How to improve brand awareness – here is the best guide for guaranteed results

 14 Jan, 2020

You should always aim for the first spot, no matter what business you are in. Of course, this was one of the mottoes you lived by till now. And you have disposed of every tool you have in your possession to get to that point. But wait, you don’t seem to be even close to that point? 

Being in any business, there might be a few basic things you might have done like forming a marketing strategy, a proper sales plan, looking into CRM, etc. Even though these are really essential for the growth of your company, you might have missed out on the basics and what should be the foundation of any company, what stands between you and your leading competitor – improving brand awareness and online presence. 

Yes, it seems to be very basic. And we know the term “If you build it, they will come” is hard to ignore. But hey, you first have to reach your ideal customers and then aim at converting them! So, read on to find out the best tips and tricks to improve your brand awareness and strengthen your online presence. 

Why Brand Awareness is important?

It is just common sense that you need to reach as many potential customers as you can. This doesn’t mean shooting in the dark and trying to reach as many people as you can. This is the reason you might not have noticed any success until now. 

You need to focus on and widen your target audience and improve your visibility with respect to them. There are always new opportunities to target more people and you need to grab those! This will ensure you are tapping into a larger audience and thus increasing the traffic rate.

And most importantly, you need to stop looking at what your competitors are doing and start devising a unique plan! If you just give more of the same content to the customers, they won’t spare another glance. 

Thus, you need to form a very elaborate plan to reach your target audience quickly and also to widen your reach.

Tips and tricks : 

 

best tips and tricks

Social media marketing: Think about all those ads and posts which interrupted you while you were on a particular social media platform. Now think about the times when you actually visited the website or the page mentioned in those ads. And how many times did you end up actually using the product/service mentioned on that site? Yes, social media has thousands of users in its grasp and it’s high time we start using it to strengthen the online presence.

If you are still not convinced how it can improve your brand awareness, let’s talk numbers : 

  • 72% of B2C marketers have roped in users by making use of Facebook. 
  • People tend to spend 25-45% more money on businesses making use of this strategy. 
  • And on top of this, 72% of the users who opted for social media for any service are most expected to pass it on to their close ones!

How to implement it: It is clear that social media can be used to tap into thousands of users. But you can experience outstanding results if this strategy is used properly. Here’s how to do that : 

  • Use ads to target your ideal audience base. Throw in some money for these strategies and you will be looking at almost double the traffic rates. Facebook ads are the most effective strategies to date. 
  • Focus on running highly targeted campaigns and ads. Understand the buyer persona and the demographics of your target audience. Use this information to target your ads for them. 
  • Use keywords and address their issues to grab their attention. Rather than going on and on about your product or service, try to think and talk from the customer’s perspective. 

Use a more personalized approach: Customer relationship is one of the most talked-about strategies now. And for good reasons! The audience has realized the power they hold and with such fierce competition, they have more options than they can count. Thus, if they don’t receive what they want from you, they will dump you in a second for your competitor. 

Thus, one of the most important things to do to increase your brand awareness is to seem reliable and give a personalized touch to the target audience. The sense of personal touch encourages customers to trust your product and hence, the results are better. 

How to implement it: Email marketing is one of the best digital marketing strategies to achieve this. Using this feature, you can send personalized emails to potential and current customers. According to the statistics, 74% of the customers prefer the businesses which implement emails to communicate with them. 

  • Send them information about your brand and personalize this information according to their interests and likes. 
  • The whole process can be automated by collecting information, analyzing and subdividing it and then sending only relevant emails to specific customers. 
  • You can also understand the customers well enough by studying their reactions and responses. This will increase the conversion rates and help you to retain the customers. 
  • But sending out emails is a very crucial task. You need to monitor, check and recheck those emails. There’s a very thin line between promotion and spam. 
  • Another way is to check out various email service providers. A lot of options are available out there and you can choose one based on your requirements. 

Content marketing: This proves to be one of the best ways to reach your target audience and increase the visibility of your brand. Words can have an effect which will prove to be difficult to wash away. Thus, create strong and meaningful content that will properly state what you and your brand stand for and leave a mark on the reader’s mind. 

Thus, content marketing is what you need to increase your brand awareness. With a unique idea and proper strategy, you are on the right track. By creating proper content and making use of SEO and optimizing your content, you can drive in more and more traffic.

How to implement this: Content marketing is fairly easy to implement. You just need to do a few basic things right. 

  • Make sure your content is authentic and unique. Also, ensure that it states what your brand stands for. Include infographics and videos as much as you can with your content.
  • You need to do is to identify and contact external sites where you can promote your business. This will also prove to be beneficial for your online presence. Make it a point to provide links back to your website. 
  • Make use of content-driven platforms to spread your reach and target the maximum number of your target audience. 

Website: Most people form their first impression of any business based on the website of the business. It is one of the most successful strategies to build a strong online presence. Without a proper website, you are already out of the game. Although you might have a large team and a proper marketing strategy in place, the majority of your clients or customers will judge your business according to your website. And if you don’t have one, well, its safe to say you might have to find an alternative career path.

Along with websites, blogs have also taken the world by storm. There are millions of blogs out there on almost every topic you can imagine. People form their opinions on various things based on the blogs that they read. Thus, maintaining an active blog is of pivotal importance nowadays. You can combine both by providing a ‘blog’ section on your website. You can also properly divide the content with the help of this section.

How to implement it: everyone does a lot of research and reading before deciding anything! Thus, for a service or a product, it is given that the research is going to be extensive. Thus, you need to present proper content to them. 

  • All the necessary information must be available and easy to access. Don’t make them click on multiple links endlessly to finally find what they want. 
  • Navigation must be easy and no unnecessary things should be mentioned. Provide all the relevant information about your business and the service or product. Don’t forget to provide pictures and video demonstrations. 
  • Include a section for customer reviews and ratings. This will make potential customers trust you. Along with this, provide a way for them to contact you.
  • Providing your website URLs on your various handles, or promoting it via one-click advertisements is also extremely beneficial in achieving better results.
  • Consistently putting out original and heartfelt content does not only help build new customer relations but also helps in fortifying those that already exist.
  • Extensive yet tactical promotion of your blog on the plethora of social media sites that are available will increase your customer base in a matter of days. Also, blogging in an optimum way helps in SEO.

PPC: PPC ads are what appear on the top of the search results. This is where the focus of your target audience is as soon as they see the results. Thus, it is a great strategy to increase awareness of your brand. It is a model in which you’ll have to pay a certain amount every time a person clicks on the advertisement. The average PPC cost is increasing dramatically year by year, which is proof that it’s one of the best marketing tools.

One of the best PPC campaigns is search engine advertising. The process includes bidding for ad placement in the sponsored links of a search engine. This is highly effective for business as 90% of the customers first choose to research online. In such a scenario, if your business is displayed first in the sponsored links, you are looking at traffic rates increased by three or four times. 

How to implement it: 

  • Researching and selecting the best and most appropriate keywords, phrasing those keywords perfectly for campaigns and ad groups, setting up landing pages optimized for conversions is of pivotal importance.
  • Google Ads is one of the most famous PPC models. After bidding for keywords, when a keyword is searched by the user, Google displays the results based on a number of factors, one of them being the bid. 

Influencer marketing: This is one of the new strategies that has taken over the marketing plans. It is very effective if your target audience is majorly falling under the age group of 20-40 years. An influencer is a public personality on social platforms like Instagram, Facebook, YouTube, etc who possess a huge audience base. On these platforms, there are thousands of people who are willing to take their advice and consider their reviews.

Let us tell you why it is important: 85% of people rely on reviews while shopping. Recommendations from friends or close ones are 42% more effective than ads. Thus, reviews about your product/service can decide the fate of your business. Now, this effect is heightened if the product/service is being reviewed by an influencer. 

Thus, if you get such influencers to review your product/service, you are looking for a huge spike in traffic rates.

To sum it up : 

Everyone loves a hike in traffic rates, obviously. And all it requires is a smart plan which is centered around your nature of the business. You don’t need to throw your money into various high-end strategies. Understanding the basics of your company and the mindset of your customers will help you to devise the best plan for improving brand awareness and your online presence.

You need to decide and incorporate such various strategies, mentioned above, to make it big and make an impact on your business’ success. Thus, if you follow our steps mentioned above, and crucially undertake every right decision, then nothing can stop you from gaining a plethora of new potential customers. We hope that this post has been helpful, has helped you gain a sense of direction to lead your company into and wish you the best of luck in your future endeavors!

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