Hidden Potential Of Google AMP To Improve Website Ranking In SERP


6 Mar, 2024


Google says most mobile sites are too moderate. What's more, you know there's an issue when Google needs to state that. The craziest part is exactly how moderate they truly are. The most ideal approach to bring down your bounce rate is to ensure your webpage loads inside seven seconds. But Google's on-going report demonstrates that most sites stack multiple times slower than that. That is crazy, right?

At the point when Google propelled the mobile-friendliness update and in the long run made it one of the mobile web search tool positioning components, website proprietors started anticipating a quicker cell phone experience. It's great to upgrade your pages for mobile clients. Nonetheless, if the mobile program pages aren't stacking rapidly, that is a hiccup that can demoralize clients from making the most of your substance.

I am sure that by now you know that search engine positioning isn't a random process. Such a large number of individuals use Google to look for a wide range of items everywhere throughout the world. Google utilizes one-of-a-kind calculations made and kept a monitored secret. Be that as it may, there are a few web index-friendly, and even Google-prescribed strategies organizations can take to keep up online significance and stay at the highest point of query items for related subjects. This eventually prompts transformation as well as assembles online notoriety for organizations as both dependable wellsprings of data and the quality item or content suppliers.

Today we shall discuss a very unique and a very less talked about feature that can help you in improving your page rankings. This feature is called the Accelerated Mobile Pages (AMP). We shall analyze as to how important this feature is in improving the Ranking Factor of your online content. The blog covers the following topics-

What is Google AMP?

The Google AMP Project is a method for optimizing content on cell phones and other mobile devices. It enhances the conventional model of serving mobile content since it depends on an explicit type of HTML, called AMP HTML, to strip down the introduction of substance. Here's a case of what an AMP page looks like when rendered on an iPhone 6.

The AMP module was conceived out of a coordinated effort among Google and Twitter. In straightforward terms, Accelerated Mobile Pages is an open source activity venture intended to improve quicker mobile pages. It resembles taking a page that is as of now mobile friendly and making it stack faster by stripping it down to the basics.

Why is Google AMP important for SEO?

As Google frequently lectures the businesses, page speed and mobile-readiness are top notch positioning qualifications that decide the situation of a site's content interface in the search engine results pages (SERPs). The quicker a site is (among other positioning signs), and the more it takes mobile devices into account, the almost certain it is to be seen and tapped on by Google search users.

Since 2013, Google has been developing from being the organization that gives links to different destinations in indexed lists to the organization that gives answers to inquiries in search results and items.

How does Google AMP Work?

There are three parts to the working of Google AMP:


It has an entirely characterized set of pre-handling labels. Those are for the most part constrained to content organizing and picture inserting labels, for example, amp-advertisement, amp-implant, amp-img, amp-pixel, and amp-video.


This is an extremely constrained JavaScript record. It stacks every single outside asset in an offbeat (out of sight) way. This keeps "render blocking" from meddling with how rapidly what the client came to see renders on the screen. Everything incidental to the genuine words and pictures in the article stacks last. AMP JS additionally gets and pre-renders the substance by anticipating which DNS assets and associations will be required, at that point by downloading and pre-estimating pictures. This is altogether done to ease work for the cell phone to streamline information use.

C). AMP Cache

AMP Cache also is known as the AMP Content Delivery Network (AMP CDN), is Google's arrangement of servers doing the truly difficult work of snatching your latest substance and pre-situating it around the world. This guarantees a page asked for from, say, Italy shouldn't be sent over the wire from Mountain View, California each time it's asked. Rather, Google puts a pre-rendered, improved duplicate of that AMP page on a server near or in Italy. The CDN is invigorated each time an article is refreshed or included.

Benefits of Accelerated Mobile Pages

There's a critical connection between site speed, site hits, and mobile search engine rankings. One thing that you need to recall is that at whatever point a specific site page stacks up rapidly, portable program clients will see more pages on the site, thereby reducing ricochet rate. At the point when bounce rate is diminished and on location, encounter builds, Google will compensate the page. You shouldn't be shocked to discover AMP module pages positioning higher than non-AMP's. Here are a few benefits of using google AMP that will also answer the question as to why AMP is important for your ranking factor on the search engines- 

i). Insanely fast-loading web pages that users love

Speed is the backbone of your mobile program page. Extraordinary content is vital, but at the same time, except if your pages are available, clients won't read them. This examination found that a 1-second deferral in mobile program stack time can bring down transformation rate by 3.50%, diminish site visits by 9.40% and increment the bounce rate by up to 8.30%.

That is the reason you should make your mobile program pages really fast. AMP encourages you to accomplish that. Keep in mind that the manner in which individuals expend content (e.g., articles, blog entries, recordings, and web recordings) has changed drastically. The rate at which content is being distributed is uncommon. On the off chance that your mobile pages are as moderate as a snail, you won't change over focused mobile program users into clients. Prepare to encounter dramatic page speed increases with AMP.

ii). Increased Mobile Browser Visibility For Content Marketers

Google has begun showing AMP results in natural postings. You can distinguish these outcomes by the AMP images, in green. Clearly, the more eye-catching that your outcomes are, the more snaps you'll get. These green AMP images will prompt an enhanced active visitor clicking percentage, in light of the fact that these mobile internet searcher results emerge from the rest. Mobile web index clients will at that point start to search explicitly for AMP module pages since these pages stack up faster than the average mobile pages. Here is a screenshot that was taken from the website of neilpatel.com to illustrate AMP module page indications in green by Google. 

AMP Entertainment

iii). Improved Mobile Search Engine Rankings

There's a solid connection between webpage speed and conversion rate. In the event that clients are glad on a quick stacking site, they're bound to buy into a rundown or buy an item. Despite the fact that a ton is as yet expected of AMP, Google hasn't yet made it a positioning variable. You definitely realize that page stacking velocity and versatile invitingness are notable variables, yet AMP will work intimately with mobile pages. That is the reason it might never be utilized as a free positioning variable since it just takes a shot at mobile pages and it has nothing to do with the work area rendition of pages. All things considered, since destinations that are mobile friendly are remunerated with higher rankings in natural portable list items, pages created with AMP will probably rank higher than non-AMP pages, in the mobile result pages (MRPs).

iv). Flexible Ad Support

Most individuals began a site or blog so as to profit and to potentially supplant their normal everyday employment. These diversions, for example, the header picture, navigational menu, sidebar, social-media share tabs, forms, popups, and other pointless components, can bring down your transformation rate. Be that as it may, with AMP, you can dispose of diversions on your mobile program pages. That is on the grounds that not all HTML code labels are executed, you utilize a streamlined rendition of CSS, and JavaScript is not feasible (for the most part). It's additionally 6 times lighter in the code too.

v). User Tracking Made Simple

It’s insufficient to send traffic to your mobile program pages. You likewise need to know how they landed at your site. Following encourages you to figure out where individuals originated from, which pages they saw, etc. Following clients and site, execution is entirely simple on AMP, on the grounds that there are investigative apparatuses set up, where you can ponder your AMP forms in a more noteworthy detail. Client conduct must be affected when you track it. With AMP, distributors can use such label supervisor examination to browse two labels. These labels help to naturally follow fundamental information, for example, clicks/transformations, video and link following, guest checks, new versus returning guests and that’s only the tip of the iceberg, there is a lot more to it.

vi). AMP-Enabled Articles Will Rank Higher in SERPs

AMP content will have the upside of being shown over the fold, at the highest point of Google seeks, except if Google changes how and whether it shows all AMP results along these lines. A case of how AMP pages showed in list items is demonstrated as follows. At present, AMP articles show up in a swipeable carousel. For the present, there is no paid situation choice, however, it might show up later on. AMP-empowered articles do have a symbol in the SERPs showing that they are based on AMP. Here is a screenshot was taken from the website of moz.com

AMP-enabled articles will rank higher in SERP

vii). Google AMP is for Every Publisher

Facebook limits participation in its Instant Articles highlight to only a select arrangement of distributors. With Google AMP, anybody with a little know-how or ability to learn can organize his or her content to be accessed rapidly by a possibly gigantic number of per users.

viii). AMP is Open Source

This implies commitments to its advancement are not constrained to the universe of Google’s best and most brilliant designers. Any individual who has a thought for improving it can add to the particular. AMP’s list of capabilities will all the more promptly adjust to a changing publishing world.

ix). Analytics are coming for AMP 

As indicated by Google, a few analytics suppliers — including comScore, Adobe Analytics, Parse.ly, and Chartbeat — are outfitting their administrations to tell distributors how well their AMP content is doing. Indeed, the AMP detail gives directions to supporting current AMP examination merchants, and additionally how to help your very own custom analytics solution for AMP. 

x). More Features & Formatting Options are Coming 

Despite the fact that AMP bargains in a restricted arrangement of labels for designing pages, all’s not lost here. There are still a lot of broadened parts and even some trail segments to be discharged as they end up being accessible. You just need to stay tuned.

The Negative Impacts of AMP on SEO & Online Marketing

We have seen how AMP can benefit us. Let us go through its negative impacts as well, so that we have the entire picture in front of us.

1). There are no forms in AMP Content

That implies that if a distributor will likely produce leads by welcoming a peruser to buy in or present his contact data, he will need to hold up until the point that AMP comes up with an update that enables distributors to have forms in their AMP-upgraded content.

2). AMP Doesn’t Solve the Problem of Page Speed SEO for Non-Publisher Sites

It really just covers “news”- type articles and blog entries and isn’t proposed for accelerating general internet business or brand destinations. A web-based business website that doesn’t concentrate on articles or blog entries as its fundamental substance will likely discover the structural imperatives of AMP much excessively prohibitive and would want to stick to conventional HTML.

3). The number of paid search result item impressions could go down

On the off chance that the search term is wide or general (i.e. “news,” “form,” or “nourishment”), AMP articles will most likely seem more regularly than paid indexed lists things. Just time and investigation will correct for presumptions here.

4). There are no External Style Sheets or JavaScript

Due to an absence of outside templates and outer JavaScript, the plan and client encounter (UX) of pages is dull. Distributors and non-distributers alike will have to choose if it’s increasingly vital to their image to have the design complement the content to attract the return guests (in which case they may quit AMP for the time being), or if their content remains without anyone else and their guests just care about quick loading pages (in which case they’ll need to begin executing it now). Utilization of trial parts as a fence against dull pages conveys the hazard that the segment will have bugs or will be dismissed by the next update of the AMP specifications. 

5). Domain Authority may suffer

One of the variables incorporated into the estimation of the domain authority is the quantity of linking root domains. A roundabout negative impact would be that a distributer’s site would procure fewer links. That is on the grounds that different destinations connecting to AMP substance won’t interface with the distributer’s domain name but with google.com.

6). The way publishers serve ads in line with content will necessarily change

This could be something to be thankful for, in that it will compel distributors to reconsider their promotions with the goal that they never again disturb the 16% of clients who obstruct their advertisements at any rate. It could be a terrible thing for distributors who depend on high-data transfer capacity, over-structured promotions to catch attention. They’ll need to either quit AMP or discover another promoting system. Obviously, if a distributor is a part of the Google AMP promotions organization of Outbrain, AOL, OpenX, DoubleClick, and AdSense, the distributer’s very own weight of enhancing its advertisements is enormously decreased.

7). Publishers can’t get away with poorly-constructed HTML pages with AMP

This is really both a positive and a negative part of AMP. On the positive side, each page must be free of blunders before Google will even lift it up and place it in the AMP caches. This implies clients will have a superior experience downloading the substance on an assortment of gadgets. Nonetheless, on the negative side, distributors need to spend time (and designer hours) to additionally investigate each page. Luckily, Google has given a validator with AMP.


AMP is a very important factor in improving your ranking factor. This is major because, in today’s time, most of the individuals choose to surf the internet on their mobile phones. If your content is not getting loaded on their device, they will not go to some other device to peruse your content. They will simply move on and go to another link that would load on their devices.

That is why it is extremely important for you to consider AMP. I hope that the blog will be helpful to you while you sit down to optimize your web pages. You know about the working of AMP, the benefits that it will bring to you and the negative segments too. Good Luck!

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