18 Established Ways on How to Reduce BOUNCE RATE & Increase Conversions

 5 Mar, 2021


Every technical term might make sense when they truly become problematic and hamper your core business. Some questions which might need your attention could be:

Have you calculated the Bounce Rate for your website?

What tools do you use?

Are you going in the right direction?

Should Bounce Rates Always be low? Yes or No?

The list could even be long, but to address these and all similar questions, let us go step by step to attain results which help you get rid of issues hampering your core business.

Bounce Rate, Conversion Rate, Heatmaps, Sales, and many more such terms, could catch your attention, and that is the time when you start seeing how people are engaging with your website. 

To start with Bounce Rate Calculation, here is a mention of certain tools which could be of great help:

  1. Google Analytics
  2. Matomo
  3. Woopra
  4. GoSquared
  5. FoxMetrics
  6. Mixpanel
  7. Heap
  8. StatCounter
  9. Chartbeat
  10. Clicky
  11. Leadfeeder

These tools can even help in calculating heatmaps, A/B testing, funnels and goals, and many other conversion optimization features. 

You are advised to read more on any of these before you start using them for specific purposes, as they all are advanced tools and are full of versatile features to be explored.

Heatmaps, other related facts which are linked with bounce rates could be funnel and goals, Conversion optimisation, A/B testing and many more. Each of these have an important role in deciding the values for bounce rate and these changes go hand in hand. Or, we can also say that they are all dependent on each other in many ways. 

It is not only important to understand bounce rate and conversion rate directly, but even more important to understand these terms and their impact on the former. Hence, we have tried to make sure that all such information is covered in the subsequent sections, such that you do not have to run here & there over the internet to find pertinent information. 

Do you see your audiences not helping you grow?

Are you not getting increased Sales over the years?

Do you feel your efforts for creating a robust online presence have been wasted?

Are you seeing no justification for the huge number of people visiting you but not buying anything from your website?

Do you feel people are not connecting with you?

Is the audience you are targeting left far behind?

Well, if these questions look very familiar to you, then this blog could provide you with some technically sound, custom solutions which we have gathered from years of experience while working for diverse domains.

Let us quickly have a look at basic definitions which you will find relevant before you read the last few sections of this blog.

What exactly is Bounce Rate & Conversion Rate? Why are they interrelated?

Bounce Rate & Conversion

According to Google Analytics, “A bounce is a single- page session on your site.” Neil Patel, one of the New York Times best selling authors says, “Your bounce rate is the percentage of all users who enter and exit the same page, without any clicks to other pages on your site.” 

While conversion rate is the percentage of visitors that get converted into leads, be from any of your website pages or Landing Pages. The conversion could vary from industry to industry or business type to type.

Just by looking at the basic definitions of these two terms, we can easily understand that they are inversely proportional to each other, provided the other factors are not much affecting and the fact that online presence is a major gateway for your business.  

Higher the bounce rate, lower is the conversion rate, and Vice-versa! 

How much bounce rate is higher, what is the average bounce rate or what is a good bounce rate for a website?

If we go by the rule, anything above 80% is quite awful, between 80 to 70% is bad, between 70-50 % is considerable or average, 50-30% is amazing. And when your bounce rate comes out to be as low as 20% or lower than this could be, then it could be due to some tracking error. Try some other tool or look for plugins etc. to come out with reliable results for your website. 

These values however are dependent on various factors and we can not always go by this rule. It is not advisable to make this a thumb rule, you can also have a look at the number for various industries. 

Here is a mention of average bounce rate by industry:

bounce rate

We have tried to cover major sectors or industries and in case you do not find a perfect fit for your business here, you could go with the number for the closest related industries for you. 

Problem areas or reasons for high Bounce Rate could be:

Well in case, your website has a high bounce rate, there is surely going to be some issue. And what matters is finding the areas where you are missing out.

Here is a quick list of elements that might be your problem areas and need some fix. Additionally in the latter sections here, we will deal with some workable solutions for these problem areas.

  1. Unattractive Banner Section
  2. Irrelevant Content throughout your website
  3. Poor User Experience
  4. Speed Issues loading the website
  5. Technical errors and many more…

Well, in case you have identified the problem areas then you are good to go with the fixes to minimise them. The problem areas could or could not be mentioned here and hence it is advisable to do a through check for your website using any of the tools mentioned above.

So, here are the answers to “How to reduce bounce rate?

1. Improve your Landing Page Experience

  • Make sure your Banner is creative enough and is able to hold on to the audiences.
  • Keyword research, intent of the user and elements of the landing pages should be in sync.
  • Content Funnel needs to be incorporated into the sections through the landing pages as well as the web pages.
  • The headings or any web copies for that matter, should be cross-checked to see if they are in sync with the user intent or not.
  • Check for the technical yet critical factors such as Page Loading time etc. 
  • Always focus on quality in terms of keywords and do not bluff around with the user intention even while you choose the keywords to be focused. Make sure your research on keywords is SMART & EFFICIENT enough.

2. Make your websites have to be Mobile-responsive

  • Check every element of the website such that it is responsive enough when run on mobile phones.
  • Not only the fact that now most of the world uses mobile devices but also that Google values you more when you focus on “Mobile-First”.
  • Make your website responsive enough when run on any type of the browsers.
  • Navigation throughout the web pages be it any of the web pages, make sure that it is seamless.
  • Security elements of the website should work well, when run on any of the devices. Such issues might hamper Brand Image and credibility forever. 

3. Engaging User Interface

  • Make sure the UI is smooth and seamless.
  • Research your users well and create websites engaging enough to match their intent.
  • Placement of CTA, and the copies should be impactful.
  • CTA should be driven from other links or connecting pages to make sure they are actionable and users do not leave the page without taking any actions.

4. Follow Content funnel and marketing funnel

  • The content should follow the funnel such that you touch the users emotionally and are able to help them with the solutions that they are looking for. Not just that, when you are impactful in terms of relatable content, you can convert your users and retain them for longer durations.
  • Marketing Funnel would work the best for conversions and sales, whereas content funnel indirectly adds to this. Content funnel directly helps in reducing the bounce rate and increases the average time users spend on your web pages. 

5. Check Bounce Rate for individual pages

  • The bounce rate of every web page is different and so is the reason for the high bounce rate. 
  • The decreased bounce rate for Blog Page can help you get more subscribers and hence the page should be focusing on these issues.
  • On the other hand, decreased bounce rate on any product or service pages, can add to branding, overall Sales etc.
  • It is important to know the purpose of each of the web pages and the intent of the users visiting them, such that you can make the apt web pages. 

6. Create an appealing story line for your Brand

  • An appealing story line about the brand with some emotional touch to it can help your users to stay on your page and build a connection which lasts longer and is credible.
  • Go creative and try to make this section as engaging as possible. Be it graphics, designs or even web copies everything should be on point.

7. Research on Heatmaps and understand them minutely

  • Heatmaps show your weak as well as strong areas in terms of users interest. 
  • Try using tools to know the navigation journey of the users such that you can always improve on weaker sections and simultaneously add value to the sections which are loved the most by your visitors.

8. Focus on Search Engine Optimization

  • SEO might sound very common, but try to stand out with the best and the most organic practices such that you create impacts which last longer.
  • Make sure your On-Page Optimization is done on a consistent basis such that you do not miss out on anything.

9. Know your Target Audiences well

  • Your target audience needs to be identified and targeted well.
  • You can not please everyone out there. Just a specific group which is interested in taking your products or services. 
  • First research and identify them & then target them.
  • You need to understand their persona & behavior to target them well. 

10. Narrow Down your funnel for users

  • Develop a method or try using free tools to make sure you are not wasting your time, funds and efforts on every user landing on your page.
  • Remember you are not a Magician! You can not please everyone.
  • 11. Make sure do not do linking for the sake of it

    • Linking be it external or internal, should be correctly done. Do not just link anything and everything haphazardly.
    • Also, make sure to keep a check on 404 links and keep them removed.
    • You can also make a catchy page for such broken links such that even when you miss out on them, you don’t create the worst impression. 

    12. Free Takeaways for them, decreased Bounce rates for you!

    • Make sure you give some free takeaways when the user is about to exit the web page.
    • These could be any relevant information in the form of a free pdf download, some discount coupons, tips, best practices, solutions, nurturing guides, caring tips, how-to guides etc.

    13. Become a credible brand

    • Create trust and credibility amongst your user base. 
    • Certain ways to do this is have an explicit portfolio, authentic testimonials, case studies, etc.
    • Always try, gather and present useful information which is credible too on your platform  such that you develop a trustful relationship with your clients.

    14. Content Diversification

    • Have content of every type, you do not know what pleases your audiences. 
    • So have a diversified platter for them filled with blogs, videos, ppts, pdfs, infographics and even gifs.

    Now you have some very important tips in addition to the above mentioned points.

    These tricks and tips are universal to help you grow, increase your conversions rate and even lower your bounce rate.

    15. Brand Messaging

    Create a brand message in an unique manner. Make sure to take care of the minutest details too. The theme, color, font, graphics, images everything should speak for your brand, should be customised and not just copied from anywhere.

    16. Be consistent in terms of what you give to the users

    Be it your content, knowledge base, products or services try to add value, novelty and creativity to it. 

    Along with these, make sure you have something for your users every now and then even when you have results. This a result of consistent practices followed over a long period of time.

    17. Pop-up on exit should be effective

    Have an effective pop-up right before your user plans to leave.


    To help you, here is a list of tools which you can use to have the best pop-up suggestions:

    • OptinMonster
    •  Thrive Leads
    • ConvertBox
    • Convert Pro
    • Leadpages
    • Unbounce
    • WP Subscribe
    • Gist and many more

    18. Do not copy your Competitors! Be Different

    You can not just copy what your competitors are doing. You need to have solutions which might be somehow inspired from Industry Leaders. 

    But your Brand needs to speak for itself in such a way that the impression it creates is unique and exclusive. 

    A checklist to make sure you bounce Rate is no more troubling you:

    1. Landing Page 
    2. Content
    3. UI/UX
    4. Brand Messaging
    5. Uniqueness
    6. Consistency
    7. Page Loading Speed
    8. Content Diversity 
    9. Impactful CTA
    10. Effective exit pop-up
    11. Mobile-first design
    12. Free Takeaways
    13. Correct Linking
    14. Intent of users matching
    15. SEO done right
    16. Heatmaps studies
    17. Effective story line of Brand
    18. Marketing Funnel
    19. Know your T.G.

    Wrapping up on “How to reduce bounce rate”

    Do not just look for answers to these questions:

    What is a good bounce rate for a website? 

    How to improve bounce rate?

    How to lower bounce rate? 

    How to decrease bounce rate? 

    How to increase conversions on websites? 

    What is the acceptable bounce rate? 

    Reasons for high bounce rate? 

    How to reduce bounce rate of websites? 

    What is considered a high bounce rate?

    Apart from the direct answers to these questions, try to go step by step with the checklist, when you are done with all the pointers you are good to go and check the Bounce Rate making some considerable changes in the favour of your business. 

    Along with that there could be some growth in your conversion rate which can directly help you get an idea whether or not the changes you made were correct or not. 

    In case you feel like saving your time and efforts here, you can simply outsource these services. This helps you focus on your core business while the experts handling the digital marketing for you, can make sure that your overall conversion rate is not impacted and you get the best results for a profitable business.

    Do you wish to connect with us for custom solutions? Let us connect to give you free consultation. Feel free to contact us or comment below so that we can get in touch with you.

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    2 Comment authors
    Cruz PetersonCristian TorresDerek WardHendrix HowardKhalil Cox Recent comment authors
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    I have followed the points mentioned above for my website, and I guess they have given everything needed to help. I can say based on my personal experience that it has helped a lot.

    Ankita Singh
    Ankita Singh

    Well, I guess you can simply hire someone who knows these things and they can do it for you. That is comparatively inexpensive, compared to spending your own time, Rest is your choice.

    Bodhi Rivera
    Bodhi Rivera

    Do you have a team of experts who can help my business eliminate these challenges, as we have already spent a good amount on website design and development but I do not think it is working for us.

    Cohen Cooper
    Cohen Cooper

    Apart from these, I think websites can have better experts or professionals who write industry-related articles for them, this has s[ecially helped me a lot. People initially trusted us for the content and now they shop with us too. Of course, it happens gradually.

    Sean Richardson
    Sean Richardson

    Can you analyze my website for such flaws? Do you offer such services too?

    Khalil Cox
    Khalil Cox

    I believe Content and UI are the major elements to be focused on. But most people just focus on these two, and that is also not helpful. One needs to focus on SEO and technical aspects also.

    Hendrix Howard
    Hendrix Howard

    The tools you have mentioned to measure bounce rate, are they free, and how easy to use are they? Please help me, as I have a start-up and I am not from a technical background.

    Derek Ward
    Derek Ward

    I found the article interesting to read, but i was thinking can i retain all these points or not, and then suddenly I saw that amazing checklist. It is just wonderful guys, I think we all should have this one handy.

    Cristian Torres
    Cristian Torres

    Thanks, team for this checklist, request you to make it available in pdf form or so. Is it possible to share this one on my email id? Pls, reply.

    Cruz Peterson
    Cruz Peterson

    Well, I agree with these points but just wanted to add that every website is different and start exploring what works for you and your business and do something different and better from others. Trust me, it pays off, maybe in the longer run. But it does.

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