Are you looking for the most effective way to enhance the customer base for your local business? You don't need a big corporate budget to make a mark for your business on the digital platforms, the right digital marketing agency can be the game-changer when approached at earliest.
As per the data by Deloitte, 40% of SMEs report an increase in consumers & 70% report profit by using the right digital marketing tools for promoting their local business. In this blog, we have addressed all the problem areas with data-driven solutions to "Digitally enhance your sales, leads and engagement" and “Boosting your Local ROI.”
Let's get you a head start by telling you the top reasons your business is failing to grab the attention of its target audience!
Seeking to increase productivity, efficiency, and profit? Many local businesses fail to do so because they don't look to implement digital transformation initiatives. Here are the top reasons your company needs a digital marketing agency!
For local businesses, 87% of consumers read online reviews - an increase of 6% between 2019 and 2020. For a local business in 2022, it's important to realize that its users will gather online information before making any buying decisions.
If prospective customers cannot find you online, they may conclude that your business does not seem legitimate. After this, there’s a serious chance that they will quickly head somewhere else, negatively impacting your brand reputation.
96% of small local businesses use social media to drive their business. So if you are not using it your competitor sure is using it spur ahead.
If you are unwilling to invest enough resources to enhance your digital presence, your product catalog will never reach your target customers. This will mean, your customer will jump immediately to your competitor's website for products and services that you can provide.
A possible solution is to approach a reputed digital marketing agency for the best-fit plan that will help you gain authority over your competitors.
More than 7.7 billion people use the internet across the globe. They utilize multiple digital platforms to gain access to the kind of information they are looking for. LinkedIn offers 80% of B2B prospects on social networks. Reaching out to this target segment requires a multi-channel presence for you like being available on relevant social media platforms, investing in email marketing, blogging, and much more.
In short, your customers can be anywhere on the Internet. So, if you are missing out on a digital marketing strategy, you are also losing out on a major sales opportunity.
In 2018, The average cost of spending on events/tradeshows was $811, and TV/radio advertising costs $611. While the cost per lead for email marketing was just $53. This shows traditional marketing isn't very pocket friendly especially if it's a small business.
Unlike big companies, many small companies cannot afford an advertising campaign on radio, television, or billboards because it's too expensive. Plus the risk-reward ratio in traditional marketing is too high compared to digital marketing.
To avoid this situation, you can reach out to a professional digital marketing agency, who can digitally transform your business within your budget.
In contrast to traditional marketing techniques, digital marketing is not only targeted but also offers credible ways to measure what works, what doesn't work!
Through digital marketing tools like Google Analytics, you can measure the impact of your marketing campaign in real-time. Associate your brand with a trustworthy digital marketing agency that gets you detailed reports on your web performance.
Check out the next section which speaks at length about Digital Marketing Strategies that Can Help Your Local Business Grow exponentially.
As a small business owner, your marketing objective is probably to attract more customers, increase customer retention rate thereby boosting up the lifetime value and conversion rate.
Our digital marketing agency has assembled the top 6 digital marketing ideas that can help your local business attract customers, build your brand, and increase sales within your marketing budget.
"Near me" search has grown by more than 500% over the past few years.
That's the impact of hyperlocal SEO![caption id="attachment_7042" align="aligncenter" width="800"] Source:https://www.thinkwithgoogle.com/[/caption]
Hyperlocal SEO is the new algorithm boost by Google that focuses on the current NAP of a person (name, address, and phone number) to give highly personalized search results. People are looking for answers to their immediate requirements, and to gain their attention, Hyperlocal SEO is the key. So, When it comes to scaling up customer traffic nearby, Hyperlocal SEO is the approach your business will want to take.
You can get the best out of Hyperlocal SEO by
46% of all Google searches are intended for local use. If 46% does not sound hugely impressive, it means 18,400 local searches per second on Google. You don't want to miss this massive opportunity.
Your business can achieve this, simply by listing itself in Google my business and if you are willing to explore more than you can further list your site on pages like Yelp, Online directories & more.
Here's how digital marketing helps small businesses after getting listed:
Can your local business turn into a more profitable venture in 2022? Yes, if you choose to use Automation effectively.
On average, 51% of companies currently use marketing automation. And, more than half of B2B companies (58%) plan to adopt this technology in the near future. ( Source: Demand Spring)
With automation, you're giving your local business more time to work on business-related queries by taking time-consuming activities out of your hands.
Hence, with automation in digital marketing, you can work on things like:
96% of small companies use social media as their marketing strategy. Platforms like Facebook and Instagram have free tools to build your social presence. These include creating a business page, communicating with consumers/followers through reels, stories, posts, developing communities, and more.[caption id="attachment_7041" align="aligncenter" width="800"] Source: Instagram[/caption]
Here’s how a Digital Marketing Agency can boost your Local Business using Social Media Display Ads:
According to Oracle, inbound marketing generates 3x more leads per dollar in comparison to other traditional marketing techniques. Inbound marketing refers to a digital marketing methodology that attracts, engages, and delights customers at every step of the buyer's path.
To make it more clear here are a few classic examples of inbound versus traditional marketing:
Here are the top benefits of Inbound Marketing:
Look at this brilliant example above! Did you remember getting a similar message on your phone someday when you were walking across a street? If yes, that's Geofencing!
Geofencing uses your customer location to send them a message when they are near your store. The Geofencing software uses RFID, GPS, Wi-Fi, and cellular data to target customers with text, advertising on social media, email, or app notification.
For industries that need to convert digital users into loyal clients, geo-fence will become increasingly important in their marketing business.
2022 will see significant progress in Digital Marketing. Hence, with the right strategy & coordination with a genuine Digital Marketing Agency, your visitor could become a buyer of your brand.
Do you want your competitors to eat away your share of the Online Presence?
That's why it's critical to have professional Digital Marketing services that can get you more customers & make your business stand apart.
We know ‘How to take your business to new heights ‘ & our goal is to make your business an everlasting one by:
Let's turn your “Just curious visitors” into “Long-term buying customers”. Reach Out To Us!
The USP of digital marketing is that it offers a wide range of strategies that no longer are limited to the size of business but quality of business that provides a rich user experience.
From Social display ads to Hyperlocal SEO and Automation, we've listed the best strategies to ensure your online business is successful from Social display ads to Hyperlocal SEO and Automation.
Yet in 2022, if your local audience is failing to recognize your brand and if your revenue is going downhill, it's time for transformation by choosing the right digital marketing agency.
Hence, we're here to assist you in creating a local digital marketing strategy that drives your sales. If you're interested in seeing how we can help you build a digital marketing plan that makes a difference, get in touch with us!