Mobile app development is not an easy task at all. It can get very challenging at times especially because of the increased competition in this particular niche as well as the system constraints being faced by the developers. Let’s go through some of the essential time saving tips that would be of use for designers and developers who are about to begin their work on mobile app development.
Each of the mobile app developer should be creative while creating a mobile app. If not creative, then try to create an app that would resolve the problems that are faced by the users regularly. It is desirable for developers to think of the problems they face and how a mobile app can resolve those issues. The thoughts that are impractical can be removed from the list and try to list out the most possible solutions for which a mobile app can be developed.
Understanding the Audience
Before going ahead with mobile app development, try to find out the prospects for the mobile app in the target market including whether there are enough customers for purchasing such an app. Find out the prospects for the apps, subscriptions, in-app purchases and premium services in addition to the downloading patterns of the customers between specific age groups and the feedback being gathered from individuals whom the developers know.
The visibility such an app would have in the market is yet another important thing that a developer or designer should know prior to going ahead with mobile app development. By making use of App Search Optimization, developers can understand the prospects of an app in the similar segment by entering the name, details as well as relevant information etc. It gives a clear picture regarding the type of competition being expected for the app in the market once it goes on in the app store for purchase by users.
Accessibility and Functionality
Accessibility and functionality matters a lot while designing an app and these two keywords should be always a priority for a mobile app developer. The mobile app being developed should be easily accessible for users using different devices such as smartphones or tablet computers with varying screen sizes. Adaptive designs are always encouraged as it automatically adjusts the text size and layouts according to the user device. Too complex designs make it harder for users to navigate and use at the same time too much simplified designs can make the mobile app look unprofessional. If the app has considerable functionalities within it, then the users are less likely to uninstall the specific app that has been downloaded on to their smartphone device.
Classification of Apps
The mobile apps can be further classified as native apps which are the apps that are available within the device. Such apps have access to other features within the user’s device including the GPS. Mobile web apps unlike native apps provides a native app-like feel by installing the mobile web apps on the home screen of a device by asking the user to go to a special URL within a browser and then clicking the ‘Install’ option. The installation leads to a bookmark which will then open the web page within the smartphone.
The mobile app market is projected to grow stronger in the years to come with more companies reducing the cost of smartphones and making it accessible for a wider audience. This will lead to growth in the number of mobile applications and this means more app development and more downloads and an increased competition in the mobile app development niche. Another upcoming trend is the integration of cloud functionality with the mobile apps which is all set to make the apps better as well as more efficient. The popularity of medical apps is also increasing regularly and it is going to be the next big trend in the mobile app industry.
The major three IT companies namely Google, Apple and Microsoft are competing in the mobile application platform segment. However as of now, Google is currently dominating the mobile app market with more than 900 million users and Apple is in the second position with almost 600 million users and Microsoft Windows mobile platform with a distant third position having a user base of 12 million.
Paid and Free Apps
Paid apps can be usually downloaded at an affordable cost and it is a one-time fee process. The popularity of free apps is the best way to generate revenue from developing mobile apps. This is because most of the users would like to try out an app for free before going ahead with the paid version of the mobile app. Thus users can download and install the apps for free whereas developers can generate revenue by encouraging users to download the paid version to enjoy more premium features.
The complexity of the mobile app would determine the costs a developer will have to afford. Most of the mobile app developers charge a considerable amount for transforming an app idea that a business might have in to a mobile app since the businesses might have an idea but does not know the technical know-how in creating an app. Thus creating a mobile app would require utmost dedication, money and time. But there are instances wherein some of the businesses especially start-ups do not have the required money to create an app and they go ahead with options such as seeking financial help from their family as well as friends in addition to searching for investors with similar interests in creating potential profit from the mobile app.
It is not necessary that all the mobile apps are profitable. It depends up on the category on which a specific mobile app has been developed. Reports suggest apps in categories such as social network and communication apps are the most profitable. It is then followed by medical and fitness apps along with navigational apps. The need for free mobile apps has become a necessity rather than a choice as there is least possibility that businesses can earn revenue from a mobile app without providing a free version of the app for a limited period of time. Even the mobile application platforms also determine the profit being gained by businesses with Apple Company in the top of the list in providing average per app revenue for mobile app developers followed by Google and Microsoft.
Having an understanding of the above mentioned time-saving tips will help mobile app designers and mobile app developers perform efficient and profitable mobile application development.