10 Effective Ways to Get Positive Google Reviews For Business


30 Apr, 2024



You might be wondering – how to get Google reviews for my business. How to increase Google reviews for businesses? Or where to start from?

It's not surprising to admit that reviews on Google have amazing advantages for any brand's reputation and local SEO strategy. Positive Google reviews for businesses can give them a big credibility boost without having to spend a dime. 

Google is the first place where every customer goes before buying any product to read Google reviews for business and behave accordingly. So not wrong to say Google reviews for businesses impact their ability to acquire new customers not only through their online brand reputation but also through their organic ranking. The better reviews you have, the more leads you can get and subsequently more conversions you will have. And how Google reviews a business is also dependent on the types of reviews you receive from your customers.

This blog is all about Google Reviews where we are going to discuss how to get Google reviews for the business. What are the best practices to get Google reviews for business? And how to make your customer ready to write Google reviews for businesses. 

Let’s start by understanding what Google review is why it is important for businesses and how it impacts customer buying decisions.

What are the Google Reviews For Businesses?

Google reviews are the social proof that allows any good business to prove itself to its potential customers. People are able to go online and list their thoughts about the company’s products and services. Marketing campaigns or brand promotional copies can bring customers to your site but its reviews, serve as transparency and social proof that convince them to buy. Reviews from actual customers, help the prospective customer to make an informed decision on whether or not they should engage with that business.

Way back in the year 2007, Jonathan Goldman, Software Engineer for Google Maps distributed a blog entry reporting that shoppers would have the option to start composing reviews using Google Maps. Goldman noticed that the internet searcher had since a long time ago shown reviews on Maps; however, this data had been amalgamated from different sources around the web. 

In his post, made in June, Goldman introduced the absolute original of Google My Business reviews by urging search clients to, 

“Educate the world about your top choice (or least top choice) specialists and dental specialists, inns, bread kitchens, tool shops, salons, pet spas, auto mechanics, handymen, and the sky’s the limit from there. Or on the other hand maybe even your preferred eatery in Tokyo. Check it out to make your feelings known and find new top picks.”

Over 10 years after this, Google is currently the quickest developing review site that is around. Our examination into the main online review stages has affirmed this, with an investigation of 50,000 US-based organizations affirming that Google has developed its volume of reviews far more rapidly than its opponents, for example, Facebook and Yelp

The data that has been collected shows a 278% bounce in the volume of Google reviews in the period 2015-16. This returns off of a 114% expansion in the past year’s time frame.

To place that development in the setting, Google’s nearest rival, TripAdvisor supervised simply 82% of development 2015-16, with Facebook recording a 51% expansion and Yelp 59%.

Why is it Important to Have Google Reviews For Business?

Think in this way: when you shop on Amazon, what is the one thing that you prefer to check before a final check out or making a payment? Certainly the reviews.

And it's not only you, more than 90% of the consumers go through online reviews before making any form of decision. Most consumers take Google Reviews as a guarantee for personal recommendations to get an amazing Google Review. Google Reviews for business play a very important role as it comprises for Google SEO ranking, making easy decisions, expanding online business, and performing marketing process, which means-

more & better reviews

How Google Reviews Help Businesses Grow Faster?

This can be better understood by the below-given facts of Google Review:

  • 95% of customers read reviews before making any purchase.
  • 93% of customers use Google reviews for business to determine its quality.
  • 72% of customers won’t make a final buying decision until they’ve read reviews.
  • 92% of B2B buyers are more likely to purchase after reading reviews.

And if we talk about Google reviews for business websites, Google Reviews are the most preferred and reliable source for customers, where more than 88% of those consumers trust them. Google reviews can boost your business sales by 50%

google reviews resulted

Getting a Google Review for Business is the Key to Success!

google reviews for business

It goes without any doubt that the point of contact is the center between consumers and companies. With a click, you can get a list of relevant information and nearby businesses just by typing a word or phrase into Google. That is called ease at its finest. 

When the search is done on Google, the result page is comprised of three components:

  • Paid results
  • Local/maps results
  • Organic results

Local/Map results are those results that you see are those of businesses that have a Google My Business listing. With the help of listing those businesses, you will be able to access their personal or contact information, get to know their exposure, and gather reviews from customers.  Or you can use the Google review link.

Use the Google review link to Get Google Reviews For Business Websites

How to get Google business reviews? One of the successful ways to have a better search ranking on Google is to have high-quality reviews online with the help of the Google Review link. Business online reputation is increased with the help of the link for Google Reviews and also attracts more customers. Enthusiastic reviews from satisfied customers help to boost a listing's overall search ranking. 

With just a few clicks on Google My Business (GMB) account, you can come up with an easy link for Google Review that helps to draw more attention to customers and also has high revenues. 

Next, we are going to see the steps to create a link to get Google reviews for the business.

Steps to Create a Google Review Link For Your Business

Creating a Google review link is a simple five steps process. The below-listed steps help you generate a direct link to share with your customers to get Google reviews for business and take your business success to the next level. 

To generate your unique Google review link for your business, you have to make sure you are logged into your Google My Business account. From there,

1. Go to the Google Place ID finder tool

google my business api

2. Enter your company name in the “Enter a location” field.

Enter a location

3. Your Place ID will then appear on the map, beneath your company name

location appearance

4. Copy your Place ID & add it to the provided Google review URL


Here you have to simply replace “<place_id>” with the given code (i.e your place id shown in the above image)

https://search.Google.com/local/writereview?placeid=[paste your place ID here]


5. Share link & get Google reviews for business 

Now you can send customers that link & get more Google reviews. They will be taken to a window to directly leave you a review.

rate and review

Following these simple steps, you can generate a Google review link, that allows your customers to review businesses on Google easily and increases your chances of getting more Google reviews for the business.

How to Increase Google Reviews For Business?

If you want your customers to review businesses on Google, look through different ways to provide the review link to customers to get more Google reviews from customers for your business.

1. Come up with a card stating “Leave us a Review”

Provide physical cards that are made up through a shortened version of your Google review link. Here is an example:

Help us serve better!

Your review is precious to us!

Your Google review would help others who need our services to find our business.

Most importantly, your feedback would let us provide you with the best.

Take out few seconds and review us at (Provide Link)

Thank you!

2. Don’t forget to send a follow-up Email to Google Reviews

Once the job is successfully finished, don’t forget to send your customers a follow-up email and ask them to please provide you with a Google review. 

Provide the following in your email:

  • Be personal
  • Thank your customers for picking you
  • Let them know that their reviews are highly appreciated and you read all feedback
  • Make them understand why their feedback is important for you.
  • Make it easy for them, so provide them a direct link for visitors to leave a Google review

3. Leave Behind a Google Review Card

You can leave behind a section of marketing guarantee that you would drop the customer’s place e.g. a Google review card. This is one of the most popular ways with the service provider or local service companies. 

For example, if you are a contractor of flooring who just installed new flooring at the customer’s place, don’t forget to leave a folder comprised of the following:

  • State the maintenance tips for the new floor is installed
  • A phone number, if a customer has a query or any follow-up questions
  • A business card- A must!
  • A Google review card- Don’t forget it!
  • Most importantly state all the instructions as to how the review card is to be filled
  • If you want to cut down the cost of paying for print Google review cards; create a digital one!
  • One of the most successful online tools is “Canva”, which is used as a well-branded brochure for your company for getting the maximum number of reviews. 

4. Emphasize to Customers how simple it is

One of the best methods that help to put together more Google business reviews is to put more emphasis on customers as to how easy it is to put down one review. Don’t forget:

  • They might cut short and would like to rate by a star without writing anything. 
  • If they even write, the review might be of small sentences. 
  • Using expressions such as “leave a review” or “drop a quick review” as a substitute for writing directly “write a review” gives a cumbersome feeling to customers and would result in a high number of reviews. 

5. Build up a Google Business Review Email Campaign

You can opt to use individual, personalized emails or a larger blanket campaign; this is the most valuable way to get more Google business reviews. Always be clear and precise in your ask. Don’t try to put your efforts into how to sugar coat it, force them to do or beat around the bush. 

There is no harm in asking your customers for the betterment of future customers. Satisfied customers always willingly provide their time with positive reviews. The process should be crystal clear and try to make it short, this would result in getting some reviews that are out of the email campaign. 

6. Review Business on Google Listing

Don’t forget to have your review My Business on the Google page and do make check that it is verified. It is very essential that you don’t forget to do so because then only people would review your business online. With the help to review My Business on the Google page, the process goes very simple and easy. 

Google My Business comprises a dashboard where you will be able to keep a check on reviews that are provided by the customers for your business. This is a well-organized way to get more reviews on Google. 

advantages of google my business

7. Automation

Asking and reminding customers to write reviews can be an extended process, but don’t worry there is an easy way around it! With the help of the customer’s contact details, you can easily automate the process. When the entire process gets automated, you get added benefit of generating more reviews and also monitoring them at the same time. The entire process gets automated on your own or you can also hire a digital marketing agency for small businesses.

8. Responding to Reviews

The last part is about giving replies and reacting to all reviews and also making sure that they will continue to get them in the future. In the process of responding, you build up recognition in the mind of customers and potential reviews that would be appreciated by their opinions for the product or service you offered. Positive reviews are always appreciative and judicious in your responses. Be patient and punctual, if you get negative reviews.

9. Incentive

Incentive schemes work wonders and positively when used effectively in getting reviews. Offer some coupons and discounts in exchange for a review and you would see great results, to see such kinds of reviews that would play an important role in your successful business. These forms of reviews are mostly positive. If you play smart and turn it into a contest of some kind, then the success rate is even higher! 

Wondering How To Get Good Google Reviews?
  • Meeting Customer Expectations
  • Credibility & Social Proof
  • Better Understand your Customers
  • Customer Retention Strategy

How to Get Good Google Reviews?

The only key to get good Google reviews for business is to meet your customer expectations.

The most effective, and easiest way to get good Google reviews with 5-star ratings is to consistently deliver excellent services and make them feel “wow” with your brand.

When new customers read Google reviews for business and find them having amazing experiences, they work more than your own marketing efforts, or other pieces of social proof, and they come in with expectations based on all those sources of information. 

By ensuring that your services, products, and staff all meet the customer’s expectations, you’re making people review your business positively. This will help your customer acquisition efforts while also supporting your customer retention strategy.

Advantages of More Google Business Reviews

It’s a very straightforward and speedy process, but you will have ongoing benefits for now and forever. As many people put down Google reviews on your business, the more you will attain goals for your business. If you are not focusing on how to get Google reviews, don’t be late. This is the right time you do it!

1. The more reviews you get, the more leads you’ll be able to generate!

Do you know 92% of consumers trust online reviews to make their decisions before making any purchase? Structuring up reviews helps to put together all the best possibilities. Google searchers always prefer to connect with your business before they start searching or deciding. 

2. More Positive Reviews result in more purchases!

Customers always do research and go through reviews before making any purchase decisions. Now, this is an ongoing trend among customers these days that can’t be ignored. The more positive reviews you have, the more the amount of purchase is done. 

3. High reviews mean high ranking!

Google gives rewards to all the businesses that have frequent and positive reviews. It’s a very significant part of Google’s ranking algorithms. This means more high great reviews can help you move up in local search results

4. More reviews mean no cost!

There is no cost involved in the process of giving reviews or responding to them. Positive support for your business on Google provides free advertising on the platform for your business that is trusted the most. 

Final Thoughts on Best Ways to Get Google Reviews

This is the only moment you must watch out as to how you want to get Google Reviews for your Google business listing. Go, watch out for your business and see. Online businesses are successful only when you have more reviews on Google. Customers want to know what others say about your business and what kind of experience they have with your brand.

Incorporating Google reviews helps you build the credibility and trust required to increase your business’s online visibility and meet your business goals. 

So, without further delay, incorporate the best ways to get Google reviews, for any professional assistance feel free to reach us at JanBask Digital Design. JanBask’s digital marketing experts can help  you get to succeed with review management  support services, including: 

  • Automating review generation
  • Responding to negative reviews 
  • Growing positive reviews

Did we answer well, how to get good Google reviews or any doubt left? Feel free to comment below!!

Want to get Google Reviews for Your Online Business?
  • Generate More leads
  • Generate More leads
  • Boost your Business Sale
  • Automating Review Generation

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