Are you aware of the tremendous impact heatmap function has on ecommerce conversion rate?
How much is the average ecommerce conversion rate per channel, when was the last time you analyzed this crucial metric?
How well are your landing pages optimized to increase conversion rate ecommerce?
Have you prepared a strategy for an exit-intent offer, or are you aware of the importance of the right exit-intent offer for ecommerce conversion rate optimization?
Are you aware of how your web pages are performing?
From where is your webpage getting max traffic and it is resonating into a sale?
Do customers like your site? How much is the bounce rate?
After reading these questions are you digging in your data pool to get these numbers, or wondering about your marketing strategy, whatever be the case we are here to help you in every way to enhance your ecommerce conversion rate.
Before we begin revealing the secrets to beat up your competition with profitable ecommerce conversion rate optimization, here’s a case study that will leave you wondering how much planning and effort are being put in to be the market leader or a trendsetter.
Diamond Candles is a company that offers scented, soy-based candles with rings at the bottom. This concept led to its customers spreading word-of-mouth about them in the excitement to win prizes. The company instead of purchasing ads online to drive sales utilized referrals and social media.
They utilized user-generated content by its customer base to the fullest for ecommerce conversion rate optimization. Without spending a single cent on ads, the user-generated photos grew the company’s Facebook Fan Page to 469,661 fans while also boosting their product page conversion rate by 13%.
Isn’t it quite motivating? But there is more to this. It needs tremendous dedication to reach this stage.
Post-reading this case study, if you feel there is nothing unique about your marketing strategy, or you have not paid much attention to anticipating the user’s want list its time to do some soul-searching. Through this blog, we will get you the best tips to ensure
You come up with a strategy that will definitely boost ecommerce website conversion rate.
Let’s talk about:
Let’s first understand what is meant by ecommerce conversion rate, and how critical it is for successful businesses.
How many visitors come to your website who actually make a purchase? Customers who love your brand, take the desired action and add to your revenue, this is the conversion rate. The percentage of visitors who land on your website and complete the desired action, the action of making a purchase is the ecommerce conversion rate.
Now, when you take certain measures to improve the customer experience for boosting up sales/conversion it is termed as ecommerce conversion rate optimization.
The terms optimization can be conducted anywhere on the webpage that enhances customer experience. You may optimize your landing pages, payment page, shopping cart, offers page, return & exchange page, which means anything that increases customer satisfaction and happiness, intending them to make a purchase and keep returning to the website thereby enabling brand loyalty.
To answer what is a good ecommerce conversion rate, let us tell you that the average ecommerce conversion rate is around 1%-2% but it varies as per industries, devices, seasons, products, and many more. However, you can develop your own KPI through competition analysis. Third-party metrics, medians, averages, etc. are great for giving you a general idea of what to aim for.
How do you determine if your end goal is met? We are sure the most critical parameter is revenue generation. Are the monthly, quarterly, annual targets met? But what if you are missing upon the numbers, or not achieving growth and consistency? In stress to increase numbers you may invest in heavy marketing and branding activities but when was the last time you actually dived deep into your traffic metrics? Let me share some components that are critical to conversion rate.
For average ecommerce conversion rate, marketing managers should focus on segment conversions rather than just headline conversion rates for ecommerce conversion rate optimization. Conversion rates are significantly higher where consumers have higher intent, i.e. they are searching for products.
To reach the target numbers you need to capture details over the following metrics as well. These metrics are equally important as sales, so conversion is not just about sales when it comes to ecommerce conversion rate optimization:
Metrics that are important to determine what is a good ecommerce conversion rate:
Moving ahead you will figure out some of the best ways for ecommerce conversion rate optimization that will add a lot of value to your marketing strategy.
We’ll share every critical factor that plays an imminent role in ecommerce conversion rate optimization. From key elements that should be part of your marketing plan to measuring your conversion, we have discussed it all for you.
You can invest in as many marketing activities, in great web design, but if the load time is immense no customer is likely to shop. Even a 1-second delay can have a material impact on revenue for online retailers.
So how to increase the speed of your eCommerce site and thereby the performance?
The funnel-based view of the conversion process we have mentioned below is useful to boost eCommerce website conversion rate, it also shows the conversion rates to product page views that aren't published so often. It provides a useful benchmark and prompts retailers of its usefulness to assess conversion to product page views when making site design improvements.
Do check upon the average ecommerce conversion rate per channel of advertising?
Check channels of lead generation for a fair view of eCommerce average conversion rate and to increase conversion rate ecommerce. Some channels to look up for are:
One of the most complicated tasks in marketing is to increase the average conversion rates for ecommerce sites. Tracking how users are actually interacting within a web page plays an important role here. One tool that makes it much easier to see what people are interacting with on a web page is a heatmap.
Let’s take an example that eCommerce stores struggle with a high cart abandonment rate. When you A/B test, it helps in :
You can't test
Do you know which part of the webpage is not interacting well with your users when working on ecommerce conversion rate optimization? Is it the product page, service page, checkout? Review these pages over how users are engaging, are they going through the content, is the page content effectively designed or not?
Yes, Content is the key. Writing content that is of genuine interest to the visitors, resonates with your readers will definitely make them come back. So, what should be the focus areas?
Personalized Content copy for every segment of your customers.
Feature Focused Product Copy
Tell your audience what they want to listen to, make it all handy for them to make decisions easily. Feature-rich copy helps to take the customer to add the product to the cart or the wishlist, which is a prospective lead.
Like for a blender:
How do you generate leads? Simple answer, through a high converting form on landing pages. But is the form on your webpage performing? Do you check the metrics constantly? Here are some tips:
Do you know 68–75% of carts are abandoned, which means significant income loss? Check your cart abandonment rate in Google Analytics and see how you can stack up and increase conversion rate eCommerce. Using effective analytics, the software can utilize communication techniques as effectively as possible to recoup your lost revenue and potentially enhance your relationship with the customer.
Leaving no stone unturned to maximize your lead funnel and so the conversion rate, exit-intent offers is a great choice when carefully designed and executed. What should be done:
What do you do to enhance the user experience? Did you optimize your eCommerce landing pages? From where does the user fetch maximum information about the product? It’s the landing pages. The more informative, efficient the buyer journey is, the higher the conversion rate.
But how to generate sales from landing pages? Here’s what you need to focus on:
Quality Product Images For Improved Ecommerce Conversion Optimization
When was the last time you checked up on how images are performing, used your site to check upon customers who can’t touch or feel the product, it’s the visual aspect, product detailing, that makes them buy the product? You need to make the most out of the two-dimensional screen to communicate the features and attributes of your products. Images impact your conversion rate and so it is critical to look into the kind, size, of images you are using. Give attention to some of these factors:
Do you know almost 97% of customers look at product reviews before making a purchase? It means providing social proof and review is pertinent. A study has found that 88% of consumers say they trust online reviews as much as personal recommendations. Break down ratings into factors like design, quality, comfort, delivery service, fit, pattern, and many-core factors that customers may find helpful.
Understand social and display referred visits. What are the traffic source and its subsequent conversion rate? When was the last time you generated this report comparing two financial years and conversion rates from paid and organic sources?
Check up on the following sources to improve ecommerce conversion rate:
While your complete dependence is on your website, how it looks, how the interface is, is it providing a rich user experience, and much more. So, pay attention to the web design. Some key factors when designing or redesigning your website are to increase average ecommerce conversion rate:
The end result is conversion, if your visitors can’t find the “buy now” button, you aren’t getting any conversions. Your call-to-action button needs to stand out so that visitors can easily find it and are motivated to use it.
Here are some tips to get effective CTA and increase average ecommerce conversion rate:
It is important that your website is well optimized for different devices. Your eCommerce site needs to be mobile optimized so as to deliver an easy-to-use interface and consistent user experience across devices. So how can you optimize your eCommerce landing pages for mobile customer experiences?
A Smart tool will find the best products to recommend for your repeat customers. These PREs will take into account your users' different clicks, views, and time on the page. For returning users, they’ll account for what products they've bought, added to a cart, and left in a cart. Ideally, you will identify your most profitable product lines or categories, and allocate more ad spend on PPC campaigns towards these landing pages.
You may lose customers if your checkout process is too long, complicated, or unconventional. Try to keep the process simple to reduce your cart abandonment rate.
Here are some of the best practices for ecommerce conversion rate optimization :
Provide A Summary Of Cart Contents for better conversion rate optimization for ecommerce
Online shoppers have come to expect a certain standard that they have grown accustomed to on Amazon. However, if free shipping is not possible, keep it visible and clear. It is most likely at supposedly higher free shipping rates to let customers move out of the buying process. Transparent shipping prices help comfort users and make converting easier as there is no fear of hidden fees. There is an actual incentive now to increase order size and complete your order, so users can capitalize on the free shipping deal.
Keep your pricing competitive along with limited period offers carefully drafted for new users and repeat customers. Highlighting the "deal" your user is getting by the slashed prices is a good conversion tactic.
68–75% of carts are abandoned, which means significant income loss. Check your cart abandonment rate in Google Analytics and see how you can stack up and increase conversion rate eCommerce.
Using effective analytics, the software can utilize communication techniques as effectively as possible to recoup your lost revenue and potentially enhance your relationship with the customer.
Having a live chat app will give you the opportunity to answer customers in real-time, allowing you to get hold of your buyers and effective for average conversion rates for eCommerce sites. This will also enable you to assist them in overcoming any obstacles.
Live chat campaigns can be to:
Tell me, are all your leads converting? No that’s not possible. The procurement team can’t entertain each individual. But with a chatbot, this can happen!
What is your end goal? It’s a sale and of course, no deal happens without a personalized experience. The main questions that need to be answered are:
Where should personalization occur in the experience?
Pay attention to all the channels and touchpoints your customers interact with. Where would a personalized element help the most?
Product recommendations, inspirational content, location-based services, site search, customer portals - map out each micro-moment that could benefit from a more contextual experience.
What information should be used?
What tools do you already have - CRM, marketing automation, A/B testing, transactional systems, - that offer a wealth of information? Take a look at where you’d like personalization to occur, decide which of your current tools could help support each micro-moment, and identify the gaps in data you need to fill to complete your vision.
How will you use technology and human insights to create a personalized experience that enhances your Ecommerce Conversion Rate Optimization?
One of my favorite features on Netflix is the “continue watching” feature, which allows me to log back into Netflix and continue watching a series or movie where I left off.
By setting up your site to remember visitor preferences and the items viewed, you can apply this feature to your ecommerce store.
Some tools to create personalized campaigns include:
Display exit-intent offer when the user is about to leave the site, this will enable the customer to take the desired action resulting in ecommerce conversion rate optimization
Strategy for exit intent offer:
If you want your business to show up on the first page of results within any of the large search engines, you have two ecommerce conversion optimization tips:
There is nearly an endless list of possible keywords you could choose to target. However, some things you should consider are:
The stage of the conversion funnel and searcher intent tend to go hand-in-hand.
Internal Links - There are a few ways to build internal links to help with your e-commerce SEO and ecommerce conversion rate optimization.
Make it a habit to regularly test different aspects of your eCommerce website that you know could be improved. Use data to make smart future decisions instead and never ever stop trying new things. Test to lift conversion rate in tiny increments over time and you will end up with a whole lot more sales.
While testing keeps a track of essential metrics through some of the most resourceful tools like:
Hotjar allows you to capture screen recordings and heat maps, showing how your visitors are navigating through your website. It works on in-depth analysis like no. of scrolls, understanding customer behavior in real-time. Helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
This tag-based analytics tool fills a niche between Google Analytics and Facebook Analytics. It measures users’ site usage thereby providing advanced demographic data on a per-click basis.
Google Analytics gives you insights over the visitors and helps increase conversion rate ecommerce like:
Crazy Egg, with its full suite of heat maps and click tracking, gives you snapshots of your visitors’ behaviors. You can also do A/B testing to determine which of your optimization hunches is right. It has the added functionality of segmenting clicks by the source to evaluate your links’ effectiveness.
Google Pagespeed analyzes your website’s load time and provides suggestions for how to make it faster.
AB Tasty is an all-inclusive platform that gives your campaigns a personal touch and offers customer activation and A/B testing.
To entice those new visitors that ultimately end up on your site, they feature a “Smart Bar” to increase email subscribers and easy ways for visitors to sign up for webinars, free courses, and more.
Essentials metrics you should never ignore to increase Ecommerce Conversion Rate Optimization
Sales conversion rate - Your conversion rate, quite simply, is the percentage of visitors who make a purchase.
Email opt-ins - Email marketing is one of the most powerful tools eCommerce stores have to drive repeat business.
Customer lifetime value - Your customer lifetime value is a metric of the total you earn from a typical customer over the course of their life.
Customer acquisition cost - Naturally, it costs something to acquire a new customer. This value is called your customer acquisition cost.
Revenue by traffic source - By calculating your revenue by traffic source—a metric that shows you which channels send you actual customers, as opposed to visitors who never buy.
Average order value - Your average order value is, quite simply, the average value of each purchase. To discover yours, divide the total value of all sales by the number of carts.
Shopping cart abandonment rate - This metric is the percentage of shoppers who add items to their shopping cart, but then leave your store without making a purchase.
When talking about ecommerce conversion rate optimization, sales, numbers, revenue, we can’t be dependent on certain parameters. You have to be informed about each and every aspect affecting the business.
Keep your pages focused on providing the best user experience.
For instance, Amazon is one of the world’s largest e-commerce companies, and in 2017 it accounted for around 44% of total eCommerce sales in the US. Can you answer how exactly they pulled it off? What is working for them that users love about Amazon?
Some of the most important components that have made Amazon so successful is the outstanding user experience that makes it easy for e-commerce customers to find what they’re looking for and move further down the conversion funnel, thereby increasing sales. Also, the seamless merging of design and content ensures that Amazon pages attract and convert relevant web traffic and many more factors along with a Win-It mindset.