How to create the ultimate professional website from scratch

 19 Nov, 2019

A great-looking, functional and responsive website design is the key to successful digital marketing campaigns. Organizations all over the world recognize the potential of good web design and yet somehow there are not many good looking functional websites. Mainly because organizations know the direction but not the path. In a bid to cut costs may firms compromise with the design and opt to go with a template rather than a professional web design company.

Sure there are many easy web builder software platforms that enable anyone to create a website without having to know any web designing languages. All you have to know is how to drag, drop and click.

‘Although easy and cheap, these web builder software cannot match the quality of a professional web design service.’

So what does it take to build the ultimate professional website that will boost sales by converting visitors into paying customers?

Well if you must know, it is more of a journey rather than a destination. In other words, functional website design is a process and not merely an objective. Here are the 6 key steps to the ultimate website.

Step 1- Plan of action

You probably saw this one coming. If you didn’t, then planning should always be your number one step before you start anything. There is an old management proverb, ”If you fail to plan, you plan to fail”.

However, there is a lot to planning than just objective defining. It is the blueprint the organization would follow to achieve the objective.

Planning itself is a multi-step process, as it defines what approach should be taken to achieve the set goals.

  • Market evaluation: You don’t just launch a product in the market without knowing the market. A website is no different. You need to know what kind of websites are popular and how are the market leaders running the websites. What kind of wireframe are they using and How are they funneling their clients and so on. Basically, you need to establish where your website would fit in the entire dynamic of the organization and the market.
  • Competition Assessment: Not a conventional step but important nonetheless. You need to assess the competition in the market and learn from their mistakes and save costs by not learning from experience.
  • Objective selection: Finally, when you have all the information you will need to understand the situation. You will be able to make a reasonable and educated decision about what the objectives of the website should be. What you should expect from it and how to go about achieving the objectives. Research is very important before taking any decision about the objectives. In an organization, it is very hard to abandon or alter objectives midway. So you will have to stick with what you decide.
  • Resources evaluation: Now that you know where you have to go, you need to know what you will need to get there. It is always wise to evaluate your resources and acquire new if need be. This saves time as you will not have to run in circles to acquire them when you start. Primarily this steps involve deciding what server to obtain and which domain to acquire.

Step 2 – Brand building

Since you are building a website from scratch, you will have to decide how to build a brand on the internet. It is very important as a website is the core of all digital marketing activities. You need to create an image for the visitor and decide how you what them to view your organization. Building a brand generally involves

  • Domain name: What will be the name of the website? Is the name available? Generally, it is best if the name of the website is short and easy. There may be different websites of similar names and long web addresses can cause spelling mistakes. Redirecting visitors to some other website. It is best to get a domain that is as close to your physical brand as possible.
  • Logo design: You already have a logo but can you use it for the website? If so there are very specific file extensions which work and even less that actually look good. You will need a digital vector image of your logo to use it on the internet. Vector because the logo may be used as a watermark on the original content that you post on social media platforms.
  • Theme: The overall tone of the website that you want to set. The various sets of combinations of color, text, and images. Deciding how to piece them together to be impactful and representative of your company. This is the basic layout that will be followed on the social media platforms as well so that the patterns are immediately associated with your organization. Like the color blue on the internet is most commonly associated with Facebook.

Step 3 – Content strategy

You have the wireframe for the website. You have decided how to place images and text together, but what will be on the website. Sure you want to sell your product or service but that is not enough. You need to have a multi-layered website and not a single page pamphlet.

content strategy

  • Text: The actual words which you will place on the website. This is very important as the words you place on the website will help you improve the chances of search engines ranking you better and help your website get discovered faster. Words should be in line with the overall theme of the website and include keywords. So make sure to choose your words wisely.
  • Images: A picture is worth a thousand words. Images are very important to make the content look more appealing. It helps to convey and express the message you want the clients to understand better. While high-resolution images are of greater quality, they are also slow while loading. This may annoy the visitors and slow down your website. So choose the right image format and stick to it to create a standardized layout throughout the website.
  • SEO Strategy: Content is the foundation of search engine optimization. In order to have more visitors on your website, you need SEO. Be sure to create a strategy for your content and graphics. How to optimize them according to the algorithm of the search engines to be more favorable on the search. It is absolutely necessary if you want your website to have more visitors.

Step 4 – Mock Test

A lot can go wrong with a website despite your best efforts. The server can be overloaded, there can be a bug in the code, error 404 or simply visitors may not like the design. Everyone has their own preferences and may not share your opinion, no matter how hard you work on it.

Run test on your website

You need to have test runs with a controlled audience and record their reaction to the website. This sort of mock testing will help you figure out problems in a controlled environment where you can contain the problem and solve it. Rather than you launching the website directly and bouching the entire operation in an uncontrollable environment where you cannot contain the damage.

Step 5- Liftoff

relaunch your website

You are finally ready to launch the website. But the show is not over yet. The website is just a means to an end and not the end. You will have to monitor the website at all times. Even though you ran tests and tried everything out, still a lot can go wrong. Remember it is not a controlled environment and includes a lot of variables. You need to be alert to any errors that may be inconvenient to the visitors and contain it as quickly as possible.

Step 6 – Improvements and Feedback

We told you, good website design is a process and not an objective. There is always room for improvement and change is the name of the game. Be flexible towards new ideas and ready to make changes.

suggestion & feedbacks

It is best to have a feedback loop for your customers to review your website to enhance the experience. It conveys a message that you value their opinion and also gives you a better understanding of the demands of the customer. It will help you keep up with the changing dynamics of the market and in business for the long run.

A website has become a basic necessity for all businesses in this age of electronics. But it does not mean you can get away with anything. Your customers deserve to have a good enjoyable experience when they interact with you via your website. You don’t need to have the best most creative website out there. A basic, simple and functional website that is easy to operate will do perfectly, something that is responsive to adapt to the changing devices in the ever-changing digital platform-based market.

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