Do you see a high number of visitors but not a high conversion rate?
Are you not getting increased Sales over the years?
Do you feel your efforts for creating a robust online presence have been wasted?
Are you seeing no justification for the huge number of people visiting you but not buying anything from your website?
Do you feel people are not connecting with you?
Is the audience you are targeting left far behind?
For instance, you have revamped your website with some cool images, awesome videos, and insightful content, so that the users love coming back to your eCommerce platform, they spend quality time and take the desired action.
But how will you know whether the users are actually spending time on your website? Do they like your content? Are they finding the website useful in any way?
The metrics that tell you the real story about how much time a user is spending on your website is “Bounce Rate”, and trust us no one likes BOUNCES!
Well, if these questions look very familiar to you, then this blog could provide you with some technically sound, custom solutions that we have gathered from years of experience while working for diverse domains.
We will ensure you don't bounce back without learning every critical step that will make a user connect to your website and thereby reducing the such tackled about “Bounce Rate”
You will learn about:
Let us quickly have a look at basic definitions which you will find relevant before you read the last few sections of this blog.
According to Google Analytics, “A bounce is a single-page session on your site.” Neil Patel, one of the New York Times best-selling authors says, “Your bounce rate is the percentage of all users who enter and exit the same page, without any clicks to other pages on your site.”
While conversion rate is the percentage of visitors that get converted into leads, be it from any of your website pages or Landing Pages. The conversion could vary from industry to industry or business type to type.
Just by looking at the basic definitions of these two terms, we can easily understand that they are inversely proportional to each other, provided the other factors are not much affecting and the fact that online presence is a major gateway for your business.
The higher the bounce rate, the lower is the conversion rate and Vice-versa!
Before looking for ways to decrease bounce rate, learning about the metrics is critical.
If we go by the rule about what is a good bounce rate for a website or what does not work, anything above 80% is quite awful, between 80 to 70% is bad, between 70-50 % is considerable or average, 50-30% is amazing. And when your bounce rate comes out to be as low as 20% or lower than this, then it could be due to some tracking error. Try some other tool or look for plugins etc. to come out with reliable results for your website.
These values however are dependent on various factors and we can not always go by this rule. It is not advisable to make this a thumb rule, you can also have a look at the number for various industries.
Here is a mention of the average bounce rate by industry:
We have tried to cover major sectors or industries and in case you do not find a perfect fit for your business here, you could go with the number for the closest related industries for you, while you create a strategy on how to reduce bounce rate.
Well in case, your website has a high bounce rate, there is surely going to be some issue.
And what matters is finding the areas where you are missing out.
Here is a quick list of elements that might be your problem areas and need some fixes relating to improving bounce rate. Additionally in the latter sections here, we will deal with some workable solutions for these problem areas.
Well, in case you have identified the reasons for high bounce rate then you are good to go with the best practices on how to improve bounce rate on website.
In case you find none of the issues mentioned above with your website and still, the bounce rate is quite high, it is advisable to do a thorough check for your website using any of the tools mentioned below:
Bounce Rate, Conversion Rate, Heatmaps, Sales, and many more such terms, could catch your attention, and that is the time when you start seeing how people are engaging with your website.
To start with Bounce Rate Calculation, here is a mention of certain tools which could be of great help:
These tools can even help in calculating heatmaps, A/B testing, funnels and goals, and many other conversion optimization features.
Heatmaps, other related facts which are linked with bounce rates could be funnel and goals, Conversion optimization, A/B testing, and many more. Each of these has an important role in deciding the values for bounce rate and these changes go hand in hand. Or, we can also say that they are all dependent on each other in many ways.
You are advised to read more on any of these before you start using them for specific purposes, as they all are advanced tools and are full of versatile features to be explored.
It is not only important to understand bounce rate and conversion rate directly, but even more important to understand what tools you may use to figure out related statistics. Hence, we have tried to make sure that all such information is covered in this blog, such that you do not have to run here & there over the internet to find pertinent information.
Moving ahead we will share with you the best practices to reduce bounce rate or sure-shot measures on how to reduce bounce rate?
Here are the easiest and highly effective ways that answer how to reduce the bounce rate of website
1. How To Reduce Bounce Rate By Improving Your Landing Page Experience?
2. How To Decrease Bounce Rate By Making Your Website Mobile Responsive?
3. Engaging User Interface Will Improve Bounce Rate
4. Follow Content funnel and marketing funnel As One Of The Best Practise On How To Reduce Bounce Rate
5. How To Reduce Bounce Rate By Checking Individual Pages Of The Website
6. How To Reduce Bounce Rate By Creating An Appealing Storyline For Your Brand?
7. How To Lower Bounce Rate Through Heatmaps
8. How To Reduce Bounce Rate By Working On A Robust Search Engine Optimization Strategy
9. How To Reduce Bounce Rate By Researching Well About Your Target Audiences
10. Narrow Down Your Funnel For Users For Improving Bounce Rate
Develop a method or try using free tools to make sure you are not wasting your time, funds, and efforts on every user landing on your page.
Remember you are not a Magician! You can not please everyone.
11. How To Reduce Bounce Rate By Adding Relevant Internal/External Links
12. How To Reduce Bounce Rate Through Freebies!
13. How To Improve Bounce Rate By Placing Yourself As A Credible Brand
14. How To Reduce Bounce Rate Through Content Diversification
15. Perfect Brand Messaging Helps In Improving Bounce Rate
Create a brand message in a unique manner. Make sure to take care of the minutest details too. The theme, color, font, graphics, images everything should speak for your brand, should be customized and not just copied from anywhere.
16. How To Reduce Bounce Rate Of Website By Being Consistent In Terms Of What You Give To The Users
Be it your content, knowledge base, products or services try to add value, novelty, and creativity to it. Along with these, make sure you have something for your users every now and then even when you have results. This is a result of consistent practices followed over a long period of time.
17. How To Reduce Bounce Rate By Coming Up With Pop-up While The User Exit The Page/ EXit-Intent Offer
Have an effective pop-up right before your user plans to leave.
MAKE YOUR LAST ATTEMPT COUNT!
To help you, here is a list of tools that you can use to have the best pop-up suggestions:
18. Do not copy your Competitors! Be Different
You can not just copy what your competitors are doing. You need to have solutions that might be somehow inspired by Industry Leaders.
But your Brand needs to speak for itself in such a way that the impression it creates is unique and exclusive.
A checklist to make sure your bounce rate is no more troubling you:
Hope we got you the best answers on “How to reduce bounce rate”
Try to go step by step with the suggestions we have mentioned above, figure out what works best for you and implement the right plan of action. Keep checking on the bounce rate consistently.
Reducing bounce rate will lead to growth in your conversion rate thereby increasing your client base and revenues subsequently.
In case you feel like saving your time and efforts, you can simply outsource these services. This helps you focus on your core business while the experts will handle the digital marketing for you, and without any doubt will super succeed what is expected out of them.
Connect with us for a free consultation on how to reduce bounce rate? We are waiting!