Top 10 Finance Business Branding Strategy

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10 May, 2024

finance-branding

Introduction

Amongst the challenges facing our economic system are financial firms. Financial stress has increased, and customers look to companies for new ways of generating money. Additionally, consumers want banks that can provide innovative banking solutions without sacrificing the quality of service to consumers. 

But how do you make them believe this?

You can leverage finance branding to convince customers that banking is never boring. Your brand identity will always remain the key weapon to the success of the bank's marketing strategy in the long haul.

The 10 Most Effective Marketing Strategies for Financial Services

Marketing strategies are designed for financial service providers to look into several things, including:

1. Ensure that your websites are well-designed and easy to use

Your financial services website may be your most important marketing tool. Your website should be at the heart of everything you do. This can only be accomplished if your website meets or exceeds the standards set by the best websites your potential customers have ever visited in terms of design, functionality, and overall user experience. A website that fails to WOW  its visitors is essentially non-existent. 

Only 46 percent of consumers use only digital channels for banking today, according to a recent survey of 18 to 24-year-old smartphone users. As a warning to your website's capabilities and design, this should serve as a wake-up call.

In order to achieve this goal, you must ensure that your website is fast, frictionless, mobile-friendly, and secure. 

"back" button.

There are many factors that influence how long a page takes to load. However, the majority of the time spent downloading all of the different elements is spent waiting for the page to render. 

loading of page results

The most important question that arises here is, how to make a website load faster?

You can:

  • Compress and optimize your image files.
  • Reduce the number of HTTP requests by combining your files.
  • Enable caching for your site.
  • Avoid redirects on the landing page

83% of consumers said that the quality of a financial services company's website user experience is an important factor in their decision-making process. This includes the available content, the colors, the layout, and the way customers interact with the company. Your website's visitors should have a positive experience from start to finish.

2. Take Advantage of the Power of Search Engine

Optimizing your website to appear higher in search engine results for specific keywords is a process known as search engine optimization (SEO). Because it puts your business in front of potential clients at the exact moment they're looking for it, search engine optimization for financial services is extremely beneficial. 

What happens is that search engines like Google and others crawl the internet, classifying and indexing everything they find. Requesting something from the library is the same as searching for it. Machine learning and artificial intelligence are used by Google to decipher your search term and generate web pages that are relevant to you. 

This is where search engine optimization (SEO) comes in. For financial services companies, SEO is the most reliable and profitable finance branding strategy, according to many experts.

What SEO success look like

The top 15 financial branding ideas to promote your website are:

  1. Use keywords to guide the creation of your website's pages
  2. Your web pages should be optimized for Google search.
  3. Publish more content
  4. Online directories are a great place to get listed
  5. Become a verified Google user
  6. Page titles should be eye-catching
  7. Work with influential people
  8. Produce top-notch content
  9. Optimize your photographs
  10. Invest in online advertising with Google Adwords
  11. Provide excellent service to your customers
  12. Create posts on social media.
  13. Ensure your content is easily shared.
  14. Use the local media
  15. Take advantage of small opportunities.

3. It\\\\\\\'s Time To Invest In Local SEO

Because of the fierce competition in the finance industry, it is even more difficult for companies to gain the confidence of their customers. Using local search engine optimization (SEO) for financial services, your company can rise to the top of local search results. 

Because of the focus on the local pack in Google's search results, local SEO differs from traditional SEO practices in several ways. For a small business or startup, a strong local SEO strategy can help you generate a ton of quality leads. To get the most exposure, it's best to use a combination of SEO and PPC (pay-per-click) marketing. It's possible to rank on search engine results pages (SERPs) if you produce high-quality content.

It's important to keep the experience consistent across all locations but also make localized adjustments to meet the needs of the different markets. You need to claim and optimize your Google My Business account for local SEO because the information in the local pack is drawn from this account.

business listing

4. Expand Your Content Library of Financial Information

In the past, traditional advertising and marketing campaigns were effective, but today they aren't. As a result, today's consumer has access to a vast library of information via his laptop or smartphone. When it comes to financial services, most consumers prefer to do their own research and have no shortage of questions. 

Use content marketing to answer all of your customers' questions with clear, helpful, and understandable content. Content marketing is all about generating and disseminating valuable, relevant, and consistent content to a specific target audience.

The pandemic has demonstrated to the world the power of content. Content marketing is one of the most effective ways to leverage your business's efforts now that the internet has spread its wings. In addition, you can take advantage of branding professional services to help you define the tonality of your content.

Develop a clear strategy for your content, optimize it on a regular basis, and stay focused on your goals. As a result, over 3.5x as many leads are generated by content marketing than by outbound marketing, and it costs 65% less.

Types of Content Marketing

Google is critical about content that scrutinizes a person's future well-being or financial stability. This type of page is referred to as a YMYL (Your Money, Your Life) page. Financial content falls into the same category. There are certain guidelines mentioned by Google about the same, and some of them are as listed below: 

  • It is imperative that each page serves a purpose, and that purpose must be accomplished in a way that benefits the user.
  • Expertise is needed to support every single web page.
  • There should be the best E-A-T (Expertise, Authoritativeness, Trustworthiness) possible on YMYL pages. The lives, livelihoods, and contentment of the people who read them are at stake.

5. Promote Your Financial Services Business through videos

Promoting your financial services company through videos can be an excellent strategy, but given the nature of the industry, you must also demonstrate your competence and reliability. You should never lose sight of the fact that customers judge your worth as a professional entity based on the quality of your videos. 

There is an opportunity to captivate through each video. But, it's a great opportunity when it comes to providing genuine value. Make educational videos for your viewers.  A branding services company can guide you through the whole process of strategizing the right videos for your finance business.

Consumers increasingly want to access their accounts and portfolios from any location, so many modern financial services companies have started developing their own mobile apps. The use of in-app videos can help you establish a personal connection with your customers by allowing them to see and hear your brand in action.

We recommend that you include these financial branding tips in your video marketing strategy:

  • Identify the unique selling points of your financial services firm.
  • YouTube's most popular content category is how-to videos. Make instructional videos on how to invest, plan, and save money.
  • Customers can be converted into viewers with the help of strong guarantees. As simple as a promise to stand up for their rights, this can go a long way.
  • You can personalize your brand and build trust by sharing your financial firm's history with potential customers.
  • Encourage customers to choose your business by showcasing your best customer reviews.
  • Making videos that break down financial concepts, rules, and procedures will make it easier for people to understand the complex financial system.

6. Make the Most of Social Media for Your Financial Services Firm

The majority of people spend time on at least one social media platform, according to a survey. As a result, it is an essential part of any digital marketing strategy. Customer engagement is the primary goal of a financial company.

It will also have a better chance of attracting new customers and increasing sales if it has a strong social media presence. More people will be able to relate to you if you share your success stories and meaningful content, and some of those people may turn out to be valuable customers. Make use of branding services to put your best foot forward. They will explore your brand's identity, create a consistent and engaging tone of voice, and develop a strategic social media marketing plan.

7. Consider Email Marketing As An Investment

As one of the most established digital marketing channels for financial services, email marketing remains a viable option for generating leads. Email marketing is currently being used by 92% of businesses worldwide. 

roi from email marketing

If you don't have a proper email marketing strategy in place, you're wasting your time and money. Set up personalization strategies for each of your target audiences after you've narrowed down your audience. It will gradually improve the level of customer satisfaction.

With an average ROI of 4,500%, email marketing for financial services generates and closes more leads than any other method.

  • You can use email marketing in the following ways:
  • Highlights from your blog, including the most recent videos and guides you've written
  • Pro bono work photos from your company
  • Updates on the most recent legal developments and how they affect your target audience)
  • Recommendations from previous customers
  • Article teasers you've published on other sites.
  • More recent hires and company culture announcements
  • A look back at the most recent cases, awards, and media coverage
  • Upcoming webinars and conferences

8. Consistently Create Reviews

Your perceived authority matters because everyone wants more money, and they want a financial services company that can get it for them. Having authority-building content on your website and other relevant websites is just as important as your reviews and testimonials. 

The best source of qualified leads has always been and will continue to be personal recommendations and referrals. While these recommendations and referrals used to be made face-to-face, they're increasingly being made via online testimonials, reviews, and social media sites. Therefore, an impressive online review portfolio is a must if you want to generate more financial leads.

Online reviews

The customer gains significant confidence in the brand because they can see that they are an important part of the decision-making process. Customers are reluctant to try new, unknown brands because finance is more critical than most other areas. In order to get the most from your customers, it's best if you encourage them to provide feedback online. You must act quickly to address their concerns if they express an unfavorable opinion.

9. PPC Advertising Can Help You Fund Your Marketing Efforts

One of the fastest ways to get new customers to know about your brand and products is through paid advertising. Instead of waiting for customers to find you on their own, paid marketing allows you to purchase advertising that allows you to target them specifically.

PPC Advertising

Credit: https://www.statista.com/statistics/273288/advertising-spending-worldwide/

10. Remember, it is all about the audience and authenticity

Make an effort to connect with the people who are listening to you. The current generation has a hard time trusting financial institutions like banks and credit unions (due to the 2008 saga). They may be reluctant at first, but that will change as time goes on, and you will only be given the opportunity if you are ready for it.

The most important thing is to be able to communicate with them in their own language and figure out the best ways to keep them interested. In today's world, people are drawn to content that is exciting, rewarding, and convenient.

With only 24% of the current generation having any understanding of financial concepts, you have a tremendous opportunity to both educate and engage them. Make a point of emphasizing your memberships, affiliations, and media coverage on your website. In addition, case studies should be written up. 

With a strong understanding of branding and advertisements, branding companies can provide you with branding strategy services to multiply your digital presence.

Show off your expertise by creating visually stunning financial guides. Use infographics to explain difficult concepts. Produce videos that highlight your unique personality and professional expertise. 

Are you ready to generate more leads? Get started!

Your name and company name can go far beyond logos and colors. Brands dictate what customers like and can generate connections for each touch point. A strong brand keeps clients loyal longer term and can easily reach new audiences because they know exactly who they represent. If you're ineffective at branding your website, you'll create huge obstacles to your marketing.

It is a great opportunity for financial services brands to increase their visibility and expand their horizons through digital marketing services and finance branding services. Building trust and a positive brand image should be your primary goal. In addition, having a good relationship with your customers is a great way to grow your business.

 

Looking to Grow Your Brand Online?
  • Achieve Your Brand Vision
  • Drive Customer Engagement
  • Brand Positioning and Awareness
  • Establishing Visual Identitiy

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Knox MillerEmilio DavisZane BrownAmari JonesJax Williams Recent comment authors
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Jax Williams

Great tips on email marketing.

A

Amari Jones

Very well explained blog. Enjoyed reading it.

Z

Zane Brown

Thanks for sharing such great information.

E

Emilio Davis

Can you expand a little bit more on social media strategies?

K

Knox Miller

Nice blog


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