What are the Tactics to Optimize your Shopify Website?


 30 Jan, 2020

What are the Tactics to Optimize your Shopify Website?

Starting an eCommerce website on Shopify is a thrilling achievement. Even with quality products, your sales can fail.

Table of Content

Every eCommerce website wants to increase the conversion and traffic of the website. But even after putting all the tactics and techniques, it might be challenging to increase the traffic and which marketing tools and techniques you should try.

The key feature to bring your targeted audience to your Shopify store is to tell them about your website. The more your website gets exposure the more whether it is through any social media platform or any other platform, it will boost the traffic to your website.

Here are different ways through which you can boost your website, and most importantly will boost your sales.

How To Optimize your Shopify store Shopify store for Search Engine Traffic

Search Engine Optimization (SEO) is a basic keystone of today’s marketing. SEO is a process to make your website visible to the search engine.

 There are many ways through which you can increase your website traffic, most of which starts with understanding what your target audience is looking for.

 A Keyword is the search term that will make it possible for the audience to find your website on search engine and will help the audience to connect to your website.

To achieve the goal, SEO is divided into 2 parts:

  • On-Page SEO
  • Off-Page SEO  

On-Page SEO

On-Page SEO is optimizing individual content pages like text, images or videos on your website for a particular keyword. By optimizing your page will help you in improving your ranking.

Below are some ways through which you can optimize your On-Page activities:

  • Upload a robot.txt file. This will make easier for the bot to crawl your website.
  • Validate HTML and CSS file.
  • Optimize headings, (H1, H2, H3).
  • Optimize meta-tag, meta-descriptions, as it will affect your click-through rate.
  • Optimize images, image size, file name.
  • Install Google Analytics.
  • See if you have an XML sitemap.
  • Place the target keyword on the given page of title and H1.

Keep in mind that you need to update content on a regular basis. By doing this you will be able to target the keyword that will increase your conversion rate.

Off-Page SEO

Off-Page SEO is optimizing your website offline through content, blogs, and blogs that create a great experience for the audience and for the search engine.

        Below are some ways to optimize your Off-Page Activities:

  • Blog post, Guest Blog on the regular interval of time.
  • Build a social media profile
  • Ensure that your website is registered and visible in local directories like Yellow Pages, Yelp and many more.
  • Use Email marketing and influencing marketing.
  •  Build high-quality links, that will help your website to increase the traffic.

Target Long-Tail Keywords

When the audience wants to buy any product from the internet, they mostly write 3 to 4 phrase keywords on the internet. These long phrase keywords are defined as Long-Tail keywords.

 There are many good reasons to use long-tail keywords, so let’s begin:

  • Less Competition: The longer the keyword phrase, the lesser will be the website that will match it. Thus, it will be easier for your website to rank on the search engine.
    Higher Conversion Rate: Long-Tail keyword brings the audience to your website who converts better. So, if you are investing your time in a long-tail keyword it will be a winning strategy.
    Better Targeted Traffic: Better a phrase you describe what you are looking for, more are the chances that you will find the product or services that you are looking for. The audience who ends up on your website after using long-tail keywords are those audiences who you are targeting.

Improve your Website Load Speed

The Audience is impatient when they are browsing pages on your website. If there is a fraction of a second delay in loading your website page it will lead you to lose your audience. So, make sure that your website pages load faster so that it motivates the audience to visit your website and increase your website traffic. 

Here are some points that will help you to improve the loading speed of your website:

Improve your Website Load Speed

  • Diminish unnecessary codes.
  • Monitor the behavior of Google Analytics.
  • Compress images.
  • Use redirects to the bare minimum.
  • Activate browser caching.

When it comes to the overall audience understanding, loading speed plays a vital role. It is one of the important factors in search engine. So, try to develop a website that has a faster loading speed and give the audience the best experience.

Use Influencing Marketing on Social Media

Just like influential blogs you use to target your audience to improve your website traffic, social media can also help you to increase your website traffic. To make your product visible to your targeted audience is through social media by starting influential marketing campaigns.

An influencing social media is that account that has huge numbers of followers who are actively engaged.

The influencer market not only increases your website traffic but also increase the overall order value of your Shopify store. Alliance with the influencing blogger acquire winning award and in worth investing.

But how to connect with social media influencers? There are several ways to get connect with the influencers, ranging from cold outreach to professional marketing agency. Anyway, the easiest way to reach the right influencer for your campaign is through influencing marketing platforms.

To start your influencing social media campaign, you need to think about how it fits your marketing strategy. To start the campaign, you first need to increase your brand awareness with the help of Instagram and Facebook ads.

Once you are connected with your influencers, you are ready to launch your social media campaign.

Use Useful Shopify Tools

Make use of Shopify SEO tools can make it more suitable for you to make your website more visible to the search engine.

 Some Shopify tools will help you look for keywords that will act as a Google Keyword Planner and will guide you to search for targeted keywords. There are other tools that will help you to optimize images, videos and content, which make it easier for you to make your website look attractive.

Below are some tools:

Use Useful Shopify Tools

  • Exchange
  • Burst
  • Bit
  • Business Name Generator 
  • Image Resizer
  • Oberlo

Create High-Quality Content

One of the most common mistakes Shopify user make is focusing on too much productive list- keywords they use, images and descriptions.

 They overlook the most important factor of SEO, which is creating high-quality and informative content.

               Here are some ways to take advantages of content:

  • Create long-term content and guides to help the audience to use your products or service more productively.
  • Guest post on other websites to create awareness about your product and boost backlinks, which will help you to increase your website.

 Furthermore, those websites that produce high-quality and informative content post tends to perform well on the search engine.

Build Backlinks

Search Engine generally uses backlinks to rank the current standing of your website on the search engine page.

 Thus, if you are having high-quality and an authorized site that is linked to your website, then it will help you to rank on top of the search engine

 Meanwhile, a lack of backlinks can hamper your search ranking, so you need to follow all the strategies that will help you to make your website more visible to the audience.

Optimize your Mobile

Nowadays, smartphones are the mode through which approximately 50% of the audience searches. If your website is not mobile-friendly, then there are chances that your website will not rank and will end losing your customer.

Now, it’s you who need to ask yourself, whether your website is mobile-friendly or not?

If your website has yet not mobile-friendly then you do not hold that coveted top spot on the search result.

Optimizing your website to be mobile-friendly will help you in boosting your website traffic than those who are browsing through desktops and laptops. 

Reduce HTTP Requests

Use Web Sniffer tool to check how many HTTP requests your pages make.

To reduce HTTP requests, you can follow these steps:

  • Combine and inline your CSS scripts.
  • Limit the number of social buttons.
  • Combine and inline your JavaScript’s.
  • Minimize the use of design and functional images.


So, here you are. With these tips, you will be able to optimize your Shopify site to boost your sales and will increase your conversion rate. But don’t wait too long to apply all these strategies while building your Shopify store. Make proper use of these strategies and watch how your Shopify store will reach the next level.

The process might take time to achieve the result. But you can’t expect that your Shopify store is built and the audience will be mobbing around your website overnight. With the correct path, dedication and hard work, your website will rank on top and will boost your website traffic.  

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