YouTube Videos are the new money! It is not that videos weren’t available before YouTube's introduction in 2015. But videos were hard to find, as they were scattered all over the Internet with those free nasty trojan horse viruses that would corrupt your whole computer system.
Remember those hefty video screens? Thanks to the Internet, time flies by fast—at Least Now, since YouTube and YouTube shorts arrived.
Don’t believe us? After reading this blog, binge-watch YouTube shorts, and you won’t disagree more.
The introduction of YouTube gave us access to the world on a single screen. Isn’t it amazing that we now have an unlimited resource of information, skills, etc, and more? YouTube is a real gem for SMBs and even large corporations.
According to data, YouTube has 2.49 billion monthly users, and of all internet users worldwide, 47% of them use YouTube. Imagine the amount of business you can gather from this single search engine, or we must say from your ‘YouTube Subscribers’.
In recent years, YouTube has been the ‘King Maker Machine’! You don’t need evidence when we say YouTube can make you rich. But the platform doesn’t work on magic or luck. Its algorithm is a pure art of science and specific tips and tricks one must know to become a successful YouTuber.
It’s not rocket science, either. By the end of this blog, you’ll master how to get subscribers on YouTube and impress YouTube algorithms in your channel’s favor.
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If you have a YouTube channel and want to measure its success, the first thing you will be accounted for is the number of YouTube subscribers. There are mainly two groups of YouTube viewers—the group that randomly watches your video and the group that voluntarily chooses to watch your video. We are targeting the second audience group to increase your subscriber list. Why? Find it below:
The more subscribers you have, the more likely the YouTube algorithm will recommend your videos. This can consequently lead to more views and more subscribers.
If you're a creator looking to earn money, your goal should be to join the YouTube Partner Program. However, a channel must have 1000 subscribers at minimum. And one of the following:
4000 watch hours in the last 365 days OR 10 million views of YouTube shorts.
The list of your YouTube subscribers will not only attract more subscribers but also bring valuable leads to your business. If your channel receives constant subscribers, YouTube algorithms often promote it in watch recommendations and deem it quality content—a win-win situation.
In our years of experience as a digital marketing company, we have developed the best tips and strategies for increasing your YouTube subscribers. This will, in turn, increase your channel’s visibility and promote your business. Let’s get down to learning:
Before attempting to learn how to get YouTube subscribers, deciding on the type of content you will present to them is essential. You can never attract an audience looking for a beef recipe to your digital marketing channel; this won’t happen.
These are some of the major trending niches for YouTube
Next, you have to build an audience persona around your niche videos. This will include the age group most likely to watch your videos, their interests, their demographics (if applicable), and identifying your audience's challenges.
Following the above will help you better target your audience with the videos they would love to consume.
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The first impression is the last; this holds true even for your YouTube channel. Your channel is the first thing a visitor notices, and it ought to be tempting enough to convert them into subscribers. Start with:
Your channel icon becomes your brand identification, conveying that this is what will be reflected in all your videos. Here’s an example of our YouTube channel dedicated to providing online courses and training.
We have utilized the logo as our channel icon, which conveys a message in itself, giving the impression that it is a training channel at first glance. Having a high-resolution headshot as a channel icon is fruitful for personal brands. Like this one
This section appears on the About page of your YouTube channel and leverages up to 1000 characters of space to express. You should pay close attention to writing descriptions for your channel, as this is the only way your viewers will get to know what your channel offers without needing to watch a single video.
While preparing descriptions, ensure you write about what the channel is about and what it has for the viewers. You can also mention your video upload schedule, telling viewers how often you put new content on your channel. Lastly, remember to add a necessary Call to Action(CTA) for your potential subscribers.
You can use the template below to get a theme for writing descriptions:
People love binge-watching these days, so why not follow this trend? And while learning how to get more YouTube subscribers, playlists can be a lucrative choice. YouTube allows you to arrange your videos into playlists based on themes or topics you choose within your niche.
Combining videos in a playlist will make the content more authoritative and ease the navigation process for your channel visitors.
Look at how we combined different videos according to the topics in the same niche. Whenever we upload a new video to our channel, we either place it in the existing playlist or, if it is a new topic, create a fresh playlist and update it accordingly.
While making your channel representable, always maintain the quality of the gem, i.e., your video quality. Not just in terms of resolution but also in terms of content. Creativity is often termed a romantic process, but more than that, it results from constant hard work and commitment to provide quality content. The below is to ensure you maintain quality while learning how to get YouTube subscribers fast:
Do not post just for the sake of posting; YouTube subscribers are very smart, as they have many options to watch in the same niche you are serving in. If your content fails to deliver value to your viewers, they will express it in the comment section, or worse, they will unsubscribe your channel, too.
If they leave a comment, it’s a good engagement. However, a negative comment will hamper your channel’s credibility, especially for potential subscribers who engage in the comments section before subscribing.
Experiment and innovate with your niche topics, stay updated with your competitors' content and try to devise new ways of presenting your content to your YouTube subscribers.
Whether your videos are based on one-on-one podcasts or are just jingle rhymes for children, you must invoke the storyteller within you. Any narrative sounds better if explained with enthusiasm and a pinch of emotionality. Address your stories as if you are talking to a bunch of friends, filled with anecdotes and personal experiences, to emphasize your point better.
There is no rocket science behind it; using high-resolution cameras, appropriate lighting, and a quality mic significantly enhances your video quality. If you are an aspiring YouTuber or are low on budget, you can use the best available gadgets for your videos.
Get it straight: Your phone camera will shoot better videos than your laptop’s webcam, so investing in expensive gadgets is not the only way. Utilize whatever best options you have to make videos.
Get this chronology straight: Why would a viewer subscribe to your YouTube channel? Because your video seems interesting to them and adds value to their time. A subscriber expects this source to be constant and periodic. Otherwise, what is the use of a subscription?
When you fail to produce content on time, subscribers will eventually lose interest and, in the worst case, unsubscribe. Channels that post regularly, probably more than one video per week, are destined to grow faster and gain more YouTube subscribers. Follow the below to find out how to increase subscribers on YouTube through consistency:
As a YouTube video creator, planning out your month’s output in advance is better. This will help you be consistent with your video uploads. A content calendar is the best method; it will save you time compared to doing the same daily research process.
Many custom content calendar templates are available online, which you can use to plan your content publishing schedule.
The best way to further ease your process of consistency while uploading YouTube videos is to produce multiple videos in a single sitting. Creative burnout is accurate; sometimes, video recording or editing will be hard.
Batch filming will come in handy to avoid the failure of scheduled video upload and will never let you miss a deadline.
YouTube is a search engine; millions of queries are searched for daily. SEO is the process of optimizing your content to get promoted to the top search results in the search engines. Learn the basic techniques to better your SEO efforts and find out how to get subscribers on YouTube.
Whenever viewers type in a query or request to watch a video on YouTube, they input certain words or phrases. These phrases are, in general, known as keywords. Now, the question is, how shall you determine what keywords you should target?
The answer is simple: Look for keywords your audience uses to find videos related to your niche.
For E.g., if you have a channel that offers recipe-making, then the keywords you can target are ‘recipe videos,’ ‘recipe for dinner,’ and so on. You can use Google Keyword Planner or other online tools to identify keywords related to your niche for better keyword planning.
Use a title for your video that instantly catches viewers' attention, and remember to embed your titles with your primary keywords. This practice will prepare your video for search engines and channel subscribers together.
Yes, you have to entice your viewers through thumbnails. Look at the image below to see how we used thumbnails in our channel:
Your thumbnail should have the necessary information and a compelling design that depicts your video's content, just like a trailer does for a movie.
While infusing tags, ensure they are relevant to the video topic. Descriptions should contain primary keywords and include the details of the video.
If you want to learn how to increase YouTube subscribers, start focusing on interacting with your audience from now on and see the miracle happen. Make it a habit of hearting your viewers' comments and looking for feedback to increase the quality of the content delivered.
Building a community around your channel requires active engagement:
Reply to comments on your videos. By doing so, you show the viewers that you care about their input and that they have a place in the interaction. A comment that gets a heart will more likely get a subscriber and press the notification bell.
Ask questions in your videos or in the comments section to encourage discussion and feedback, ensure you hear what the people want to say and reply to it.
Ask your viewers in the Community tab or social media channels about future content ideas using polls.
Using social media to promote your videos is tricky, and you should be careful while implementing this technique for your YouTube channel. You can use platforms like Facebook, Instagram, LinkedIn, and others to promote your videos, but do it smartly.
No social media platforms want their audience to be directed to YouTube, so many promotional videos get buried under tons of other videos. What you can do instead is to trim short clips from your main video that explain a single idea or point.
Now, use this trimmed video content as native content on the social media platforms of your choice. According to Forbes, native video receives 10x more shares than on YouTube.
Now that the plot is ready, it’s time for the final execution: leave a comment on your native videos with the full link to your YouTube videos. Doing this will help guide interested viewers to watch your full videos and help you gain more loyal subscribers organically!
While you prepare videos in a particular niche, you will eventually get to know your competitors. Try forming a symbiotic relationship, planning collaborations with them, or conducting brainstorming sessions.
This is not limited to collaborations with other YouTubers; you can also invite experts or renowned personalities with profound knowledge about a niche topic.
But how will collaborations benefit your channel?
Understand it like this: every channel, irrespective of its niche, has a set of subscribers. Whenever a collaboration happens, the two streams of subscribers also meet, opening possibilities for cross-subscription.
Treat your subscribers as family members and maintain a healthy relationship through communication. Build a community around your channel through:
Open your heart to your subscribers, share your personal stories and experiences related to preparing videos, and explain the process behind your videos. Doing this will help you foster a positive relationship with viewers and develop a loyal subscriber list.
Yes, sharing is caring. Sharing and keeping your subscribers informed about your schedule for upcoming video uploads or even your travel plans evokes trust and oneness.
YouTube's Community tab allows you to post updates directly, engaging with subscribers outside of video uploads.
YouTube knows you are constantly trying to find ways for how to get more YouTube subscribers, which is why it offers several tools. You can utilize these built-in clickable tools to help yourself gain more YouTube subscribers.
End screens can be applied to any YouTube video that is over 25 seconds. As the name suggests, these are still pictures to be applied at the end of your videos. You can use these end screens to insert catchy calls to action or turn your viewers into business customers. Or use it to promote your other videos.
Don't limit yourself by adding them to your new videos; these can also be seeded in your older videos. Start optimizing your existing content and see your viewers convert into subscribers as it reminds them of an action. Tell them to subscribe, comment, share, or watch recommendations from your channel.
This is another cool plugin or tool YouTube offers to attract more subscribers. Your watermark will appear in the section marked with an arrow on the above image.
The fascinating part is that you can time the appearance of this watermark in your videos, and these watermarks are also clickable.
You can experiment with watermarks. One efficient way is to keep it your channel’s logo or use a simple subscribe symbol like YouTube's watermark.
If you want to succeed in learning how to get more YouTube subscribers, make this your magic mantra while preparing content for your YouTube channel. You see, despite being the second most popular search engine in the world, most of the videos that you watch on YouTube are by recommendation.
Based on viewership data, YouTube’s algorithm intelligently promotes or demotes videos in recommended watchlists. If your viewers do not stay until the last minute, it means your videos are lacking in some aspect. You must fix them soon to get more YouTube subscribers.
Keep a constant watch on your videos' performance, such as the watch time they receive and which of them perform better. What is the average duration you receive on videos, and how many subscribers do you get from videos?
Knowing the above video metrics will give you an idea of what type of content is performing well, and you can infuse that pattern into all your upcoming videos.
To grow, you need to ask your viewers to subscribe. For this, you must include a clear call to action (CTA) in your videos—in short, at the start and the end. If you phrase it as a direct request, like 'If you liked this video, please subscribe', you will greatly improve your subscription rate. You can also support this message by reminding viewers of the benefits of subscribing in the video.
Marketers must create engaging and valuable content to attract new subscribers. Focus on creating videos for your niche that solve a specific problem or answer a common question. If you're looking for what actually converts, tutorials, how-tos, and entertaining content that speaks to your audience are the best options to include. Additionally, you could direct viewers who are interested in hot topics.
YouTube Analytics can tell you a lot about viewer behavior and preferences. After the release of specific videos, you can analyze metrics like watch time, click-through rates, and subscriber growth to find out what your audience likes best. These insights can be used to adjust your content strategy– for instance, by choosing more popular topics or shorter video length – and, over time, could increase your subscriptions.
Subscriber growth depends on video quality. Visually and auditorily, video quality improves the viewer's experience and credibility. Good recording equipment and proper lighting and editing software can really make a difference when it comes to investing in the right things. If viewers are getting professional and polished content, they are more likely to subscribe.
Building a community around your channel is totally dependent on engagement. Comments, questions, and encouragement of discussions can do wonders toward making viewers feel a part of the gang. Subscribers happen because viewers feel that they’re connected to the creator and involved in the channel’s growth.
Phew! Isn’t that quite a deep dive into the world of YouTube subscribers? But here’s the thing – all these strategies we’re sharing are all proven to work miracles – but executing them can feel like trying to juggle flaming torches while riding a unicycle. Trust me, we've been there!
If you’re wondering where to even begin, you might ask yourself, “Where do I even begin?” or "Are there ways to fit all of this together and still run my business?" And that’s exactly where JanBask Digital Design comes into play (and yes, we’re pretty excited to tell you about it)!
And really, everything we’ve written in this blog here isn’t just theory; it’s what our team of YouTube marketing wizards do every day for businesses just like yours. From juggling those incredible thumbnails to delving into those analytics you wouldn’t dare think about, we’re doing it all.
Think about it – wouldn't it be amazing to have a dedicated team that:
The best part? While you focus on developing your business, we focus on developing your YouTube presence. It’s like having a YouTube growth partner in your pocket (er, not in your pocket, but you get the gist).
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