Landing pages are an integral part of your online marketing campaign and the overall marketing mix. These pages can be sculptured in the most creative ways possible, in order to cater to the visitor’s demands of visual appeal that they expect after visiting the page.
However, it is always a confusing activity to decide on the exact activity to start with while designing a landing page. It has been noted that the inexperienced designers who construct a landing page usually take the following steps:
All these steps are meant to produce the desired results at some point, but only at the cost of a huge number of potential conversions and sales. Hence, it is always advised to create the perfect landing page in the first attempt itself so that you don’t have to take a chance to lose your potential customers.
To help you achieve this feat, we have consolidated the following list of 10 questions you should be mandatorily asking yourselves before making your landing page live:
Your landing page’s conversion goals should always aim at benefiting your business. But you should always have a clear idea about the main function of your landing page. So, do you want to create it for generating leads or promotion of any product from your product portfolio or do you want to use your landing page to get more blog subscribers? The day you will have a clear answer for your conversion goals is the day when your campaign will benefit the most.
You should always narrow down your target customers and build a landing page that would cater to their tastes and needs. You can also take into account the demographic factors such as occupation, age, gender etc in order to market your offer with improved conversion ratios.
A landing page without an offer is just like a painting without a subject. Once you have a clear picture of your conversion goals, deciding on the offer that needs to be put up on your landing page becomes much easier. The success of your landing page depends upon the fact that how effectively are you able to communicate your offer to the potential customers.
The landing pages can be categorized into two main types:
Once you have clarity about your offer, you have to decide on the type of landing page that would suit your needs and then proceed further.
The visitors on your landing page will get converted only if they feel that your offer is going to be beneficial for them. No one wants to opt for a product or service that is not going to be of any use to him or her. The more precisely you are able to convey the benefits of your offer, the faster is the visitor’s conversion rate.
Uniqueness is what makes you stand out in the competition. The customers are always in search of something that’s innovative, appealing and out of the box. And if your offer is something that can never be compared to what your competition has to offer, you can consider your conversion rates sorted.
Research shows that 13 out of 15 visitors on a landing page read just the headlines and only the rest 2 will be reading the left our content. This makes it even more mandatory to include your offer in your headlines along with the prime keywords. You should also ensure to make it sound interesting and catchy enough to grab the visitor’s attention.
If you are planning on optimizing your landing page for search engines, then it’s compulsory for you to include the right keywords in the right places.
You can always choose to exclude the words that are not relevant to the type of products or services you are promoting in your offer. The best way to select the apt keywords is by making use of Google keyword planner.
When we say that a landing page is highly responsive, it means that is compatible in almost all the platforms such as a laptop, desktop, mobile, tablets etc. A recent study conducted on the responsiveness of the websites show that almost 80% of the visitors have opted for the competitor’s website due to the lack of a proper responsiveness of the sample’s site. Therefore you will have to always ensure that your landing page is optimized to be effortlessly used on mobile.
This is the last and final question that you should be asking yourself as to how exactly are you going to promote your landing page. There are various ways to promote your landing page such as promoting through:
Creating a landing page is not just about designing an attractive page and making it live. It involves a dedicated effort to add all the right ingredients in the right quantity. Overall, it a continuous learning process. Getting a perfect landing page engineered for yourselves is going to make your business get more conversions than any other means of digital marketing.