlating with your statement.
Let’s help you understand how redesigning a website with artists of website redesign services can clearly help. By taking an example of Mrs. Susan Grant...
So once there was Mrs. Susan Grant who had an offline boutique, selling some vintage fashion. With waves of digitalization, she decided to jump her store on the online front. Though now she had a website, years passed by, but her business wasn’t progressing anywhere. She thought that having a website is just enough to target the far-flung audience & bring revenue. But on looking at her website, users could find:
Susan disappointed with the declining business, approached designers of the website revamp services. There, she got to learn that her website was in serious need of website re-building. Otherwise, she would keep on losing the potential business.
Thus, Susan decided to work on rebuilding her website and planned for it in the following way…
Before considering the redesigning part, you need to sit and cautiously evaluate your existing site.
By contemplating on your website’s current health, you will know from where and how to start.
Your goals from the website can be as minimum as “one” or as maximum as “infinity”. Once you know what end goals you ought to score, the better you’ll be able to treat your website redesigning process.
So your goals can be like “one of these’ or “all of these”:
Your goals could be any or as limitless as you want. When you are aware of your website goals on fingertips, you can easily re-shape your website based on them. Like if the aim is imparting only education to the audience, you will work on content vitality & placement. While if your aim is smooth buying journey, you’ll work on redefining your checkout process.
Now you see, when you are sure of your goals, you are better able to act on your website transitioning.
Here you need to decide & map out ultimate action that you need to put through. Chalk out every pain-point of your website, followed by a number of actions that could be done to heal that pain-point.
For instance: Pain-point number 1: Observing huge bounce rates…
Actions that could be taken in support of the above pain point -
By preparing a roadmap or a clear-to-action list, you will have an easy time in incorporating or bringing those desired changes. This way, your partnering designer mates will know - what, where and how exactly they need to tweak the website.
Once you are sure of the actions, start implementing them to the website with the professionals of website redesign services:
Voila! Now you are done with the re-designing part, publish and let your designs flaunt and attract visitors in huge numbers.
Bring every change or modification done to the website in functioning for the audience viewing and final use.
But wait! Implementing the designs doesn’t mean your work is over.
So you have revamped your website for a purpose, isn’t so? If you won’t hang in there to analyze your outcomes --- how would you know if you have actually treated those pain-points or not?
So don’t haste and get happy with the designs just yet. Put your analytics on fire. And identify whether your website is now able to fix those issues or not.
Give your website some time and check its upbeat performance. Find out if your website is now able to bypass those bounce rates or slow loading pages or not.
And if you feel someway your website is still not coping with the done changes, there you may have to put some additional help in use...
You might end up with a situation, where you may not observe some dramatic results at the end of your website transition (and that’s normal to have).
There are website redesign services that offer the complete digital marketing suite as well. Find out if your ones do that or not.
Though now your website might be looking competent to your contemporary websites, it might be failing on the marketing front.
Ask your web designing agencies to endow your website with some workable marketing strategies as well. Ask them to put competent SEO and content marketing practices at play. To give your website a great jump on search engines and in users’ findings.
No matter how great looking website you have re-designed, if it’s not getting a medium to reach the potential market --- all your efforts are definite to go in vain.
Thus, redesigns + marketing efforts are key to empowering results.
These were the 6 powerful steps you need to implement in your website re-building journey. All right from ideating to implementing to exploring the ultimate results.
Bonus section begins for the website redesigning onlookers. In the remaining half of the post, you’ll come across some must-have features. That audience loves exploring throughout the website. And you can plan to infuse it in your website at ease.
You can bring dramatic results on your website by definitely considering these elements with a website revamp services artists…
To ease out the user to customer journey over the website, embed smart customer information forms. That could easily & automatically retract the audience information.
Must have filled those customer forms, where you need to put in a variable like - an email address or any contact info, and the input (you are going to put) automatically appears.
Putting in smart customer information forms will help your users save time & keep on holding to the website interest.
Do you know 59% of site visitors use the website’s internal search widget to navigate or access different web pages?
It’s important as 15% of users take the help of advanced search features over the hierarchical menu that’s intact in one single place.
Design this element in the most innovative way to save your user’s interest from fading.
By putting in efforts to integrate your website with social media fronts, you can add a touch of emotional appeal to your brand.
Putting in the social media buttons will help your brand reach wider in your customers’ social circles. This will help your website embark on remarkable traffic.
Every user before buying any product or availing any service has certain queries regarding the product/service’s credibility, use, application and more. To suffice those queries, put up an informational FAQ section on each product page. Covering every user-generated query.
Do you know 95% of would-be buyers prefer to have a look at past customers’ review on-site before buying any product?
After all, it’s hard to put trust in random sellers these days. If you don’t want to count as a random or skeptical seller, make sure your website has some legitimate reviews/testimonials from customers end. Doing this will greatly add to your sales funnel.
The majority of times users love putting the products for buying later. Thus, they anticipate every product-offering website to have at least one element from either “wishlist, favorites or buy later”. Where they could store their choices safely and come back somewhere in the future with a mind to buy it.
It is being found out that having a wishlist can help in driving open-rates as high as 80%.
eCommerce sites that fail to include this feature in their design might have to compromise with heavy revenue figures.
Create a section on your website where you could pique your customers towards their “preferred products” (by accessing their past purchases). By installing a “you might like this” section on your website - you’ll keep users hooked & maybe prompt them to buy the other suggested products.
This way, you will experience more upsell in your business.
So these were the few elements that you can consider while rebuilding your website. You may find these as just some, for more, you can always take suggestions from your off-shore designing agency. And keep on experimenting as long as you don’t reach your targeted results.
Website redesigning is a complicated and thoughtful process. Which needs conscious efforts to cultivate the desired results.
In the era of modern customers, your website can’t afford to be on an island. It needs to be right there on the field, in a way that meets the expectations of virtual readers & search engines. Thus, timely transformation is the key to keep fighting hard in the virtual race (hope you are not here to just survive).
To help you stop grinding hard on understanding from “what, where and how” to take the journey. We with the above managed to explain to you what possible steps you need to take during your website re-building journey. Along with the list of some empowering elements that are sure shot to give your website an edge over contemporaries.
Finding it hard to accelerate business with your existing website? Don’t worry, JanBask Digital Designs as your modern website redesign services provider --- is here at your escape. We will help in transitioning your “obsolete” website into a “completely fresh one”. By putting our best-in-house strategies and resources at play.
Failing to cope with the latest website designing benchmarks? Come we have some cool ideas for your website!