What Is An SEO Strategy: 9 Important Steps To Create A Winning SEO Strategy

  SEO

 23 Jan, 2024

seo-strategy

Isn’t it frustrating when your competitors beat you in organic search (SEO)? Or when you keep writing content that no one seems to read or share on social media?

Yeah, we know that feeling. The feeling of perpetual confusion and exasperation when your website fails to gain any conversion despite employing the best digital marketing strategy. You reevaluate your strategies, restart your digital marketing efforts, and… nothing. Same old result.

Do you know the root cause? It is the poor implementation of SEO strategies or, worse, no SEO strategy. Don’t know what is an SEO strategy? Well! SEO stands for Search Engine Optimization, and in simpler terms, you deploy several techniques or practices to increase the quantity and quality of traffic that is coming to your website via organic search engine results. 

Having strategies for SEO not only boosts your site traffic and conversion but also propels your other digital marketing efforts. It works just like a vitamin supplement works for our body, and it gives a boost to your other online marketing strategies.

So, whether you’re a small business that is just starting to build its online presence or if you already have a website that is going through a website redesign- in both cases, developing an SEO strategy can feel a bit overwhelming. 

However, as a professional SEO services provider, we’ll be sharing a comprehensive step-by-step guide on how to create an SEO strategy. Additionally, we will also help you find answers to the following questions:

  • What is an SEO Strategy? Why is it important? 
  • What do you understand about Mobile SEO?
  • 9 Effective steps to create SEO strategies
  • 4 Elements your SEO strategies must include 

Let’s get started!

Want to create the Best SEO Strategies?

  • Boosts Your Credibility
  • Improves Brand Awareness
  • Increases Organic Website Traffic

What is an SEO Strategy: Definition, Types & Key Elements

An SEO strategy or Search Engine Optimization strategy is a series of processes that involves planning, outlining, creating, and implementing an approach to improve search engine rankings of your website on search engines like Google, Yahoo, or Bing. So if you want to get more organic traffic, increase your online presence, and convert leads to sales, then you need to hire an SEO agency to develop the best SEO strategy for your website.

What SEO Can Do For Your Website & Overall Business?

In addition to increased website visibility and traffic, search engine optimization also helps improve your brand awareness and voice. The brand authority then results in increased brand trust, which finally results in brand loyalty. 

Other benefits of SEO include

  • Build Your Brand
  • Leverages Social Sharing & Helps People Find Your Website
  • Boosts Your Credibility, Visibility & Authority
  • Attracts Relevant Traffic With High Conversion Potential
  • It Is a very Cost-Effective & Measurable Marketing Strategy 
  • Lets Each Page On Your Website Become An Entry Point For Potential Customers.

Here are some critical SEO statistics 

  • The worldwide SEO services market has grown from $62.75 billion in 2022 to $74.76 billion in 2023 at 19.1% CAGR. [Source: The Business Research Company]
  • Search engine optimization drives more than 10x organic traffic than organic social media. [Source: BrightEdge]
  • B2B businesses produce twice as many sales using SEO than any other way. [Source: BrightEdge]
  • According to Statista, As of January 2023, Google controls 84.7% of the worldwide search engine market share, while Bing around 8.85%, and in third place, at 3.9% [Source: Statista].

Brief Overview of Types of SEO

Before we start talking about how to create an SEO strategy with your SEO agency, it’s essential that you also know the different types of SEO practices your company can go for so that you choose the best type of B2B SEO strategy to drive the desired result out of your SEO strategies. Here are the different SEO types you will come across:

Types of SEO

Other than these SEO types, one more SEO approach has gained traction - Mobile SEO. With more and more people spending their time on their mobile devices or tablets, it has become imperative for businesses to have their websites designed to fit different screen sizes & types. But many aren’t following this trend, which is when over 95% of internet surfers use mobile devices to explore the web, and 58.33% of web traffic comes from mobile devices. So why lose such great numbers?

Mobile SEO ensures that you follow certain practices so that you can offer a fantastic experience to visitors of your mobile site. SEO providers must follow these key elements to have an effective Mobile SEO strategy:

  • Create a Responsive Website
  • Optimize the Meta descriptions, title tags, alt texts, and URLs for local SEO.
  • Enhance Page Loading Speed
  • Optimize content for the mobile experience, including content like headlines, copy, images/videos, forms, and call-to-actions.

9 Essential Steps To Create An SEO Strategy

Since you understand what SEO is, its types, and how it will benefit your business, now it’s time for you to get an insight into how to create an SEO strategy to reap the benefits of digital marketing. 

Following are the 9 steps on how to create an SEO strategy:

9 Essential Steps To Create An SEO Strategy

 

1. Define Your Target Audience & Their Interests

In order to maximize your SEO strategies effort and to ensure you are being seen by the right audience, you need to know your customers. So look into questions like what are their pain points?What goes into their buying decisions, who they go for trusted sources of information, and more? Finding answers to these customer-centric questions helps create a buyer’s persona and ensures you combine the best SEO strategies that increase website traffic and convert leads to sales. Your SEO company must keep these critical elements in mind to determine your target audience:

  • Your current visitors and customers
  • Understand your competitors & their tactics
  • Identify the potential demographics 
  • Analyze the SERPS
  • Use social media analytics

    2. Conduct A SEO Competitor Analysis

    Once your best SEO company settles on your business goal and target audience, the next step for building an SEO strategy is to conduct an SEO competitor analysis. It is the process of collecting and evaluating your competitor’s SEO strategies to make an informed decision. It helps you gauge what your competitors are doing, and after considering market trends, you can identify how you can create better SEO strategies than your competitors and outrank them. This is how you do SEO competitor analysis:

    • Identify your potential competitors
    • Gain a better understanding of their ranking keywords
    • Analyze competitors’ content performance
    • Analyze competitors’ presence on social media
    • Select areas for improvement and opportunities

    3. Create A List Of Keywords

    The choice of Keywords and content are two of the most vital components when implementing SEO tips. Keywords show the search engine what your content is about, so how does it work for your SEO? Well, when a prospect types a query for something related to your business, your keywords are the tool that helps them find you online. But this works when you have done a good enough job of keyword optimization, and that’s how you get prominent rankings on search engines. Therefore, SEO providers will optimize your keywords as they make your content and business more visible in search engines. So to ensure you’re using the right keywords, use these points to optimize your keywords:

    • Analyze current On-page SEO
    • Find keywords for your site
    • Use keyword research tools to dig deeper 
    • Map your keywords, especially long-tail keywords
    • Add keywords to your site, avoid keyword stuffing
    • Don’t forget your target audience

    4. Create SEO-friendly, Targeted Content

    Content marketing is one of the integral parts of your SEO strategies as it propels your marketing efforts and brings a high volume of quality traffic to your website, which eventually converts visitors into leads and then sales. Your SEO company should strategize and properly integrate your content into your SEO strategies to grab your customers’ attention beyond the search results page of your websites. So once your ads get them to your site, high-quality content like blogs, web copies, or product descriptions increases your brand’s awareness, credibility, and revenue. So an effective way to have great strategies for SEO is to follow these content marketing strategies:

    • Create & follow a content calendar
    • Provide engaging, valuable content regularly
    • Put together content that’s both relevant to readers and google
    • Promote content on social media 
    • Focus on personalization
    • Track your metrics and tweak your strategy accordingly

    5. Choose The Right Website Design & Layout

    Usually; website designs are not considered an SEO strategy tactic which is where many marketers fail to maximize their SEO strategies’ efforts. Since your website is the window to your products and services and the first point of interaction with your potential customers, you need to work towards making a great first impression. It does not matter how amazingly you implement your online marketing strategies or how powerful your B2B SEO strategy is if your website is not designed to complement both of them. So keep these website elements to amplify your SEO strategy: 

    • Intuitive navigation/accessibility.
    • Easy-to-read content
    • Mobile-friendly design
    • Visual elements of website design
    • Persuasive calls-to-action
    • Keep load time in mind

    If the website development process seems too overwhelming for you, then you can always seek website design and development services guidance. 

    6. Take Care Of Technical SEO Aspects

    Having excellent, compelling, and engaging content will help your website rank well. Still, if it is filled with technical SEO issues, you should quit considering ranking high, let alone anywhere in the first 5 Google pages. So SEO experts need to focus on On-site SEO and Off-site SEO, as this will help the search engine crawlers/indexers bot find your site quickly and search for indexing and ranking its various web pages easily & quickly. So here’s the checklist for your SEO technical elements:

    • Check and fix crawl errors 
    • Switch To HTTPS
    • Create an XML sitemap
    • Optimize Robots.txt
    • Set your preferred domain 
    • Optimize website navigation
    • Add structured data markup
    • Check your canonical URLs
    • Find and fix broken links
    • Use search engine-friendly URLs
    • Boost website’s speed
    • Make your site mobile friendly

    7. Consider Your Resources

    Search engine optimization impacts various other business sections, including marketing, sales, IT, etc. If you’re thinking about the budget for performing SEO, you might have a few of your employees who are already knowledgeable in order to help you. 

    For instance, your sales personnel might know which products or services people are most curious about. Incorporating them when developing an SEO strategy will help you generate leads and attract new customers.

    In the same way, SEO can also help you explain to your marketing personnel what type of content matches best so that they can adjust their campaigns accordingly. Your graphic designers and copywriting team can help you create the kind of content that will support you in increasing your rankings. 

    Your IT team might already control your website. Thus, always design your SEO strategy surrounding their expertise in order to ensure the best website design and development cycles, data structures, basic principles, etc., are properly aligned. There’s no need to begin completely from scratch; just follow these steps:

    • Analyze current software and technology
    • Evaluate personnel
    • Evaluate budget

    8. Build High-Quality Backlinks

    Link building process can make or break your strategies for SEO; Google search defines backlinks as “links to your website using your keywords or keyword phrases from the other website over the web that has the same theme or similar content topic as your own website.” Therefore, backlinks are not only an essential part of SEO, but they are very crucial to help your web in ranking high, boosting your website’s viewability, and they also drive organic traffic to your web. So how do you get backlinks from a high page rank website or blog that are not a paid link? Follow these principles to build and get high-quality backlinks:

    • Blog commenting to similar site/blog
    • Write relevant, detailed, and competitive content
    • Share links on social media site
    • Create an infographic or original image
    • Link externally and then reach out

    9. Track & Trace Your SEO Progress

    A data-driven, tracking approach to your strategies for SEO is the way ahead to get the maximum result out of it. This ensures you know what initiatives are bringing results and what is not and helps you avoid wasting your marketing budget. If you want to keep track of your website’s search engine rankings, then you also need to track the progress of your SEO campaigns and prepare SEO reports out of it. Use various SEO progress tools like Google Analytics, SEMrush, MonsterInsights, or even Social Media Insights to know your website’s performance across all search engines and improve along the way to stay relevant and ahead of everyone else.

    4 Elements Your SEO Strategy MUST Include

    If you want to stay on top of the search results, or more importantly, want to outrank your competitors and be found quickly then having strategies for SEO won't be enough. You also need to know the key elements to keep in mind to get the optimal result for your SEO strategy. Here are 4 elements:

    4 Elements Your SEO Strategy MUST Include

    1. Improve The Crawlability Of Your Website

    The crawlers are specialized bots that browse, index, evaluate and rank new webpages on the internet; they go through the link to link, URL to URL in order to bring the data to the search engine’s central servers so that it can be integrated into Google’s database. So when you improve the crawalibility of your website, it means how easy you have made it for any search engine to process the content on your website without running into a broken or dead end. Simply speaking, the more complicated it is for search engines to navigate your site to determine your rank, the poorer you will rank and will be harder to find. So focus on having clear, readable, and easily accessible content on your website for readers, search engines, and their robots. 

    2. Focus on Properly Categorizing Your Pages

    Site structure is another element that influences your SEO strategy, so you need to pay attention to how you structure your website. Many sites lack a decent structure to guide visitors to the product or services they’re looking for, leading to them exiting the site.

    This is not just from a user’s perspective. Still, suppose you want your content to be located by Google. In that case, you should adequately categorize your pages as this “guides” Google (and Google searchers) to a specific direction when they find your content in the search engine. It’d be better to treat your category pages like your landing pages; it’s all about a user's intent, usability, and findability, which will also help your SEO strategy.

    3. Utilize Social Media Platforms

    Though social shares have no direct impact on search engine rankings, one cannot ignore the benefits of social media marketing. Social shares play a crucial role in helping you get your content in front of a larger audience all at once. So when the audience gets your content and shares it through multiple social media channels, it generates social signals or “waves,” telling that your post or content is helpful to your target market, and they are expanding your exposure via social shares. So utilize top social media platforms, especially Facebook & Instagram, for maximum.

    4. Leverage The Popularity Of Influencers

    Just like Social Media platforms, the impact of using influencer marketing on SEO is not immediate, but it is there, and it runs for the longer term. Influencer marketing is basically you partnering with an individual who is well-known and respected within his or her niche and has a solid social media footing. Influencer marketing helps your rankings by generating authoritative links, increasing user engagement, online traffic, and visibility to your brand since they have a band of fans that follow them religiously. So even if their content about your brand is sponsored, their followers will listen to them and may go for their recommendations.

    FAQs

    1. What are the 3 important components of SEO strategy?

    Following are the 3 most important of SEO:

    • Technical SEO.
    • On-page SEO (or Content SEO)
    • Off-page SEO (or Links)

    2.  What are the top 5 SEO strategies?

          Here are the 5 most effective SEO strategies you must focus on when integrating SEO into your marketing strategy:

          • Keyword Research
          • Content Marketing
          • On-Page SEO
          • Link Building
          • SEO Outsourcing

          3. How do you evaluate SEO strategy?

            You can evaluate and improve your SEO strategy using the 7 most important metrics: keyword ranking, organic traffic, time spent on your web page, click-through rate, bounce rate, returning visitors, and domain authority

            4. How many SEO techniques are there?

            Approximately 12 different SEO techniques can make your website rank higher on SERPs. Those techniques include

            • White-Hat SEO
            • Black-hat SEO,
            • Gray-hat SEO,
            • On-page SEO,
            • Off-page SEO
            • Technical SEO
            • International SEO
            • Local SEO
            • eCommerce SEO
            • Content SEO
            • Mobile SEO
            • Negative SEO

            5. What makes SEO successful?

              According to the majority of SEO experts, the major factors involved in successful SEO include - optimization for the search experience, developing content for people, and optimization for voice search.

              Conclusion

              With over one hundred trillion web pages indexed by Google alone, it’s logical to think there will be more than ten pages with relevant answers for each search query by the user. That’s where the real struggle starts for a marketer as to how to beat all of these rank holders and get to where users can see you. It’s simple: implement the best SEO strategy. Developing an SEO strategy is one of the most powerful tools that will help you increase your traffic organically and help you generate long-term benefits. 

              We hope this blog on SEO strategy has guided you to understand what is an SEO strategy, how to create an SEO strategy, and what elements of SEO you need to keep in mind to create an SEO strategy. With this guide, you will learn more about SEO and can start making radical changes to your marketing plan and enhance your search engine optimization. So, what are you waiting for? Go ahead, make your SEO strategy, and be on your way to improving your brand’s search engine ranking in no time!

              However, if you have doubts regarding how SEO works or SEO strategy works, our best SEO company is just a comment away from helping you! 

              Alternatively, reach out to our professional SEO services experts at JanBask Digital Design for a quick and free consultation and know what SEO strategy works best for you and helps you to stay ahead of your competitors!

              Looking for a Professional SEO Service Company?

              • Increase Brand Awareness
              • Drive Customer Engagement
              • Reach Potential Audience

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              Ivan Moore

              I have gone through so many blogs on SEO optimization, but this is the best one.

              F

              Francisco Baker

              I was looking to learn SEO for the last one month, the way explained in the post is really helpful.

              B

              Brian Taylor

              One of the best blogs on SEO. Must read!

              C

              Clayton Adams

              Nice tips to improve SEO ranking.

              C

              Corbin Stewart

              Best for SEO or digital marketing learners.

              K

              Karson Lopez

              Hi! I followed your SEO strategies and they were really helpful! I am glad for your article.

              J

              Josue Rodriguez

              I am interested in learning more about SEO and SMO strategies for business success. Can you guide me in this?

              M

              Mateusz Lomber

              Your writing style is engaging and easy to follow, making

              complex concepts accessible to a wide audience. It’s clear that

              you value your readers’ time and deliver value with every word.

              I look forward to reading more of your content in the future.

              Keep up the excellent work!

              https://m-ce.pl/is,social-media-w-marketingu-internetowym-jak-

              zwiekszyc-widocznosc-twojej-marki,270925,815989.html | Mateusz

              Lomber – Specjalista ds. Marketingu

              E

              Egghead Marketers

              I’ve been researching web design agency vancouver for my e-commerce startup, and this blog post couldn’t have come at a better time. The agency you’ve mentioned here seems to offer a holistic approach to web design, focusing on both aesthetics and functionality. I’m excited to see how they can elevate my online store’s appearance. Thanks for sharing this resource!

              B

              Bryan Garcia

              Thank you for sharing these valuable insights! SEO is such a dynamic field, and staying updated with the latest strategies is crucial.

              G

              Gideon Coleman

              Your blog serves as a comprehensive guide to SEO strategy.

              A

              Arlo Hill

              Your blog offers a comprehensive overview of SEO strategy, making it a valuable resource for both beginners and experienced digital marketers.

              C

              Cristian Torres

              This SEO strategy blog post is a treasure trove of information for anyone looking to improve their website’s visibility in search engines. It’s clear that a well-thought-out strategy is the backbone of successful SEO.

              A

              Adonis Smith

              Your blog consistently offers a wealth of information on SEO strategy.