Your Ultimate Guide to Hire Graphic Designer for Instagram


16 May, 2024



Graphic design is all over the place. The slogan, the colors used for the product packaging, and the ingredients that make up digital brand essentials make a company unforgettable. Well, also, to take over the social media platforms like Instagram, you need someone who can do magic with graphics. A graphic artist creates visual concepts by hand using various tools.

These graphic ideas encourage and connect with an audience while informing and educating them. If you are looking for attractive visuals for your Instagram, our graphic design services are here to help you maximum engagement. 

One of the most popular platforms to promote your brand is - Instagram, and professional graphic designers can conveniently do that! Is your growing brand need a graphic designer? Who can strengthen your brand identity, actively engage target audiences, and develop visually appealing solutions that align with your brand as well as your client’s vision? We are here to give you a helping hand and share the 10 most effective tips for how to hire a graphic designer  who can help attract potential customers.

Follow the suggestions mentioned in our blog post on how to get noticed on Instagram to attract more audiences.

But, before moving on with our tips for hiring a graphic artist, let’s first discuss the need for hiring a graphic designer.

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Why Hire a Graphic Designer?

Hiring a graphic artist who has the ability to channel your ideas into deliverables can be a great asset to your company. Hence, it’s highly important to hire a graphic designer who could collaborate well with the rest of the colleagues as well as with clients when  working on different projects simultaneously. 

A professional graphic designer can contribute in improving your brand identity by:

  • Creating visually appealing designs and digital material that accomplishes its intended purpose.
  • By working on a broad range of projects and social medias, with the help of different softwares to visualize and develop creative graphic designs that fulfills your business goals.
  • Obtaining inputs from management, and making sure that the designs meet your organizational standards and brand expectations including accurately expressing ideas, and representing your company or client appropriately. 
  • Working independently and cooperatively on several projects alongside the marketing team, and meeting deadlines, budget constraints and managing several projects simultaneously.
  • Evaluating existing processes, identifying flaws, and creating solutions to boost design capabilities. 
  • Updating and maintaining internal databases of designs, photography, video, etc.

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What is the Cost of Hiring a Graphic Designer?

In the United States

  • A beginner-level Graphic Designer [0-2 yrs of experience] earns between  USD 2,500 and USD 3,000 per month.
  • A professional Graphic Designer [2-5 yrs of experience] earns between USD 3,500 and USD 3,750 USD per month. 
  • The pay scale range is 34 % more than the 0-2 year experience level.


Full-time Graphic Designer Vs. Freelance Graphic Designer

When hiring a graphic artist, businesses which doesn’t consistently require frequent graphic design services may hire graphic designers in a freelance capacity for the projects as needed. 

On the contrary, businesses that require graphic design services frequently should hire full-time employees. Also, a full-time graphic designer is economical as compared to a freelancer per hour, and a full-time graphic designer can learn the company’s brand and have a consistent style. You can also collaborate with best graphic design companies.  

Different Ranks of Graphic Designers

In large companies, graphic artists have a defined hierarchy under the graphic design department, like

  • Art director: Is in charge of the graphic design department. Even though they are highly experienced in their field, they often spend their time on administrative duties, like scheduling and QA.
  • Art production manager: They oversee how the artists create the graphics. They also help in improving the efficiency of the employees below them.
  • Brand identity developer: They work to create a noticeable identity for the company by controlling the logos, signage, and paper advertisements.


  • Marketing designer: They are accountable for creating images in presentations that help promote the company’s products and services. 
  • Layout artist: They improve the layout of images and text on a web page to make it more aesthetically pleasing.

10 Tips to Help You Choose the Best Graphic Design Candidate

  • Are you all set to enter the market or start your new business?
  • And do you want to have a unique identity for your brand or business?

A good graphic designer is what you need. You’ll find many graphic designers to choose from, but for hiring the best one there are certain things you have to keep in mind. Here are top 10 tips to help you answer how to hire graphic designer.

1. Check for portfolio

The most common practice followed by most people in regards to recruiting someone is to review their resume or portfolio. A detailed profile search and formation of an opinion is a smart strategy because the designer's portfolio reveals a lot about him or his skills. When evaluating the resume, there is a range of minor specifics to remember like the profile, the consistency of the qualifications, accomplishments summary, and the sample work displayed in the portfolio. Find people who have common specialties or interests to know your brand or identity, and try to figure out how you can form long-term relationships with them. Be sure to verify the portfolio's validity, and this will help you create confidence in forming an alliance with them.

2. Branding Consistency

It's important to maintain continuity across all of the social media platforms, especially Instagram. Take, for instance, this Warner Brothers brand image continuity from Pentagram. You can draw more consumers to your brand by providing a clear presence through your website, marketing materials, social media, and other platforms. Overall, this facilitates brand loyalty. So ensure hiring someone who knows how to visualize a consistent brand identity over Instagram.

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3. Define the type of skills you need

Even if you don't have design experience, you should have a clear understanding of what a graphic designer does before sending out the work ad to a recruiter. Look for someone who specializes in their field. Do you want to improve your branding or brand identity? So search for a designer who specializes in brand building by creating stunning visuals. Hire someone who has a sheer idea of graphics’ best elements, best color combinations, an idea about putting a concept & creativity in every graphics they design for you.

4. Experience

Before you employ a graphic artist, make sure he has the requisite qualifications & experience for the work. Get in touch with his former clients to ask for a testimonial. Get in touch with artists who have a diverse set of skills and experience to show. After reviewing their portfolio, email them to see their sample work and hold a short interview. Search for designers with relevant  work background and goals like you. Project management, time performance, continuity, mission management, and ethical behavior are all factors to consider as well while hiring!

5. Knack for Creativity

The designer should be able to think creatively and be up to date with current design trends. Every organization or customer has a personality, and every piece of artwork a graphic artist is entrusted with serves a particular function. As a result, the designer should make the most of his or her imagination to produce a final product that is not only pleasing to the eye but also straightforward and detailed. If you blend the creativity of your designer with strategies and you can also buy 50 likes on Instagram, your post will go insane in no time. 


6. Explain your brand and target audience clearly

While you may be well-versed in what your business regularly does, as well as what sets it apart from the competition, it's easy to overlook that your candidates aren't. This is a challenge because it's virtually impossible for a designer to design something if they don't understand your needs, your brand, as well as the target demographic you're trying to attract. This is why it's always a smart idea to double-check that the final applicants appreciate your brand business and how it interacts with clients.

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7. Thorough Interview

As part of the interview or screening process, set up a spot test. You can use this spot test to question the designer to describe a concept proposal for a specific company style in a specific environment and then determine their skill and imagination levels depending on their answers. Do this since it's not really possible to claim anything of such sort in a portfolio.

8. Consider a Trial Project to Start

Offering a small sample project which takes just a few hours to complete is a perfect way to easily test the caliber of graphic design applicants. This could include everything from creating a basic logo to finishing up a previous project; it doesn't have to be complicated as long as it helps in demonstrating  each applicant's abilities. You can hand over a task like making an instant post for Instagram concerning the latest trend relevant to your services. 

Make sure you consider all these tips when you start hunting the best graphic designer for your Instagram.

9. Request a Short Video Chat Interview

It may be difficult to get a sense of someone when you can’t see their expressions or know their body language in person. Hence instead of interviewing candidates on the phone, its a great way to conduct interviews over a video service such as Google Meet, Skype or Google Hangouts. This way you’ll better get to know the candidate, and they can also share sketches related to earlier experiences. Thus, video conferencing is a great way to get a preview of what it would be like to work with them. 

10. Ask What will be Required from You

It’s always better to ask graphic designers what they will require from your company so as to accomplish the required results. It can apply to physical items like documentation and artwork and also time-related tasks such as proofing concepts, discussing design choices, and giving feedback. The more you try to understand the designer’s process upfront, the smoother the overall project will go.

Graphic Designer Services for Instagram

Having a good graphic designer for Instagram is a necessity nowadays; hence before hiring a  graphics artist, you must first evaluate the specific marketing needs of your business. If your goal is to improve brand awareness, you will need a graphic designer who can create visually appealing, emotionally compelling designs. If your goal is to increase leads, then the candidate must have a proper understanding of visual content that not only captures the attention of potential customers but also leads them to take a specific action.

Once you know what type of graphic designer is right for your goals, you can leverage graphic design service providers for Instagram likes JanBask Digital Design. Our expert graphic designers understand your business needs and can create responsive, fast-loading, content-rich, and SEO-friendly designs for your Instagram. 

Graphic design elements that work best for Instagram include visually appealing photography, videos, and animations. Whether your company’s objective is to launch a product, drive more  leads, or simply increase brand awareness, these visual elements, including creative headlines, quotes, and copy, often work best on Instagram. In addition to the abovementioned elements, the experts at JanBask Digital Design make sure that all other required components are present in the Instagram design, like great color, proper contrast, and necessary balance, to capture the attention of your target audience.

As one of the best graphic design companies, JanBask Digital Design will help amplify your brand voice, increase your conversion rate and maximize your revenue. We’re one of the best graphic design firms who has a talented team of best graphic designers that offer ingenious design ideal for your brand, product, and services promotion, anywhere and on any device.


“Your business Deserves Great Design!” Right! Hence, no matter what kind of business you’re running, a time will come when you need to hire a graphic designer. But if you are worried about, “well… where do I find the time? And how do I go about hiring a graphic designer?”

Never fear; these tips will help you to know how to hire a graphic designer that’s right for you, your business, and your design aesthetic.

Now that you have the A to Z guide on hiring a designer, you must go through it and find the best employee or graphic design firm, like JanBask Digital Design, for you and your business.


Q1. What kind of Graphic Design Services do graphic design firms offer?

We offer different types of graphic design services like 

  • Website Graphic Design
  • Motion Graphic Design
  • Marketing Graphic Design
  • Logo Design & Branding
  • Visual Identity Graphics,
  • Infographics Design.

Q2. How much does it cost?

The cost depends on the size, features, complexity of your project, and type of graphic design. A custom graphic design firm like us offers you quotes that right match your budget & exceptional needs. Feel free to take a look at our graphic design services list and amend changes in our existing quotes! Contact Us!

Q3. For how long have your graphic design company been doing graphic designing?

Ours is decades experienced Graphic Design & Development Company for businesses of every size, vibe & industry, where our in-house team of highly skilled & super-talented graphic designers, coders, marketers, and business analysts bring forth their technical expertise, business sense, and loads of creativity to build a seamless digital pathway for your customers.

Q4. Do your graphic designers build websites or do coding?

Our graphic designers are also website designers; they can do certain types of design or coding. They can work with coding, HTML, or other website-related efforts. We provide extraordinary brand transformation using our graphic design consulting in three easy steps for a remarkable digital experience: Create, Convert and capture for intuitive digital interactions.

Q5. Why is branding important?

Graphic design and branding are very important for any business because branding helps businesses stand out and have an identity. It also helps customers to easily remember your company’s name, helping create easy retention and also helps keep brands in the forefront of people’s minds.

Q6. Why do I need a graphic designer?

A graphic designer will help to bring an in-depth knowledge of graphic design, the elements and principles of graphic design, and the software skills required to use publishing and image programs. A graphic artist will also ensure a trouble-free output of your finished communication piece.

Q7. What does the graphic artist actually do?

A graphic artist is a communicator of your idea, product, and solution to the world. Who combines your content with elements of color, typography, line, space, shape, and balance to create a finished communications piece for your organization? A graphic designer will also create trouble-free output.

Q8. Can you create my website too?

Yes, we are a full-service web design and development firm capable of logo designing and branding and using that branding everywhere on your websites to your business collateral.

Q9. How many times can I get revisions done on my designs?

You can make unlimited revisions to your task, but having said that, keep in mind that these revisions are classified as minor changes and significant changes to your design task.

Q10. Do you do any last-minute designs or quick-turnaround jobs?

Our graphic design company does accommodate rush jobs; for that, you will have to contact us through email, chat, or phone.

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Web Development Arvada, CO

Hi! This article is filled with answers to my ample questions. I am in the midst of starting a new blog and this article will be a bookmark for my future reference. Thanks for sharing this informative article.

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