How to Design A School Website In a Few Simple Steps

 14 Sep, 2022


Internet technologies and the web are drastically changing the face of education, and it's hard to believe. A school website is one of many ways the Internet can be utilized to promote education.

A school's ability to function effectively depends on the quality of its website's content. In addition, a website is a must-have communication tool for staff, students, parents, and community members.

If you are a little motivated to design your school website, start by answering the following questions.

  • Who will be your dream team?
  • Why do you want to design a school website?
  • By when do you want it ready?
  • What should your school website look like?
  • How to design a school website? 

We are sure you must have a lot figured out already. However, a combination of study and planning can prevent your school from becoming entangled in an outdated that no longer suits your school's needs. 

As an expert education website design agency, we have worked with hundreds of educational institutions and helped them understand how to create a website for schools

Keep reading to know more. 

Looking for Web Design Agency for your School?

  • Build the Brand Credibility
  • Increase Traffic and Sales
  • Interacts with your Target Learners
  • Maximizing User Experience

Start By Setting Specific Goals for Your School Website

A company's website is essentially a billboard for its products and services. Talk to your school board, administration, and instructors to determine the other uses for your school website. For example, a newsletter sign-up or a calendar scheduling activity may require a certain amount of functionality, so decide on that amount. 

The following questions can help you determine the purpose of your school's website:

  • Is the website going to be an effective means of communication? 
  • Will it be a one-way channel solely for announcements from the school? 
  • Is the website going to be used for school branding?
  • Will you be able to devote time to writing and updating spotlights on the achievements of teachers and students?
  • What about a sign-up form for a newsletter?
  • How to prepare your school website?
  • Do you want parents of prospective students to be able to contact you for more information about your school?
  • Is the website going to operate as a gateway to an LMS?
  • Is there a need for a separate space for parents and students who are currently enrolled?

You must understand that there are three types of education websites to think about before we answer how to make a website for schools.

  1. A school or college website provides information about the school, its students, teachers, courses, and classes.
  2. Students can access educational resources, live classes, and tutorials via an online education portal.
  3. Students can log in and access their classes, grades, and assignments through a membership website for education. In addition, online and offline classes are available for students to take, as well as the ability to track students' progress.

Once you have decided that, the management of student information will necessitate the integration of a Customer Relationship Management (CRM) system.

Next, you should strengthen the mission and vision statements of your organization. The answers to these and the preceding questions will assist you in making a decision on a platform and a website builder. 

As you go through the questions, you may be tempted to select every option available to you for your web page. 

Decide Website Building Platform

Next, you should decide a platform on which you want to build your website.

website building platforms

There are many options available to choose from, but the most reliable and go-to choice, according to us, is WordPress.

WordPress has a wide variety of layouts and themes to select from, and it is completely free. In addition, WordPress is free to download and install, and a large community of designers have already created templates, making it easy to get started quickly. 

WordPress has a wide range of free plugins that may be used to create almost any type of website. Using plugins, you'll be able to add functionality to your websites such as contact forms, subscription forms, and image galleries.

It is important to consider creating a responsive design which means that your site should also work on smartphones and tablets.

WordPress has a strong development and support network in place to assist you. Getting support on the platform is simple because so many people use it. As a bonus, WordPress offers a wealth of free tutorials on YouTube and in their help forum, as well. 

How to Create a School Website in a Few Steps

If you are wondering how to make a school website, here are a few steps to follow for WordPress. A school website design company takes care of everything for you, which is mentioned below:

  1. Purchase a hosting account and a domain name.
  2. Activate the WP plugin.
  3. Choose a well-designed educational WordPress theme.
  4. Set up the necessary plugins.
  5. Add information and material.

steps to build education website

How to Design an Engaging School Website

Wondering how to prepare your school website design? For the most part, school websites share these characteristics.

website design features

  1. Homepage: The school's logo, photographs, announcements, and upcoming activities can all be displayed prominently on the homepage. 
  2. About Us Page: Your school's history, location, accreditation, and other details can be included on this page.
  3. Courses: On this page, you can provide specifics about the kind of classes your institution provides.
  4. Faculty Page: This section allows you to describe your educational institution's teachers and staff members in greater detail.
  5. Sign Up Page: Students can use this form to sign up for your school's classes.
  6. Contact Us Page: Creating a contact form for potential students and visitors to your school's website is an easy way to get in touch.
  7. Gallery: It shows numerous major school events and accomplishments in a visual format.
  8. Events and News Page: All of the current or planned events, seminars, workshops, publications, announcements, etc., can be included here. 
  9. Information for Students:  Students' personal information, accomplishments, and progress, as well as exam information, can all be found in this section.
  10. Parents’ Testimonial Page: You can include the opinions of parents on your school and its activities in this section.
  11. Why You Should Pick Us: Display your school's success stories, show pictures of your students, faculty, and great alumni and explain to prospective families why their children should attend your institution.
  12. Success Stories from College Students: Your kids' accomplishments, abilities, and success stories can be displayed here.
  13. Blog Section: Every day, monthly, and yearly, students' articles, creative works, and writings are posted on the blog/newsletter for all to see.
  14. Payment: It would be a huge time-saver for parents to be able to pay for school lunches, field trips, and more online through your website. Allow parents to set up a direct debit for all recurring payments rather than chasing them for late fines.

Consider the features you'd like to include in your upcoming school website. And don't worry, you can always add or change things later as well.

Keep Your Content Ready

A website's assets include all of its material, including text, images, graphics, charts, and more. This includes all of the website's content. Have all your material ready before using a CMS builder to launch your site. You should use high-resolution images (preferably .png) for logos in order to ensure that they display clearly on all screen sizes. For the web, having high-resolution copies in .jpg and .png formats is always a smart move. 

Adding a school video to your website is a terrific idea because users feel more connected to visuals.

Create a website folder on your computer. However, if there is a lot of material to be saved, creating folders for each primary page may be worthwhile. You can save documents and images there and add subfolders to each main page folder to be better organized.

Here is a tip on how to design a good school website.

1. Search Engine Optimization (SEO)

SEO for school website

Websites for schools and universities are no exception to this rule. It's a happy coincidence that Google and other search engines are more likely to find accessible websites.

Much like a screen reader does, Google reads your site in the same way. Design is irrelevant to them, as is structure, and visuals are irrelevant to them. Therefore, it is important that your website loads as quickly as possible for both users and search engines. This can be achieved in several ways, including by adhering to accessibility and coding standards.

Use descriptive text for links and alt text to describe your photos, and your site will be easier to navigate and rank higher in search results. 

2. Text That Is Easy to Understand

Having a well-designed website will make it easier for visitors to understand the content and find the information they need. It's important that your text is well-written, but it also needs to contrast effectively with the background and be large enough for people to read it without difficulty.

Use modern, user-friendly education website designs to make it easier for users to read your content. If they're coded correctly by your school web design agency, browsers will be able to enlarge the text in their browsers if they wish to.

3. Translation

Your site's content should be accessible to all users regardless of the language they use to access it, especially those who may not be fluent in English. It is feasible for a website to be automatically translated by the browser if the code is written correctly.

4. Transcriptions of Audio and Video

audio video transcription

Some site visitors may be unable to hear the audio track if you have a lot of video on your site. Therefore, include audio transcriptions so that your audience can follow along. Transcribing your video is as simple as uploading it to YouTube and streaming it there. YouTube has an auto-transcription tool, and you can also manually add a transcription to your videos in the video player.

Tips To Design and Build a School Website

1. Be consistent with your institution's messaging and branding

When promoting your school to prospective students, it's important that your brand is easily identifiable across all of your digital channels and printed materials. Consistency across the brand's digital properties requires a carefully curated color palette. The website's color scheme should, in many cases, mirror that of the school's logo. Reduce the number of fonts used on the site to a manageable minimum. One font could be used for the headlines, another for the subheads, and a third for the body copy, but no more.

2. The message

Give priority to currently enrolled students and their families. Just what does that person value the most? Most parents and students who are thinking about enrolling in your school share your priorities. Create your content and messaging around them.

3. Get your thoughts down

People scan rather than read online, taking in information primarily through visual cues such as headings, images, and lists. Imagine that your audience members have the attention span of a goldfish. It's important to put your energy into headlines that can convey your message even if the reader chooses not to continue on.

Subconsciously, long passages of text can be intimidating. Reduce the length of whatever you've written. Reduce it again by editing. Then, have yet another person whittle it down. I can assure you that until the audience is invested, very little reading will occur.

4. Find the right images

We all know when we're looking at a stock photo. Invest in a professional photographer if funds allow; they will capture genuine moments of student life. Obtain signed permission from anyone who may appear in the photographs. On the day of the school picture, everyone should be dressed in the required uniform or other school-branded clothing. Photos from a stock library should be chosen based on how candid they seem rather than how posed they look.

5. Make sure it loads in record time

When determining how and where to rank results for specific search terms, Google makes an effort to mimic human behavior. Internet users and search engines alike are less than pleased by web pages that take too long to load. In the event that it takes more than a few seconds for each page to load, users and search engines alike will quickly lose patience and abandon the site.

6. Make sure your site can be viewed easily on mobile devices

The people who fit your ideal customer profile are totally glued to their mobile devices rather than their computers. Your website must prioritize mobile users if you want to succeed in the modern era. According to Google's latest policy, the mobile-friendly version of your site is the only one they'll consider when determining your search engine rankings.

7. Write for humans, not search engines

While there are hundreds of factors that go into Google's ranking algorithms, prioritizing the basics can have a significant impact on where a school appears when a parent or prospective student conducts a search.

One of the best ways to aid your cause is to ensure a satisfying interaction for the end user. Maintain a simple, uncluttered, and clear layout for your school's website. Be sure to sprinkle the site with the keywords you want to rank for in search engines. Complete the meta tags and descriptions for maximum SEO. This function should be available in any respectable website builder.

8. Allow Analytical Tracking

Unless you keep tabs on your progress, you can't make any changes. Set up Google Analytics or use a platform that already has built-in analytics for educational websites. If you plan on using Google Analytics, you should hire a professional to help you set up the necessary filters to avoid inadvertently including traffic from automated systems or other questionable sources that could skew your results.

Looking to Create an Online Student Application Portal?

  • Better Search Engine Rankings
  • Strengthen Your Brand
  • Intuitive User-Friendly Design

Components Required by Any Online Student Application Portal

There are a lot of different application portals out there, and it can be hard to choose the one that is best for your school. To aid you in narrowing your search and identifying the system that best meets your requirements, we have compiled a guide outlining the essential features.

1. Make a One-of-a-Kind Account for Any User Type You Can Think of

Many universities try to put themselves in the shoes of potential students when reviewing online application systems. 

When planning your recruitment strategy, it's important to think about the students who might enroll, but you also need to consider faculty, staff, and other constituents who might be affected by your admissions decisions.

Be sure your application process can accommodate parents applying on their children's behalf and/or agents handling some of your recruitment if this is the case at your institution.

The ability to sign up as a student, parent, or agent, among other relevant roles, is a must-have. By doing so, they can gain access to specialized programs developed specifically for them.

2. Options for Creating Unique Fields in Online Forms

The ability to personalize every facet of your applications is a fundamental requirement of any student application portal. That means having access to a wide range of field types, each of which can be customized via a wide range of parameters, giving you complete control over the look and feel of your forms.

That way, you can tailor the complexity of each application to your needs. Having this flexibility is especially useful if you're applying to multiple programs or courses.

3. Multiple payment options should be made available on online application portals

The instant digitization of each part of the application process is a major advantage of investing in student application software. You won't need to implement multiple protocols to guarantee the safety of online payments or integrate multiple payment methods into your school's website. That's taken care of by the portal where you submit your applications.

Make certain, though, that your portal provides a number of different payment methods by carefully examining the options offered by each.

Payment options should range from the widely used ones like PayPal and Visa to the more specialized ones that your customer base prefers. Stripe and the school-specific payment option Flywire are common choices among international students. But as with any marketing effort, it's important to start with what's most relevant to your school.

4. Make Sure Your Online Application System Has These Extra Student Recruitment Tools

Students aren't the only ones who hold themselves to a higher standard during the application process. When schools make that investment, they should be blown away by the features that application software offers.

Therefore, the portal shouldn't just do what it says on the tin, simplifying the online application procedure, but should also provide advanced features.

5. Invest in Sophisticated Monitoring Tools for Your Online Application Portal

The admissions process for your students should be streamlined from start to finish by your application portal.

The first part of the equation is where most people's attention goes, and for a good reason: it refers to the more tangible aspects of the application portal, such as its layout and its features. This final step is often overlooked despite its significance to the recruitment process as a whole.

Your school's portal should offer you not only a powerful application builder but also thorough means of tracking your progress. You can then assess the efficacy of your recruitment efforts by learning the total number of leads, the percentage of those who have applied, and the success rate of each individual application.

For this reason, it is crucial that your application portal provides extensive monitoring tools and provides quick and easy access to these metrics for your team.

6. Schools' Access to Customer Relationship Management Systems

By now, you should be aware of all the pre and post-process benefits your school can reap from having an application portal.

But if you want to get the most out of your application portal, it should be able to communicate with your customer relationship management system. This seemingly trivial addition can have a huge impact on how effectively leads are tracked and followed up on.

By integrating your portal with your CRM in this way, you can easily keep tabs on all of your leads without lifting a finger.

Don’t Forget!

Any new features you add are of little benefit if your school website doesn't have a decent user experience, works properly, and looks good. Parents should be able to access school information via their mobile devices, and your website should also be fast and responsive. 

Even if your website has a high level of engagement, if it takes a long time to load, your audience will quickly lose interest and quit. You can't go wrong with a quick and responsive website!

Have a school website in mind and want it to be a success?

Even if you've never built a website before, it can be difficult to figure out exactly what you need. That’s where we come into play. With our extensive experience in the field of education website design, we know exactly what schools need to succeed with their websites.

Looking to create a Great School Website?

  • User-friendly Responsive Designs
  • Smooth Navigation Process
  • Customize UI for Intuitive Digital Interactions
  • Build the Brand Credibility

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