In 2022, US e-commerce will reach $1 trillion. Seems like every second person is buying products online. Moreover, post covid and we being behind the doors online shopping became a necessity, we have learned tremendous advantages online shopping has and so the trend will keep growing.
Owing to the fact that online shopping is now part and parcel of our daily lives, having a website that offers the best and consistent user experience is a must. But, for many Website Maintenance Costs might be a haunting thought?
Are you one of them who is still wondering whether or not to invest in website maintenance, and is website maintenance cost going to be exorbitant!
Straighten up and fly right, because you have got the best guide about website maintenance cost and how to manage it the right way.
We will talk about:
Roll up your sleeves!
Well, that's the amount of time or rather a fraction of 50 milliseconds that your users are going to take in order to judge you, your brand, your website, and make a decision for navigating or leaving your website.
Your conversions depend on your website's appearance for more than 47% of the cases. The quality of content, images, call-to-action, themes, everything adds up to user experience, and to ensure the best of UX having a well-maintained website is indispensable. A site that is well-kept will get conversions and customer loyalty but it all comes at a cost - the cost of website maintenance, and everything makes sense when you get conversions.
For users, every element on your website needs to be outstanding, fresh and should offer a seamless UI to ensure the dominant online presence of your brand or business in the form of a website.
Well, this leads you to understand that it is really important to consider website maintenance, and the average cost to maintain a website. Believe us or not, these facts do the talking:
If these compelling reasons have motivated you to know more about the cost of maintaining a website, and how much should I charge to maintain a website; then keep scrolling to know about the elements that add up to website maintenance cost and how you may manage it.
Are you wondering why the cost of maintaining a website is so high? Do you have any idea about what all should be offered or covered in cost to maintain a website? Well, a clear breakdown of website maintenance costs can help you have better insight. Let us have a look at this website maintenance cost:
Your business or start-up needs a domain for a professional website. You can surely go for free domain as well as subdomains for your business website. However, here the options are limited and you might not be able to get something to match your business goals, or make you look professional as you want it to be. This could be a good idea, when you are looking for some hobby or small personal blogging website.
The price for a Domain name annually can be dependent on many factors. These factors could be the domain registrar or the ending name which you choose for your domain for a business website. The range is generally $10- $15 per year. However, as stated here it varies depending on some factors and when you choose special domain names, you might end up paying more.
Depending on your needs, there are various types and volumes of websites that you can have for your business. There are different types of features and performances which you can choose and make your website personalised as per your requirements. Some of these types of websites for which you pay hosting charges are listed here.
Also, research more about hosting types and charges in case you want to do it on your own. Then you can compare with what is being offered to you. Shared hosting or dedicated hosting plans are also one of the options to be considered depending on your budget for website maintenance costs.
You can also ask your website maintenance service provider to create an email address(es) for your domain free of cost. Otherwise, if you do not get it for free, you might have to spend on the same while you get it done from some other service provider. In case, you are willing to spend your time and efforts you can go ahead and do this part on your own as well.
When you talk about conversion, marketing comes into play. And your marketing is incomplete without the “King”. Yes, you guessed it right: Content!
Up-to-date content speaks so much about your brand. Such as it shows your expertise, helps you gain visitors and ranks you better on the search engines. This is all included in the website maintenance cost and when you pay for it, you can be sure of getting some results.
Creating content and marketing it the right way, are equally important, and these services too can be outsourced. Hence, you need some strategy to help you create better content and market it even better.
The software which you are using for your professional website is one of the factors which impacts the website maintenance cost, and how much does it cost to maintain a website. The charges to update the software for the website varies for different types.
For instance, the CMS or content management systems like WordPress or Joomla these costs are almost negligible as you can have the plugins or themes on your own.
In case you are using paid themes, plugins, or templates, you will have to pay for the license, which becomes yet another cost to be considered when you talk about how much does it cost to maintain a website.
The cost of maintaining a website includes SSL certification cost as well. This certification encrypts the data passing through your professional/ personal website and helps it be safe for visitors by keeping their information safe. Irrespective of the website type, security is something that can not be denied. And keeping it trustworthy for your visitors is also important. When the visitors don't feel secure at your website, they might choose not to visit you. And hence it is important to have SSL Certification.
According to a survey, when people don't find your website secure, then 75% of them abandon online transactions. In case, your website is not eCommerce, and you do not deal in transactions, then also SSL certifications add to the security of the website & Google also values such websites, hence it is an important point to consider when you talk about the cost to maintain a website.
Some SSL certificates are free of the cost offered by the web hosting providers, however, you might have to pay some price for stronger and secure SSL Certifications.
Users love versatility, you cannot remain the same around the year. Festive or some special season needs a design update, and doing so will make you ponder how much does it cost to maintain a website.
The overall design of the website might have some glitches from the Users’ point of view or even technical issues. Apart from that, even SEO optimization needs some design changes in the website. All this comes under Website Maintenance costs. The average cost to maintain a website will also depend on this factor. Apart from this, designing also includes images for blog posts, infographic designs, sales banners, banners for headers and footers of the web pages, and many more.
When you wish to cut on this part for the cost of website maintenance, then you can surely go about learning to design and doing it on your own, you can hire a designer/ freelancer or even outsource the website designing services, or only designing services from some website designing agency.
Technical issues might occur without any prior notice and hence you need someone who can handle these on the go such that it doesn't have any impact on your business core processes.
Some of the technical issues need immedicable resolutions, while some can wait; nonetheless, it is better to have these services and they are covered under the average cost to maintain a website. Some of the common technical issues can be broken contact forms or issues with payment gateway for eCommerce websites.
Well, you can get an easy-to-go solution for this! In order to get the monthly summary of your website’s performance, you can use software (free and paid both) to get analytics. You will get to know the performance based on various parameters such as search engine optimization, number of website visitors, average time which users spend on your website, the average bounce rate of your website and many more.
You can even understand Users' Selling Point (USP) for your business in case you have not thought over it yet. This needs to be considered in the cost to maintain a website.
Marketing and SEO are ongoing efforts, you may need new tools at times, new elements, fresh content, new campaigns, and this will require your website to deliver, and add up to the website maintenance cost.
Your profitability depends on how well you market your website or how good your marketing strategy is. These do not work on a one-time basis, you need to spend time and effort forever on your plans. Also, the plans that you make needs to be updated as per the market trends of that time. Hence, you need professionals who can work on it in a determined way to bring timely changes or updates.
With a marketing strategy, you need to build an audience base, generate website traffic, increase your sales, and much more. Apart from that, SEO, email marketing, Facebook ads management, Google ad management, social media marketing, and many more.
In case you have an eCommerce website, the payment system plays an important role in your website. Accept payment, fulfill orders, and many more tasks are coordinated using the eCommerce support system. Your system remains secure, live as well as updated with such systems, and you need to make sure it is included in your website maintenance plan.
Additionally, it works as technical support, here as well, in case of issues, you can raise a ticket and get the issue resolved, as some of them are so important that it needs a quick solution. In case you are a medium or big size business website you need a quicker or faster turnaround time for resolving issues, and hence you need a website maintenance service which is expensive. This answers how much it costs to maintain a website.
How big or small your business is, impacts the complication or features of your website, which in turn decides how much does it cost to maintain a website. Let us help you with some approximate data to help you understand your requirement for website maintenance costs based on the size of your business:
Another checklist that we have mentioned here is for website maintenance. This will help you, in case you decide to check the SLA for your service provider, or in case you want to do it yourself for your website.
By now you know website maintenance is not a cost but an investment because if your users don’t find value, inventiveness, novelty, originality, vigor in your website, then they will never come back. But that does mean you keep investing in website maintenance without giving a thought to how to get the best output at minimum cost.
Well, in that case, let us suggest some ways so that you can reduce the cost to maintain a website.
As an entrepreneur, you have great business acumen, and very well understand the nitty grits of website maintenance cost. But, at the same time, you have certain priorities and so we strongly recommend getting your proposal from a professional website design company and delegating the website maintenance to the best one. This might help you channelize your efforts in the needed direction adding to the profitability of your business.
On the other hand, if you are someone who offers website maintenance services, and is keen to know how much I should charge to maintain a website; then these charges should be considered while you quote. Also, make sure you do not miss out on the hidden website maintenance costs. You can also get some value added to your work by following the trends in website maintenance.
Do you think your website maintenance costs include certain other factors that we have mentioned? If yes, then please help us know more about it in the comments.
Also, can you give an estimate of the website maintenance cost for your domain, so that others have an idea and can compare what they need to pay, or are they paying the right amount, in case they already have a website maintenance service?