9 Ways of Building Great Web Designs to Boost Website Traffic & Sales

 13 Apr, 2022

Introduction

Your website is like the face of your company which speaks volumes about your brand. But did you know that tweaking your current website design can 10X your website traffic and increase conversions? 

According to studies, 94% of first impressions are related to your web design. If your website design is unimpressive, most of your website traffic will stop exploring your website further or return in the future. 

A great web design will increase website traffic and sales and build business credibility. So, if your website is not at par with modern-day web designing standards, consider revamping your web design. You can hire professional web design services from an experienced website design company to maximize your profits.

Here, we have shared the best web design practices to create a website that converts. You can bookmark these best web design practices and try to implement them accordingly, as mentioned below:

  • Responsive Web Design
  • Follow a Minimalistic Approach
  • A Great Web Design Built for Speed
  • App-like Experiences 
  • Enhance Website Accessibility

To know more, read till the end of this blog on how to create a great web design for maximum website traffic and sales.

Let us help you create a website that matters to your business!

How a Great Web Design Can Increase Website Traffic and Sales?

A great web design can propel your website towards glory by building brand credibility and increasing website traffic and sales. Let’s take a look at these 8 best web design practices to follow to create a modern and performance-driven website.

1. Website Design that Functions on all Devices

As per a survey, 57% of internet users will not recommend your business if your website is not mobile-responsive. This fact is not surprising as the number of smartphone users in the world was 6.56 billion as per Statista in 2021. This number expects to surge further and reach 7.51 billion in 2026. Hence, it is imperative that your website performs well on both desktop and mobile devices!

If your website is responsive enough, it adapts automatically to various devices. As a result, your audience will like spending more time on your website. This will reduce the bounce rate and increase the chances of conversion. A responsive website is what makes a website great.

  • Responsive websites come with responsive breakpoints at which your website’s design and all the content adapt in a way to offer the best UX on various mobile devices.
  •  If your website traffic visits your website on mobile devices, a responsive web design will get your site to adapt to the smaller screen size. 
  • Your users will be able to access and experience all your website elements within a compact frame on a smaller screen without bouncing.
  • The end result of having a responsive website design is a positive impression about your brand due to increased usability of your website which leads to better chances of conversions. 

So, responsive web design is the hallmark of a great web design. You can check out 12 effective principles of webs design to create a responsive website for enhanced website traffic and sales. 

Else, you can also get some professional help through expert web design services implementing the best web design practices for good sales conversions!

2. Being Minimalistic is a Hallmark of Great Web Design!

Do I need a website that is minimalistic? This is a question that comes to every entrepreneur's mind these days before planning a new website or revamping an existing one. 

Well, the hallmark of great web design is minimal design. This will help you stand tall among your competitors. Simply adding various elements does not help your website’s purpose to pull more traffic. Creating a lengthy web page will not motivate your audience to take any action on your website. The art lies in making your web page precise and answering every question of your audience. This is what makes a website great!

As per a Stanford University study, 46.1% of users decide on a company’s credibility based on the website design. However, as per WeBFx, 83% of users expect your website to load in less than 3 seconds. So, while the design of a website is important to users, at the same time speed matters as well. A cluttered and poorly designed website will load slowly and will not provide a good UX. 

Check out the data by Goodfrims:

web design mistake

So, a cluttered web design is the major pain point for most entrepreneurs. However, a minimalist and precise web design keeps your business website going!

  • With a minimalistic website, you will stay relaxed most of the time as such a website is not prone to bugs, crashes, or other complex issues. 
  • Such websites load faster as it has fewer elements and applications. 
  • Finally, minimalist website designs offer excellent UX which builds your brand equity, increases traffic footfall, and maximizes your revenue.

For the best output, you can hire a professional web design company to create a great web design for maximum website traffic and sales. 

3. A Design Built for Speed

You must be aware of the Google Page Experience Update 2021, right? Let us explain!

Google suggests the requirement for a fast-loading website through its Page Experience Update in 2021. Google has presented the below parameters with regards to page experience ranking factors:

  • Core Web Vitals
  • Mobile-friendly
  • HTTPS
  • No intrusive interstitials

Taking the above parameters into consideration, it is important these days to have a website design built for speed and mobility. 

Here are some benefits of maintaining an optimum website loading speed.

  • You may end up ranking at the top of Google SERP with a fast-loading and responsive website.
  • As a result, you will experience the most traffic footfall leading to higher conversions subsequently.
  • Faster speed creates a better impression about your brand which impacts conversions. The first 5 seconds of a page’s loading time have the highest impact on conversion rates. A delay of 1 second can cause 4.42% of fewer conversions.

web page load time

So, speed optimization is of utmost necessity for entrepreneurs and business owners to capture maximum traffic and transform them into customers! 

We suggest taking the a help of professional web design company to build a great web design for max conversions!

4. Integrate App-like Experiences

According to Jeremy Beyt who is the co-founder of ThreeSixtyEight, smaller micro-experiences will be the future of website design. 

He further states that: “A front-end-driven web experience that’s really overblown from a design standpoint is a whole new way of using the web that hasn’t existed before; it's an app-like experience. That, to me, is the opportunity right now.”

The world in the 21st century has gotten used to apps where animation, interactive & dynamic experience, and clean design are the norm. The logical next step is to transform websites with such an app-like experience that offers the best UX. 

It’s time to embrace Progressive Web Apps technology or PWA for creating a great web design! So, what is PWA?

Well, Progressive Web Apps technology delivers an app-like user experience using modern web development capabilities. They evolve from pages in browser tabs to immersive, high-level applications, keeping the web's friction low every time. According to Gartner, PWAs will disrupt the website design market in the next decade or so.

PWA comes with various benefits -

  • Beneficial for every user, irrespective of their browser choice. They are built with progressive enhancement as their core principle.
  • Fits any form or factor on any device like a mobile, tablet, or desktop. Thus, such a technology solves the problem of mobile-friendliness of your website. 
  • Your website using this technology will function when offline or network quality is really poor.
  • Using the app shell model provides app-like interactions and navigations.
  • Your website stays fresh and updated all the time. Also, such websites are completely secure as they use TLS or Transport Layer Security.
  • Progressive Web Apps make re-engagement easy with the use of push notifications. 
  • Finally, your visitors can simply install such websites on the home screen of the device which they are using. 

To create such awesome app-like experiences, you can consider hiring professional web design services through an experienced website designing company.

5. Using Less Neumorphism to Enhance Website Accessibility

Neumorphism is the recent interpretation of skeuomorphism with regard to web design. It is a  minimalist approach to designing a website that was popular back in the 2020s. This design technique actually mimics modern-day device design. For example, you may compare this with the design of the latest remotes available in the market or any device using low contrast monochrome. 

However, using too much Neumorphism can impact the visual impression of your website negatively. Sometimes websites created following the most standard approach work better. That’s why we recommend less usage of Neumorphism. 

This style of website design is terrible with regard to ease of accessibility!

So, here are the benefits of using lesser Neumorphism-

  • As per CDC’s data, the number of Americans suffering from vision impairments is more than 3.22 million. The lack of clear differentiation and contrast makes your websites very hard to navigate for people with reduced vision. The shadowed elements on the website make it really for visually challenged users to identify which button they are clicking. 
  • However, accessible designs will not only benefit such persons. Everyone will suffer from such situational vision difficulties at some point in their time. In bright environments, interfering with screen visibility, Neumorphism is difficult to read.
  • More than 53 million people in the US alone live with various disabilities. Many people experience situational disabilities at some point in time. So, having an accessible website design for all is much more than a trend. It is a necessity rather. 

Check these web design mistakes to avoid creating a website for increased website traffic and sales. 

Creating such websites offering good UX to everyone irrespective of any disabilities is a tough job. You can consider hiring professional web design services through an experienced website design company.

6. Using More Glassmorphism 

Glassmorphism is another element of a great web design. It is the newest trend in the website designing market these days. This technology makes various elements of your web pages behave visually like glass using a blend of blur, transparency, and movement. You can use this web designing technique while redesigning your logos or even website sections. 

  • When your traffic visits your site the first impression about your web design makes them ideate about your brand. Glassmorphism makes your site look stunning and visually appealing. 
  • The frosted glass-like look will provide a 3D feel and impression to your audience. This will reflect in their perception of your website.  So, such visual effects can be game-changing!
  • The bottom line is that Glassmorphism establishes the visual hierarchy and depth of an interface.

Thus, using Glassmorphism helps you to create visually compelling web designs that make your visitor feel good about your website. This positive impression will reflect in their behaviors as well. You may soon witness a jump in traffic and maybe even conversions.

You can consider hiring professional web design services through an experienced web design company to create a great web design for maximum traffic and sales.

7. Visually Compelling Content that Speaks Your Brand Story!

Mihaly Csikszentmihalyi (author of “Flow: The Psychology of Optimal Experience”) states that humans are bombarded with nearly 2 million bits of information every second. What’s more shocking is that the human brain can transmit any visual information 60,000 times faster than text!

Here comes the role of using visually compelling content that is in tandem with your brand. You must focus on more visual aspects of your web content rather than stuffing your business website with hundreds about your company’s greatness, goals, and objectives. 

Here’s a content lifecycle for more clarity:

Visually Compelling Content

Company information like vision and mission, goals and objectives, a and product information is important. But if you curate your content smartly by following the above stages, then your audience will develop trust in your brand. 

Subsequently, website copy can be backed by powerful videos, infographics or compelling images, animations, etc., your website will kill the competition! The end result is increased website traffic and sales!

Content in the form of text is important from the point of SEO and Keywords. But, visually rich content can create an impression among your audience that lasts long among your audience. Hence, visually appealing content is an essential ingredient of great web design.

Here are the 6 types of visually appealing content that you can use on your website:

  1. Videos
  2. Images or Infographics
  3. Animations
  4. Presentations
  5. Gifs
  6. Screenshots

Here are the 4 benefits of using visually compelling content on your website:

  • As per the data from Social Science Research Network, 65% of people learn via visuals. Visually rich videos, images, and infographics capture the audience's attention more. This leads to amplifying your brand voice.
  • Such content creates an everlasting impact in the minds of your audience. As a result, they will return again to your website. Also, they will spread the message within their circles resulting in pouring more traffic to your website.
  • Such content engages your audience who wants to feel more connected to your brand. The end result is that they explore your website further and may purchase your products.
  • Thus, you get more traffic, more user engagement, and more conversion!

You can consider implementing these best web design practices design through an experienced web designing company to increase website traffic and sales.

8. Using Result-Driven Call-To-Action

Finally, using powerful CTAs and placing them smartly on the web pages is among the best web design practices. 

A CTA or Calls-to-Action drives your website visitor to take any desired action on your website. This can be in the form of - 

  1. Filling up a form for a survey
  2. Purchasing products
  3. Signup for a newsletter
  4. Joining a community
  5. Downloading eBooks, and much more.

According to Wordstream, long landing pages with multiple CTAs can result in 220% more conversions for your businesses. Hence, from creating powerful CTAs to their placements on your website, it takes a lot of work. Taking help from an established web design company can be a good idea to increase website traffic.

These are some of the benefits of using well-planned and powerful CTAs:

  • CTAs are used predominantly for users to take any action or purchase a product. So, CTAs attached with some benefits increase conversion. For example, include some words like ‘Start Your Free Trial’, and “No Question Asked Money-back Guarantee”. As per ContentVerve, click-through rates increase by 90% using such CTA. 
  • Anchor-text CTAs can increase website traffic conversion rates by 121%.
  • Besides conversions, CTAs create a connection between the desire of your users and the availability of the product they are looking for. 
  • Smartly-used CTAs also increase the engagement rate of your audience on-page or inviting your audience to download an eBook for more information on similar topics can increase user engagement. 
  • Kills the frustration among your audience while they are searching for specific information or product. Thus, calls-to-action enhances the usability of your website as well. and increase in usability, in turn, increases consumer loyalty.

9. Gender Neutral Design

Another approach that is becoming popular these days and is the hallmark of great web design is following a gender-neutral approach to website designing. Such an approach also creates a tremendous impression about your brand among your audience!

The obvious first step is to get rid of various gendered detailing like aggressively pink personal care sites and others. It has become a norm now to offer various gender options and pronouns in forms and drop-down menus. 

Nearly, 42% of Americans believe that multiple gender options should be there on websites. Much better, when a website is not in urgent need of including these options. For example - You can check out the website of Snapchat as a reference. 

Also, when writing copy, one must use “they” rather than “he or she” to ensure gender neutrality. More and more eCommerce websites are adopting gender-neutral web designs these days. 

Ecommerce companies are getting rid of options to sort clothes based on gender. Such websites are offering modeled shots on various bodies or multiple sizing systems to make their products more gender-neutral.

In an age of gender empowerment, avoid assuming about your audience with respect to their gender and preferences. Avoiding such assumptions will earn respect among your audience and will boost your brand image. 

  • Gender-neutrality imparts equality and the right to access information or purchase products for all irrespective of gender.
  • Gender-neutral website design creates a positive impression among your audience. 
  • Visitors of various genders will show interest in your company.
  • This will translate into increased traffic and sales.

To create such a gender-neutral website design for increasing website traffic, you need the help of professional web design services.

If you are still not convinced about applying these best web design practices, here are some of the fallouts that you will have to face eventually!

What Is at Stake With a Poor Web Design?

These are some of the consequences that you will have to face due to a poor website design.

1. Hamper Google Search Ranking: According to Google’s John Meuller - “Changing the layout of your pages can affect your search results. This is something that some people work on activities as well with regards to on-page SEO.So things like figuring out how to use titles properly on a page, how to do internal linking properly, and how to provide more context for the article itself. All of this can definitely affect SEO.” 

According to Google’s page experience update in 2021, the overall design aesthetics of your website will be taken into account while ranking. Only SEO will not work to rank consistently from now on! 

2. Lower Traffic and Sales: Poor rankings in Google SERP will not help your website reach a larger audience. This will lead to low traffic and subsequently, your revenues will fall. Thus, your business’s growth will get stunted. 

3. Losing Brand Credibility: Not appearing in SERP will lower website traffic. Even though visitors still find out your website in the world of the internet, they will not form a good opinion about your website. 

Nearly 75% of people are opinionated about a website’s credibility based on the overall aesthetics of your website as per studies. So, poor website design will not only trample your traffic and sales but also tarnish your brand’s image.

4. Losing Returning Customers: One way to build on website traffic is to retain existing customers who will return to your website again and again. But with a loss of brand credibility, your existing visitors may not like to interact with your website further. 

5. Your Competitors Will Topple You: If you don’t work on redesigning your website, your competitors will implement these best web design practices and can surge ahead of you by acquiring all of the markets. Remember ESPN has increased its revenue by 35% after it redesigned the website homepage. So, if you are into the sports domain or any other industry it's time to go for a website makeover! 

Hiring a professional website designing company for a small business or an established business will help you in getting a website built for maximum traffic and sales. Such a great web design will prove to be a game-changer for your business!

How JanBask Digital Design Can Help?

As a web design company, we create superior and real-world digital experiences that matter!!! 

Your customer’s first impression is their last impression. At JanBask Digital Design, we follow the best web design practices through our cutting-edge web design services for small businesses to established ones for an ever-lasting digital experience for your customer. 

So, they keep visiting you again & again!! 

Whether it's a startup or a well-recognized brand, our professional website design services are tailor-made for every industry as we aim to:

  • Boost your brand value and identity.
  • Create a visually stunning digital transformation of your business. 
  • Enable you to exercise authority in your line of work.
  • Enable you to get qualified leads that convert.

Conclusion

A website with a minimalistic yet visually compelling design, offering app-like experiences, and following gender neutrality will keep your audience impressed and interested in your business. They will come back to your website again and will refer your business to others. However, only web design will not guarantee continued traffic and sales. The quality of your products or services will matter as well as whether you can convey their benefits to your audience. 

So, it’s time to increase your website traffic and sales by 10X times by creating an interactive web design through the best web design services company. Revamping your website’s design can be an exhaustive project, contact JanBask Digital Design to take this task off your to-do list. We offer the best custom website design services that takes your customer’s experience to next level!

Connect with us to learn more about such best web design practices and how we can together create a business website that kills your competition!

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R

Ronan Wright

Nice motivational blog, really helpful for upcoming entrepreneurs and listed tips are valuable and worthful.

K

Karson Lopez

What a blog, I like it!! I am planning to start a business but was very confused about how to design my website and also afraid of failure but the moral support and guidance given by this post are amazing. Thanks, team!

A

Arlo Hill

Thanks for giving such great ideas to design a website at minimum investment and I was looking for such a post for a very long time. Do you offer website redesign services?

T

Tobias Scott

Earlier I was really confused as to whether to get a new website or redesign my existing one. But these website design tips have made me feel that a new website is not required. Doing a few things here and there can solve my problem!

B

Brady Green

Must read blogs to people willing to modify their existing website to offer app-like experiences. I have got some great ideas that really inspire me.

C

Clayton Adams

In how many months can I see effective results if I follow your suggested small website design ideas. Do you have any idea?? Please let me know!

F

Francisco Baker

Do you guys help in setting up a conversion-driven website for small businesses? I wanted to know because I want to hire your team for my organization as I am not familiar with the process well and will require professional help. Please let me know!

Z

Zander Gonzalez

My friend and I were seeking information on website design ideas that can increase both traffic and sales for a long time but could not find anything relevant. Then one of our colleagues shared the link to your article. I must say you have shared some effective ideas, I am impressed!

E

Erick Nelson

Overall a nice blog, and the point on gender neutrality is quite novel. Thanks, team!

W

Walter Carter

I am new to a small business and also don’t have much idea about building my business website. Also, the team that I had hired didn’t respond well. Can your team help me with some more effective and useful marketing ideas!!

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