Every technical term might make sense when they truly become problematic and hamper your core business. Some questions which might need your attention could be:
Have you calculated the Bounce Rate for your website?
What tools do you use?
Are you going in the right direction?
Should Bounce Rates Always be low? Yes or No?
The list could even be long, but to address these and all similar questions, let us go step by step to attain results which help you get rid of issues hampering your core business.
Bounce Rate, Conversion Rate, Heatmaps, Sales, and many more such terms, could catch your attention, and that is the time when you start seeing how people are engaging with your website.
To start with Bounce Rate Calculation, here is a mention of certain tools which could be of great help:
These tools can even help in calculating heatmaps, A/B testing, funnels and goals, and many other conversion optimization features.
You are advised to read more on any of these before you start using them for specific purposes, as they all are advanced tools and are full of versatile features to be explored.
Heatmaps, other related facts which are linked with bounce rates could be funnel and goals, Conversion optimisation, A/B testing and many more. Each of these have an important role in deciding the values for bounce rate and these changes go hand in hand. Or, we can also say that they are all dependent on each other in many ways.
It is not only important to understand bounce rate and conversion rate directly, but even more important to understand these terms and their impact on the former. Hence, we have tried to make sure that all such information is covered in the subsequent sections, such that you do not have to run here & there over the internet to find pertinent information.
Do you see your audiences not helping you grow?
Are you not getting increased Sales over the years?
Do you feel your efforts for creating a robust online presence have been wasted?
Are you seeing no justification for the huge number of people visiting you but not buying anything from your website?
Do you feel people are not connecting with you?
Is the audience you are targeting left far behind?
Well, if these questions look very familiar to you, then this blog could provide you with some technically sound, custom solutions which we have gathered from years of experience while working for diverse domains.
Let us quickly have a look at basic definitions which you will find relevant before you read the last few sections of this blog.
According to Google Analytics, “A bounce is a single- page session on your site.” Neil Patel, one of the New York Times best selling authors says, “Your bounce rate is the percentage of all users who enter and exit the same page, without any clicks to other pages on your site.”
While conversion rate is the percentage of visitors that get converted into leads, be from any of your website pages or Landing Pages. The conversion could vary from industry to industry or business type to type.
Just by looking at the basic definitions of these two terms, we can easily understand that they are inversely proportional to each other, provided the other factors are not much affecting and the fact that online presence is a major gateway for your business.
Higher the bounce rate, lower is the conversion rate, and Vice-versa!
How much bounce rate is higher, what is the average bounce rate or what is a good bounce rate for a website?
If we go by the rule, anything above 80% is quite awful, between 80 to 70% is bad, between 70-50 % is considerable or average, 50-30% is amazing. And when your bounce rate comes out to be as low as 20% or lower than this could be, then it could be due to some tracking error. Try some other tool or look for plugins etc. to come out with reliable results for your website.
These values however are dependent on various factors and we can not always go by this rule. It is not advisable to make this a thumb rule, you can also have a look at the number for various industries.
Here is a mention of average bounce rate by industry:
We have tried to cover major sectors or industries and in case you do not find a perfect fit for your business here, you could go with the number for the closest related industries for you.
Well in case, your website has a high bounce rate, there is surely going to be some issue. And what matters is finding the areas where you are missing out.
Here is a quick list of elements that might be your problem areas and need some fix. Additionally in the latter sections here, we will deal with some workable solutions for these problem areas.
Well, in case you have identified the problem areas then you are good to go with the fixes to minimise them. The problem areas could or could not be mentioned here and hence it is advisable to do a through check for your website using any of the tools mentioned above.
So, here are the answers to “How to reduce bounce rate?”
Now you have some very important tips in addition to the above mentioned points.
These tricks and tips are universal to help you grow, increase your conversions rate and even lower your bounce rate.
Create a brand message in an unique manner. Make sure to take care of the minutest details too. The theme, color, font, graphics, images everything should speak for your brand, should be customised and not just copied from anywhere.
Be it your content, knowledge base, products or services try to add value, novelty and creativity to it.
Along with these, make sure you have something for your users every now and then even when you have results. This a result of consistent practices followed over a long period of time.
Have an effective pop-up right before your user plans to leave.
MAKE YOUR LAST ATTEMPT COUNT!
To help you, here is a list of tools which you can use to have the best pop-up suggestions:
You can not just copy what your competitors are doing. You need to have solutions which might be somehow inspired from Industry Leaders.
But your Brand needs to speak for itself in such a way that the impression it creates is unique and exclusive.
A checklist to make sure you bounce Rate is no more troubling you:
Do not just look for answers to these questions:
What is a good bounce rate for a website?
How to improve bounce rate?
How to lower bounce rate?
How to decrease bounce rate?
How to increase conversions on websites?
What is the acceptable bounce rate?
Reasons for high bounce rate?
How to reduce bounce rate of websites?
What is considered a high bounce rate?
Apart from the direct answers to these questions, try to go step by step with the checklist, when you are done with all the pointers you are good to go and check the Bounce Rate making some considerable changes in the favour of your business.
Along with that there could be some growth in your conversion rate which can directly help you get an idea whether or not the changes you made were correct or not.
In case you feel like saving your time and efforts here, you can simply outsource these services. This helps you focus on your core business while the experts handling the digital marketing for you, can make sure that your overall conversion rate is not impacted and you get the best results for a profitable business.
Do you wish to connect with us for custom solutions? Let us connect to give you free consultation. Feel free to contact us or comment below so that we can get in touch with you.