How To Reduce Bounce Rate In 18 Most Effective Ways

 6 Oct, 2021

Introduction

Do you see a high number of visitors but not a high conversion rate?

Are you not getting increased Sales over the years?

Do you feel your efforts for creating a robust online presence have been wasted?

Are you seeing no justification for the huge number of people visiting you but not buying anything from your website?

Do you feel people are not connecting with you?

Is the audience you are targeting left far behind?

For instance, you have revamped your website with some cool images, awesome videos, and insightful content, so that the users love coming back to your eCommerce platform, they spend quality time and take the desired action.

But how will you know whether the users are actually spending time on your website? Do they like your content? Are they finding the website useful in any way? 

The metrics that tell you the real story about how much time a user is spending on your website is “Bounce Rate”, and trust us no one likes BOUNCES!

Well, if these questions look very familiar to you, then this blog could provide you with some technically sound, custom solutions that we have gathered from years of experience while working for diverse domains.

We will ensure you don't bounce back without learning every critical step that will make a user connect to your website and thereby reducing the such tackled about “Bounce Rate”

You will learn about:

  • What is the “Bounce rate”?
  • What is a good bounce rate for a website?
  • Reasons for high bounce rate
  • How to reduce bounce rate?
  • Should Bounce Rates Always below? Yes or No?

Let us quickly have a look at basic definitions which you will find relevant before you read the last few sections of this blog.

What exactly is Bounce Rate & Conversion Rate? Why are they interrelated?

According to Google Analytics, “A bounce is a single-page session on your site.” Neil Patel, one of the New York Times best-selling authors says, “Your bounce rate is the percentage of all users who enter and exit the same page, without any clicks to other pages on your site.” 

While conversion rate is the percentage of visitors that get converted into leads, be it from any of your website pages or Landing Pages. The conversion could vary from industry to industry or business type to type.

Just by looking at the basic definitions of these two terms, we can easily understand that they are inversely proportional to each other, provided the other factors are not much affecting and the fact that online presence is a major gateway for your business.  

The higher the bounce rate, the lower is the conversion rate and Vice-versa! 

What Is Considered A High Bounce Rate, What Is The Average Bounce Rate Or What Is A Good Bounce Rate For A Website?

Before looking for ways to decrease bounce rate, learning about the metrics is critical. 

If we go by the rule about what is a good bounce rate for a website or what does not work, anything above 80% is quite awful, between 80 to 70% is bad, between 70-50 % is considerable or average, 50-30% is amazing. And when your bounce rate comes out to be as low as 20% or lower than this, then it could be due to some tracking error. Try some other tool or look for plugins etc. to come out with reliable results for your website. 

These values however are dependent on various factors and we can not always go by this rule. It is not advisable to make this a thumb rule, you can also have a look at the number for various industries. 

Here is a mention of the average bounce rate by industry:

We have tried to cover major sectors or industries and in case you do not find a perfect fit for your business here, you could go with the number for the closest related industries for you, while you create a strategy on how to reduce bounce rate.

Problem Areas Or Reasons For High Bounce Rate

Well in case, your website has a high bounce rate, there is surely going to be some issue.

And what matters is finding the areas where you are missing out.

Here is a quick list of elements that might be your problem areas and need some fixes relating to improving bounce rate. Additionally in the latter sections here, we will deal with some workable solutions for these problem areas.

  • Unattractive Banner Section
  • Irrelevant Content throughout your website
  • Poor User Experience
  • Speed Issues loading the website
  • Technical glitches
  • Slow loading webpages or website
  • Error 404
  • A website that’s not mobile-friendly
  • No CTA
  • Poor quality content and many more

Well, in case you have identified the reasons for high bounce rate then you are good to go with the best practices on how to improve bounce rate on website. 

In case you find none of the issues mentioned above with your website and still, the bounce rate is quite high, it is advisable to do a thorough check for your website using any of the tools mentioned below:

Bounce Rate, Conversion Rate, Heatmaps, Sales, and many more such terms, could catch your attention, and that is the time when you start seeing how people are engaging with your website. 

To start with Bounce Rate Calculation, here is a mention of certain tools which could be of great help:

Google Analytics,   Matomo,   Woopra,  GoSquared,  FoxMetrics,  Mixpanel,  Heap,  StatCounter,  Chartbeat,  Clicky,  Leadfeeder

These tools can even help in calculating heatmaps, A/B testing, funnels and goals, and many other conversion optimization features. 

Heatmaps, other related facts which are linked with bounce rates could be funnel and goals, Conversion optimization, A/B testing, and many more. Each of these has an important role in deciding the values for bounce rate and these changes go hand in hand. Or, we can also say that they are all dependent on each other in many ways. 

You are advised to read more on any of these before you start using them for specific purposes, as they all are advanced tools and are full of versatile features to be explored.

It is not only important to understand bounce rate and conversion rate directly, but even more important to understand what tools you may use to figure out related statistics. Hence, we have tried to make sure that all such information is covered in this blog, such that you do not have to run here & there over the internet to find pertinent information. 

Moving ahead we will share with you the best practices to reduce bounce rate or sure-shot measures on how to reduce bounce rate?

How To Reduce Bounce Rate?

Here are the easiest and highly effective ways that answer how to reduce the bounce rate of website

1. How To Reduce Bounce Rate By Improving Your Landing Page Experience?

  • Make sure your Banner is creative enough and is able to hold on to the audience.
  • Keyword research, the intent of the user, and elements of the landing pages should be in sync.
  • Content Funnel needs to be incorporated into the sections through the landing pages as well as the web pages.
  • The headings or any web copies for that matter should be cross-checked to see if they are in sync with the user intent or not.
  • Check for the technical yet critical factors such as Page Loading time etc. 
  • Always focus on quality in terms of keywords and do not bluff around with the user's intention even while you choose the keywords to be focused on. Make sure your research on keywords is SMART & EFFICIENT enough.

2. How To Decrease Bounce Rate By Making Your Website Mobile Responsive?

  • Check every element of the website such that it is responsive enough when run on mobile phones.
  • Not only the fact that now most of the world uses mobile devices but also that Google values you more when you focus on “Mobile-First”.
  • Make your website responsive enough when run on any type of browser.
  • Navigation throughout the web pages be it any of the web pages, make sure that it is seamless.
  • Security elements of the website should work well when run on any of the devices. Such issues might hamper the brand Image and credibility forever.

3. Engaging User Interface Will Improve Bounce Rate

  • Make sure the UI is smooth and seamless.
  • Research your users well and create websites engaging enough to match their intent.
  • Placement of CTA, and the copies should be impactful.
  • CTA should be driven from other links or connecting pages to make sure they are actionable and users do not leave the page without taking any actions.

4. Follow Content funnel and marketing funnel As One Of The Best Practise On How To Reduce Bounce Rate

  • The content should follow the funnel such that you touch the users emotionally and are able to help them with the solutions that they are looking for. Not just that, when you are impactful in terms of relatable content, you can convert your users and retain them for longer durations.
  • Marketing Funnel would work the best for conversions and sales, whereas the content funnel indirectly adds to this. Content funnel directly helps in reducing the bounce rate and increases the average time users spend on your web pages. 

5. How To Reduce Bounce Rate By Checking Individual Pages Of The Website

  • The bounce rate of every web page is different and so is the reason for the high bounce rate. 
  • The decreased bounce rate for blog pages can help you get more subscribers and hence the page should be focusing on these issues.
  • On the other hand, the decreased bounce rate on any product or service pages can add to branding, overall sales, etc.
  • It is important to know the purpose of each of the web pages and the intent of the users visiting them, such that you can make the web pages. 

6. How To Reduce Bounce Rate By Creating An Appealing Storyline For Your Brand?

  • An appealing storyline about the brand with some emotional touch to it can help your users to stay on your page and build a connection that lasts longer and is credible.
  • Go creative and try to make this section as engaging as possible. Be it graphics, designs, or even web copies everything should be on point.

7. How To Lower Bounce Rate Through Heatmaps

  • Heatmaps show your weak as well as strong areas in terms of users’ interest. 
  • Try using tools to know the navigation journey of the users such that you can always improve on weaker sections and simultaneously add value to the sections which are loved the most by your visitors.

8. How To Reduce Bounce Rate By Working On A Robust Search Engine Optimization Strategy

  • SEO might sound very common, but try to stand out with the best and the most organic practices such that you create impacts that last longer.
  • Make sure your On-Page Optimization is done on a consistent basis such that you do not miss out on anything.

9. How To Reduce Bounce Rate By Researching Well About Your Target Audiences 

  • Your target audience needs to be identified and targeted well.
  • You can not please everyone out there. Just a specific group that is interested in taking your products or services. 
  • First, research and identify them & then target them.
  • You need to understand their persona & behavior to target them well. 

10. Narrow Down Your Funnel For Users For Improving Bounce Rate

Develop a method or try using free tools to make sure you are not wasting your time, funds, and efforts on every user landing on your page.

Remember you are not a Magician! You can not please everyone.

11. How To Reduce Bounce Rate By Adding Relevant Internal/External Links 

  • Linking be it external or internal, should be correctly done. Do not just link anything and everything haphazardly.
  • Also, make sure to keep a check on 404 links and keep them removed.
  • You can also make a catchy page for such broken links such that even when you miss out on them, you don’t create the worst impression. 

12. How To Reduce Bounce Rate Through Freebies!

  • Make sure you give some free takeaways when the user is about to exit the web page.
  • These could be any relevant information in the form of a free pdf download, some discount coupons, tips, best practices, solutions, nurturing guides, caring tips, how-to guides, etc.

13. How To Improve Bounce Rate By Placing Yourself As A Credible Brand

  • Create trust and credibility amongst your user base. 
  • Certain ways to do this have an explicit portfolio, authentic testimonials, case studies, etc.
  • Always try, gather and present useful information which is credible too on your platform such that you develop a trustful relationship with your clients.

14. How To Reduce Bounce Rate Through Content Diversification

  • Have the content of every type, you do not know what pleases your audiences. 
  • So have a diversified platter for them filled with blogs, videos, ppts, pdfs, infographics, and even gifs.

15. Perfect Brand Messaging Helps In Improving Bounce Rate

Create a brand message in a unique manner. Make sure to take care of the minutest details too. The theme, color, font, graphics, images everything should speak for your brand, should be customized and not just copied from anywhere.

16. How To Reduce Bounce Rate Of Website By Being Consistent In Terms Of What You Give To The Users

Be it your content, knowledge base, products or services try to add value, novelty, and creativity to it.  Along with these, make sure you have something for your users every now and then even when you have results. This is a result of consistent practices followed over a long period of time.

17. How To Reduce Bounce Rate By Coming Up With Pop-up While The User Exit The Page/ EXit-Intent Offer

Have an effective pop-up right before your user plans to leave.

MAKE YOUR LAST ATTEMPT COUNT!

To help you, here is a list of tools that you can use to have the best pop-up suggestions:

  • OptinMonster
  •  Thrive Leads
  • ConvertBox
  • Convert Pro
  • Leadpages
  • Unbounce
  • WP Subscribe
  • Gist and many more

18. Do not copy your Competitors! Be Different

You can not just copy what your competitors are doing. You need to have solutions that might be somehow inspired by Industry Leaders. 

But your Brand needs to speak for itself in such a way that the impression it creates is unique and exclusive. 

A checklist to make sure your bounce rate is no more troubling you:

  1. Landing Page 
  2. Content
  3. Ui/Ux
  4. Brand Messaging
  5. Uniqueness
  6. Consistency
  7. Page Loading Speed
  8. Content Diversity 
  9. Impactful Cta
  10. Effective Exit Pop-Up
  11. Mobile-First Design
  12. Free Takeaways
  13. Correct Linking
  14. The Intent Of Users Is Matching
  15. Seo Done Right
  16. Heatmaps Studies
  17. The Effective Storyline Of Brand
  18. Marketing Funnel
  19. Know Your Target Audience

Wrapping up!

Hope we got you the best answers on “How to reduce bounce rate”

Try to go step by step with the suggestions we have mentioned above, figure out what works best for you and implement the right plan of action. Keep checking on the bounce rate consistently.

Reducing bounce rate will lead to growth in your conversion rate thereby increasing your client base and revenues subsequently. 

In case you feel like saving your time and efforts, you can simply outsource these services. This helps you focus on your core business while the experts will handle  the digital marketing for you, and without any doubt will super succeed what is expected out of them.

Connect with us for a free consultation on how to reduce bounce rate? We are waiting!

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Cruz PetersonCristian TorresDerek WardHendrix HowardKhalil Cox Recent comment authors
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Shruti
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Shruti

I have followed the points mentioned above for my website, and I guess they have given everything needed to help. I can say based on my personal experience that it has helped a lot.

Ankita Singh
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Ankita Singh

Well, I guess you can simply hire someone who knows these things and they can do it for you. That is comparatively inexpensive, compared to spending your own time, Rest is your choice.

Bodhi Rivera
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Bodhi Rivera

Do you have a team of experts who can help my business eliminate these challenges, as we have already spent a good amount on website design and development but I do not think it is working for us.

Cohen Cooper
Guest
Cohen Cooper

Apart from these, I think websites can have better experts or professionals who write industry-related articles for them, this has s[ecially helped me a lot. People initially trusted us for the content and now they shop with us too. Of course, it happens gradually.

Sean Richardson
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Sean Richardson

Can you analyze my website for such flaws? Do you offer such services too?

Khalil Cox
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Khalil Cox

I believe Content and UI are the major elements to be focused on. But most people just focus on these two, and that is also not helpful. One needs to focus on SEO and technical aspects also.

Hendrix Howard
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Hendrix Howard

The tools you have mentioned to measure bounce rate, are they free, and how easy to use are they? Please help me, as I have a start-up and I am not from a technical background.

Derek Ward
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Derek Ward

I found the article interesting to read, but i was thinking can i retain all these points or not, and then suddenly I saw that amazing checklist. It is just wonderful guys, I think we all should have this one handy.

Cristian Torres
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Cristian Torres

Thanks, team for this checklist, request you to make it available in pdf form or so. Is it possible to share this one on my email id? Pls, reply.

Cruz Peterson
Guest
Cruz Peterson

Well, I agree with these points but just wanted to add that every website is different and start exploring what works for you and your business and do something different and better from others. Trust me, it pays off, maybe in the longer run. But it does.

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