A great-looking, functional and responsive website design is the key to successful digital marketing campaigns. Organizations all over the world recognize the potential of good web design and yet somehow there are not many good looking functional websites. Mainly because organizations know the direction but not the path. In a bid to cut costs may firms compromise with the design and opt to go with a template rather than a professional web design company.
Sure there are many easy web builder software platforms that enable anyone to create a website without having to know any web designing languages. All you have to know is how to drag, drop and click.
So what does it take to build the ultimate professional website that will boost sales by converting visitors into paying customers?
Well if you must know, it is more of a journey rather than a destination. In other words, functional website design is a process and not merely an objective. Here are the 6 key steps to the ultimate website.
You probably saw this one coming. If you didn’t, then planning should always be your number one step before you start anything. There is an old management proverb, ”If you fail to plan, you plan to fail”.
However, there is a lot to planning than just objective defining. It is the blueprint the organization would follow to achieve the objective.
Planning itself is a multi-step process, as it defines what approach should be taken to achieve the set goals.
Since you are building a website from scratch, you will have to decide how to build a brand on the internet. It is very important as a website is the core of all digital marketing activities. You need to create an image for the visitor and decide how you what them to view your organization. Building a brand generally involves
You have the wireframe for the website. You have decided how to place images and text together, but what will be on the website. Sure you want to sell your product or service but that is not enough. You need to have a multi-layered website and not a single page pamphlet.
A lot can go wrong with a website despite your best efforts. The server can be overloaded, there can be a bug in the code, error 404 or simply visitors may not like the design. Everyone has their own preferences and may not share your opinion, no matter how hard you work on it.
You need to have test runs with a controlled audience and record their reaction to the website. This sort of mock testing will help you figure out problems in a controlled environment where you can contain the problem and solve it. Rather than you launching the website directly and bouching the entire operation in an uncontrollable environment where you cannot contain the damage.
You are finally ready to launch the website. But the show is not over yet. The website is just a means to an end and not the end. You will have to monitor the website at all times. Even though you ran tests and tried everything out, still a lot can go wrong. Remember it is not a controlled environment and includes a lot of variables. You need to be alert to any errors that may be inconvenient to the visitors and contain it as quickly as possible.
We told you, good website design is a process and not an objective. There is always room for improvement and change is the name of the game. Be flexible towards new ideas and ready to make changes.
It is best to have a feedback loop for your customers to review your website to enhance the experience. It conveys a message that you value their opinion and also gives you a better understanding of the demands of the customer. It will help you keep up with the changing dynamics of the market and in business for the long run.
A website has become a basic necessity for all businesses in this age of electronics. But it does not mean you can get away with anything. Your customers deserve to have a good enjoyable experience when they interact with you via your website. You don’t need to have the best most creative website out there. A basic, simple and functional website that is easy to operate will do perfectly, something that is responsive to adapt to the changing devices in the ever-changing digital platform-based market.